# Revieve — full content map
> Revieve is a global beauty technology company and the creator of BeautyCatalyst — The Beauty Commerce Intelligence Platform for beauty brands and retailers. This document is the entire site as concatenated markdown — designed for AI crawlers that prefer one fetch over walking every URL. Companion to /llms.txt (index).
Locale: English. Other locales (fr, ja) are reachable via the page-level `` tags on each URL listed below.
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# Solutions
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# Customer stories
## /insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor
URL: https://www.revieve.com/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor
A.S. Watson Group is the world's largest health and beauty retailer serving billions of customers. Today, A.S. Watson has grown into a family of 12 retail brands in 27 markets loved by millions of customers across Asia and Europe. A.S. Watson Group has been determined to accelerate its digital transformation to serve customers' needs better and strengthen customer interactions across all online and offline channels.
As part of its digital transformation, in 2015, A.S. Watson Group started investing in its eCommerce business by establishing an in-house digital team - eLab, to offer global support to the group's eCommerce business and enhance its presence on digital channels across the globe and respond to the changing needs and expectations of consumers in online shopping experiences.
## Delivering an integrated offline and online experience for A.S. Watson Group customers
Earlier in 2021, A.S. Watson Group unveiled its[O+O retail strategy to the new standard for retail](https://www.aswatson.com/our-company/o-and-o-strategy/#.YNCh0H2A5Go), an ecosystem powered by technology, big data, and artificial intelligence, and not just having physical stores and an online store.
> "The traditional strategy of O2O from the past generation drove customers from one channel to another; however, O+O is different. It is more about creating an integrated experience to serve customers' needs better, enabling them to shop across any channel, anytime, anywhere. - Malina Ngai, Group COO of A.S. Watson Group"
To deliver O+O (Offline plus Online) experience with excellence, A.S. Watson Group had to search for the right technology partners that could help them provide an integrated commerce experience across their 6,000+ physical store network and 100+ eCommerce platforms. As A.S. Watson Group O+O's retail strategy changes how they sell, serve customers, and even the way they manage fulfillment. Today, you can see a complete array of experiences in online skin analysis, online live beauty advice, virtual makeup try-on, and faster and more reliable product deliveries.
## Revieve helped A.S. Watson Group deliver a seamless and personalized digital brand experience for Superdrug, ICI Paris XL, Marionnaud, and Watsons
A.S. Watson Group had the pressure of the rapidly changing consumer behavior and the critical role technology played in staying competitive and delivering on each of their retail brands' promises. However, even before COVID-19 hit, they had recognized a growing demand for personalized, high-level online experiences and a need to serve their customers in any channel they prefer to shop.
But the question was how to make these new digital experiences personalized, pleasant, and effortless to the consumer and find the most accurate and trustworthy solution that would provide the same shopping experience online and in-store. Most importantly, a fully customizable solution that would look and feel like each of its retail brands.
Revieve became the selected partner to deploy a [personalized and digital brand experience](/insider/market-reports/brand-experience-landscape-in-the-beauty-health-and-wellness) based on an offering matching A.S. Watson Group O+O retail model requirements. Revieve's capabilities in delivering globally, across all devices seamlessly, in both online and offline environments, and best-in-class computer vision technology that detects several skin metrics made Revieve the selected partner. Furthermore, Revieve's and A.S. Watson Group's vision alignment in brand experience and integrated commerce.
As a result of the partnership, Revieve deployed its AI Skincare Advisor in Marionnaud, Superdrug, and ICI Paris XL country-specific eCommerce sites. The solution was customized and localized for each country and each retail brand's philosophy.
In the Online Skincare Advisor, users are all welcomed with questions regarding their skin type, concerns, additional skin complaints; those are matched with external location data to provide a more accurate analysis of the user's skin. Next, the user takes a selfie, and Revieve's Computer Vision analyzes 14 different skin metrics from the user's face. Based on those results and Revieve's powerful product recommendations, A.S. Watson Group's business units recommend a daily skincare routine from various brands in their selection.
> "With a consumer's lifestyle and preferences questionnaire, A.S. Watson Group personalizes the product recommendations and provides better-targeted offers. However, what A.S. Watson Group's customers can get today is an in-depth understanding of their skin condition in real-time, thanks to AI and deep learning technology." - Sampo Parkkinen, Revieve, CEO
## The Online Skincare Advisor has improved the AOV, retention, and engagement of Marionnaud, Superdrug, and ICI Paris XL
This case study highlights the key results from Marionnaud, Superdrug, and ICI Paris XL. All three business units have seen a considerable increase across several metrics using the Online Skincare Advisor: AOV, ROI, retention, and engagement.
In the case of Marionnaud Switzerland, there was a 29% increase during Q2 2022 in the average order value amongst those customers that used the Online Skincare Advisor. Another impressive highlight for Marionnaud Switzerland is that users that engaged with the Online Skin Advisor converted 396% better. Furthermore, users that engaged with the Online Skin Advisor were twice more likely to return to the retailer’s eCommerce site, pointing at how engaging these experiences can be for consumers and deliver tangible business results.
In the case of Superdrug, there was a 29% increase during Q2 2022 in the average order value amongst those customers that used the Online Skincare Advisor. Similarly, for Superdrug users, we see 70% more conversion rate uplift among advisor users compared to regular users. Moreover, Superdrug saw clear signs of increased user engagement when customers used the Online Skincare Advisor. For example, during Q2 of 2022, they saw how a single user spends five times more on the website when engaging with the advisor, resulting in increased engagement and potential returning sessions. Similarly, a single ICI Paris XL user spent four times more on the website when engaging with the Online Skincare Advisor.
## /insider/case-studies/boost-lab-harnesses-the-latest-in-skincare-technology-and-digital-beauty-experiences
URL: https://www.revieve.com/insider/case-studies/boost-lab-harnesses-the-latest-in-skincare-technology-and-digital-beauty-experiences
## Let's Talk Skincare with the Award-Winning Serum Experts
BOOST LAB was born out of a need for high-quality and affordable skincare treatments in the Australian market. The revolutionary skincare brand targets the seven most common skin concerns through clinically supported serums formulated with gold standard ingredients.
Harnessing the latest in skincare innovation and technology, the brand brings next-level expertise, energy, support, and a sense of community, boosting the effectiveness of customers’ skin routines.
> We know that each of our customers wants flexibility in their daily skincare regime. Everyone has a unique skin profile with a unique condition and ever-changing ailments. We set out to create simple, pure, and potent skincare, backed by science to deliver outstanding results at an affordable price point, says Craig Schweighoffer, CEO of BOOST LAB.
## BOOST LAB Gives its Customers a Supercharged Boost with a Smart Move
As an industry leader, BOOST LAB has always made substantial efforts to understand its customers. As an industry leader, BOOST LAB has always made substantial efforts to understand its customers. The brand has noticed that there is a profound interest in convenient and personalized skincare advice available from anywhere, anytime in the skincare market.
In a time when bringing true-to-life experiences and face-to-face expert recommendations have become a challenge, BOOST LAB decided to minimize the risk involved with online shopping and offer consumers an opportunity to receive skin-related advice swiftly and confidently from the comfort of their own homes.
> We’re always looking to make our customer journey easier, and that started with our easy-to-understand packaging. We wanted to remove the friction from the product selection process by arming consumers with real-time, personalized, dermatologist-level advice. Ultimately giving consumers the tools they need for good, healthy skin, says Craig Schweighoffer, CEO of BOOST LAB.
## Supercharging BOOST LAB's Serum Collection with an AI-powered Online Skin Analysis
BOOST LAB decided to find a digital brand experience partner in beauty to partner with and make it easier for consumers to find suitable serums for their skin concerns online. The brand selected Revieve as a trusted partner to work with and implement Revieve's market-leading self-diagnostic digital skincare solution, the AI Skincare Advisor.
Customers can now receive personalized skincare advice via the BOOST LAB website based on the user's skin metrics, powered by artificial intelligence, expert algorithms, and real-time information, such as the user's location, that determine an overall skin health score to recommend products.
> The Skin Advisor technology, powered by Revieve, allows our consumers to gain expert feedback and recommendations swiftly and confidently. Our products are already created with simplicity in mind, so the app further assists in matching people to the quality serums and products they need most -with nothing more than a selfie. We've been overwhelmed by the feedback from consumers, most commenting that they love the freedom and accessibility to such a high level of information and that they're noticing their skin concerns diminish or improve thanks to the product recommendations, says Craig Schweighoffer, CEO of BOOST LAB.
Skin Advisor is available to use via [the BOOST LAB website](https://boostlabco.com/collections/all?revieveAutoStart=true).
## /insider/case-studies/bridging-yon-kas-world-of-phyto-aromatic-skincare-with-the-latest-in-ai-skincare-technology
URL: https://www.revieve.com/insider/case-studies/bridging-yon-kas-world-of-phyto-aromatic-skincare-with-the-latest-in-ai-skincare-technology
## A New Form of Holistic Beauty With a French Twist
Created over 67 years ago, [Yon-Ka](https://www.yonka.com/) is a French-family skincare brand that specializes in personalized aroma-therapeutic care, providing results comparable to medspa brands. The story began in 1954 with the Muhlethaler family aiming to create rich botanical oils in Paris, France. Later their passion led them to create a line of products that mix the best of two worlds: rich aromatherapy and skincare technologies, to create one of the world's famous phyto-aromatic products.
The brand is committed to optimum skin health, sharing a new form of holistic beauty "that respects the body and mind, as well as nature, its resources and the living beings that fill it." The brand’s product combines the most critical elements of plants: revitalizing essential oils filled with energy from the sun and complementary active ingredients (vitamins, fruit acids, polyphenols, peptides, and trace elements). This powerful combination gently, accurately, and effectively meets the needs of the consumers' most challenging and demanding skin.
"We create essential experiences that strengthen each person's balance and vital energy using effective, personalized phyto-aromatic products that don't aggravate skin," said [Amal Amgaad](https://www.linkedin.com/in/amal-amgaad/), Head of Communications at Yon-Ka Paris USA.
## Adding The Final Touch To Forge Even Stronger Bonds With Consumers
As a leader in organic and result-driven skincare brands, Yon-Ka has always been creating authentic connections with consumers that make them feel like valued individuals. The brands desire to deliver consumers a precise and on-demand solution to the most challenging skin care needs led Yon-Ka to explore innovative ways to provide a personalized brand experience anytime.
Virtual try-on and the use of AI had been on their radar for some time, as Yon-Ka is always willing to be one step ahead by exploring and finding new ways to simplify consumers' routines and surpass their expectations.
"During the pandemic, beauty lovers were especially interested in leveraging their wellness routine and expanding their spa at-home experience. This led us to search for a technology partner with the expertise and capabilities that can help us create a more inclusive environment, " says Amal Amgaad.
## Delivering An Intimate and Memorable Brand Experience with AI Skincare Technology
Revieve was selected as a trusted partner in helping Yon-Ka augment in-depth skincare expertise with AI technology. The brand implemented Revieve's market-leading self-diagnostic digital skincare solution, the online "Skin Advisor."
"Revieve is the ideal match for us because of its deep understanding of innovative technology and the insights it provides. We are thrilled to partner with Revieve to offer our customers the autonomy to access reliable personalized solutions for their skin wherever they are," said Amal Amgaad, Head of Communications at Yon-Ka Paris USA.
The experience was launched in August last year. Behind the experience sits Revieve's AI Skincare Advisor, an AI-powered self-diagnostic solution that analyzes a user's skin and provides personalized product recommendations in real-time. The experience launches with a questionnaire that diagnoses customers' personal skin needs, preferences, and lifestyle concerns. The AI Skincare Advisor analyzes skin more than 120 skin metrics to provide users with an in-depth analysis of their skin and offers Yon-ka product recommendations and skincare advice tailored to their most demanding skin needs.
As of today, all Yon-Ka's customers in the US can utilize[the revolutionary experience](https://shop.yonkausa.com/?revieveAutoStart=true) provided by Yon-Ka across desktop and mobile devices on all browsers.
"Our new personalized service and product offering prove that technology, data, and science can address the niche needs of a diverse population, helping them find suitable wellness and skincare routines. We are proud to lead by example, ensuring everyone gets personal and reliable advice available wherever they are. We've already seen how this experience resonates with our consumers, as the solution is driving great results," she added.
## /insider/case-studies/bringing-garancias-world-of-magic-to-an-inspiring-personalized-digital-habitat-powered-by-revieve
URL: https://www.revieve.com/insider/case-studies/bringing-garancias-world-of-magic-to-an-inspiring-personalized-digital-habitat-powered-by-revieve
## Crafting Effective Beauty Potions to Consumers
Founded in 2004 by pharmacist [Savéria Coste](https://madame.lefigaro.fr/business/saveria-coste-garancia-provoquer-ladhesion-en-cultivant-la-passion-310820-182113), [Garancia](https://garancia-beauty.com/)is a leading French derma-cosmetic brand with a strong positioning between natural and science, offering a range of 38 premium facial and body skincare products with a touch of magic.
Born from the principle that “beauty is inseparable from pleasure,” the revolutionary skincare brand pushes the boundaries of what’s possible – delivering powerful and life-changing products backed by years of science and research.
“Since I created Garancia, I have always paid particular attention to product formulation, and I have striven to maintain a disruptive, innovation-driven approach within the company. Based on the combination of nature and science, my formulas are clean, sensory, and so effective that our consumers think they are magical!”
## Rethinking the Digital Brand Experience Journey
Because of the brand's appetite for miraculous skincare products, the innovation keeps coming, thus helping Garancia strive and challenge the status quo in the market. Recent market developments and changing consumer behavior, made Garancia rethink how they engage and connect with their customers.
That led them to search for a beauty technology partner to implement alternative forms of engagement to their digital brand experience to make it more immersive, interactive, and personalized.
“When it comes to beauty and skincare, we have always taken an innovative and forward-thinking approach,” says [Anne-Claire](https://fr.linkedin.com/in/anne-claire-morin-27a91165), Marketing Manager at Garancia.
## Delivering an Immersive and Personalized Brand Experience
Garancia selected Revieve as its digital brand experience partner in beauty. In partnership with Revieve, Garancia implemented Revieve's market-leading self-diagnostic digital skincare solution to offer its customers a powerful and exclusive online experience.
"We partnered with Revieve as their technology delivers an AI-driven, personalized skincare experience in an easy-to-use manner. Garancia is continuing its efforts with Revieve for a unified view of the beauty industry today."
Behind the experience sits Revieve's AI Skincare Advisor, an AI-powered self-diagnostic solution that analyzes a user's skin and provides personalized product recommendations in real-time.
The personalization process is triggered by an online skincare quiz with the optional use of Revieve's selfie scanning technology. The algorithms powering the experience analyze personal skin conditions and environmental factors, such as location and humidity pollution. The user is then provided an in-depth analysis from their selfie and offered personalized product recommendations from Garancia product selection and their unique attributes suited to specific skin concerns and types.
Garancia's personalized digital skincare analysis is now available on [https://garancia-beauty.com/pages/diagnostic](https://garancia-beauty.com/pages/diagnostic)
## /insider/case-studies/elevating-beauty-retail-standards-jcpenney-revieve-achieve-remarkable-success-with-innovative-ai-advisors-and-next-gen-true-to-life-makeup-artist-vto-solutions-driving-higher-conversions-and-engagement
URL: https://www.revieve.com/insider/case-studies/elevating-beauty-retail-standards-jcpenney-revieve-achieve-remarkable-success-with-innovative-ai-advisors-and-next-gen-true-to-life-makeup-artist-vto-solutions-driving-higher-conversions-and-engagement
## Key Results - AI Skincare Advisor powered by Revieve platform
- +23% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- +103% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24
## Key Results - AI Makeup Artist VTO powered by Revieve platform
### Mass Brands:
- +108% increase in conversion in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- +24% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- +75% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24
### Prestige Brands:
- +65% increase in conversion in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- +24% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- +69% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24
## Key Results - AI Haircare Advisor powered by Revieve platform
- +20% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
- Time on Site doubled
## JCPenney: 120 Years of Style, Service, and Inclusivity for American Families
JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from [jcp.com](https://www.jcpenney.com/) to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.
## Transforming Beauty Retail with JCPenney's Innovative Digital Experience
JCPenney embarked on a bold initiative to revolutionize the beauty retail landscape by integrating cutting-edge technology into their shopping experience. Their mission was to create a seamless beauty journey that combined the ease of online shopping with the personalized touch of in-store visits, ensuring every customer interaction felt unique and meaningful.
JCPenney’s commitment to inclusive beauty was a transformative journey that redefined the way customers experience beauty retail. The focus wasn’t simply on adding more diverse products, but on curating a holistic shopping environment where every customer feels seen and valued. Personalized beauty advice became a cornerstone of this transformation, allowing customers to receive recommendations tailored specifically to their skin type, tone, and unique needs. By fostering an accessible, welcoming space, JCPenney aimed to democratize beauty, ensuring that every individual, regardless of age, ethnicity, or personal style, could find products that empower and uplift them. This strategic shift positioned JCPenney as a forward-thinking brand, embracing the future of beauty with inclusivity at its heart.
Their strategy focused on attracting new customers through personalized skincare and makeup recommendations, recognizing that in a competitive market, customized solutions were key to standing out. At the same time, they aimed to build loyalty by engaging shoppers with hyper-personalized content and recommendations.
JCPenney also understood the importance of data in shaping their approach. By gathering insights into customer preferences and behaviors, they were able to make informed decisions and craft more effective marketing strategies. This data-driven approach, combined with innovative digital solutions, helped JCPenney set new standards in beauty retail, creating a more connected and responsive shopping experience.
## JCPenney Leverages Revieve’s Expertise to Transform Beauty Retail
JCPenney's partnership with Revieve is a strategic move designed to transform the beauty and skincare shopping experience:
- Innovative Digital Solutions: Revieve's AI-powered Skincare Advisor, AI-powered Haircare Advisor, and AR makeup true-to-life Try-On technologies are central to JCPenney’s strategy, enhancing both their online and in-store beauty experiences. This integration aligns with JCPenney’s vision of delivering a deeply personalized and inclusive shopping journey. Revieve utilizes Google Cloud's infrastructure to power these digital beauty solutions, which are available on the GCP Marketplace. This robust infrastructure allows JCPenney to offer cutting-edge, AI-driven solutions across beauty, skincare, and haircare, reinforcing the company’s commitment to celebrating individual beauty in every form.
- Cutting-Edge Technology: The collaboration with Revieve brings advanced AI and AR capabilities to JCPenney Beauty, ensuring customers benefit from the latest in digital innovation. This technology provides tailored skincare and haircare advice and realistic makeup trials, reinforcing JCPenney's commitment to offering modern, high-quality beauty solutions.
