Transforming Digital Beauty Experiences
Transforming Digital Beauty Experiences
Jakarta, [July 7], 2026 – ERHA, Indonesia's leading dermatology brand under Arya Noble, today announced the launch of its AI-powered Skin Advisor, developed in partnership with Revieve®, a Google Cloud Platform (GCP) partner and global leader in AI-driven beauty and wellness solutions.
The launch marks a major leap in how personalised skin care is delivered at scale, transforming decades of clinical expertise into an always-on, AI-powered digital experience accessible directly through consumers' everyday communication channels.
Drawing on more than 25 years of dermatology expertise, Skin AIdentify transforms ERHA's clinical knowledge into a personalised digital experience available directly through WhatsApp. By combining dermatologist-backed knowledge with advanced AI and first-party data capture, Arya Noble is redefining how Indonesian consumers discover, understand, and engage with their skin health.
Turning WhatsApp Into a Personal Skin Advisor
At the heart of the experience is a bold, consumer-first idea: bringing personalised skin analysis into WhatsApp, the platform millions of Indonesians already use daily.
The journey begins with a simple QR code scan, deployed across retail partner locations, product packaging, and brand activations, while seamlessly bridging offline discovery with digital engagement.
From there, users are guided into ERHA's WhatsApp Business experience, where an intelligent chatbot initiates a conversation, collects key user data, and delivers a personalised link to Revieve's AI-powered skin analyser. The analysis runs instantly within WhatsApp's in-app browser, allowing users to assess their skin condition in seconds.
Once completed, users return to WhatsApp to receive tailored skin insights and product recommendations, creating a frictionless, end-to-end experience that lives entirely within a platform they already trust.
Known as Skin AIdentify, the free AI-powered experience enables consumers to analyse six skin types and seven primary skin concerns before receiving personalised skin insights and product recommendations. The entire journey can be completed in approximately three minutes, creating a simple and accessible pathway to expert skin guidance.
Access is simple: Scan a QR code, connect via WhatsApp, complete a skin analysis, and receive personalised recommendations free of charge.
This WhatsApp-integrated model represents a powerful new approach to consumer engagement - one that removes barriers to entry while enabling brands to build rich, first-party consumer relationships at scale.
Indonesian Skin, Best Understood by Indonesian Dermatologists
Unlike generic skin analysis tools, Skin AIdentify was developed specifically for skin concerns commonly experienced by Indonesian consumers. The solution is calibrated for Fitzpatrick skin types III-V and focuses on concerns such as post-inflammatory hyperpigmentation (PIH), melasma, uneven skin tone, and skin challenges associated with Indonesia's tropical climate, humidity, and UV exposure.
This is not simply the adoption of foreign technology. It is an AI-powered solution built on more than 26 years of ERHA's dermatologist-led expertise, delivering skincare solutions tailored specifically to local needs.
By removing the need for app downloads and expensive consultations, Skin AIdentify helps democratise access to skin knowledge, making trusted dermatology insights available to consumers across Indonesia regardless of location.
From Clinics to Continuous Care
For over two decades, ERHA has been synonymous with dermatologist-led skin care in Indonesia. Now, Arya Noble is extending that expertise beyond physical clinics, turning episodic consultations into continuous, digitally enabled skin care journeys.
Indonesia's beauty market is rapidly evolving, shaped by a new generation of consumers who expect personalised, expert-backed guidance delivered instantly and seamlessly. In this context, WhatsApp becomes more than a communication tool. It becomes a gateway to personalised care.
With its integrated ecosystem spanning ERHA Ultimate clinics, ERHA OTC, ERHA Digital, and ERHA Skincare, Arya Noble is uniquely positioned to scale this new model, combining clinical credibility, digital infrastructure, and AI-powered intelligence into a single, unified experience.
Supported by ERHA's network of more than 112 clinics and over 144 dermatologists nationwide, the experience extends beyond skin analysis and connects consumers to a broader ecosystem of skincare expertise, products, clinics, and teledermatology services.
Built for Engagement. Designed for Growth
Beyond consumer value, Skin AIdentify is engineered as a high-impact growth engine.
By embedding AI-powered skin analysis into WhatsApp, Arya Noble creates a scalable pathway to:
- Capture high-quality first-party data
- Accelerate new user acquisition
- Deepen consumer understanding
- Drive more personalised product recommendations
This approach reflects a broader shift in beauty, from transactional retail to data-driven, relationship-led engagement.
Skin AIdentify combines advanced AI technology with ERHA's clinical rules engine and dermatological expertise, creating a hybrid intelligence model that goes beyond image pattern matching to deliver more relevant and personalised recommendations.
Built around familiar digital behaviours, the experience is delivered through WhatsApp, one of Indonesia's most widely used communication platforms. Users can also receive shareable visual results featuring 14 unique design scenarios, encouraging deeper engagement and enabling consumers to share personalised skin insights across digital channels.
Partnering to Shape the Future of Beauty
"We are committed to making world-class skin health guidance accessible to every Indonesian - not just those who walk through our clinic doors," said Afril Wibisono, Director of Business Transformation, Sales and Marketing, ERHA. "Skin AIdentify reflects our vision of making trusted skin expertise more accessible. By bringing personalised skin analysis directly into WhatsApp, we're helping consumers better understand their skin while creating a seamless connection to the broader ERHA ecosystem. With Revieve, we are able to scale this experience in a way that feels natural, intuitive, and deeply relevant to how our consumers live today."
"ERHA represents the future of intelligent derma beauty," said Sampo Parkkinen, CEO & Co-Founder of Revieve. "Their ability to combine clinical credibility with a truly innovative, WhatsApp-first consumer experience is exactly what modern beauty demands. This is not just a new touchpoint - it's a new model for how brands can engage, understand, and serve consumers at scale. We are proud to power this transformation together."
A New Standard for Personalised Skin Care
The launch of Skin AIdentify signals a broader evolution in the beauty industry, one where advanced AI, clinical science, and everyday digital behaviours converge to create more meaningful, personalised experiences.
For Arya Noble, this is a defining step in its vision of Intelligent Derma Beauty, where technology does not replace expertise, but amplifies it, making personalised skin care more accessible, more scalable, and more human than ever before.
Skin AIdentify combines the expertise of a nationwide network of more than 112 clinics and 144 dermatologists with AI-powered technology to deliver personalised skin guidance at scale. The free WhatsApp-based experience analyses six skin types and seven key skin concerns, providing users with personalised recommendations in approximately three minutes without requiring an app download.
Consumers can experience Skin AIdentify by scanning a QR code, taking a selfie, and receiving personalised skin insights directly through WhatsApp. ERHA will officially showcase the experience at #ErhaJxB2026.
About ERHA / Arya Noble
Indonesian skin, best understood by Indonesian dermatology. Skin AIdentify — Proud to be part of ID-Beauty. Specifically designed for Indonesian Beauty. We are proven. We know your skin.
This is not just another viral trend. ERHA has existed and been clinically proven for over two decades, caring for millions of Indonesian skin. With clinical formulations that consider tropical UV index, extreme humidity, and the specific skin concerns of Indonesian women, Indonesian skin is best understood by Indonesian dermatologists.
Now, after 26 years, you can understand your skin one by one. That is Skin AIdentify. It’s time to know your skin better with #SkinAIdentify, powered by a complete dermatologist ecosystem at your fingertips.
About Revieve
At Revieve, we power the intelligence layer behind modern beauty and wellness commerce. Traditional digital platforms treat beauty like any other category. We take a different approach, replacing disconnected tools and point solutions with a unified Beauty Commerce Intelligence Platform purpose-built for the unique complexity of skincare, makeup, haircare, wellness, and nutrition. By combining advanced AI, beauty-specific intelligence, and a robust data foundation, Revieve enables brands and retailers to create more personalized experiences, build proprietary data assets, and drive smarter decisions across the entire organization.
We don’t just power beauty experiences—we power the future of beauty commerce.
