BeautyTech AI Insider
Data & Insights
Turning first-party beauty data into insight that compounds across the journey.
April 12, 2021 · Revieve
Top 5 Key Factors Driving Growth in the Personal Care Industry
Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's five key factors driving growth in the personal care industry.
April 12, 2021 · Revieve
Big Pharma's AI Re-Branding
Many pharmaceutical businesses started investing heavily in R&D, but without a coherent strategy these re-branding exercises resulted in many heads of data, artificial intelligence, digital, in one corporation and often in one division.
April 12, 2021 · Revieve
Consumer Shopping Behavior Amid COVID-19 - What's Trending?
The coronavirus outbreak has forced many U.S. consumers to change their shopping preferences. While many shoppers are still loyal to the brands they like, COVID-19 drives an even more significant change in mindsets. This shift affects the type of goods and brands consumers can purchase and the shopping channels they use.
April 12, 2021 · Revieve
Is Asia leading the beauty personalization game?
In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).
April 12, 2021 · Revieve
Post-COVID Beauty Tendencies
As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors.
April 12, 2021 · Revieve
The Beauty Category Pivots To ‘Wellness’
The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.
April 12, 2021 · Revieve
Upcoming Trends in the Beauty & Wellness Industry
Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.
January 18, 2021 · Revieve
How Big Pharma's AI is Re-Branding
Many pharmaceutical businesses started investing heavily in R&D. Still, without a coherent strategy, these re-branding exercises resulted in many heads of data, artificial intelligence, digital, under one corporation and one division.