- Enhanced Customer Engagement: Revieve's solutions facilitate a more personalized shopping experience, from AI-driven product recommendations to AR-enabled try-ons. This approach has significantly improved JCPenney's ability to capture customer data and engage shoppers effectively, setting new standards for beauty retail. Through its partnership with Google Cloud, Revieve's technology also provides the scalability and flexibility needed to maintain a high level of customer engagement across all touchpoints.
- Streamlined Integration: The partnership has seamlessly integrated Revieve's technology into JCPenney's existing systems. This smooth implementation is supported by comprehensive analytics, ongoing optimization, and best practices, helping JCPenney enhance its service offerings and achieve remarkable success in customer acquisition and retention. With Google Cloud as a foundation for Revieve's technology, the integration is not only efficient but also future-proof, allowing JCPenney to continue optimizing its beauty offerings in a rapidly evolving market.
> "We want JCPenney Beauty to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors every customer as a unique individual," says Jo Osborne, senior vice president, general merchandise manager for Beauty and Center Core at JCPenney. “Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.”
## Revieve and JCPenney Unite to Innovate the Beauty Experience
JCPenney's collaboration with Revieve introduced revolutionary solutions designed to elevate every aspect of the customer journey. These cutting-edge experiences were meticulously crafted to reflect JCPenney’s dedication to personalized beauty services and to enhance overall customer engagement.
> “Hyper-personalized experiences for Skincare, Makeup, and Haircare not only serve all customers better, meeting diverse needs, but also help them experience retail in innovative ways, driving an increase in engagement, conversion, and basket size. Additionally, these experiences gather valuable zero and first-party data for a variety of business decisions.We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals." – Jo Osborne, senior vice president, general merchandise manager for Beauty and Center Core at JCPenney
### AI Skincare Advisor:
The AI Skincare Advisor powered by Revieve’s Beauty Tech Platform is a sophisticated experience that leverages AI-driven skin diagnostics and personalized recommendations to enhance the skincare journey. Using a selfie, the AI-powered system analyzes over 120 skin metrics to provide users with an in-depth evaluation of their skin condition. The platform then delivers tailored product suggestions and skincare routines based on this detailed analysis. By integrating user feedback and specific skincare concerns, the AI-driven experience ensures that consumers receive personalized skincare regimens that cater to their unique skin needs, delivering optimal results with ease and convenience. This approach not only improves customer satisfaction but also aligns perfectly with JCPenney’s commitment to offering a truly customized beauty experience.
### AI Haircare Advisor:
This advanced solution utilizes Revieve's patented mobile selfie diagnostics and AI-powered technology to provide a deeply personalized haircare experience. By analyzing a selfie, the AI Haircare Advisor assesses key hair parameters, including type, volume, curl pattern, and color. Users input their specific hair concerns and goals, allowing the system to deliver precise, tailored recommendations for hair care and styling. This comprehensive approach helps JCPenney customers better understand and care for their hair, ensuring they receive optimal product suggestions and routine guidance that cater to their unique needs.
### AI Makeup Artist Virtual Try-On:
This advanced solution revolutionizes the makeup shopping experience at JCPenney by enabling customers to virtually try on a wide range of products. Users can visualize in real-time how various makeup items, including lipsticks, eyeshadows, and foundations, complement their unique features. This interactive tru-to-life experience aids customers in making informed and satisfying purchase decisions while adapting to their evolving beauty preferences and goals. By capturing detailed insights into user preferences, the Makeup Virtual Try-On experience enhances overall engagement and satisfaction.
## JCPenney Achieves Notable Success with AI Innovation
The implementation of Revieve's Skincare Advisor, Haircare Advisor and Makeup Virtual Try-On at JCPenney has led to significant gains, including increased conversion rates, higher average order values, and enhanced customer engagement. These advanced solutions have also provided JCPenney with valuable consumer insights, driving forward their strategy and reinforcing their position as a leader in the beauty retail industry.
### Key Results - AI Skincare Advisor:
In the first quarter of 2024, the AI Skincare Advisor platform, powered by Revieve, has delivered impressive results that underscore its transformative impact on the JCPenney e-commerce experience.
Increased Average Order Value: Users engaging with the AI Skincare Advisor have demonstrated a remarkable 23% higher average order value (AOV) compared to other JCPenney e-commerce shoppers during the same period. This significant uplift reflects not only a higher level of interest but also a deeper commitment to investing in personalized skincare solutions.
Extended Time on Site: The AI Skincare Advisor has also captured customers' attention like never before, with users spending an astounding 103% more time on site in Q1’24 compared to their counterparts. This substantial increase in engagement highlights the platform's effectiveness in drawing users into a more immersive and interactive shopping experience, leading to richer customer interactions and greater satisfaction.
### Key Results - AI Haircare Advisor:
The AI Haircare Advisor solution, powered by Revieve’s cutting-edge technology, achieved remarkable milestones that highlight its impact on the JCPenney e-commerce experience.
Enhanced Average Order Value: Customers utilizing the AI Haircare Advisor enjoyed a notable 20% increase in average order value (AOV) compared to other JCPenney e-commerce users during the same period. This uplift signifies not only a heightened interest in premium haircare solutions but also a stronger willingness to invest in personalized products and recommendations.
Doubled Time on Site: The Haircare Advisor also significantly boosted engagement, with users spending twice as much time on the site compared to their peers. This dramatic increase in time on site underscores the platform’s effectiveness in capturing and retaining customer attention, leading to a more immersive and personalized shopping experience.
### Key Results - AI Makeup Artist Virtual Try-On:
The AI Makeup Artist Virtual Try-On (VTO) solution, powered by Revieve, has delivered outstanding performance across both mass and prestige brands, demonstrating its powerful influence on JCPenney’s e-commerce landscape.
### Mass Brands:
- Conversion Rate Surge: The AI Makeup Artist VTO drove an impressive 108% increase in conversion rates compared to other JCPenney e-commerce users during the same period. This substantial growth reflects the platform’s effectiveness in turning virtual try-ons into actual purchases, showcasing its impact on driving customer decisions.
- Higher Average Order Value: Shoppers engaging with the AI Makeup Artist VTO for mass brands enjoyed a 24% higher average order value (AOV) compared to their peers. This uplift indicates that the tool is not only attracting more buyers but also encouraging them to spend more on each transaction.
- Extended Engagement: Users of the AI Makeup Artist VTO spent 75% more time on site compared to other e-commerce users. This significant increase in time on site highlights the platform's success in engaging customers more deeply with their shopping experience.
### Prestige Brands:
- Increased Conversions: For prestige brands, the AI Makeup Artists VTO delivered a remarkable 65% increase in conversion rates, underscoring its role in effectively converting virtual experiences into purchases.
- Consistent AOV Growth: The platform also contributed to a 24% higher AOV for prestige brand shoppers, demonstrating its consistent impact on encouraging higher spend per transaction.
- Enhanced Engagement: Time on site for prestige brand users was elevated by 69%, indicating a strong correlation between the VTO experience and increased customer interaction.
These exceptional results highlight the AI Makeup Artist VTO’s role in enhancing customer engagement and driving sales for both mass and prestige brands, solidifying its place as a key component of JCPenney’s e-commerce strategy.
## /insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience
URL: https://www.revieve.com/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience
## About Living Proof
Created in 2005 by a combination of innovative hair stylists and biotech scientists, Unilever's prestige brand [Living Proof](https://www.livingproof.com/home) has pioneered the first-of-its-kind haircare philosophy based on science. The brand is at the forefront of scientific discovery, continually investing in next-generation innovation that delivers game-changing results for all hair types and textures with a minimal routine.
Living Proof has grown into a family of 120 global patents, 450+ formulas, 45 products within seven unique collections, and 200+ awards, serving as a pioneer in the prestige haircare space. The brand's "Science in Action" philosophy enables them to stay ahead of the curve with the latest technological advances that require developing new products simultaneously, building cut-through products and services, and delivering world-class results.
## Bringing the Salon Experience to an Intimate Digital Environment
With the Covid-19 outbreak, the haircare industry, as with most beauty businesses, was forced to rethink its pre-pandemic playbook and reimagine the customer experience in an entirely new way. For the science-led haircare brand Living Proof the shift was inevitable and required to bring science and technology under one roof to deliver customers a seamless and intimate brand experience.
Living Proof had already implemented a haircare quiz to guide consumers in finding the right haircare products. However, the quiz was not aligned with the brand's philosophy and wasn't converting shoppers as expected. Moreover, the brand was looking to gather quality zero and first-party data, which they could immediately use to enhance their retargeting and customer communications strategy, leading to a more personalized conversation with each customer.
As a pioneer in addressing the root consumer haircare problems, pains, and concerns, Living Proof needed to replicate the in-person haircare consultation experience digitally. Most importantly, they wanted to provide consumers with expert insights into their hair condition and types, powering rich recommendations based on their needs and educating them across the entire customer journey – all within one seamless journey.
> We’ve noticed a customer experience gap that left many consumers unsatisfied with brands' products and services simply due to a lack of experience and individual hair knowledge. This is why we've decided to do a deep-dive into technology to enable customers to be in the spotlight and treat their hair like a professional stylist, said John Winer, Vice President of Digital, Living Proof.
## Revieve and Living Proof Co-Developed the World's First AI Haircare Advisor
Living Proof was looking for a partner to jointly pioneer an innovation in haircare that would provide precise hair analysis and product recommendations across any brand touchpoint. As John Winer, Vice President of Digital, Living Proof, puts it, "today's consultations happen in either two ways: in a chair at a salon or through an extensive online questionnaire. Online interactions are lacking because they miss a key piece of the diagnostic: seeing what is happening with someone's hair."
Knowing its needs, Living Proof embarked on a partner search for over two years to bring to life this next-generation haircare quiz. This search eventually led them to Revieve. Winer explains, "Revieve met our vision with excitement and ingenuity, allowing us to pioneer in this space jointly."
Launched last year, both companies worked together for more than a year to debut the AI Haircare Advisor: an industry-first digital haircare experience powered by advanced technologies, computer vision, and deep learning.
The digital experience was designed to go beyond hair quizzes, modeling hair textures or tone effects and instead leverages consumer input and selfies to match with hair cleansing, conditioning, and styling products, or solving hair problems instead of concealing them. The main goal for both Revieve and Living Proof was to provide an experience addressing all hair concerns but tailored to unique needs – thus covering a wide span of hair types and styles.
In the [AI Haircare Advisor experience](https://www.livingproof.com/our-story.html), consumers input their hair concerns and needs for their haircare routine. After this, they take a selfie that's analyzed with patent pending AI selfie hair analysis technology that determines the condition of different hair parameters such as hair type, volume, curl type, color, and others. The user will then receive optimal haircare and styling routine suggestions through an AI recommendation engine. As a result, the customer is delighted to receive a personal and unique haircare suggestions from the Living Proof product collection.
> The most crucial element of this experience is to empower customers to become brand advocates and help them understand their haircare needs and concerns on a more personal and efficient level. With the AI Haircare Advisor, we could translate our experience and knowledge into something a consumer can understand and learn from. The world's first digital haircare experience that speaks for itself is efficient, smooth, personalized, and removes any concerns they might have. We believe this is set to take the brand experience and personalization to the next level, said John Winer, Vice President of Digital, Living Proof
## The AI Haircare Advisor Delivers Higher Conversions, Average Order Value, and Longer Sessions During Q2 2022
Living Proof has taken a holistic marketing approach with the deployment of the new haircare advisor. For example, the brand made its AI Haircare Advisor the centerpiece of its online experience. Moreover, the brand has extensively promoted the experience on social media taking advantage of both earned and paid media and favoring advertising mediums such as podcasts.
This holistic approach to promoting the solution and making it central to their brand experience has yielded fantastic results. Living Proof has seen a 67% conversion rate uplift amongst users engaging with the advisor compared to the previous period. Similarly, the advisor experience is helping them yield better ROAS as the experience is helping them convert users in paid search four times better.
Additionally, users who receive tailored recommendations are more likely to add products to the cart. Living Proof has seen a 20% uplift in the Average Order Value compared to the previous period. At the same time, the revenue per user is 2.4 times higher for users that went through the experience.
Furthermore, Living Proof has built the experience around having consumers share their email before receiving the product recommendations. Through this strategy, the brand has gathered over 25 thousand emails during this period. Email marketing today plays a crucial role in marketing success. For example, Many experts in email marketing have found that email drives an ROI of $36 for every dollar spent, higher than any other channel.
In addition, while going through the experience, consumers will spend more time on-site discovering new products and building a more meaningful relationship with the brand because everything in the experience is personalized to the consumer. For that reason, users that engage with the AI Haircare Advisor have sessions that are 6.4 times longer.
### To learn more about our AI Haircare Advisor, get in touch today to speak with our team.
## /insider/case-studies/making-babors-exclusive-pleasure-accessible-for-everyone-with-revieves-ai-skincare-advisor
URL: https://www.revieve.com/insider/case-studies/making-babors-exclusive-pleasure-accessible-for-everyone-with-revieves-ai-skincare-advisor
## The Art of Precision Skincare
BABOR provides next-generation, high-performance skincare products and tailor-made treatments designed to deliver maximum individual results. Therefore, every product from the idea to the finished jar represents a promise of quality and stands for science, precision, and effect.
Individually tailored skincare aimed at improving skin health is the goal of Dr. BABOR GmbH & Co. KG, the leading professional skincare brand in Germany and the most prominent independent family-owned company in the global spa industry. With its precision formulations, BABOR skincare products are both highly effective and widely tolerated.
> “At BABOR, the balance of performance and security is immovably integrated into the DNA. After all, we stand for quality made in Germany” – Michael Schummert CEO Babor.
## Making The Precision More Accessible Than Ever Before
BABOR has always been customers’ best choice due to its more profound understanding of customers’ skin needs, allowing their products to take precise action. Even before the pandemic hit, the brand had anticipated the changing consumer behavior and upcoming consumer needs. They could foresee the growing demand for tailored, personalized high-tech devices and a need to serve its customers from anywhere, anytime.
> “The beauty market has evolved from products that have a mere cover-up effect to products and devices that can change your skin. Where professional salons lead, the home treatment market always follows. Our pioneering approach will ensure that we are ahead of the curve in this exciting new market,” said Michael Schummert, CEO of BABOR
The pandemic accelerated the need for the brand to discover new possibilities on how to bring true-to-life experience with expert feedback and recommendations swiftly and confidently. As a result, the brand was challenged to answer the demand by offering high-standard digital guidance and realistic experience - uniting both a digital innovation and BABOR skincare expertise - to help their customers develop their full beauty potential.
BABOR was hoping the new technology will encourage accessibility and inclusivity in the skincare industry, ensuring the highest level of consumer safety and making it easier for consumers to find the right solution for their skin concerns across channels.
## Delivering a Unified and Personalized Brand Experience
BABOR decided to take precise action, supporting its legendary products with high-tech solutions and devices. However, the challenge was finding a beauty technology partner to work with; who had the same passion for precise beauty as BABOR.
BABOR was looking for a partner that empowers consumers through its brand, combining cutting-edge technology with its promise "of quality that stands for science, precision, and effect."
Revieve was chosen as a trusted partner to work with BABOR's team to implement Revieve's market-leading self-diagnostic digital skincare solution, the AI Skincare Advisor. The solution leverages Revieve's market-leading selfie skin diagnostics.
> "As a leader in the global beauty industry, we are always looking for ways to create an innovative experience for our customers, says Andreas Wolf, Director of Business Development at BABOR. "We look forward to working with Revieve as their technology will make it easy for our customers to get a personalized skincare experience both online and in our concept stores."
The brand can now offer a professional skin analysis tailoring the BABOR precision formulas to their customers' personal requirements, making an exclusive pleasure accessible for everyone.
With Revieve's Digital Skincare Advisor, an AI-powered self-diagnostic solution that analyzes a user's skin and provides personalized recommendations, BABOR customers can discover and gain expert skincare product recommendations from BABOR's skincare products from the comfort of their home.
Today, BABOR is now able to educate its customers on their skin issues and curate customized product discovery through AI, positioning BABOR as the primary key destination for skincare purchases.
## /insider/case-studies/no7-personalizes-online-brand-experience-with-revieve
URL: https://www.revieve.com/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve
## No7 Puts Its Customers First
Walgreens Boots Alliance (WBA) — the first global, pharmacy-led health and well-being enterprise — has a long history of sharpening its portfolio with stand-out businesses and brands. Among them is the No7 Beauty Company and one of its most iconic brands - No7. No7 is the UK’s No.1 skincare brand\*, and the first brand to offer clinically-proven, scientifically-backed, ground-breaking results.
Since 1935, No7 has been helping women look and feel their best, with the energy and confidence to take on anything. Its scientifically proven products provide care for skin health at all ages.
No7’s in-depth consumer research, product testing and understanding of the skin continues to drive its scientific research and innovation programme, and develop the next generation of age-defying ingredients and technologies in skincare.
“At No7, we believe that all women deserve skincare that delivers on its promise,“ said Kiran Sandhu, Global Innovation Manager for Skincare at No7 Beauty Company. “We understand women and their skin like nobody else and we use our unrivalled knowledge to develop world leading, scientifically proven products which really work.”
Driven by a passion for its community, No7 has the exceptional ability to adapt to changing consumer needs and habits, essential in the fast-moving beauty industry. Even before COVID-19 hit, it had recognized a growing demand for personalized, high-level online experiences and a need to serve its customers in any channel they prefer to shop.
> “The traditional skincare market is beyond saturated and differences in product benefits between brands are infinitesimal and the choice is now beyond overwhelming for consumers,“ Sandhu explained. “But despite the range of choice, many consumers still struggle to find the right products for them.”
However, the global pandemic evolved with unprecedented speed and scale, followed by an accelerated shift to e-commerce, prompting No7 to anticipate unmet customer needs. The brand was challenged to answer to the demand by offering high-standard digital guidance and strengthening its online brand experience.
> “It’s more important than ever that we provide a personalized brand experience and product offering that enable every customer to shop how they want, because growing brands through relevant product differentiation alone isn’t enough. Today’s consumers don’t just buy products, they buy experiences, they are empowered and expect personalization." - Kiran Sandhu - Global Innovation Manager for Skincare, No7 Beauty Company.
## A Trusted Partner to Improve Digital Capabilities
No7 Beauty Company’s Skincare Innovation team was responsible for finding a solution to match the needs and goals of No7. A solution fulfilling the requirement for industry-leading quality and service.
### After reviewing the best of the best potential candidates, they chose Revieve as their trusted partner to enhance their digital capabilities.
