NordicFeel selects Revieve for beauty-shopping personalization

February 1, 2018

We're extremely excited to announce our recent partnership with NordicFeel, the leading Nordic beauty-retailer who has selected Revieve with its Digital Beauty Advisor –solution to provide its shoppers with personalized beauty product advice and recommendations based on shopper selfies.

The Revieve Digital Beauty Advisor -solution has been implemented across NordicFeel’s e-commerce sites in Sweden, Norway and Finland to help shoppers easily discover beauty products matching their personal skin concerns, product preferences and environment. Through shoppers’ selfies, the Revieve Digital Beauty –advisor recommends products from NordicFeel’s selection using AI and machine-learning.

Were thrilled to be working with Revieve and are delighted to be able to provide our shoppers with an innovative solution helping them find products individually for their skin concerns and needs. Revieve has been a very supportive partner and has provided us with a very flexible solution with the ability to customize the Digital Beauty Advisor to match our brand and the values which we wish to communicate to our customers, explains Tobias Mattsson, NordicFeel CEO.

“Through the implementation of services like the Digital Beauty Advisor, NordicFeel is clearly establishing itself as a leader when it comes to offering shoppers with innovative, interactive and educational solutions in the world of beauty-retail. Our cooperation is already showing a great ROI for NordicFeel and we couldnt be more excited to be working with them, states Sampo Parkkinen, Revieve CEO.  

The results for implementing the Revieve Digital Beauty Advisor have been impressive with more than 20% of shoppers using the service adding recommended products to the shopping cart directly as a result of having their skin analyzed through their selfies. 

“We’re seeing NordicFeel’s customers show tremendous engagement with the Digital Beauty Advisor, similar to the engagement you would expect from the in-store beauty consultant in a physical store. The combination of receiving a personal skin analysis, individualized skincare advice and personal product recommendations is something we’re seeing shoppers react very favourably towards”, concludes Revieve CEO Sampo Parkkinen.