I was interviewed by Lucy Tandon Copp, from Cosmetics Business, about the rol of AI in beauty, and why is the invisible enabler' in the aftermath of Covid-19. Here is an excerpt:
How was AI typically being used by beauty brands prior to the Covid-19 outbreak?
Prior to the global retail lockdown, brands and retailers were beginning to test and roll out AI tools both in store and online.
This enables consumers to virtually try on thousands of make-up products, as well as conduct detailed selfie diagnostics of their skin in order to receive the most appropriatepersonalised skin care product recommendations.
In-store health tech platforms consisted of using the retailers’ handheld products and mirror technology, while online has been used by consumers’ laptop, tablet, andsmartphones.
Since the virus outbreak, have more beauty brands been using AI features?
Yes, through the Revieve platform and our beauty and e-commerce partners, we have seen consumers rapidly shift to online AI, with increases in searching, contentconsumption, product discovery, selfie skin-diagnostics and product recommendations in order to drive personalised skin care purchases.
More specifically, during the global lockdown, the Revieve Health and Beauty Index analytics data shows AI is enabling consumers even more.
For example, taking selfies for personalised skin analysis is up 324%, with their openness to product recommendations and visiting product pages up 263%.
Additionally, their interest in purchasing, which is tracked by adding products to their shopping cart, is up 267%.
You can read the entire article below or click on the link to Cosmetics Business here:
Why AI is set to become the beauty industry's 'invisible enabler' in the aftermath of Covid-19
From personalised shopping journeys to a shift to UYOD (use your own device), AI and AR are primed to help cosmetics retailers and consumers navigate the shoppingexperience post-lockdown
AI and AR have transformed the way beauty retailersand consumers search for and engage with cosmetics products. But with theoutbreak of Covid-19, companies have been forced to reassess their digitalstrategies.
Dean DeBiase, Faculty Member at the Kellogg School of Management and Chairmanof AI and AR solutions company revieve.com, talks to Cosmetics Businessabout how the landscape for AI and AR in beauty has shifted during the pandemic– and what the future holds for the sector.
How was AI typically being used by beauty brandsprior to the Covid-19 outbreak?
Prior to theglobal retail lockdown, brands and retailers were beginning to test and rollout AI tools both in store and online.
This enablesconsumers to virtually try on thousands of make-up products, as well as conductdetailed selfie diagnostics of their skin in order to receive the mostappropriate personalised skin care product recommendations.
In-storehealth tech platforms consisted of using the retailers’ handheld products andmirror technology, while online has been used by consumers’ laptop, tablet, andsmartphones.
Since the virus outbreak, have more beauty brandsbeen using AI features?
Yes, throughthe Revieve platform and our beauty and e-commerce partners, we have seenconsumers rapidly shift to online AI, with increases in searching, contentconsumption, product discovery, selfie skin-diagnostics and productrecommendations in order to drive personalised skin care purchases.
Morespecifically, during the global lockdown, the Revieve Health and Beauty Indexanalytics data shows AI is enabling consumers even more.
For example,taking selfies for personalised skin analysis is up 324%, with their opennessto product recommendations and visiting product pages up 263%.
Additionally,their interest in purchasing, which is tracked by adding products to theirshopping cart, is up 267%.
What beauty brands have caught your eye with novelAI features of late?
We are seeingbeauty brands, retailers, digital and media providers rapidly pivoting to AIand AR tech in order to quickly personalize online search, discovery andshopping experiences that help them acquire and engage consumers.
I’m seeingbrands and retailers creatively accelerating their in-store and onlineapplications, including Ulta Beauty, which has leveraged its AR technology toenhance make-up and try-on, with added AI capabilities in order to betterdeliver personalisation skin care journeys.
5/27/2020 WhyAI is set to become the beauty industrys invisible enabler in the aftermath ofCovid-19
How is the current pandemic likely to change thelandscape of beauty Al?
The pandemichas caused significant shifts in consumers expectations around their digitalshopping experiences, and they want brands to step up with technology thathelps make their discovery and shopping journeys easier and more targeted totheir needs.
One retailertold me these are becoming minimal table stakes, and in beauty, if I can enablea customer to take a selfie, run a diagnostic and recommend five products,versus the 200 skus we have in inventory, why wouldn’t I offer that?
The data backsthis up, as we are tracking consumers digging into the capabilities AI can helpthem address personal preferences and issues they have.
During the2020 pandemic, the Revieve Health and Beauty Index data shows AI diagnosticshave spiked significantly as consumers address personal issues like darkcircles, up 458% in March, compared to the month before; visible pores, up441%; and dull/tired skin, up 349%.
Additionally,as the lockdown lifts, I think we will see evolving consumer in-storeexpectations, with a focus on safety and hygiene.
Retailers andin-store beauty brands, that relied on their high-touch devices or people, mayneed to move to UYOD (use your own device) platforms and policies, as theydiscover customers insist on using their own smartphones, rather than touchingin-store tablets, mirrors and other public devices.
What do you see the future holding for beauty andAI in the longer term?
AI has beenaround for decades, but the decade ahead is going to be extremely impactful forhealth, beauty and retail/e-commerce.
From smartagents that automatically schedule your appointments to diagnostic scans thatrecommend the best products, services and regimens for inside and outside ofyour body, consumers are going to demand that tech devices actually helppersonalise their lives.
As AI becomesan invisible-enabler and consumers move from being slaves to their devices tobeing assisted with their personalized shopping journeys, the lines between in-store and online will disappear.
As such, thehealth and beauty industry has a tremendous opportunity to move further intothe consumer's daily routines, needs, wants and desires.
Demands fordifferent types of products and services will come and go, but AI and AR willcontinue to play a pivotal behind-the-scenes role, that makes people's liveseasier and their shopping journeys more seamless.
Most of theearly adopters of advanced technologies have been the likes of Amazon, Google,Facebook et al, but the next mainstream mass-market phase will allow everyonefrom Walmart to emerging independent boutique brands, to take advantage of AI,making it easier for consumers to connect, interact, evaluate and become loyalcustomers.