Following evaluation with No7’s leading scientists and dermatologists, the team decided to implement [Revieve’s world-leading self-diagnostic digital skincare solution, the AI Skincare Advisor](/solutions/skin-advisor). The solution leverages Revieve’s [market-leading selfie skin diagnostics](/platform/skincare/ai-skin-diagnostics), powered by artificial intelligence.
Combining user data about consumers’ personal skin concerns and needs along with external location data, the AI Skincare Advisor provides end consumers with a personalized skin analysis and tailored regimen of No7 [product recommendations](/enterprise-hub/proprietary-technologies/beauty-product-iq). The solution replicates the guidance offered by an in-store beauty consultant and provides education and assistance in finding the best products suited for each customer’s unique skincare needs.
> “Revieve was the ideal partner for many reasons. They are the expert in skin based image analysis, they have broad existing product offer, and ongoing development areas, which meet our future aspirations for both skincare and cosmetics,” Sandhu explained. “Revieve was also reputable, agile, and already working with large retail and brand organizations.“
Only three months after the initial idea, the customized skincare analysis solution went live on BootsUK and Boots Ireland e-commerce sites. “The idea went through six rounds of design iterations and two days of test and learn before the team felt it was ready to go live,” Sandhu said. “We were able to go live with this digital skincare service just when consumers wanted it, launching during the COVID-19 pandemic."
The powerful combination of Revieve’s operations team and product database, the productized technology, AI-powered product recommendation engine and overall management of the solution all empowered fast web integration. Revieve’s operations team of industry-leading experts shared helpful insights of the solution’s best practices, providing the partner with an effortless and seamless implementation process.
> "With Revieve’s AI Skincare Advisor, we now have the ability to measure, diagnose, and create personalized holistic interventions to help our consumers care for their skin like never before, and their technology also enables our consumers to access to discovering the right products for their skin, paired with a personalized experience from the comfort of their home.”
## Driving Tangible Business Results
The main goal for No7 was to create personalized and unique online brand experiences, and to measure, target, monitor and create personalized, holistic interventions, offering unprecedented skin support to its consumers. Right after going live, No7 started seeing the results in its online sales. The latest results from No7 show great proof of how engaging online advisor experiences are for consumers and help drive business results. During Q2 2021 No7 saw that with the use of the Online Skincare Advisor its costumers converted 3.6 times better and the average order value increased by 48%.
Additionally, the feedback from end consumers has been magnificent. The consumers’ comments especially highlight the easiness of finding suitable skincare products and understanding their skin needs better.
## 3.6x higher conversion - 48 % higher average order value
No7 now has a new platform for embracing their scientific expertise to educate consumers in their journey to better skin health. In addition, the company now has access to rich first-party data to better understand their consumers on an individual level. The Personalized Skin Analysis solution gathers first-party user data throughout the user flow, which enables the partner to easily comprehend consumer behavior, quickly react to new trends and to anticipate the future skincare needs of their consumers while complying with the strictest consumer privacy policies.
One of the reasons No7 chose Revieve as its partner was the unified view of not only the beauty industry today, but also the future of beauty, health and wellness. “We saw the potential for future roadmap of experiences," said Sandhu.
No7 has already benefited from the digital solution through the early stages of the pandemic and has been able to provide exceptional skincare experiences to its consumers during one of the hardest times in retail history. However, the digital experiences are here to stay and No7 have plans for enriching its in-store and online experiences with Revieve’s other offerings.
“We are excited about the opportunity for future development of the solution through the implementation of greater functionalities, building new capabilities as we go,” said Sandhu. “Beyond this, we are eager to learn more about Revieve’s future roadmap and any potential opportunities that could fit with our on-going ambition to deliver our No7 consumer truly personal experiences.”
> "Launching No7 Personalized Skin Analysis is our latest step in bringing even more personalized products and services to our No7 consumers as part of our mission to create a leading global beauty business.” - Munnawar Chishty - VP and Global Category Director of Beauty, No7 Beauty Company
## /insider/case-studies/paulas-choice-taiwan-skincare-ai-case-study-revieve
URL: https://www.revieve.com/insider/case-studies/paulas-choice-taiwan-skincare-ai-case-study-revieve
## Key Results – Skin Analyzer Campaign (Sep–Nov 2024)
- +104% achievement on new conversion target
- 20.2% retention rate, surpassing benchmarks
- Over 1 in 13 visitors added a product to their cart through the experience
- Over 7,000 users completed the experience out of nearly 11,000 viewers
Conversion continued its upward trajectory in early 2025, reaching 187% of the target within the first three months
## Paula’s Choice Taiwan: Championing Evidence-Based Skincare in Asia
Paula’s Choice has built a global reputation by staying true to its founding philosophy—skincare backed by science, not marketing hype. In Taiwan, one of Asia’s most dynamic beauty markets, the brand has found fertile ground for its evidence-based approach. Taiwanese consumers are not only digitally fluent but also highly ingredient-conscious. They expect transparency, personalization, and efficacy from the brands they trust.
## Paula’s Choice Taiwan: A Growing Digital Force in Derma Beauty
As part of their broader digital transformation, Paula’s Choice Taiwan aimed to differentiate themselves in a saturated derma beauty market. Recognizing these evolving expectations, Paula’s Choice Taiwan set out to deepen its engagement with consumers through technology that reflects its core values: education, transparency, and innovation. The brand’s overarching ambition for 2025 is to establish itself as the go-to authority on skincare ingredients and personalized routines. To achieve this, they identified the need for a solution that could provide both clinical-level insights and a user experience that was intuitive, engaging, and mobile-first.
The opportunity came with a high-impact exfoliator-focused campaign in late 2024. As Paula’s Choice looked to spotlight its exfoliating products—a pillar in its portfolio—the team opted to partner with Revieve and roll out a localized Skin Analyzer tool. Unlike traditional quizzes or generic recommendation engines, Revieve’s AI-powered solution enabled Paula’s Choice to deliver personalized, score-based skin insights that helped customers not only discover the right products but also understand the “why” behind each recommendation.
The experience was seamless, scalable, and strategically aligned with Paula’s Choice Taiwan’s brand vision. By simplifying their full skin analysis tool into a focused “Exfoliant Analyzer,” the brand created a hyper-relevant, campaign-specific solution that still captured rich consumer data while aligning with their broader positioning.
## Personalized Skin Analysis at Scale with Revieve
Paula's Choice Taiwan leveraged Revieve’s AI-powered Skin Analyzer to deliver intelligent, personalized skincare consultations in a way that was both scalable and deeply aligned with their brand values. The solution was adapted to focus specifically on exfoliation—an essential step in skincare that addresses common concerns such as dullness, clogged pores, and texture irregularities.
The experience was designed to replicate the feel of an in-person consultation, with the convenience and accessibility of digital. By utilizing Revieve’s AI and selfie-based diagnostics, Paula’s Choice offered a new level of personalization and credibility to its customers.
By blending education, personalization, and intelligent recommendations into a cohesive digital journey, Paula’s Choice successfully translated its clinical skincare philosophy into a self-guided online experience. The tool not only drove immediate conversion but also collected high-value zero- and first-party data that the brand can continue to leverage in future product, content, and campaign strategies.
Ultimately, the campaign became a key proof point of how digital tools, when powered by the right technology and strategic intent, can elevate both customer experience and brand equity.
High Engagement and User Insight Fuel Future Strategy
From August to December 2024, the Skin Analyzer campaign drove over 50.9K user engagements in Q4 alone, with 79% of users completing the full analysis—well above industry benchmarks (71%).
## A Step Toward Paula’s Choice 2025 Vision
While the exfoliator campaign has concluded for now, the Skin Analyzer remains a cornerstone in Paula’s Choice Taiwan’s longer-term strategy. In 2025, the brand aims to solidify its reputation as the region’s leading skin ingredient expert—leveraging tools like Revieve’s Skin Analyzer to showcase technological credibility and skincare authority.
Future plans may include in-store face scanning tools and new promotions tied to other skincare categories. As Paula’s Choice continues to bridge the gap between clinical skincare and digital personalization, their collaboration with Revieve stands as a key pillar in realizing this vision.
## /insider/case-studies/redefining-excellence-in-beauty-and-skincare-with-babor-and-revieve---unprecedented-success-through-increased-conversions-and-enhanced-customer-retention-with-cutting-edge-advisor-solutions
URL: https://www.revieve.com/insider/case-studies/redefining-excellence-in-beauty-and-skincare-with-babor-and-revieve---unprecedented-success-through-increased-conversions-and-enhanced-customer-retention-with-cutting-edge-advisor-solutions
In this case study, we delve into the transformative partnership between BABOR, a leading skincare brand known for its innovation and quality, and the beauty tech platform Revieve. This partnership highlights the remarkable synergy between BABOR's brand philosophy and Revieve's cutting-edge Advisor solutions, which have contributed to unprecedented success in beauty & skincare and the promise of future potential. The implementation of Revieve's innovative solutions has led to great improvements in BABOR’s customer acquisition, data capture, and customer engagement, effectively setting new industry benchmarks.
Key Results - Skincare Advisor powered by Revieve platform
- +82% increase in conversion compared to other BABOR e-commerce users in Q4/2023
- +19% higher AOV in Q4/2023 compared to other BABOR e-commerce users in Q4/2023
- +1.3 million data points captured quarterly
Key Results - BABOR Skin Coach powered by Revieve platform
- 442% increase in conversion compared to other BABOR e-commerce users in Q4/2023
- 101.96% increase in conversion compared to BABOR Skincare Advisor in Q4/2023
- 47% higher AOV compared to other BABOR e-commerce users in Q4/2023
- 12.88% higher AOV compared to BABOR Skincare Advisor in Q4/2023
- An additional 146 data points were captured per user session
- On average a BABOR Skin Coach user sets 3.92 skin goals
## Six Decades of Skincare Excellence with BABOR
BABOR has been at the forefront of professional skincare since its inception in 1956. As the cornerstone of the BABOR BEAUTY GROUP, a family-owned company, it boasts over six decades of skincare expertise, all rooted in Germany. BABOR's commitment to delivering high-performance skincare products and tailor-made treatments has made it a trusted name in the industry. With a focus on individualized skincare and improving the skin’s healthy complexion, BABOR's precision formulations combine effectiveness with broad tolerance.
## Crafting the Future of Skincare with BABOR's Omnichannel Vision
BABOR embarked on an inspiring mission – one that sought to redefine the very essence of personalized experiences. Their goal was nothing short of creating a seamless omnichannel journey for their customers, whether they were navigating the digital realm or stepping into BABOR's physical stores and salons. They aimed to provide a personalized BABOR experience that would seamlessly translate into a consistent and deeply satisfying consumer journey, regardless of the chosen touchpoint.
Next in line was the pursuit of new customer acquisition through personalized guidance. BABOR understood that in a world inundated with choices, helping consumers discover their distinct skincare routines was the key to expanding their customer base. Moreover, they aimed to build lasting relationships and loyalty among both their existing and potential customers through driving continuous engagement and hyper-personalization.
BABOR's ambitions didn't stop there. They recognized that the true power lies in the data and understanding the behaviors and the needs of their valued customers better than anyone. To this end, BABOR set out to capture richer and more comprehensive consumer data than ever before. Armed with this treasure trove of information, they could make data-driven decisions, create highly engaging marketing programs, and embark on a journey of deep personalization. This objective required new, innovative approaches and digital solutions.
## BABOR Partners with Revieve for Enhanced Beauty Experiences
BABOR's partnership with Revieve aligned seamlessly with their strategic objectives and future vision for enhancing the customer experience in the beauty and skincare industry:
- Revieve provided BABOR with a scalable platform solution to personalize customer experiences throughout the consumer journey while ensuring consistency in online and offline interactions.
- Revieve's commitment to AI-powered skincare technology and continuous innovation reinforced BABOR's position as an industry leader, ensuring their customers access to the latest advancements.
- Unique data capture capabilities empowered BABOR to gather comprehensive and one-of-a-kind insights into customer behaviors, intent, and needs, enhancing data-driven decision-making.
- Revieve's adaptable and highly customizable, plug-and-play solutions streamlined integration within BABOR's existing systems, complemented by ongoing support, analytics, best practices, and optimization.
> "Our aim was to develop a platform that educates, guides new customers in finding the right products, and deepens our understanding of our customers' needs. We chose Revieve as our technology partner due to their advanced technology and their team's ability to develop a genuine partnership with us. Revieve's solutions provided us with a unique level of customization that perfectly aligned with our unique brand philosophy. This flexibility allowed us to create customer experiences that authentically reflected the essence of BABOR," says Andreas Wolf, VP of Global Digital & DtC.
## BABOR Personalizes the Entire Consumer Journey with Revieve
BABOR’s partnership with Revieve unleashed groundbreaking solutions. These innovative experiences were customized to align with BABOR's unwavering commitment to personalized customer experiences and enhancing customer engagement:
Skincare Advisor: This comprehensive solution harnesses the power of advanced AI Skin Analysis, user intent data, and environmental factors to recommend personalized skincare routines. It goes beyond mere recommendations by educating consumers about their skin's unique needs throughout their journey. Through AI Skin Analysis, consumers' skin conditions are detected from a selfie, fostering a better understanding of their skin health. The User Intent Discovery feature allows consumers to input personal skin concerns, preferences, demographic information, and more, enabling BABOR to align its offerings with individual needs. Additionally, AI Product Recommendations ensure that the suggested product bundles not only cater to individual needs but also synergize effectively. This solution was successfully implemented in eight countries.
BABOR’s Skin Coach: BABOR’s unqiue solution was a game-changer in providing deeply personalized AI-powered skincare experiences for BABOR´s customer base. It empowers consumers with motivational and gamified experiences that adapt to their evolving skin needs and goals. By gaining insights into consumer goals and offering expert advice, BABOR can nurture lasting relationships and build brand advocacy. The solution facilitates a continuous understanding of consumer intent through comprehensive consumer profiles. It offers dynamic and personalized routine recommendations that evolve alongside shifting goals, progress milestones, seasonal changes, and more. The experience captures exclusive and continuous data that enables BABOR to anticipate and cater to shoppers' evolving needs, concerns, lifestyles, and more.
## BABOR Achieved Unprecedented Success with AI
Revieve's Skincare Advisor and Skin Coach implementation at BABOR delivered impressive results, with notable improvements in conversion rate, AOV, and customer engagement. The solutions also captured invaluable consumer data to inform future strategies, advancing BABOR on its path to excellence.
Key Results - Skincare Advisor: The implementation of the Skincare Advisor yielded positive results for BABOR in Q4 2023. Notably, there was a remarkable +82% increase in conversion rates, showcasing the solution's effectiveness in customer acquisition. This surge in conversions was accompanied by a significant +19% increase in AOV, indicating that customers were not only converting more but also spending more per transaction.
Additionally, the digital skincare experience unlocked over 1.3 million new data points about BABOR’s customers during the final quarter of 2023. This rich pool of zero- and first-party data has deepened BABOR’s understanding of its shoppers and continues to power its business strategies and future decision-making.
Furthermore, during the same period, the Skincare Advisor proved instrumental in expanding BABOR's customer database. It successfully collected +2.5k new email addresses, further enhancing BABOR's reach and communication channels. These results highlighted the Skincare Advisor's impact on driving conversions and enriching customer engagement by increasing sales and the brand's ability to connect with its audience.
Key Results - BABOR’s Skin Coach: The implementation of the Skin Coach solution for BABOR yielded remarkable results that demonstrated the profound impact of this innovative and highly engaging offering. Comparing its performance to BABOR's e-commerce site, Skin Coach achieved an astounding 442% conversion uplift, underscoring its effectiveness in driving consumer engagement, trust, and sales. The Skin Coach also showcased its prowess with a notable 47% AOV uplift, emphasizing its ability to encourage customers to spend more per transaction. Moreover, 82% of sessions resulted in viewing tailored product recommendations.
The solution’s effectiveness extended beyond conversion rates and AOV. On average, users of this solution set 3.92 personalized skin goals, highlighting its capacity to engage consumers and motivate them to actively pursue their skincare objectives.
Skin Coach offered BABOR access to additional, continuously updated consumer data. The Coach solution captures 146 data points per user session about consumers' changing needs, concerns, goals, lifestyles, and more, amplifying the data value captured with Advisor. This invaluable data has given BABOR visibility and insights about their customers that weren't possible before.
> “We leverage Revieve's solutions to access extensive shopper data, facilitating product development and enhancing marketing strategies. The data is integrated into their Customer Data Platform (CDP) and Marketing Automation systems for targeted consumer segmentation, ensuring the delivery of relevant content to customers,” says Andreas Wolf, VP of Global Digital & DtC.
These remarkable numbers not only showcase increased conversions but also underscore the high level of consumer engagement and trust in the Coach experience, affirming their confidence in the brand and its recommendations.
> “Looking ahead, we anticipate our partnership and solution evolving to further support the growth and success of BABOR. We envision Coach becoming a fully personalized experience for our customers, offering tailored routines matched with the perfect products to achieve their best skin ,” says Andreas Wolf, VP of Global Digital & DtC.
## /insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization
URL: https://www.revieve.com/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization
Revieve has been supporting brands and retailers across the globe with delivering personalization across the customer journey and advising them on their omnichannel strategy. Becoming such a close partner to these companies has allowed Revieve to gather insights and expertise on how to deliver the most successful beauty tech implementations in the market.
## Delivering A Seamless, Tech-enabled Experience For Customers
For the past years we’ve seen how the consumer and brand experience has evolved from a transactional process focused simply on buying to a model built on deep, enriching relationships at every step of the consumer journey. Alongside this shift in consumer behavior, the pandemic forced brands to experiment with deeper levels of personalization in relation to both product and brand experience in order to engage, educate and guide consumers and ultimately drive sales.
> The traditional strategy of O2O f rom the past generation drove customers f rom one channel to another; however, O+O is different. It is more about creating an integrated experience to serve customers’ needs better, enabling them to shop across any channel, anytime, anywhere. — [Malina Ngai, Group COO of A.S. Watson Group](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor)
The companies that have succeeded in this omnichannel transformation truly understand what customers want and need and how technology is used to provide it. Whether it’s a digital skincare consultation or virtual try-on makeup experience, the ability to use technology to create a custom product or using historical data for smarter recommendations, there’s so much brands and retailers can do to level up in the beauty market, especially considering the unpredictable consumer patterns off-late.
## Selecting The Right Beauty Technology Partner
Today, a personalized beauty shopping experience has become table stakes for brands and retailers. And [selecting an ideal beauty technology partner](/insider/articles/selecting-a-beauty-technology-partner-guide) to handle the implementation of the solutions you need is a big decision given the stark contrast between beauty technology offerings in the marketplace.
