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To help you navigate the beauty consumer journey in 2023, we’ve created these two comprehensive reports on the customer journey in the beauty industry.
Considering that the customer journey in the beauty industry has become even more complex, with multiple paths, funneling customers from product discovery to final purchase has become a top priority for many brands moving forward.
In 2022, we saw several leaders in the space that have taken the customer experience to the next level. Brands learned how to customize each experience based on millions, or even billions, of past customer interactions across various verticals that enabled them to forge meaningful relationships with their consumers.
By utilizing the latest in tech and offering solutions with the best effect on the shopping experience, they have revolutionized the way consumers shop for beauty products. Some retailers and brands, like JCPenney, offer consumers hybrid beauty tech experiences, while others, such as Shiseido, launched a first-of-its-kind solution to help solve the product dilemma for their shoppers.
However, many brands still face multiple challenges in keeping modern customers engaged. Whether that’s due to the evolved consumer priorities or customers’ inability to find their perfect beauty match, beauty companies need to focus further on evolving their strategies to build an excellent omnichannel customer experience.
To help you navigate the beauty consumer journey in 2023, we’ve created these two comprehensive reports on the customer journey in the beauty industry.
1. Examine the key trends that developed in 2022 and will and will keep driving the beauty brand experience landscape in the years to come. Additionally, we present our proprietary data that reveals the customer preferences and behaviors that have evolved in recent years:
2. Explore the future of the beauty industry and how the customer experience is evolving in 2023 and beyond. Rich with proprietary data, our analysis provides a 360 view of the customer of the future. Also included are actionable insights on how to develop a strong foundation for an excellent digital customer experience and navigate the complexities of the consumer journey:
