As Technologies Evolve, Opportunities Abound for Beauty Brands
Sampo Parkkinen, CEO of Revieve, shares insights about how brands can better leverage technology in the current environment.
Revieve launches digital AI tool for personalized nutrition-focused recommendations
The service is another key module in Revieve’s Health-Beauty-Wellness platform, a proprietary self-diagnostic tool that personalizes shopping experiences for skincare and cosmetics through its AI Skincare Advisor, AR Makeup Advisor and AI Suncare Advisor.
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Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations
Sephora and Kohl’s have made it very clear that they are going to have shared digital real estate. That’s a sign of the current environment that they recognize while doing these partnerships that it’s important to make sure they’re omnichannel to span the channels that serve consumers.
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Beauty 2021 & Beyond
With consumers growing accustomed to the personalization benefits offered by an online experience, such as specifically tailored product recommendations and a one-on-one shopping experience, retailers will have to integrate this experience into their brick-and-mortar stores.
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