BeautyTech AI Insider
Product Discovery
Helping shoppers find the right beauty products through AI-guided discovery.
December 9, 2021 · Revieve
The Makeup Customer Journey: How Brands Personalize for The Consumer
Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.
October 15, 2021 · Revieve
Six Tips to Drive Holiday Beauty Sales With a Digital Advisor Experience
Preparing to meet your customers where they like to shop is a must every holiday season. Here we share how to use revieve-powered experiences to delight your customers and increase sales.
September 28, 2021 · Revieve
How Gen Z is Taking Time to Find their Perfect Beauty Match
Gen Z is the generation that’s here to shake the business of beauty - they are a generation that’s all about creativity and meaningful living.
April 12, 2021 · Revieve
5 Ways Digital Advisors Improve the e-commerce Experience
E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
April 12, 2021 · Revieve
Beauty: Augmented Reality (AR) alone doesn't convert - So what does?
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.
April 12, 2021 · Sampo Parkkinen
Beauty Retail is about the Experience
Beauty is likely the most personal category of all of retail. It's also a category where there is enormous competition between brands, channels, and retailers. The number of potential alternative products accompanied by the vast number of choices as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.
April 12, 2021 · Revieve
Beauty & Voice - Trends for 2018
The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.But how about Beauty & Voice?
April 12, 2021 · Revieve
Digital Advisors as Retail Store Associates Online
Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.
April 12, 2021 · Revieve
Product Discovery in the Digital and Beauty Retail Landscape
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.
April 12, 2021 · Revieve
Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences
Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to convert the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics. So what's next? Learn more about the Digital Beauty Advisor -experience.
April 12, 2021 · Revieve
Guiding through the jungle of choices
Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?
April 12, 2021 · Revieve
Hello! I'm your one-size-fits-all e-commerce sales associate!
Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.