> For us, what was important in the partnership with Revieve was that they were truly a partner and will help us develop this tool over time. As we see these emerging trends and how the consumers are using the tool, we can work to evolve it together to bring even more experiences to that consumer. - Rosemarie Holmcomb, VP of Brand & Consumer Engagement, Hydrafacial
While a low price point from a beauty technology provider can be enticing, the upcoming surprises in costs won't give the picture you need to know if your investment has paid off.
That's why Revieve’s end-to-end offering delivers the lowest cost of ownership by helping brands and retailers avoid lengthy implementation processes, expensive single-channel solutions, and continuous integrations.
## Continuously Optimizing And Driving Business Results
Consumers now expect brands to introduce services that ease the shopping and product discovery experience. They want to have more choices and greater convenience delivered across all the channels they're in touch with the brand. This manifests as a host of digital solutions, product recommendations based on data analytics, and a growing beauty market for a brand or retailer.
> It’s more important than ever that we provide a personalized brand experience and product offering that enables every customer to shop how they want, because growing brands through relevant product differentiation alone isn’t enough. Today’s consumers don’t just buy products, they buy experiences, they are empowered and expect personalization. [- Kiran Sandhu - Global Innovation Manager for Skincare, No7 Beauty Company.](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve)
This means that brands and retailers are making steep digital investments in beauty retail by equipping the customer journey with social commerce experiences, AI-powered product recommendations, virtual try-on tools, virtual clienteling, and many more. Thus, making it critical for a business to get a return on their investment.
At Revieve, we measure the success behind all our beauty technology implementations with our 90-day Partnership Programme that helps brands and retailers achieve their business goals with beauty-tech solutions powered by Revieve.
## Revieve Has Helped Boost Revenue, Conversions and Transaction Rates Of Its Partners
By working closely with brands and retailers on five continents, Revieve has helped provide an unprecedented level of personalization to their beauty consumers. Beauty brands that have implemented Revieve's market-leading solutions have seen an increase in key business metrics.
On average, Revieve solutions users are 2-3x more likely to convert as purchasing customers vs. the traditional way of shopping online. Moreover, these users purchase 25% more on average, and our partners have seen a 3.5x increase in LTV (lifetime customer value) amongst users that engage with our solutions. Notably, those business metrics increase during holiday periods. For example, during the 2021 holiday season, our partner's overall website revenue was 1.3x higher, and conversion rates were 1x higher using Revieve solutions.
Working with individual partners, we've also been able to help them achieve better business goals with the frequent optimization of their solutions and together with Revieve's Partner Success Team and its 90-day Partnership Programme.
To mention a few, Revieve's partnership with health & beauty giant [A.S. Watson Group](https://www.aswatson.com/innovation/a-global-ecosystem-of-partners/) helped boost conversions, average order value, and time spent on the e-commerce sites for Superdrug and Marionnaud Switzerland retail brands. Superdrug saw its users [converted by over 100%](https://ww.fashionnetwork.com/news/Revieve-s-ai-skin-advisor-helps-superdrug-boost-beauty-conversion-rates,1362066.html)while the average order value increased by over 20%.
In the case of Marionnaud Switzerland, there was a 28.8% increase during Q1 2021 in the average order value amongst those customers that used the Online Skincare Advisor. Another impressive highlight for Marionnaud Switzerland is that users that engaged with the Online Skin Advisor converted 223% better.
## Get in touch to learn more about how we deliver personalization at scale and help drive your business forward. Book a demo [here](/contact).
## /insider/case-studies/skin-first-r-boosts-consumer-engagement-and-business-growth-with-an-online-skincare-advisor-experience
URL: https://www.revieve.com/insider/case-studies/skin-first-r-boosts-consumer-engagement-and-business-growth-with-an-online-skincare-advisor-experience
SKIN FIRST® is an Italian functional cosmetic brand specializing in skincare born from the scientific and academic approach of Dr. Maria Pia Priore, who personally takes care of the formulation of the products, researching the best performing substances, for which there is consolidated supporting scientific literature. The result is a range of products dermatologically tested on sensitive skin, nickel tested, and formulated to minimize the risk of allergies.
SKIN FIRST® was born in 2018 through Dr. Maria Pia Priore’s advice on skincare and basic cosmetological notions via her Instagram page. Dr. Maria Pia Priore launched SKIN FIRST® in 2019 with an online shop and the Instagram page [@skinfirstcosmetics.it](https://www.instagram.com/skinfirstcosmetics.it/) that reached [108K followers](https://www.nssgclub.com/en/pills/25053/skin-first-cosmetics-interview) in over a year.
SKIN FIRST® mission is to treat the most common skin conditions with functional ingredients and direct and interactive communication with the SKIN FIRST® community while helping them achieve tangible, consistent, and realistic results.
## Delivering a novel and high-end brand experience for SKIN FIRST® customers
With the pandemic onset and shortly after the launch of the young skincare brand, SKIN FIRST® had increased pressure after the sudden change in consumer behavior. SKIN FIRST® considered it crucial to find novel ways to engage existing customers and attract new ones to try out their skincare range.
> When the pandemic quickly shifted consumer habits, it was imperative we would be able to offer our customers the same level of experience they would receive from in-store consultants from the comfort of their home, said Dr. Maria Pia Priore, pharmacist, cosmetologist and Founder at SKIN FIRST®. Revieve’s solution does just that, making it easier for our customers to self-select the right products no matter where they are, while also eliminating countless hours spent in-store or forming a regimen based on trial and error.
## Revieve helped SKIN FIRST® get closer to its customers by deploying an AI Skincare Advisor Experience
SKIN FIRST® was looking for a technology partner to help set SKIN FIRST® apart from its competitors and deliver a seamless online experience to help its customers personalize their skincare routines. Furthermore, as a skincare brand born out of an engaged online community, it was still about delivering the most value and routine accuracy to each customer when purchasing skincare online.
Revieve became the selected partner to deploy a personalized and digital brand experience based on an offering matching SKIN FIRST® requirements. Revieve’s capabilities in customizing the solution to the brand and feel of Skin First and deploying across all devices in online and offline environments with the best-in-class computer vision technology that detects several skin metrics made Revieve the selected partner.
> We are thrilled to have partnered with SKIN FIRST® as our technology has further enabled them on their mission to help consumers maintain healthy skin from the comfort of their own home while facilitating positive brand interactions and affinity, said Sampo Parkkinen, CEO and Founder at Revieve
As a result of the collaboration, SKIN FIRST® launched its “[Face Decoder](https://www.skinfirstcosmetics.it/pages/face-decoder),” an AI-driven self-diagnostic solution that utilizes Revieve’s proprietary computer vision technology and mobile skin diagnostics to analyze over 120 skin metrics from a user and several algorithms specifically trained to analyze distinct skincare and beauty-related facial features.
> We launched Face Decoder together with our brand new website and our customers were thrilled with that. We got many appreciations and we felt like our community was just waiting for an AI solution like this, as it helps them overcome most of the doubts related to the first purchase. It gives our Customer Care team a great help with the pre-purchase assistance.
To use "Face Decoder" via the [SKIN FIRST® website](https://www.skinfirstcosmetics.it/pages/face-decoder), consumers take a selfie and answer a few questions about their skin type, climate factors of the customer’s location, personal skin concerns (hyperpigmentation, radiance, texture, wrinkles, and others). As a result, the customer is delighted to receive a personal and unique skin care recommendation from the SKIN FIRST® product collection.
## The Online Skincare Advisor Experience has delivered a 116% ROI for SKIN FIRST®
As a skincare brand native to social media, SKIN FIRST® has leveraged its online community and made the most of its newly deployed solution by launching exciting campaigns with and for its customers on Instagram.
Already three months after launching Face Decoder, SKIN FIRST® has seen a 16% increase in the average order value per customer. Similarly, the brand has seen how engaging the solution is for consumers, as 34% return after Face Decoder’s previous usage.
Moreover, as a young skincare brand, it’s essential to highlight the ROI behind personalized brand experiences. For instance, SKIN FIRST®, already four months after deployment, has seen a yearly estimated return of investment of 116%, and 18% of their revenue is generated through Face Decoder.
## /insider/case-studies/super-pharms-digital-transformation-with-revieves-enterprise-beauty-platform-drives-increased-sales-enhanced-marketing-roi-and-data-driven-informed-business-decisions
URL: https://www.revieve.com/insider/case-studies/super-pharms-digital-transformation-with-revieves-enterprise-beauty-platform-drives-increased-sales-enhanced-marketing-roi-and-data-driven-informed-business-decisions
## Summary of the solution
### The following Solutions Powered by the Revieve Platform have been deployed:
- Skincare Advisor on Super-Pharm e-commerce site
- Makeup Advisor on Super-Pharm e-commerce site
- Makeup Artist - Product Page (PDP) Virtual Try-on on Super-Pharm e-commerce site
- Makeup Artist - Product Page (PDP) Virtual Try-on the Super-Pharm mobile app and in-store experience
### The following are the results:
- Onsite conversion uplift with Skincare Advisor +179% (July - December 2022)
- 2.2x better conversion in branded paid search
- Onsite conversion uplift with Makeup Advisor +232% (in the first month)
- PDP Virtual Makeup Try-on: +280K try-ons in first 3 months
- PDP Virtual Makeup Try-on: +275% conversion uplift (January - June 2023)
- 100%-120% uplift in conversion rates and 9% uplift in basket size with customers who used the Virtual Try-on vs makeup customers who didn't use the Virtual Try-on
- - 93 000 users engaged with the PDP VTO (January - June 2023)
- +662 000 virtual try ons (January - June 2023)
- +258,000 unique points of data per month
- +3 million points of data annually
## Redefining Retail Excellence in Israel
Founded in 1978, Super-Pharm has established itself as the foremost drugstore chain in Israel, boasting an extensive network of over 290 stores and a dedicated team of more than 5,000 employees. Setting a new benchmark in retail, Super-Pharm introduced an innovative concept that seamlessly merges pharmacy, cosmetics, personal care, and optics departments into a single destination, providing consumers with a comprehensive 4-in-1 shopping experience. Committed to delivering unparalleled professionalism, exceptional service, a diverse product range, and enticing promotions, Super-Pharm continuously strives to meet the evolving needs of its clientele while maintaining its status as a leader in the industry.
Super-Pharm's pursuit of excellence is driven by its unwavering belief in the necessity of offering consumers seamless services and products. Recognized as the top retailer in the country in 2022, Super-Pharm's consistent success is further exemplified by its thriving online presence. With a staggering 3 million unique visitors per month on their e-commerce platform and 500,000 unique visitors per month on their mobile app in 2021, the brand has effectively extended its reach and maintained a strong connection with its tech-savvy customer base.
## Super-Pharm's Journey to Omnichannel Experiences
Super-Pharm embarked on a transformation journey to enhance and cultivate relationship-building consumer experiences, across both their online and in-store channels. Their mission was clear: to create seamless, delightful, and personalized interactions for every consumer. Recognizing the ever-growing beauty and wellness product range at Super-Pharm, it became imperative to streamline and enhance the online product discovery process. This involved the ability to tailor it to meet unique needs and preferences of each consumer, ensuring personalized assortment discoverability and relevance of the choices presented.
> "The main challenge for us online is to bring the customer experience, that is well known in the stores, onto a website where there are no beauty assistants. Also, online there is a much larger variety of products, so product discovery for the customers is a challenge," says Michael Mitrani, VP of E-commerce and Marketing at Super-Pharm.
Super-Pharm went beyond creating consistent and convenient beauty experiences across all channels by prioritizing consumer education, fostering deep emotional connection and building consumer confidence and trust. By leveraging Revieve Platform technology, Super-Pharm was able to offer AI-powered skin and face analysis services that provide consumers with a better understanding of their needs, concerns, skin metrics, areas of focus and understanding of their facial features. This empowers consumers to make personalized purchasing decisions, instilling a sense of assurance and elevating overall shopping experience.
Additionally, Super-Pharm recognized the paramount importance of obtaining zero- and first-party consumer data to develop a comprehensive understanding of their consumers.
> "By leveraging the insights gained from this data, our aim is to personalize the broader e-commerce journey and enrich the mobile app experience. Through understanding consumer preferences, purchase history, and browsing behavior, we have the ability to customize a broad range of business decisions ranging from product recommendations, promotions, individualized offers, to assortment selection, outreach and monetization strategies, ultimately nurturing consumer loyalty and establishing differentiating position in the market, " says Michael Mitrani.
## A Perfect Match for Innovative and Immersive Customer Experiences
Super-Pharm had clarity on the transformative power of personalized experiences in the beauty, health, and wellness categories. They realized the need for a partner who could provide an innovative, and scalable solution to bring their vision to life. After evaluating various products/solutions, Super-Pharm partnered with Revieve to embark on their transformation journey.
Revieve's platform offered a comprehensive and end-to-end solution to Super-Pharm which accelerated their goal of bringing seamless relationship-building personalized experiences to consumers while improving operational efficiency. Revieve’s enterprise platform, including its leading mobile skin diagnostics, advanced AI product recommendation engine, and true to live virtual try-on capabilities for makeup, aligned with Super-Pharm's vision of delivering innovative and immersive experiences to their consumers.
One of the key factors that attracted Super-Pharm to Revieve was its extensive product database and product data enrichment service, along with an ability to provide one-to-one digital commerce personalization at scale.
> “Creating an enriched catalog that is needed for skin and makeup bots is a challenge, especially as we didn't necessarily have all the data from our suppliers. The fact that Revieve maintains an updated and enriched catalog in these categories made the choice much easier for us, ” says Michael Mitrani, VP of E-commerce and Marketing at Super-Pharm.
## From Skincare to Makeup: Super-Pharm's Digital Transformation
In order to unlock a comprehensive beauty retail experience, Super-Pharm integrated a range of capabilities. These solutions were implemented to elevate consumer engagement, build loyalty, and deliver personalized interactions across the consumer journey. The following phases outline the key implementations and their impact:
### Phase 1: Skincare Advisor (on Super-Pharm e-commerce site)
Super-Pharm introduced a digital Skincare Advisor powered by Revieve on their e-commerce site. This interactive solution empowered consumers with personalized education and skincare routines tailored to their individual skin metrics, goals, areas of focus and other needs.
### Phase 2: Makeup Advisor (on Super-Pharm e-commerce site)
Building upon the success of the Skincare Advisor, Super-Pharm expanded their offerings with the implementation of a Makeup Advisor on their e-commerce site. This rollout enhanced the personalized shopping experience by providing tailored makeup recommendations based on individual preferences and characteristics.
### Phase 3: Artist - PDP Virtual Try-on (on Super-Pharm e-commerce site)
To enable consumers to discover personalized makeup product recommendations directly on the Product Detail Pages (PDP), Super-Pharm introduced Revieve’s Artist solution. This implementation allowed consumers to engage in an interactive and inspiring makeup virtual try-on experience, enhancing their decision-making process and increasing product satisfaction.
### Phase 4: Makeup Virtual Try-on on the mobile app and in-store experience
Super-Pharm extended their personalized makeup virtual try-on experience beyond the e-commerce site, by integrating the digital experience into their successful mobile app. Additionally, in an effort to drive in-store traffic and provide an immersive in-store experience, consumers were encouraged to utilize the virtual try-on feature by scanning makeup products using the Super-Pharm app.
> “Using and enabling Revieve's tools to our customers, online and offline, easily enhances our customers experience, strengthening their loyalty to our brand and most importantly, allows our customers to more easily make purchase decisions,” says Michael Mitrani.
## Enhancing The Omnichannel Experience, Building Consumer Trust, and Driving Business Impact Through The Consumer Journey
The partnership between Super-Pharm and Revieve has yielded remarkable outcomes, showcasing the impact of the enterprise platform solutions. Super-Pharm has found new ways to serve their consumers better through significant improvements in key areas, like onsite conversion, consumer satisfaction, engagement levels, loyalty and the creation of a seamless omnichannel journey. Moreover, the solutions have unlocked valuable data insights, enabling Super-Pharm to make data-driven decisions and further personalize the omnichannel consumer experience:
Delivering a superior online skincare experience: From July through December 2022, the implementation of the Skincare Advisor resulted in an onsite conversion uplift of +179% compared to other website traffic. The increase indicates that the new online experience has resonated with consumers, instilling greater confidence in their online purchases. Additionally, the branded paid search witnessed a 2.2x improvement in conversion rate, highlighting the solution's ability to drive higher marketing return on investment.
Boosting makeup purchases: The Makeup Advisor implementation achieved strong results, with an onsite conversion uplift of +232%. This significant increase demonstrates that beauty enthusiasts feel more assured when buying makeup online, thanks to the personalized recommendations provided by Revieve.
Captivating virtual try-on experience: The introduction of the PDP Virtual Makeup Try-on feature garnered +280,000 try-ons within the first three months. This uptick in engagement level highlights the solution's ability to captivate consumers and encourage them to interact with the virtual try-on experiences.
Empowering a seamless omnichannel experience: By implementing the new in-store mobile experience, Super-Pharm successfully created a true omnichannel experience for their consumers. This seamless integration enables consumers to transition effortlessly between online and offline channels, enriching their overall shopping journey.
Gaining Valuable Data Insights: Additionally, the implementation of these solutions has unlocked a wealth of valuable data that Super-Pharm can effortlessly integrate into their marketing and data systems. Each month, they are able to gather a significant 258,000 points of data, encompassing information from various sources such as customer responses to quizzes, selfie diagnostics metrics, and product try-ons. As a result, their annual data collection reaches an impressive milestone, accumulating over 3 million points of data each year. This enables them to leverage data-driven insights in decision-making processes and further create deeper connections with their consumers across channels.
By harnessing the capabilities of these transformative experiences, Super-Pharm has pioneered a revolutionary shift in the beauty shopping landscape, positioning itself as an industry trendsetter in the beauty retail sector. This paradigm shift has fundamentally redefined the way consumers interact with skincare and makeup products online, delivering interactive and immersive encounters that empower individuals with a newfound sense of confidence and fulfillment.
> “After a few years of partnership, and our constant strive for innovation at Super-Pharm, we'll surely continue to collaborate and introduce new tools to our customers as Revieve keeps creating fantastic solutions,” says Michael Mitrani.
## /insider/case-studies/yon-ka-personalizes-the-customer-experience-with-the-latest-in-ai-skincare-technology
URL: https://www.revieve.com/insider/case-studies/yon-ka-personalizes-the-customer-experience-with-the-latest-in-ai-skincare-technology
Created over 67 years ago, [Yon-Ka](https://www.yonka.com/) is a French-family skincare brand that specializes in personalized aroma-therapeutic care, providing results comparable to medical spa brands. The story began in 1954 with the Muhlethaler family aiming to create rich botanical oils in Paris, France. Later their passion led them to develop a line of products that mix the best of two worlds: rich aromatherapy and skincare technologies, introducing one of the world's famous phyto-aromatic products.
