I was interviewed by Lucy Tandon Copp, from Cosmetics Business, about the role of AI in beauty, and why is the invisible enabler' in the aftermath of Covid-19. Here is an excerpt:

How was AI typically being used by beauty brands prior to the Covid-19 outbreak?

Prior to the global retail lockdown, brands and retailers were beginning to test and roll out AI tools both in store and online.

This enables consumers to virtually try on thousands of make-up products, as well as conduct detailed selfie diagnostics of their skin in order to receive the most appropriate personalised skin care product recommendations.

In-store health tech platforms consisted of using the retailers’ handheld products and mirror technology, while online has been used by consumers’ laptop, tablet, and smartphones.

Since the virus outbreak, have more beauty brands been using AI features?

Yes, through the Revieve platform and our beauty and e-commerce partners, we have seen consumers rapidly shift to online AI, with increases in searching, content consumption, product discovery, selfie skin-diagnostics and product recommendations in order to drive personalised skin care purchases.

More specifically, during the global lockdown, the Revieve Health and Beauty Index analytics data shows AI is enabling consumers even more.

For example, taking selfies for personalised skin analysis is up 324%, with their openness to product recommendations and visiting product pages up 263%.

Additionally, their interest in purchasing, which is tracked by adding products to their shopping cart, is up 267%.

You can read the entire article below or click on the link to Cosmetics Business here:

https://cosmeticsbusiness.com/news/article_page/Why_AI_is_set_to_become_the_beauty_industrys_invisible_enabler_in_the_aftermath_of_Covid-19/165382

Why AI is set to become the beauty industry's 'invisible enabler' in the aftermath of Covid-19

From personalised shopping journeys to a shift to UYOD (use your own device), AI and AR are primed to help cosmetics retailers and consumers navigate the shopping experience post-lockdown

Dean DeBiase

AI and AR have transformed the way beauty retailers and consumers search for and engage with cosmetics products. But with the outbreak of Covid-19, companies have been forced to reassess their digital strategies.

Dean DeBiase, Faculty Member at the Kellogg School of Management and Chairman of AI and AR solutions company revieve.com, talks to Cosmetics Business about how the landscape for AI and AR in beauty has shifted during the pandemic– and what the future holds for the sector.

How was AI typically being used by beauty brands prior to the Covid-19 outbreak?

Prior to the global retail lockdown, brands and retailers were beginning to test and rollout AI tools both in store and online.

This enables consumers to virtually try on thousands of make-up products, as well as conduct detailed selfie diagnostics of their skin in order to receive the most appropriate personalised skin care product recommendations.

In-store health tech platforms consisted of using the retailers’ handheld products and mirror technology, while online has been used by consumers’ laptop, tablet, and smartphones.

Since the virus outbreak, have more beauty brands been using AI features?

Yes, through the Revieve platform and our beauty and e-commerce partners, we have seen consumers rapidly shift to online AI, with increases in searching, content consumption, product discovery, selfie skin-diagnostics and product recommendations in order to drive personalised skin care purchases.

More specifically, during the global lockdown, the Revieve Health and Beauty Index analytics data shows AI is enabling consumers even more.

For example, taking selfies for personalised skin analysis is up 324%, with their openness to product recommendations and visiting product pages up 263%.

Additionally, their interest in purchasing, which is tracked by adding products to their shopping cart, is up 267%.

What beauty brands have caught your eye with novelAI features of late?

We are seeing beauty brands, retailers, digital and media providers rapidly pivoting to AI and AR tech in order to quickly personalize online search, discovery and shopping experiences that help them acquire and engage consumers.

I’m seeing brands and retailers creatively accelerating their in-store and online applications, including Ulta Beauty, which has leveraged its AR technology to enhance make-up and try-on, with added AI capabilities in order to better deliver personalisation skin care journeys.

https://cosmeticsbusiness.com/news/article_page/Why_AI_is_set_to_become_the_beauty_industrys_invisible_enabler_in_the_aftermath_of_Covid-19...2/8

5/27/2020 WhyAI is set to become the beauty industry invisible enabler in the aftermath of Covid-19

How is the current pandemic likely to change the landscape of beauty Al?

The pandemic has caused significant shifts in consumers expectations around their digital shopping experiences, and they want brands to step up with technology that helps make their discovery and shopping journeys easier and more targeted to their needs.

One retailer told me these are becoming minimal table stakes, and in beauty, if I can enable a customer to take a selfie, run a diagnostic and recommend five products, versus the 200 skus we have in inventory, why wouldn’t I offer that?

The data backs this up, as we are tracking consumers digging into the capabilities AI can help them address personal preferences and issues they have.

During the2020 pandemic, the Revieve Health and Beauty Index data shows AI diagnostics have spiked significantly as consumers address personal issues like dark circles, up 458% in March, compared to the month before; visible pores, up441%; and dull/tired skin, up 349%.

Additionally, as the lockdown lifts, I think we will see evolving consumer in-store expectations, with a focus on safety and hygiene.

Retailers and in-store beauty brands, that relied on their high-touch devices or people, may need to move to UYOD (use your own device) platforms and policies, as they discover customers insist on using their own smartphones, rather than touching in-store tablets, mirrors and other public devices.

What do you see the future holding for beauty andAI in the longer term?

AI has been around for decades, but the decade ahead is going to be extremely impactful for health, beauty and retail/e-commerce.

From smart agents that automatically schedule your appointments to diagnostic scans that recommend the best products, services and regimens for inside and outside of your body, consumers are going to demand that tech devices actually help personalise their lives.

As AI becomes an invisible-enabler and consumers move from being slaves to their devices to being assisted with their personalized shopping journeys, the lines between in-store and online will disappear.

As such, the health and beauty industry has a tremendous opportunity to move further in to the consumer's daily routines, needs, wants and desires.

Demands for different types of products and services will come and go, but AI and AR will continue to play a pivotal behind-the-scenes role, that makes people's lives easier and their shopping journeys more seamless.

Most of the early adopters of advanced technologies have been the likes of Amazon, Google, Facebook et al, but the next mainstream mass-market phase will allow everyone from Walmart to emerging independent boutique brands, to take advantage of AI, making it easier for consumers to connect, interact, evaluate and become loyal customers.

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