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Transforming Digital Beauty Experiences
Transforming Digital Beauty Experiences
Tokyo, Japan (June 19, 2024) - Revieve®, a Google Cloud Platform (GCP) partner and a leader in personalized digital brand experiences for global brands, retailers, and digital service providers in the beauty, skin, health, and wellness sectors, is excited to announce its official entrance into the Japanese market. With the launch of a new office and a dedicated team, Revieve is set to revolutionize the beauty and retail industries in Japan by delivering cutting-edge solutions tailored to the unique needs and preferences of Japanese consumers.
The expansion to Japan marks a significant milestone for Revieve, as it continues to extend its global presence with its unparalleled expertise in artificial intelligence and augmented reality. Combining advanced technology and customized touch, the company is dedicated to offering customers in Japan an array of innovative experiences, including personalized recommendations, skincare consultations, and immersive virtual try-on sessions. This strategic endeavor reflects Revieve's commitment to elevating the retail landscape in Japan and beyond, leading a new era of tailored and engaging consumer interactions.
As part of its expansion, Revieve has entered into an agency agreement with Palplat Inc., a rapidly growing Japanese cosmetics and beauty startup company. This partnership aims to build a stronger sales pipeline and penetrate the Japanese market effectively. Palplat provides personal beauty lesson services and beauty recruitment services, with the vision of "empowering the value of each person and creating a world where everyone can shine in their own way."
“Revieve's Beauty Platform plays a key role in driving the growth of the Japanese market," stated Takuya Matsuda, CEO of Palplat. "While the digital transformation of Japan's cosmetics and beauty market is lagging behind, Revieve’s Product Solutions offer a highly effective approach to improve customer experience and bring about a new paradigm shift in consumer shopping behavior in Japan.”
Matsuda expands upon this notion, stating, “In particular, when Japanese consumers shop at stores, they pay close attention to whether the skincare or makeup products suit their skin type, complexion, hairstyle, bone structure, and fashion, and they carefully try on products before purchasing. However, after using the product every day post-purchase, they often feel differently about it and may stop using it, which is especially true for e-commerce purchases. I believe that the Revieve solution will address these challenges through data-driven analysis and highly accurate personalization using cutting-edge technology, fostering new innovation. Palplat will establish a strong partnership with Revieve and explore new possibilities in Japan."
From now on, Revieve will introduce the enterprise-grade personalization platform to a wide variety of Japanese customers, including cosmetics brands, department stores, specialty stores, commercial facilities, drugstore chains, and e-commerce businesses.
With its entry into Japan, Revieve reaffirms its dedication to reshaping the future of retail through personalized AI/AR experiences. The company anticipates leaving an indelible mark on the Japanese retail landscape.
About Revieve
Revieve is the preferred provider to beauty brands and retailers, delivering a digitally-driven, personalized brand experience through its enterprise-grade beauty and wellness technology platform. At the cutting edge of the beauty and wellness industry, Revieve leverages a broad, versatile range of AI technologies, including advanced Generative AI, to deliver next-gen consumer experiences.
Revieve offers a digitally-driven, personalized brand experience through its enterprise-grade beauty and wellness technology platform, serving cross-category, cross-channel, and throughout the customer journey.
Revieve’s trusted solutions portfolio includes the AI Skincare Advisor, AI Makeup Advisor, AI Makeup Artist with Virtual Try-On, AI Suncare Advisor, and more. The platform seamlessly integrates personalized shopping solutions, driving tangible business value by increasing consumer engagement, conversion, and basket size across all digital in-store and online brand touchpoints.
Revieve's solutions are also available on Google Cloud Marketplace, ensuring easy integration and accessibility.