The brand is committed to optimum skin health, sharing a new form of holistic beauty "that respects the body and mind, as well as nature, its resources, and the living beings that fill it." The brand’s product combines the most vital elements of plants: revitalizing essential oils filled with energy from the sun and complementary active ingredients (vitamins, fruit acids, polyphenols, peptides, and trace elements). This powerful combination gently, accurately, and effectively meets the needs of the consumers' most challenging and demanding skin concerns and needs.
> "We create essential experiences that strengthen each person's balance and vital energy using effective, personalized phyto-aromatic products that don't aggravate the skin," said [Amal Amgaad](https://www.linkedin.com/in/amal-amgaad/), Head of Communications at Yon-Ka Paris USA.
## Forging Stronger Bonds With Customers Through Personalization
As a leader in organic and result-driven skincare, Yon-Ka has always created authentic connections with customers to make them feel valued. The brand wanted to provide a precise and on-demand omnichannel solution to the most challenging customer skin care needs. This led Yon-Ka to explore innovative ways of offering a deeply personalized and consistent digital brand experience.
> "During the pandemic, beauty lovers were especially interested in leveraging their wellness routine and expanding their spa at-home experience. This led us to search for a technology partner with the expertise and capabilities that can help us bring the in-store experience to an intimate digital environment, " says Amal Amgaad.
As a skincare brand with a wide range of natural beauty products and treatments, Yon-ka aimed to inspire assortment discoverability to enable a dynamic, personalized experience. This eliminates countless hours customers would otherwise spend forming a regimen based on trial and error.
Moreover, the brand was looking to gather quality zero- and first-party data, which they could immediately use to enhance their retargeting and customer communications strategy, and to inform future business decisions.
## Augmenting Yon-Ka’s In-Depth Skincare Expertise with AI technology
Revieve was selected as a trusted partner in helping Yon-Ka augment its skincare expertise with AI technology and boost customer acquisition. The brand implemented the “Skin Advisor”, powered by Revieve’s best-in-class selfie skin diagnostics and next-generation AI product recommendation engine.
> "Revieve is the ideal match for us because of the team’s deep understanding of innovative technology and the insights they provide. We are thrilled to partner with Revieve to offer our customers the autonomy to access reliable personalized solutions for their skin wherever they are," said Amal Amgaad, Head of Communications at Yon-Ka Paris USA.
The experience was launched in August 2021. Behind the experience sits Revieve's Skincare Advisor, a market-leading self-diagnostic solution that analyzes a user's skin and provides personalized routine recommendations in seconds.
Skincare Advisor takes into consideration the results of the skin analysis as well as consumer goals and concerns and suggests to each customer a dynamically created personalized skincare routine bundle with a frictionless add-all-to-cart experience. As of today, all of Yon-Ka's customers in the US can utilize[the unique experience](https://shop.yonkausa.com/?revieveAutoStart=true) provided by Yon-Ka across desktop and mobile devices and on all browsers.
> "Our new personalized service and product offering prove that technology, data, and science can address the niche needs of a diverse population, helping them find suitable wellness and skincare routines. We are proud to lead by example, ensuring everyone gets personal and reliable advice wherever they are. We've already seen how this experience resonates with our consumers, as the solution is driving great results," she added.
## Skin Advisor Has Helped Increase Average Order Value, Conversion Rates, Revenue, and Engagement
Yon-Ka Skin Advisor is a central part of the brand’s customer journey today. Since launch, the brand has extensively promoted Skin Advisor on social media and has been leveraging influencers across social media platforms. Promoting the experience extensively on social channels and making it central to their brand experience has helped the brand yield fantastic results. In just one year, Yon-Ka almost doubled its conversion rate and saw a 30% increase in the average order value among users engaging with Skin Advisor.
> “We have been proud to see that our conversion rate has been significantly higher, generating significant revenue. In addition, we notice a tendency of our customers to be willing to spend more. The average value is about 50% higher, which is super encouraging. Our customers are taking AI recommendations very seriously,” said Amal Amgaad.
Additionally, the brand has seen how engaging the solution is for consumers - the revenue per user is 1.7 times higher for Skin Advisor users, and they are also five times more engaged than a regular web user.
For Yon-Ka, collecting zero- and first-party data was of the highest importance.
> “The data generated allow us to get a clearer picture of customers' concerns and what they are exactly looking for. We were able to use the data to connect our customers to the skincare products that work for them and curate high-performing skincare routines that they would never have assembled on their own in our marketing approach based on AI, ” she added.
By building an effective zero- and first-party data strategy around what information to collect and how to use it to segment and target customers, the brand was able to deliver a superior and hyper-personalized brand experience tailored to the consumer's individual needs.
> “With this tool, we can have the data showing us patterns across different customer groups and what products might work best for each. It gives us precious insight into our customer's behavior, and we are currently launching new skincare rituals to respond to those needs.”
## Beyond a Better Shopping Experience
As the beauty experience landscape continues to evolve, consumer demands are driving Yon-ka to elevate further how they reach and interact with shoppers across its various touchpoints. From the initial brand engagement with the consumer to their first purchase, the brand continues to build lifelong customer relationships, with technology being the core of that.
> “We are embracing the latest technologies, from AI, to offer our Yon-ka customers a more 'hyper-personalized' and tailor-made approach to better beauty and skin health. Our customers love to dive deep into product personalization using AI. It gives them a smart skincare experience from the comfort of their home. We clearly notice that applications such as Revieve have now become part of our lives, disrupting and re-molding the beautiful landscape.”
---
# Blog
## /insider/articles/2019-the-year-of-beauty-gadgets
URL: https://www.revieve.com/insider/articles/2019-the-year-of-beauty-gadgets
This is a copy of the guest article published at Beauty Business Journal:
https://beautybusinessjournal.com/2019-the-year-of-beautytech/
During 2018 beautytech slowly and steadily established itself as a term widely used across various beauty-related hardware and software innovations. 2019 has also started with a bang with CES revealing new beautytech innovations and NRF showcasing the latest retail innovations for the upcoming year. But what did we learn from 2018 and what’s really ahead for 2019?
### **2019 – The Year of Beauty Gadgets?**
We saw plenty of beauty gadgets popping up during 2018 and now CES 2019 has showcased some upcoming innovations in this field too. Could this is be the year for beauty gadgets? And will these gadgets change how consumer buy products and use cosmetics?
Neutrogena is offering skin scanners that you can attach to your phone camera, P&G is building wands that can treat your pigment spots, L’Oreal is offering wearable skin censors that track your skin pH levels etc. But are these all just gimmicks or actually something that masses of people will adopt?
There is certainly an audience for these beauty gadgets but, even with all the buzz and PR, it’s as well to remember that the majority of “traditional” customers are generally not interested in paying $50 extra for devices nor do they have the time in today’s hectic lifestyle to pay attention to their skin this closely. These solutions are great innovations and, probably, some of them will find their way to being commercial success stories. However, the cruel fact is that many beauty gadgets are, and will remain, niche products within the market. So, how well all these new gadgets will do remains to be seen; but the buzz and PR makes the brand marketing people smile at least!
### **What is Happening in Beauty E-commerce?**
A key factor is that we shop more and more online and although, according to some statistics, the figure for beauty products is still less than 10% – this figure is increasing. What is pretty striking is that not many brands or retailers offer much more than the traditional product catalog experience online – not really the personalization that we get by walking into a physical store.
When it comes to taking e-commerce shopping experience to the next level, a big challenge for many retailers and brands is, obviously, resources. There is a lot of focus on performance, SEO, updating platforms, offering new payment methods etc. which take a lot of time – leaving more advanced options – such as customer experience/personalization improvements around skin analysis, AR or AI pushed out for development at some time in the future.
Of course, these more general improvements are essential in improving sales and customer satisfaction. But today’s consumer is becoming more and more demanding and simply offering a sleek and well performing web shop won’t be enough to hold consumer interest for long.
My (yes, maybe slightly biased) prediction is that within the next five years consumers will prefer shopping online with retailers and brands that offer skin analysis, virtual try-on and/or AI-driven product recommendations and that offer personalised services online.
### **Brands Vs. Retailers**
During 2018 one of the few good news stories in the general declining retail scene has been an increase in beauty retail. More and more traditional fashion retailers like H&M and Zalando have expanded their beauty sales while departments stores like Macy’s are becoming more experimental in the beauty customer experiences, even challenging the traditional brand-centric approach with multi-brand beautytech solutions.
Furthermore, it is interesting to see that some retailers, like Sephora, have been adopting new innovative beautytech in a scalable way much faster than most brands. It is most likely that other brands will catch up but many organizations struggle with becoming more digital rather than purely product-lead companies.
### **Your Digital Beauty Advisor in 2019**
AR (virtual try-on makeup) has become more commonplace in the market and during 2019 consumers will expect brands and retailers to provide the opportunity to try the products virtually before buying. So, what more will your digital beauty advisor offer in 2019?
Consumers accustomed to shopping with a traditional beauty consultant in-store, expect individual recommendations that match their unique characteristics. These recommendations can come in many forms, whether it is product recommendations, tutorials or other content. In the future, we can expect to see much more personalisation done online.
I personally dislike the term ‘personalisation’ as it is currently being used in a really general sense to mean “others bought this so you should too”. Fortunately a new term – “individualisation” is finding its way into the industry vocabulary. Customers expect to be treated as individuals when it comes to recommending beauty products, related content or even AR (virtual try-on) -experiences. You most likely do not wear the same make-up products as your neighbour nor do you apply them in a same manner.
More advanced beautytech solutions like face-and-skin analysis combined with personal data, will mean that online recommendations will become more and more relevant and individualized just specially for you.
### **Baby Steps Towards The Future**
2018 has seen a lot of experimentation in beautytech and 2019 looks promising. We are still taking baby steps in leveraging technology to provide delightful experiences for our customers but among us vendors the market seems to be booming now more than ever.
A major hurdle for most brands and retailers in 2019 will be scaling-up these solutions. Too many pilot-products/initial solutions have been built with just one-use case or channel in mind and scaling the solutions across channels and regions will be a huge headache for many. This is the reality with many upcoming areas of technology. However, thinking long-term will be the key to overcoming these problems.
With these words, I’m wishing everyone working within beautytech all the best for 2019 for and looking forward to connecting with all the bright minds of the industry!
**_Miikka Mäkiö_** _is a VP of Strategic Partnerships at revieve, one of the leading beautytech companies offering advanced skin analysis, AR and AI -based white label solutions for brands & retailers – helping them to bring the beauty consultant to the consumer through digital technology. You can connect with Miikka at –_[https://www.linkedin.com/in/miikkamakio/](https://www.linkedin.com/in/miikkamakio/)
## /insider/articles/2022-black-friday-deals-ai-ar-powered-personalization-boosts-sales-performance
URL: https://www.revieve.com/insider/articles/2022-black-friday-deals-ai-ar-powered-personalization-boosts-sales-performance
The changes brought by the economic crisis, such as inflation, are forcing consumers to tighten their belts. However, Black Friday remains one of the year's busiest shopping periods. According to [Adobe](https://news.adobe.com/news/news-details/2022/Adobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--/default.aspx), consumers topped a record-breaking $9.12 billion spent in online shopping during Black Friday this year.
The latest Black Friday performance results from our clients globally show that beauty brands and retailers relying on digital beauty advisor technologies have seen a significant increase in sales during Black Friday. Here are the top trends we observed this year:
### **Customers Are More Likely to Make a Purchase with a Digital Beauty Advisor**
We've previously reported how some of our customers have seen higher conversion rates after implementing our solutions. For example, our customer Marionnaud has noticed that customers engaging with an Online Skin Advisor powered by revieve [**convert 396% better**](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor).
When comparing our clients' conversion rates from Black Friday in 2021, this year, we saw a 34% increase across their websites. However, when looking at customers that interacted with a digital beauty advisor experience powered by revieve, the **increase in conversion rate was 57%**.
### **Customers Buy More With a Digital Beauty Advisor**
Besides conversion rates, looking at the revenue per user generated is a good performance indicator to understand if your newly deployed digital beauty experience is yielding results. For example, customers like Living Proof have seen that the revenue per user is [**2.4 times higher**](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) for users that went through their digital beauty experience powered by revieve.
When looking at the revenue per user of our clients from Black Friday in 2021, this year, we saw a 47% increase across their web shoppers. However, when looking at customers that interacted with a digital beauty advisor experience powered by revieve, the **revenue per user was 62% higher**.
### **Omnichannel is the New Black Friday Deal**
Retail leaders like [**A.S. Watson**](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor) and [**JCPenney**](/insider/news/jcpenney-partners-with-revieve-to-become-the-first-department-store-to-offer-digital-makeup-and-skincare-experiences-through-the-power-of-ai-and-ar) have taken steps towards delivering a more seamless experience. For example, A.S. Watson launched their O+O retail strategy, which Malina Ngai, CEO at A.S. Watson, describes as "Forget physical versus online. It's not either/or - O+O is the new retail standard." O+O stands for offline plus online, and it's about delivering a new retail standard where the retail group creates an integrated experience to serve customers' needs to shop across any channel, anytime and anywhere they want.
For Black Friday, it's important to remember that customers are no longer sticking to just one shopping channel. Instead, they are bouncing between brand touchpoints, gathering information, evaluating products, and making a buying decision when you least expect it.
Therefore, beauty brands and retailers must work towards matching products with the right customer at the right time. A way to achieve this is by deploying personalization at scale. For instance, to strengthen its omnichannel strategy, JCPenney launched an AI-powered skincare advisor experience and true-to-life AR-powered makeup try-on capabilities in partnership with revieve to help consumers find what they need, also online.
### \***\*[**Get in touch with us**](/) **to learn how revieve can enhance your omnichannel strategies and provide a seamless shopping experience across all touchpoints\*\*
## /insider/articles/2025-skincare-insights-personalization-retail-brands
URL: https://www.revieve.com/insider/articles/2025-skincare-insights-personalization-retail-brands
In this article, we'll present key insights into what fuels consumer engagement and how brands can align with these demands. We’ll delve into detailed consumer profiles, highlight prevailing skincare trends across different regions, and provide strategic recommendations to help brands boost their market presence and adapt to changing consumer needs.
### **Unveiling Top Skincare Trends Across 5 Regions: Exploring Customer Profiles and Skincare Preferences**
In today’s skincare landscape, one-size-fits-all no longer cuts it. In the world of skincare, **understanding customer profiles and preferences is key** to tailoring products that resonate and meet specific needs.
Across all regions, hydration and rejuvenation receive definite priority among customer needs, reflecting a widespread shift towards wellness-focused beauty solutions. Whether it's hydrating serums favored in the UK or indulgent creams preferred in the Middle East, consumers around the world are seeking high-quality ingredients and tangible benefits.
Considering the variations in customer profiles and preferences across different regions, we’ve outlined the following key findings:
- **Asia-Pacific (APAC)**
In the fast-paced, pollution-heavy environment of APAC, skincare isn’t just about beauty—it’s about protection. **82% of consumers** are actively seeking out products that brighten and safeguard their skin against environmental stressors. If your brand isn’t offering solutions that combat pollution and humidity, you’re missing out on a massive opportunity in this tech-savvy market.
- **Middle East**
Luxury is more than a preference in the Middle East—it’s a necessity. With **70% of consumers** prioritizing deep hydration and anti-aging in their skincare regimen, there’s a clear demand for premium products that promise visible results. Brands that can deliver high-end, moisture-rich solutions are perfectly positioned to capture the loyalty of this discerning market.
- **United Kingdom**
Sustainability is no longer a buzzword in the UK—it’s a baseline expectation. **58% of consumers** are not just looking for hydration and brightness; they’re also scrutinizing how ethically sourced and environmentally friendly your products are. To resonate in this market, your brand must offer efficacy without compromising on ethics, packaging, or sourcing.
- **United States**
The US market is a mosaic of diverse skincare needs, driven by a desire for personalization. **68% of American consumers** are looking for products tailored to their unique skin types, with a particular focus on natural ingredients and influencer endorsements. The brands that stand out are those that offer customized, ethical skincare solutions that speak to the varied demographic landscape.
- **Europe**
In Europe, environmental consciousness is front and center. **64% of consumers** are willing to pay more for skincare products that align with their eco-friendly values. If your brand emphasizes sustainability and transparency, you’ll find a receptive and growing market across the continent.
Brands must also consider regional climate and pollution levels, as these factors directly impact prevalent skin types, concerns, and product preferences. By analyzing data collected through our AI Skincare Advisor solutions, we’ve compiled the specific findings per each region, which you can explore by downloading [the full report](/insider/market-reports/welcome-to-the-next-generation-of-skincare-intelligence-with-revieves-2024-global-beauty-analysis).
Understanding these evolving dynamics is crucial for staying ahead and offering customers the personalized and relevant products they need and deserve.
To ensure you're fully equipped, download our comprehensive report for additional exclusive insights into consumer dynamics, traffic trends, and engagement metrics specific to your region. Access the data you need to optimize your product offerings, understand customer needs, and maximize sales and satisfaction. **Download now!**
## /insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-dont-wait
URL: https://www.revieve.com/insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-dont-wait
#### **“We’ll have a budget for this in the future.”**
Great! You’re planning to build out a budget and maybe even a timeline for it. Successful businesses always plan, so this could be a good approach to managing your budget issues. Or maybe not.
We’ve been incredibly impressed by the resourcefulness of many brands and retailers we work with that flawlessly navigate this particular situation. Once these brands recognize the value of our platform, they become determined to work around a barrier that would delay their time to market in rolling out an innovative solution that drives customer engagement and loyalty. They realize that moving faster than their competition is worth creating a budget sooner rather than later.
And here’s why: there’s a high opportunity cost. The beauty, health, and wellness industries are growing rapidly. In fact, according to [Precedence Research](https://www.google.com/url?q=https://www.google.com/url?q%3Dhttps://www.precedenceresearch.com/health-and-wellness-market%26amp;sa%3DD%26amp;source%3Deditors%26amp;ust%3D1667483959905555%26amp;usg%3DAOvVaw075JsGUOZp400txCRLdVmz&sa=D&source=docs&ust=1667483959916406&usg=AOvVaw3rVvQYapNxI6FP7QhjURA6), the global Health and Wellness Market, which includes beauty and other related categories, are estimated to grow from roughly $4.9 trillion in 2022 to upwards of $7.6 trillion by 2030. This steady, upwards trajectory for the industry is compelling to say the least.
But this type of growth creates more competition. We’re seeing an ever-increasing number of new players coming onto the scene abetting the growth of this industry.
