Transforming Digital Beauty Experiences
Transforming Digital Beauty Experiences
Jakarta, Indonesia, [October 7, 2026] - PT Rohto Laboratories Indonesia, part of the renowned Japanese healthcare and beauty company Rohto Pharmaceutical Co., Ltd., today announced the launch of the Rohto Beauty Skin Analyzer, a new AI-powered skincare experience developed in partnership with Revieve, a global leader in AI-driven beauty technology.
Available through Rohto Indonesia's website and at selected events and consumer activations, the Rohto Beauty Skin Analyzer brings personalized skin analysis to consumers across Indonesia, helping them better understand their skin and discover products and routines tailored to their individual needs.
The experience combines Rohto's decades of dermatological and skincare expertise, trusted product innovation and deep understanding of consumer needs with Revieve's advanced AI-powered skin analysis and personalisation technology. Together, the companies are transforming that expertise into a more intuitive journey that helps consumers move from uncertainty and product overload towards skincare choices that feel more informed, relevant and personal.
The launch reflects Rohto's long-standing commitment to innovation grounded in Japanese research and science, now enhanced through AI technology to make trusted skincare knowledge more accessible to today's digitally engaged consumers.
Helping Consumers Look Beyond the Latest Skincare Trend
Consumers today have more skincare inspiration at their fingertips than ever before. TikTok trends, influencer content, recommendations from friends and viral products increasingly shape how people discover and select what to use.
While these sources can offer inspiration, they do not always answer the most important question: What does my own skin actually need?
A product that is trending online or works well for someone else may not be the right match for another person's skin condition, concerns or goals. The Rohto Beauty Skin Analyzer helps close this gap by putting the individual consumer, rather than the product, at the centre of the discovery journey.
Through an intuitive digital experience, users answer questions about their skin concerns, preferences and skincare goals before completing an AI-powered analysis using a selfie. They then receive educational insights into their skin condition, together with product and routine recommendations tailored to their individual needs.
Turning More Choice Into More Confident Decisions
Rohto offers a wide variety of skincare products developed to address different skin types, concerns and goals. This breadth provides consumers with greater choice, but it can also make it difficult to know which products are most suitable and how they should be used together.
The Rohto Beauty Skin Analyzer simplifies this journey by connecting each consumer's skin condition and stated needs with relevant products from Rohto's portfolio.
Recommendations are organised into clear morning and evening routines, helping users understand not only which products may be suitable, but also how they can work together as part of a complete skincare regimen.
Consumers can explore detailed information about their recommended products, review alternative options and save or share their personalised routine. By connecting skin understanding directly with product discovery, the experience gives users a clearer and more confident path towards building a routine that works for them.
Where Rohto's Skincare Leadership Meets Revieve's AI Innovation
The partnership unites Rohto's decades of expertise in dermatology, skincare research, product development and consumer needs with Revieve's advanced AI-powered skin analysis and personalisation capabilities, creating an intuitive digital experience that turns trusted knowledge into guidance tailored to each consumer.
"Rohto has always been committed to developing innovative solutions based on Japan research and science," said Mukdaya Massidy, S.E, M.M., M.Si President Director PT Rohto Laboratories Indonesia. "With the Rohto Beauty Skin Analyzer, we are enhancing that expertise through AI to help Indonesian consumers better understand their own skin. By providing recommendations based on each person's skin condition and needs, we can make skincare selection simpler, more relevant and more personal."
"Rohto understands that personalisation should begin with the consumer, not with the product that happens to be trending," said Sampo Parkkinen, CEO and Co-Founder of Revieve. "By combining Rohto's deep skincare expertise and diverse portfolio with Revieve's AI-powered analysis and personalisation technology, we are creating an accessible experience that helps Indonesian consumers make more informed skincare decisions wherever they begin their journey."
Advancing Personalised Beauty in Indonesia
More broadly, the launch reinforces Rohto's position as an innovator in Indonesia's skincare market and demonstrates how trusted scientific expertise can be amplified through AI to build more meaningful, intelligent and lasting consumer relationships.
The Rohto Beauty Skin Analyzer is now available at https://rohto.co.id/skin_analyzer and will also be featured at selected events and consumer activations across Indonesia. The experience is available in Bahasa Indonesia and English.
About PT Rohto Laboratories Indonesia
PT Rohto Laboratories Indonesia is part of Rohto Pharmaceutical Co., Ltd., a leading Japanese healthcare company founded in Osaka in 1889. Built on a long-standing heritage of scientific research, quality and innovation, Rohto develops trusted health and beauty solutions designed around the evolving needs of consumers.
Rohto has served consumers in Indonesia since 1934, combining the research and innovation capabilities of its global organisation with a deep understanding of local consumer needs. Guided by its vision of creating a 'Healthy Future for All', the company continues to develop high-quality solutions across skincare, eye care, hair care, lip care and consumer healthcare.
About Revieve
At Revieve, we power the intelligence layer behind modern beauty and wellness commerce. Traditional digital platforms treat beauty like any other category. We take a different approach, replacing disconnected tools and point solutions with a unified Beauty Commerce Intelligence Platform purpose-built for the unique complexity of skincare, makeup, haircare, wellness, and nutrition. By combining advanced AI, beauty-specific intelligence, and a robust data foundation, Revieve enables brands and retailers to create more personalized experiences, build proprietary data assets, and drive smarter decisions across the entire organization.
We don’t just power beauty experiences—we power the future of beauty commerce.
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