Traditional large brands are coming up against nimble, digital-first companies breaking into many different markets simultaneously and dominating specific audience segments as they expand. Their strategy is to spread like wildfire across the globe, dominate social media, and leverage every possible channel to win. And many of these newer brands embrace new personalization tech quickly to accelerate their growth.
But these young brands aren’t impervious to the competition either. They are tackling the challenge of building awareness so they can expand quickly and gain market share against renowned big brands with more clout. On the flip side, these brands will come up against even younger, burgeoning companies that the market sees as the new hot trend and ardently praise. If these digital-first brands don’t move quickly to embrace personalization tech, they’ll fall behind these new feverishly ambitious, nascent competitors.
Brands and retailers of all sizes can’t afford to wait. Losing momentum against the competition is often the most compelling reason to push the future forward and make an investment now. This scenario can also be solved with strong financial acuity to negotiate favorable payment terms that can accommodate upcoming budget cycles (we’ll cover that more in the next post in this series). Brands and retailers we work with realize the benefits of accelerating their time to market with new personalization tools and features and thus find creative ways to carve out a budget as soon as they can.
## /insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-introduction
URL: https://www.revieve.com/insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-introduction
We hear it time and time again: I’m not ready to implement a platform like revieve to enhance my business’s customer experience because of my budget. We get it. Every year brands and retailers are expected to do more with less. Budgets contract while the expectations for sales and revenue growth steadily climb.
Several companies have come to us and asked for help on how they can navigate those budgetary challenges when buying a technology solution, like ours, that will substantially boost online personalization and engagement. We’ve seen this before, and we’ve assisted a considerable number of brands in making the unit economics work.
The most globally ambitious companies quickly recognize the propitious impact on their business and move quickly to make it financially viable. Others are hesitant because technology investments can sometimes appear, at first, to pose a financial risk. But here’s the stark reality: waiting to deliver a better, more personalized experience to your shoppers isn’t a nice-to-have anymore. It’s table-stakes, no matter how tight budgets get.
The following three-part series explores the main budget-related concerns that we’ve heard in the past, that we’ve helped other brands tackle, and that we continue to hear today. We’ve grouped these into three categories and provide ideas on how to work through them. We’ve assembled these suggestions based on input from our clients that have been there and ultimately recognize that revieve’s solution offers substantial growth opportunities in the short- and long-term that outweigh the costs.
### Stay tuned for [**the first challenge**](/insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-no-budget-is-no-excuse), which examines the scenario of when a brand or retailer doesn’t have any budget at all to spend on a new personalization project.
## /insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-no-budget-is-no-excuse
URL: https://www.revieve.com/insider/articles/3-ways-to-solve-the-budget-crisis-ruling-your-onsite-customer-experience-no-budget-is-no-excuse
**“I don’t have any budget for this…at all.”** This is a common snag for brands and retailers. And for those of us that work or have worked at a consumer brand, we’ve all run into this at some point.
The story goes as follows: Many brands and retailers in the beauty and wellness space come to us to simply learn about our holistic approach to engaging shoppers across the customer journey. They see the potential of the platform for their business and they dive into the minutiae to learn more. They get excited about our solution and how it will enable them to further delight their shoppers and help them to find the products they want and need. And then they remember they don’t have the budget for it.
When this is the case, here’s the question we always ask:
### “What is the value of a delightful shopping experience to your business?”
To create a budget for this sort of investment requires brands and retailers of all sizes to calculate the upside to justify the spend. There’s no way to make the case without looking at the full value to the business. And the “full value” extends beyond what you may think.
Several brands and retailers we work with initially come to us without a budget for this type of project. The approach to solving this requires discipline around the numbers. We model out different scenarios in partnership with them. When it comes to buying a tech solution that impacts the entire customer experience, you can’t consider any one metric in a vacuum. Analyzing the confluence of multiple variables at every point throughout the funnel is paramount. But the typical KPIs like conversion rate, average order value, number of return visitors and loyalty are a few variables to factor into the equation, but they aren’t enough.
Metrics that drive business are only as good as the data on which those metrics rely. It’s not very hard to gather data that drives the metrics and KPIs listed above. But there exists additional data that helps your business drive deeper actionable insights beyond those typical metrics. One cannot underestimate nor refute the significance of zero-party data that a company can collect by leveraging a solution built for gathering and analyzing customer information, especially when that personal information is given willingly by the customer. This rich data further aids a company in learning what really matters to their audience firsthand and in detail. It allows a brand and retailer to educate their audience, engage with them in more meaningful ways, proffer relevant recommendations, and create stronger relationships. This isn’t just about conversion rates and average order value and all the rest; it’s about shifting your business to relationship-driven commerce by leveraging data. And you must account for these data points in the model to understand the full upside to the business.
By leveraging revieve’s tech, data becomes an even exchange: our tech provides valuable, proprietary data to the customer to inform their decisions. In return the customer provides their personal preferences and other information that informs our AI engine, and in this way the brands and retailers we work with are able to provide those customers with an increasingly superior experience. This data trade creates a symbiotic relationship with enormous benefits. It combines humans and technology to collaborate and continuously improve the customer experience, which benefits customers and businesses. Also, coupling data and metrics in this reciprocal relationship affords a company the benefit of making proactive decisions for improving the personalized experiences for shoppers in the future (rather than making reactive decisions) because they now understand their shoppers even better.
To summarize the point here: when the budget isn’t there and seems impossible to even consider, the next step is to figure out how you value data that innovative personalization tech can provide. Further, the value of data goes beyond the uplift in the usual metrics impacting the short-term, but also includes precious data points yielding long-term gains through a constantly improving two-way relationship between the consumer and the business.
[A solution provider like revieve](/) can help model out the indisputable value of this data to the business and justify creating a budget for the investment. This is how our most progressive and forward-thinking brands and retailers think about, and ultimately, tackle this scenario.
### **Stay tuned for part two!**
## /insider/articles/5-key-factors-driving-growth-in-the-personal-care-industry
URL: https://www.revieve.com/insider/articles/5-key-factors-driving-growth-in-the-personal-care-industry
### Male Grooming
Today's brands are employing [direct-to-consumer](/insider/articles/why-dtc-beauty-brands-are-thriving) distribution and refreshed packaging to attract a new generation of male consumers. Men rate mental wellbeing as the most critical health factor, as opposed to the absence of disease. When stress is considered one of the biggest threats to human health, addressing this pain point is an ample opportunity for product marketers to stand out.
### Growth in Emerging Markets
Personal care sales in emerging markets continue to increase. The beauty market's largest segment is the segment of Personal Care, with a market volume of US$37,788m in 2020. Thus, while home self-care is trending, [AR & AI technology](/solutions), online makeup apps, online bookings, self-check-ins, online payments, and many such features will eliminate unnecessary touch interactions. The Covid-19 crisis has the potential to change consumer behavior and [prioritize consumer health and wellness](/insider/market-reports/the-retail-landscape-in-2022-conquering-future-challenges) in the long term, potentially increasing demand for skin health attributes, vitamins, mental wellbeing, conscious beauty, and in-home therapies.
### Natural and Organic Products and Services
Consumers increasingly seek a healthy lifestyle. Ingredient transparency and non-toxic options will be crucial for this category to see sustained growth. More recently, natural or organic products have become more accessible within mainstream retail outlets. [Euromonitor International](https://www.euromonitor.com/usa) research indicates these trends help drive growth in the region's beauty and cosmetics industry.
### Digital Engagement
With the emergence of a digital ecosystem, consumers are changing how they interact with brands. Beauty corporates have been keen to showcase that they are tech-savvy in the consumer devices category. Consumers search for beauty products online and make purchase decisions based on user-generated content and social media influencers. To engage with consumers, for example, retailers in China increasingly gave products at-home themes in WeChat. Technology departments must anticipate and prepare to offer more digital services, products, and channels. As the crisis also pushes 13 percent of European consumers to browse online e-tailers for the first time, brands should take the opportunity to become not just more digitally adept but become digital frontrunners.
### Ageless Beauty
Personal care companies are adjusting product lines to accommodate baby boomers and incoming millennials. [Gen-Z focused brands](/insider/market-reports/gen-z-personalized-digital-skincare-experience) have also been on the rise, such as UK-based Plenaire and Millie Bobby Brown's Florence by Mills, which recently launched in Ulta. Millennials are focused on preventing and delaying aging, thus driving product innovations for a broader spectrum of age-related functional concerns. Companies started to [target younger segments](/insider/articles/how-gen-z-using-technology-to-find-their-perfect-beauty-match) as a growth area in the anti-aging category.
## /insider/articles/5-trends-transforming-e-commerce-personalization
URL: https://www.revieve.com/insider/articles/5-trends-transforming-e-commerce-personalization
According to a recent report by Accenture, around 90% of consumers are keen to purchase from companies that provide personalized solutions and products. Further, 80% of them are also willing to share their information data for a tailored experience.
What’s more, customers are using multiple devices to interact with brands. Retailers have the opportunity to track their customers across various devices to gain valuable data on their most valued customers, how often those customers are interacting with their brand, and what those on-site experiences look like.
As a result, customers receiving all the benefits of a cohesive and personalized experience can create more value for the retailer as a direct result of being recognized throughout their journey.
Here are five trends changing the game in e-commerce personalization:
### E-commerce and Omnichannel Personalization
Previously, companies were focused on forcing consumers down a narrowly defined sales funnel, which often failed to connect with them. According to an Accenture study, around 60% of respondents said they prefer the in-store buying experience because it helps them purchase desired products or services, yet 30% said brick-and-mortar stores fail to deliver easy access to in-depth product information can get online.
Until recently, personalization has been primarily concentrated on online networks. Digital-only channels are valuable, but from the customer perspective, the relationship must be consistent across all interactions, whether in-store, email, online, offline, or mobile.
Through omnichannel personalization, retailers can combine offline and online efforts to deliver more personalized and unique customer experiences across all touchpoints. Therefore, omnichannel personalization ensures that customer relationships remain consistent regardless of where and how consumers interact with the brand.
#### **What are The Benefits of Omnichannel Personalization?**
- Personalized products and content on any customer channel
- Tailoring customer's online behavior to in-store via different touchpoints. For instance, target local groceries via the clienteling app when a particular user browsed specific items online or personalize the in-app experience and trigger relevant push notifications leveraging geofencing.
- Enabling feedback tools to ensure that online product recommendations and email promotions can be individualized to reflect in-store purchases
Thus, the more accurate an omnichannel personalized experience, the more likely consumers will show interest in a brand's offer or message and take targeted action.
### AI-Driven Personalization
At present, 80% of companies already have extensive online experience with digital implications such as automation and data analytics. Machine learning and AI, on the contrary, enable systems to solve problems and take actions, which goes far beyond that. AI tools analyze immense volumes of data to allow computer systems to comprehend the data, make complex decisions, examine human behavior, and recognize human response and speech, among many other things.
When the revolution in artificial intelligence hit in 2013, many businesses started investing heavily in digital & marketing activities without a coherent strategy, which resulted in many heads of data, artificial intelligence, digital, in one corporation, and often in one division. While some of the companies advanced their digital initiatives, no sizable acquisitions were made to date.
Although 80% of executives agreed that they are familiar with machine-learning solutions, the application remains low, with only 15% of respondents saying they were using them. However, around 30% have confirmed that they will be investing in machine learning to enable real-time personalized advertising and optimizing their message targeting.
For example, revieve's digital beauty advisor technology provides unique e-commerce customer experiences by enabling highly accurate skin analysis based on customers' selfie pictures and personalized engagement with skincare, health, wellness, and color cosmetics products. All that with the biggest concern around [customer privacy protection](/insider/articles/personalization-data-privacy-balance-in-beauty).
### Providing Personalized Pricing
Personalized pricing is on the rise in the retail industry. Some online retailers return to the marketplace's tactics, categorizing Internet users to set different prices for different customers.
Just like the seller at a bazaar, e-tailers can 'size up' each customer and analyze its purchase behavior to set the price accordingly.
"Every retailer, once you get to their website, they know where you are from because of your IP address. And they know that to the accuracy of a ZIP code, so they can know that you are from a more affluent area, for example," said Hana Ben-Shabat, partner for the Americas atA.T. Kearney, a global consulting firm.
As a result, e-commerce retailers are better at analyzing their online customers' behaviors to create customized sales offers and attractive promotions suited to each customer to improve their chances of driving conversions.
By customizing the shopping experience on an individual level, retailers can use customer-level data to increase customer satisfaction. Tesla, for instance, implements a personalized pricing strategy when conducting sales with a customer. Even Uber has experimented with personalized pricing by suggesting "premium pricing."
### Advanced Recommendations and Retargeting
The current high focus and ongoing developments surrounding the product recommendations will accelerate this trend as brands and retailers prioritize retargeting solutions to re-engage their audiences with intelligent product recommendations based on customers’ previous interactions with brands.
For instance, retailers can display products with highly relevant advertisements to each customer to avoid posting generic ads. It helps retailers keep track of purchasing records made by the shopper through other channels and avoid using those product recommendations in their retargeting ads.
What’s more, many retailers also are using retargeting to showcase ads for products and services that visitors have left in their shopping baskets, offering exclusive deals to drive conversions.
### “Endless” Shopping Experiences
Companies like Netflix have revolutionized, and personalized customer experiences, with features like Continue Watching that enable users to continue a movie or program they have partially watched.
By allowing customers to "continue shopping or watching," retailers enhance returning customers' personalization and experiences. By remembering shoppers' preferences based on their previous sessions, retailers allow customers to pick up exactly where they left off when they return to a site.
E-commerce personalization enables businesses to offer "hyper-personalized" recommendations and shopping experiences tailored to customers on multiple channels and at every touchpoint.
## /insider/articles/5-ways-digital-advisors-improve-the-e-commerce-experience
URL: https://www.revieve.com/insider/articles/5-ways-digital-advisors-improve-the-e-commerce-experience
E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
Particularly younger generations of shoppers are looking to e-commerce retailers in providing them with services and offerings that truly treat each shopper as an individual.
The challenge many e-commerce retailers face is matching the expectations of the informed e-commerce shoppers and providing experiences in online stores that make customers feel like they would be in a physical store.
Having a functional experience on mobile, a smooth checkout process as well as clear product descriptions and reasonable shipping times are no longer marks of a great online experience, but rather simply table stakes.
What can propel the online and mobile experience of e-commerce retailers to the next level is the use of digital advisors. Hanna Watkin from Guided-Selling.org provides a great [overview](http://www.guided-selling.org/17-best-digital-advisors-2016/) of how digital advisors are already today helping e-commerce retailers.
This is only the beginning. Digital advisors have the power not just to help e-commerce retailers but fundamentally change the e-commerce experience especially for shoppers on mobile devices.
We've selected the five most important ways in which digital advisors can help your e-commerce store differentiate and care for each shopper as a unique individual:
- **Product Discovery** - Your online inventory is large. You shouldn't expect shoppers to browse through your entire inventory to find what they are looking for. Digital advisors provide your customers with the simple way to discover products that they want.
- **Product Recommendations** - Digital advisors gather information about your customer, not based on their browsing history but based on their lifestyle, individual characteristics and location. This data can be turned into powerful product recommendations that take the shopper into consideration as an individual, not part of a larger group.
- **Shopper re-targeting** - Digital advisors understand not just what your shoppers bought from you but also why they purchased. Understanding why your customers bought a particular product is an important step in creating effective re-marketing campaigns and building retention.
- **Personal Experience** - Digital advisors can replace the in-store sales associates online. Interacting with a digital advisor makes your shoppers feel like there is someone who they can interact with on your site who is there to help.
- **Building Trust** - Digital advisors help you build trust for your e-commerce visitors. Trust is a key driver in ensuring your e-commerce customers convert into buyers. According to a [study by TNS](http://http//www.uxmatters.com/mt/archives/2011/07/building-trust-on-ecommerce-home-pages.php) 70% of online shoppers terminate the purchase due to a lack of trust.
To uncover what digital advisors can do for your e-commerce business, go to our website at [http://www.revieve.com](/).
We'd love to hear from you!
## /insider/articles/5-ways-technology-is-making-online-shopping-personal
URL: https://www.revieve.com/insider/articles/5-ways-technology-is-making-online-shopping-personal
Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.
But, retailers should never consider using technology in their e-commerce store for the sake of technology, nor for the sake of selling more products. The only true reason a particular technology should be considered to be included in your e-commerce offering is the value that offering provides to the shoppers. Luckily, the recent advancements in technology are ones that really do help your shoppers in numerous ways. And as a result, are worth considering.
The advancements in technology can help e-commerce retail shoppers in five distinct ways:
1. **Saving Time.** In 2017, shoppers are overwhelmed with opportunities to find information about products and buy products. What shoppers are starved with is time. E-commerce technology solutions, like virtual shopping assistants, digital advisors and guided-selling solutions have the potential to give shoppers their time back. After all, who has the time to browse through 1500 products in an e-commerce store just to find what they are looking for?
2. **Providing a Personal Experience.** Shoppers want to buy products from e-commerce stores. They want to be understood. They want you as a retailer to understand why they are considering a particular product or service. Open API's, data on social media activity and other third-party data sources enable retailers to take advantage of the context in which the shopper is visiting your website and provide a truly personal experience, tailored 1:1 for the individual in question. In the end, an individual shopper is a unique human. Wouldn't you want to be treated as a unique human, even through digital channels?
3. **Providing Interactions.** Navigating to an e-commerce store can feel empty. Like your interacting with your computer screen and not the retailer whose site you are visiting. Technology can help build an online experience where the shopper can interact with your retail brand, provide feedback, receive advice and feel as if the website they visited is in fact YOUR store and feels like you.
4. **Providing a Cross-channel experience.** E-commerce, brick-and-mortar, mobile commerce, social commerce. You name it. Channels are abundant and the shopper is overwhelmed with the opportunities to interact with your retail brand. Technologies like connected shopping carts and cross-channel personalization tools can provide shoppers with the feeling that the customer experience continues across channels. If you've ever had to call a customer-service line only to explain the same problem to 5 different agents at various stages of the same phone call, you understand how bad not connecting the customer experience across channels feels to the shopper.
5. **Making shopping fun.** Never underestimate the enjoyment value of shopping. Enjoyment used to be a big part of going to the mall. It was fun. There's no reason e-commerce couldn't be fun. The technology is there. Technology enables you to bring fun and enjoyment back into the shopping experience. If your e-commerce store is fun to visit, your website will be awfully crowded very soon.
When it comes to e-commerce technology, the question you should ask yourself is "what provides value to our shoppers?"
## /insider/articles/6-key-factors-driving-growth-in-the-personal-care-industry
URL: https://www.revieve.com/insider/articles/6-key-factors-driving-growth-in-the-personal-care-industry
The Personal Care & Beauty Market is experiencing exciting times with record growth being seen – the revenue in the industry amounts to [US $534.00bn in 2022](https://www.statista.com/outlook/cmo/beauty-personal-care/worldwide) – with no signs of things slowing down.
Brands are building connected beauty systems to [personalize skin care treatments](/enterprise-hub/proprietary-technologies/beauty-product-iq) and [gather behavioral data](/insider/articles/meeting-customer-needs-the-current-and-future-role-of-ai-ar-technology-on-customer-engagement) on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are revieve's six key factors driving growth in the personal care industry:
#### **1\. Customers Call For More Action**
Today's consumers rightly want more from the beauty sector. They have become keener to understand their contribution through purchasing and whether or not brands support their beliefs and align with [their social and ethical values.](/insider/articles/playbook-how-personalization-in-beauty-augments-brands-and-retailers-csr-efforts)
For instance, [a survey](https://www.mintel.com/press-centre/social-and-lifestyle/consumers-hold-companies-most-responsible-for-sustainability-issues-but-also-think-they-can-make-a-difference) conducted by Mintel indicates that 48% of customers want to know whether their purchase positively impacts the environment, "such as one tree planted per purchase." As a result, customers expect brands and retailers to become more transparent about their positive credentials and await brands to provide more information and education about their contribution throughout their customer journey.
To best respond to customers' needs and communicate social, environmental, and ethical values to customers more comprehensively, brands have to understand their audiences on a more personal level. [Collecting and analyzing zero- and first-party data](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data) allows for consumer understanding required to serve the individual shopper's needs and tug customers' heartstrings. Once brands can engage with shoppers more intimately, customers are more likely to resonate with the business's message and purchase from the brand again.
#### 2\. **Growth in Emerging Markets**
Personal care sales in emerging markets continue to increase. The beauty market's largest segment is the segment of Personal Care, with a market volume of [US$ 534.00 bn](https://www.statista.com/outlook/cmo/beauty-personal-care/worldwide) in 2022. While home self-care is trending, [AR & AI technology and beauty software solutions](/solutions), online makeup apps, online bookings, self-check-ins, online payments, and many such features will eliminate unnecessary touch interactions.
The boundaries that previously separated work, self-care, and home have dissolved, and experiences are transforming to address this significant shift. In beauty, we have seen brands develop [makeup routines imbued with skincare ingredients](/insider/articles/new-guard-of-skincare-infused-makeup) to care for the skin. Furthermore, since the pandemic has dramatically altered our perception of health as consumers and individuals, brands have to keep an eye on consumer [health and wellness trends](/insider/market-reports/the-retail-landscape-in-2022-conquering-future-challenges), potentially increasing demand for skin health attributes, hybrid beauty products, minimalism skincare routines, and in-home digital experiences.
#### **3\. Offering deeper knowledge**
The awareness of personal health has led to increased skincare and hair care product manufacturing, thus driving the demand for personal care ingredients, which is anticipated to fuel the market growth.
Knowledge generates trust and creates confidence. Consumers are more knowledgeable and have the information they want at their fingertips. They want to know what's in their beauty products and be part of your brand's ecosystem. They accept suggestions, recommendations, direction, and advice when they do. When you are willing to share your knowledge with a customer, you make them a more intelligent customer. That makes it easier for them to [make educated and informed choices](/insider/articles/how-revieve-is-boosting-personalization-in-the-haircare-category). The educated buyer will, and often buys, more.
We've noticed a customer experience gap that left many consumers unsatisfied with brands' products and services simply due to a lack of experience and individual hair knowledge. This is why we've decided to do a deep-dive into technology to enable customers to be in the spotlight and treat their hair like a professional stylist, [said John Winer, Vice President of Digital Living Proof.](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience)
Brands and retailers must ensure that consumers get relevant education, product information, and personalization throughout the customer journey.
#### **4\. 'Huge Surge' In Male Beauty Interest Worldwide**
Today's brands employ [direct-to-consumer](/insider/articles/why-dtc-beauty-brands-are-thriving) distribution and refreshed packaging to attract a new generation of male consumers. Men rate mental well-being as the most critical health factor, as opposed to the absence of disease. When stress is considered one of the biggest threats to human health, addressing this pain point is an ample opportunity for product marketers to stand out.
Moreover, men are willing to spend money on their skin, but they are not always aware which services can help them. Based on revieve's proprietary user engagement data with revieve's AI Skincare Advisor for all partners across 40 countries and all continents during Q1 2022 research, men are curious to learn more about their skin condition. Results showed that 53% of male users decided to take a selfie while going through the AI Skincare Advisor experience, which is 15% higher than female users. Moreover, men are more willing to get product recommendations from retailers than women: the percentage of men navigating to a product recommendation page is higher than women.
As a result, brands like [Bulldog Skincare](/insider/news/bulldog-and-revieve-partner-to-make-mens-grooming-more-personal) flagged the barrier of entry for men to skincare as a pain point in the customer journey. They wanted to ease this by creating a safe space for men to explore without barriers and ignite their curiosity to learn about their skin. Together with Bulldog Skincare for Men, we [created an experience based on AI technology](/insider/news/bulldog-and-revieve-partner-to-make-mens-grooming-more-personal) that allows men to take a selfie of their skin to receive a virtual analysis and product recommendations for their specific issues, providing more accessibility and education for men.
#### **5\. Individualizing the customer journey**
Customer [journeys have become more complex and not linear](/insider/articles/the-makeup-customer-journey-personalized-for-consumers-predictable-for-brands-88450)—leaving them with a lack of confidence in their decision-making at any stage of the customer journey.
They have become more confident in their purchases thanks to technological advances and tailored product recommendations. However, brands and retailers need loads of customer data to personalize effectively. This is where [AI-powered personalization](/about) can [gather rich, first-party consumer data](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data) that can help brands and retailers build more tailored customer relationships at scale. Delivering a suite of tech-powered experiences helps create valuable and meaningful experiences to make consumers' sharing of their preferences more rewarding. It enables brands to earn customer loyalty, making the customer care for the brand even more, purchase after purchase.
#### **6\. Ageless Beauty**
Aging demographic trends and the increasing desire to retain youthful appearances have groomed the cosmetics industry worldwide. This growing consumer segment deserves brands' attention.
Personal care companies are adjusting product lines to accommodate baby boomers and incoming millennials. [Gen-Z-focused brands](/insider/market-reports/gen-z-personalized-digital-skincare-experience), such as UK-based Plenaire and Millie Bobby Brown's Florence by Mills, have also been on the rise, recently launched in Ulta. Millennials focus on preventing and delaying aging, thus driving product innovations for a broader spectrum of age-related functional concerns. Companies started to target younger segments as a growth area in the anti-aging category.
## /insider/articles/6-things-beauty-brands-and-retailers-can-do-to-prepare-for-the-metaverse
URL: https://www.revieve.com/insider/articles/6-things-beauty-brands-and-retailers-can-do-to-prepare-for-the-metaverse
As the future of the metaverse continues to transform how we interact with brands and retailers, key players in the beauty industry have integrated new technologies into their brand experience to offer virtual online stores, AI-powered personalization, and NFTs.
By elevating loyalty programs with NFTs, launching virtual stores for consumers, and segmenting consumers to develop deeper relationships that deliver on their expectations, the metaverse is here to stay. For you, as a brand or retailer, it’s important to take advantage of the momentum today as online experiences become the new normal.
_Here are some ways beauty businesses can utilize the benefits of the early Metaverse and shape it to their advantage today:_
### **1) Revitalize Brand Perceptions to Reach New Audiences**
With younger audiences flocking to the metaverse, this is a way to attract the attention of a new segment and change the perception of your brand among this much-valued cohort. For instance, Roblox, a user-created gaming platform, has over 42.1 million daily active users—[and 87 percent of them](https://goknit.com/gen-z-is-taking-over-the-metaverse/) are Gen Z. By becoming a part of this early Metaverse, brands can attract younger audiences' attention and change the perception of their brand among this much-valued cohort.
\*\*\*\*
### **2) Make Your Brand Experience Count and Last**
The audiences in the metaverse-based platforms are the most engaged, loyal, and passionate. But they expect meaningful experiences from every brand they interact with. If you do so consistently and authentically, you can generate a fruitful and long-lasting relationship. Thus, brands need to immerse themselves in each platform, learning its culture and language.
####
### 3) **Build Trust and Loyalty with NFTs**
Most current loyalty programs are out of balance and outdated: more benefits go to the company than to the customer. NFTs, on the other hand, put customers at the center of the experience, transforming users into ambassadors.
> As of right now, digitalization makes it easier for brands and retailers to reformulate loyalty programs by utilizing digital access keys (NFTs) to benefit from increased customer loyalty, lower marketing costs, customer acquisition, and increased LTV, says Sampo Parkkinen, CEO and Founder of revieve.
**If a brand or retailer is considering implementing NFTs into a loyalty program or overall member engagement strategy, there are several unique benefits to consider:**
- Cost-effective: NFTs in beauty can enhance your typical loyalty programs at a low cost. Collections can be algorithmically programmed to reduce expenses while leveraging brand value. In return, users can access discounts, early launches, access to community, exclusive events, etc.
- Truly Personalized: NFTs will become digital "keys" of access. Metaverse combined with NFTs will create a new concept of loyalty, taking into account concerns and preferences of the new generations with relevant and personalized loyalty programs by giving discounts on products that users use or want or that meet a need.
- Unique: NFTs are also inherently special and limited. They create a feeling of exclusivity and uniqueness because of their rarity, especially when there are additional benefits granted by token ownership.
### **4) Increase Accessibility with Greater Responsibility**
The Metaverse can help make technology better and more widely available by facilitating development tools for the people. Bringing increased access around the world will be a priority. For instance, most people lack the opportunity or means to buy luxury goods. But those who can't fill their closet with luxury clothes could outfit their Metaverse avatar in them, thus, indulging themselves at a lower cost.
Moreover, with NFTs, brands can highlight their involvement in various causes. L'Oreal Paris USA [recently created NFTs](https://apnews.com/press-release/pr-newswire/lifestyle-351472571691e45993bc50a3639203dc) to make a case for gender equity in cryptocurrency. At the same time, Givenchy partnered with graphic artist Chito to sell off several NFTs, the sale of which benefited a Dutch organization committed to ocean cleanup.
### **5) Deliver the Next Gen of Shopping Experience thru Virtual Stores**
Today's technologies like AI, AR, and VR, combined in one platform, make avatar interaction, personalized virtual AI/AR consultations across all verticals, digital token use, and much more possible in today's Metaverse. [Nars Cosmetics recently teamed up with Zepeto](https://www.premiumbeautynews.com/en/makeup-brands-are-cautiously,19541) to allow users to cultivate three-dimensional, animated versions of themselves to communicate with other users.
Other beauty brands, like [Clinique, give their members the chance to receive the digital collectibles](https://www.prnewswire.com/news-releases/cliniques-new-nft-empowers-its-consumers-to-enter-the-metaverse-301402929.html) by asking them to share their unique stories across social media platforms. Clinique has also introduced its version of the digital shopping universe with its new [Skin School x Clinique Laboratories Metaverse.](https://www.trendhunter.com/trends/skin-school-x-clinique-laboratories) As they described it: a "holistic experience, the computer-generated space hosts videos from Clinique experts, virtual skin classes and takes visitors behind the scenes of Clinique's beauty products."
Balenciaga, for example, has found success in the popular game Fortnite, utilizing the vast virtual world to drop new looks.
Advancements and innovations presented above incentivize consumers to interact with brands and cement the Metaverse's great opportunity to expand fashion and beauty brands.
### **6) Build a Trusted Partner Ecosystem for the "Now" and Metaverse**
With its unlimited possibilities and highly versatile ecosystem, the Metaverse seems like a perfect fit for the beauty industry. In beauty, whether you're a brand or a customer, the Metaverse has the opportunity to provide personalized beauty experiences at all levels.
> Customers are shopping across touchpoints and expect brands to provide one seamless experience spanning the in-store, online, and all possible "now" and metaverse applications. This means brands have to be prepared to respond to consumer needs by establishing trusted relationships with leading technology, design, and research partners, to help them deliver upon consumers' expectations, says Sampo Parkkinen, CEO and Co-Founder of revieve.
This is why, at revieve, we are continuously strengthening our digital ecosystem, powered by advanced technology, data and analytics and profound knowledge and experience from technology, innovation, e-commerce, and Metaverse experts, to help brands build the next generation of consumer engagement.
For example, we've started to work on projects such as integrating our AI Skincare Advisor experience into a virtual 3D store or combining it with customizable digital advisors to establish new ways of how brands can leverage the Metaverse space to their advantage today.
## /insider/articles/7-brands-getting-beauty-personalization-right
URL: https://www.revieve.com/insider/articles/7-brands-getting-beauty-personalization-right
While most beauty brands and retailers have a lot to offer when it comes to products, they don’t always understand exactly what their customers’ intentions and needs are. What a customer wants and what a brand delivers are often at odds. That’s why most consumers complain about overwhelming product options, lack of education and accessibility, inability to hop from one channel to another, and overbearing “buy now” messaging.
Brands and retailers that get personalization right, like _Sephora, Bulldog Skincare For Men, Duolab, BABOR, Shiseido, Walmart, and No7 Beauty Company_, prove that this doesn’t have to be so.
We unpack why these brands succeed in connecting with shoppers on a deeper and more personalized level.\*\*\*\*
### **Sephora**
[According to a recent study by the Retail Personalization Index](https://www.sailthru.com/personalization-index/winners/), [Sephora](https://www.sephora.com/) came out on top of the list, offering the most personalized customer experience across all channels. The global beauty retailer is known for its pioneering approach to digital and its stellar in-store experiences, delivering the most personalized consumer experience based on data collected from its loyalty program.
By putting customer experience as its top priority across every channel, Sephora learns customers' unique interests and engagement patterns to make interactions as relevant as possible. For instance, consumers can enhance their in-store experience by using a mobile app that combines advanced technology like augmented reality (AR) and personalized, in-app messaging that aligns shoppers' site, mobile, and email content to their behavior.
Image: LVMH
### **Bulldog Skincare**
The vast majority of brands keep forgetting that consumers can quickly feel overwhelmed and confused about finding the right products. This is where brands like Bulldog Skincare are doing a fantastic job educating men along their skincare journey.
In partnership with Revieve, [Bulldog Skincare for Men](/insider/news/bulldog-and-revieve-partner-to-make-mens-grooming-more-personal) jumped into personalization to help men better care of their skin. Alongside Revieve, they created an experience where men take an online selfie to receive a virtual analysis and product recommendations for their specific issues.
“We felt there was a really great educational opportunity for Bulldog to take the lead in the space and educate men about skincare, the benefits of skincare and what products are for them,” said Lisa Gustafson, the brand manager at Bulldog Skincare for Men, [in the interview for Glossy.](https://www.glossy.co/beauty/ai-beauty-tech-goes-after-the-male-consumer/)
“What we are doing with Bulldog is to enable the male audience to access that same level of information, content, and ultimately personalized recommendations about their own skin needs and concerts in a purely digital fashion. We felt that there was a need to provide a new level of personalization to the male audience to address all their concerns and needs in a digital world,” [says Sampo Parkkien in the interview for Personal Care Magazine.](https://content.yudu.com/web/1u0jl/0A1udfd/PCG-Feb-2022/html/index.html?page=24&origin=reader)
### **Walmart**
Walmart has been making bold moves in riding the retail personalization wave, driving some serious growth initiatives and timely partnerships that are pivotal to their future.
The retailer is perhaps best known for its journey of growth and reinvention, always mastering the omnichannel experience for customers. [Walmart CFO Brett Biggs said t](https://corporate.walmart.com/brett-biggs-transformation-from-a-position-of-strength)he retailer is "investing in fulfillment centers and automation" and other initiatives that will enable growth and personalization.”
One of the key strengths of the giant is the ability to champion its leaders to adapt and scale. Walmart has started this year with [some hires at the top of its U.S. offices](https://www.supermarketnews.com/executive-changes/walmart-us-makes-key-leadership-appointments), naming new merchandising and e-commerce chiefs, and announcing the exit of the chief customer officer.
These new talents have already given Walmart a boost in e-commerce. Most importantly, it will enable the largest retailer to compete on all fronts – both online and off – by offering customers a more personalized, higher-performing, and data-driven experience.
“We have more data than nearly everyone in the world. We’re making heavy investments in artificial intelligence and machine learning to grow our business. Why? Because we have to,” says Galagher Jeff, Walmart’s VP of Merchandising Operations and Business Analytics.
Image: Walmart
### **Duolab**
Novelty is hard to come by within the crowded skincare category and meet all consumers’ needs. But for natural [beauty giant L’OCCITANE](https://www.loccitane.com/), all is possible. The beauty brand introduced [the Duolab](https://www.duolab.com/gb/) device, harnessing the power of technology to create unique, at-home personalized experiences for their customers.
Duolab’s concept is built upon three pillars: personalized skincare, highly natural and clean ingredients that are preservative-free and efficient, and a freshly blended formula. Customers purchase the device to personalize their skincare daily with individual capsules that can be blended each day at the moment of application. Based on the user’s input, it then mixes a moisturizing base with a targeted concentrate.
This divide is a unique concept representing the beginning of skincare as a fully personalized, blend-it-at-home offering. And as [Reinold Geiger, L’OCCITANE Group’s Chief Executive Officer, says](https://group.loccitane.com/group/news/duolab-unveils-natural-and-preservative-free-personalised-skincare-solution): “To continue to prosper, we must constantly innovate, search for new natural ingredients and create original formulations with genuine benefits. Duolab is a groundbreaking skincare system set to revolutionize the cosmetics industry.”
Image: Duolab
### **Shiseido Company**
Today, the success of Shiseido is paramount. [Shiseido](https://www.shiseido.com/us/en/), one of the largest cosmetics companies in the world, isn't relying on its reputation alone for business success. Instead, the 150-year-old Japanese firm keeps disrupting the industry by delivering the most personalized services across the globe. In the past, the brand launched a [Digital Consultation Mirror](https://corp.shiseido.com/en/news/detail.html?n=00000000002241) that allows beauty consultants to offer personalized, in-depth counseling. At that time, the system was the first in the Japanese cosmetics industry.
Last year, the brand introduced the first over-the-counter [Skin Visualizer](https://corp.shiseido.com/en/news/detail.html?n=00000000003160). This contact-free device measures and visualizes skin's Beauty Circulation, a concept developed by Shiseido referring to the elements of beauty circulating in the skin, to provide consumers with personalized beauty advice and product recommendations.
To use the Skin Visualizer, consumers sit in front of an in-store mirror, answer a few questions related to their skin type, and take a selfie. The user is provided personalized digital skincare advice based on their skin metrics, which adopts artificial intelligence, expert algorithms, and real-time information, such as the user's location, to determine an overall skin health score.
Image: Shiseido
### **BABOR**
[BABOR](https://us.babor.com/) has always been customers' best choice due to its more profound understanding of customers' skin needs and ability to serve its customers from anywhere, anytime.
BABOR has a truly unique take on the personalization of skincare. This innovative brand revolutionizes technology, utilizing the latest in the beauty industry to provide the most personalized digital skincare experiences to its customers. Last year, [BABOR implemented Revieve's](/insider/case-studies/making-babors-exclusive-pleasure-accessible-for-everyone-with-revieves-ai-skincare-advisor) market-leading self-diagnostic digital skincare solution, [the AI Skincare Advisor](https://de.babor.com/advisor/service?autostart&utm_source=blog&utm_campaign=6022-2021-digitaler-produktfinder&utm_medium=sale&utm_term=Digitaler+Produktfinder). The solution leverages Revieve's market-leading selfie skin diagnostics.
With Revieve's Digital Skincare Advisor, an AI-powered self-diagnostic solution that analyzes a user's skin and provides personalized recommendations, [BABOR customers can discover and gain expert skincare product recommendations](/insider/news/revieve-partners-with-babor) from BABOR's skincare products from the comfort of their home.
Today, BABOR is now able to educate its customers on their skin issues and curate customized product discovery through AI, positioning BABOR as the primary key destination for skincare purchases.
### **No7 Beauty Company**
No7 Beauty Company is another excellent example of a brand getting beauty personalization right. No7 has long been consumers' best beauty destination in the UK, offering clinically-proven, scientifically-backed, ground-breaking results. But with an increase in new customers shopping on its website recently, the brand decided to redouble its digital efforts.
This is why beauty brand No7 has made "personalization at scale" a priority, according to Anisha Raghavan, No7 Beauty Company's Chief Marketing Officer. The brand recently worked with Revieve to collect customer skin concerns and combine them with location data to offer product guidance. As a result, [critical business metrics, including conversion rates and AOV, jumped](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) after implementation.
In partnership with Revieve, the No7 brand utilizes first-party data – making customer data very accurate and reliable – enabling the brand to understand its customers better. Hence, a cosmetics company could meet scalability challenges and serve its growing customer base.
"It's more important than ever that we provide a personalized brand experience and product offering that enables every customer to shop how they want because growing brands through relevant product differentiation alone aren't enough. Today's consumers don't just buy products; they buy experiences, they are empowered and expect personalization." - Kiran Sandhu - Global Innovation Manager for Skincare, No7 Beauty Company.
## /insider/articles/8-brands-and-retailers-getting-beauty-personalization-right
URL: https://www.revieve.com/insider/articles/8-brands-and-retailers-getting-beauty-personalization-right
How can brands and retailers get beauty personalization right? The answer is a strong utilization of data and a truly integrated online and in-store experience. Indeed, data-driven personalization can create a symbolic brand-consumer relationship. As part of [The Drum’s Data and Privacy Deep Dive](https://www.thedrum.com/opinion/2022/11/18/data-powered-personalization-can-create-symbiotic-brand-consumer-relationship), revieve’s CMO Juliana Pereira shares her perspective on why effective personalization is the key to incentivizing consumers to share their data with brands.
It is critically important for brands and retailers to develop more value-driven personalization that encourages true multichannel consumer engagement and supports zero- and first-party data collection to augment personalized experiences and commerce in the future.
According to a study commissioned by [Coresight Research and Sailthru as part of the 2022 Retail Personalization Index](https://www.sailthru.com/marketing-blog/2022-retail-personalization-index/), 71% of consumers will shop more often with brands or retailers that personalize their communications. While the vast majority of retailers think they excel in personalization in marketing, only 34% of consumers agree.
Beauty brands and retailers that get personalization right, like [_JCPenney,_](https://www.jcpenney.com) [_Bulldog Skincare For Men_](https://www.bulldogskincare.com)_,_ [_Duolab_](https://uk.duolab.com)_,_ [_BABOR_](https://us.babor.com)_,_ [_Shiseido_](https://www.shiseido.com/us/en/)_,_ [_Walmart_](https://www.walmart.com)_,_ [_CVS_](https://www.cvs.com/international.html)_, and_ [_No7 Beauty Company_,](https://www.no7company.com) prove that this doesn’t have to be so. We unpack why these brands succeed in connecting with shoppers on a deeper and more personalized level:
#### **1\. JCPenney**
JCPenney tops our list of the most successful retailers that do personalization best. The leading department store, in late 2020, announced its plans to develop its in-store and online beauty concept, focused on inclusivity and elevating diverse founders and brands, right after [Sephora ditched its store-within-a-store partnership with JCPenney for Kohls](https://www.retaildive.com/news/sephora-to-open-850-kohls-shop-in-shops-in-break-with-jc-penney/589896/). By putting customer experience as its top priority across every channel, JCPenney learns customers' unique interests and engagement patterns to make interactions as relevant as possible.
> For instance, the company has also improved its technology and online experience to draw more online sales. As a result, a quarter of JCPenney's sales are online, trailing rivals. "You will see us lean in heavily and invest in the areas that matter, digital supply chain, and technology. There is a significant amount of investment we have to make to build that digital experience for the customer," [said Marc Rosen](https://wwd.com/business-news/retail/jcpenney-playbook-for-transformation-ceo-marc-rosen-1235331271/), Chief Executive Officer at JCPenney, adding that management and ownership are "aligned" on making it happen.
This further strengthens their newly launched concept, ["JCPenney Beauty,](https://www.jcpenney.com/d/beauty)" as it brings a personal touch to customers when buying beauty products online. Additionally, for its newly launched JCPenney Beauty experience, [the retailer partnered with revieve](/insider/news/jcpenney-partners-with-revieve-to-become-the-first-department-store-to-offer-digital-makeup-and-skincare-experiences-through-the-power-of-ai-and-ar) to deploy a category-specific personalized digital experience in the form of a virtual makeup try-on and online skincare advisor, which was crucial to their strategy for customer acquisition and retention.
"With the AR-powered makeup try-on powered by revieve, we can enable our customers to try endless makeup products and find their favorite beauty product, while with revieve's AI Skincare Advisor, we can streamline the customer experience from online to offline," [said Destiny Villarreal, DMM Beauty at JCPenney.](/insider/articles/beauty-connect-2022-key-trends-shaping-the-future-of-beauty)
Source: WWD
#### 2\. **Bulldog Skincare**
The vast majority of brands keep forgetting that consumers can quickly feel overwhelmed and confused about finding the right products. This is where brands like Bulldog Skincare are doing a fantastic job educating men along their skincare journey.
In partnership with revieve, [Bulldog Skincare for Men](/insider/news/bulldog-and-revieve-partner-to-make-mens-grooming-more-personal) jumped into personalization to help men better care for their skin. Alongside revieve, they created an experience where men take an online selfie to receive a virtual analysis and product recommendations for their specific issues.
> “We felt there was a really great educational opportunity for Bulldog to take the lead in the space and educate men about skincare, the benefits of skincare, and what products are for them,” said Lisa Gustafson, the brand manager at Bulldog Skincare for Men, [in the interview for Glossy.](https://www.glossy.co/beauty/ai-beauty-tech-goes-after-the-male-consumer/)
“What we are doing with Bulldog is to enable the male audience to access that same level of information, content, and ultimately personalized recommendations about their own skin needs and concerts in a purely digital fashion. We felt that there was a need to provide a new level of personalization to the male audience to address all their concerns and needs in a digital world,” [says Sampo Parkkien in an interview for Personal Care Magazine.](https://content.yudu.com/web/1u0jl/0A1udfd/PCG-Feb-2022/html/index.html?page=24&origin=reader)
#### **3\. Walmart**
Walmart has been making bold moves in riding the retail personalization wave, driving some serious growth initiatives and timely partnerships, like a partnership with [Symbotic LLC](https://www.businesswire.com/news/home/20210713006245/en/Walmart-Teams-Up-with-Symbotic-to-Implement-Industry-Leading-Supply-Chain-Automation-System), that are pivotal to their future.
The retailer is perhaps best known for its journey of growth and reinvention, always driven by the ever-evolving customer and mastering the omnichannel experience for customers. [Walmart CFO Brett Biggs said t](https://corporate.walmart.com/brett-biggs-transformation-from-a-position-of-strength)he retailer is "investing in fulfillment centers and automation" and other initiatives that will enable growth and personalization.”
One of the key strengths of the giant is the ability to champion its leaders to adapt and scale. Walmart has started this year with [some hires at the top of its U.S. offices](https://www.supermarketnews.com/executive-changes/walmart-us-makes-key-leadership-appointments), naming new merchandising and e-commerce chiefs, and announcing the exit of the chief customer officer.
These new talents have already given Walmart a boost in e-commerce. Most importantly, it will enable the largest retailer to compete on all fronts – both online and off – by offering customers a more personalized, higher-performing, and data-driven experience.
> “We have more data than nearly everyone in the world. We’re making heavy investments in artificial intelligence and machine learning to grow our business,” says Jeff. “Why? Because we have to.”
Image: Walmart
#### **4\. Duolab**
Novelty is hard to come by within the crowded skincare category and meet all consumers’ needs. But for natural [beauty giant L’OCCITANE](https://www.loccitane.com/), all is possible. The beauty brand introduced [the Duolab](https://www.duolab.com/gb/) device, harnessing the power of technology to create unique, at-home personalized experiences for their customers.
Duolab’s concept is built upon three pillars: personalized skincare, highly natural and clean ingredients that are preservative-free and efficient, and a freshly blended formula. Customers purchase the device to personalize their skincare daily with individual capsules that can be blended each day at the moment of application. Based on the user’s input, it then mixes a moisturizing base with a targeted concentrate.
This divide is a unique concept representing the beginning of skincare as a fully personalized, blend-it-at-home offering And as [Reinold Geiger, L’OCCITANE Group’s Chief Executive Officer, says](https://group.loccitane.com/group/news/duolab-unveils-natural-and-preservative-free-personalised-skincare-solution):
> “To continue to prosper, we must constantly innovate, search for new natural ingredients and create original formulations with genuine benefits. Duolab is a groundbreaking skincare system set to revolutionize the cosmetics industry.”
Image: Duolab
#### **5\. CVS**
If you shop at CVS, prepare for this innovative change at multiple stores.
CVS Health has been growing rapidly over the last few years. “As Andrea sees it, we are in the midst of a whole personal exploration into the nature of “self-care” and CVS was able to meet the expanding needs of its customers, whether it was a drive through rapid test, something I did a few times, administering crucial vaccines or simply testing a new type of mascara or bath salt”, says Dean DeBiase revieve's Chairman, in his [latest Reboot Chronicles episode with Andrea Harrison](https://www.youtube.com/watch?v=g8tzaTLrez0), VP of Beauty & Personal Care at CVS Pharmacy.
And if you shop at CVS, prepare for this innovative change at multiple stores. If you're always looking for the next thing in beauty, skincare, and wellness, you'll be excited to learn that CVS is taking a big step forward. The retailer is piloting a new skincare and beauty format called [Skin Care Center](https://www.gcimagazine.com/retail/brick-and-mortar/news/22314708/cvs-enters-prestige-beauty-with-skin-care-center), launching in three CVS locations, featuring a wholly owned "shop-in-shop" beauty experience to bring enhanced access to skin health innovations.
> “This new format introduces "prestige brands to mass beauty retail" and provides a personalized experience for shoppers,” [CVS said](https://www.beautypackaging.com/issues/temp2022/view_breaking-news/cvs-pharmacy-pilots-new-skin-care-center-format/).
And as part of its ongoing mission to deliver personalized and customized health and wellness solutions to its customers, CVS Pharmacy has also launched a pilot program [with personalized digital brand experience technology company, revieve](https://www.cvshealth.com/news-and-insights/articles/cvs-pharmacy-launches-new-elevated-skin-care-beauty-format), to offer skin diagnostic and make-up virtual try-on experiences.
Image: CVS
#### **6\. Shiseido Company**
Today, the success of Shiseido is paramount. [Shiseido](https://www.shiseido.com/us/en/), one of the largest cosmetics companies in the world, isn't relying on its reputation alone for business success. Instead, the 150-year-old Japanese firm keeps disrupting the industry by delivering the most personalized services across the globe. In the past, the brand launched a [Digital Consultation Mirror](https://corp.shiseido.com/en/news/detail.html?n=00000000002241) that allows beauty consultants to offer personalized, in-depth counseling. At that time, the system was the first in the Japanese cosmetics industry.
Last year, the brand introduced the first over-the-counter [Skin Visualizer](https://corp.shiseido.com/en/news/detail.html?n=00000000003160). This contact-free device measures and visualizes skin's Beauty Circulation, a concept developed by Shiseido referring to the elements of beauty circulating in the skin, to provide consumers with personalized beauty advice and product recommendations.
To use the Skin Visualizer, consumers sit in front of an in-store mirror, answer a few questions related to their skin type, and take a selfie. The user is provided personalized digital skincare advice based on their skin metrics, which adopts artificial intelligence, expert algorithms, and real-time information, such as the user's location, to determine an overall skin health score.
Image: Shiseido
#### **7\. BABOR**
[BABOR](https://us.babor.com/) has always been customers' best choice due to its more profound understanding of customers' skin needs and ability to serve its customers from anywhere, anytime. BABOR has a truly unique take on the personalization of skincare. This innovative brand revolutionizes technology, utilizing the latest in the beauty industry to provide the most personalized digital skincare experiences to its customers.
Following the launch of the [BABOR Digital Skin Advisor](/insider/news/revieve-partners-with-babor?utm_campaign=Babor%20Skin%20Coach%20Release&utm_source=Babor%20Skin%20Advisor%20Release), an experience that provides customers with a detailed skin analysis and personalized skincare routine powered by revieve, BABOR has recently launched, [Skin Coach](/insider/news/babor-launches-skin-coaching-solution-in-partnership-with-revieve-to-continuously-guide-customers-on-their-skin-care-journey), a post-purchase experience that enhances customer loyalty and commitment by supporting customers in setting skin goals, tracking changes in their skin over time, and nurturing the customer with relevant content according to their needs.
Today, BABOR is now able to educate its customers on their skin issues, curate customized product discovery and drive sustainable customer retention through AI, positioning BABOR as the primary key destination for skincare purchases.
#### **8\. No7 Beauty Company**
No7 Beauty Company is another excellent example of a brand getting beauty personalization right. No7 has long been consumers' best beauty destination in the UK, offering clinically-proven, scientifically-backed, ground-breaking results. But with an increase in new customers shopping on its website recently, the brand decided to redouble its digital efforts.
This is why beauty brand No7 has made "personalization at scale" a priority, according to Anisha Raghavan, No7 Beauty Company's Chief Marketing Officer. The brand recently worked with revieve to collect customer skin concerns and combine them with location data to offer product guidance. As a result, [critical business metrics, including conversion rates and AOV, jumped](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) after implementation.
In partnership with revieve, the No7 brand utilizes first-party data – making customer data very accurate and reliable – enabling the brand to understand its customers better. Hence, a cosmetics company could meet scalability challenges and serve its growing customer base.
> "It's more important than ever that we provide a personalized brand experience and product offering that enables every customer to shop how they want because growing brands through relevant product differentiation alone aren't enough. Today's consumers don't just buy products; they buy experiences, they are empowered and expect personalization." - Kiran Sandhu - Global Innovation Manager for Skincare, No7 Beauty Company.
## /insider/articles/adjusting-to-the-next-normal-the-future-of-healthcare-after-pandemic
URL: https://www.revieve.com/insider/articles/adjusting-to-the-next-normal-the-future-of-healthcare-after-pandemic
COVID-19 will have a long-lasting and permanent effect on health care as a whole: an increased emphasis on virtual health offerings, no more crowded office waiting rooms, and a change in 'health consumerism,' to name a few.
As healthcare providers face the humanitarian crisis caused by the COVID-19 pandemic, their stress levels have increased worldwide. The immediate response to the crisis is causing seismic shifts in how and where care is provided. The health care services for patients continuing physical distancing remains unclear. However, most forward-thinking healthcare institutes may use this unprecedented moment to scale virtual health initiatives to create a competitive advantage.
New health care solutions are helping to provide both care for those directly affected and routine procedures for patients who regularly scheduled visits with their doctors have been interrupted.
World leaders and CEOs of healthcare provider systems worldwide are dealing with excess demand for hospital health care and struggling with questions about providing optimal care for their routine patients. They also deal with questions about the future of healthcare provision in a post-COVID-19 world.
The last few months' lessons have shown the potential for fundamental transformations across the allied health fields. These modifications include relocating healthcare services, design, planning, and construction of facilities, healthcare workers' education, inventory management of critical care equipment and personal protective equipment, and optimal care delivery.
The healthcare priority will remain for an anticipated 20 to 24 months as countries implement moderations and restrictions to fight the virus, increase testing and treatment capability, and find better treatments. Healthcare providers' future success may depend on their ability to adjust to the next normal, dealing with new confronts, and capturing new prospects at speed.
### The New Reality for Hospitals and Other Healthcare Providers
The historical pressure for hospitals worldwide caused by the COVID-19 pandemic should reconsider whether healthcare institutions should be the first option when people are getting sick. According to the NHS, government health policy may cut emergencies and other admissions by supplying better services outside healthcare hubs and hospitals.
Reexamining the best conditions for different patients could lead to appropriate infection control practices, dozens of skilled nursing homes, and rehabilitation facilities available for patients with COVID-19 and other patients currently being sent to hospitals.
This statement raises the broader question about how people worldwide should get their care and the future role of hospitals as hubs for care. Care centers and pharmacy clinics are positively adapting to the changes. However, considering medical care together with social services and other non-clinical facilities, governments are faced with a need to recognize that a variety of institutions may be ‘healthier’ spots for care.
It is also the right time to think about some hospitals as possible healthcare centers for a greater range of services related to wellbeing, rather than delivering only clinical services. A lot of healthcare hubs and community healthcare systems are already providing education and employment training through partnerships. There may also be other demands for new treatments, advanced technologies, and following public anticipations.
### The Urgent Call for Technology & Innovation
Health care providers and clinicians have always seen the potential of new technology to improve patient care. Still, the need for digital initiatives has accelerated since the outbreak of the virus.
Many healthcare institutions and clinical providers are now concerned with the lack of data-driven healthcare technologies. As several leading healthcare organizations have started to embrace AI and analytics, there’s growing recognition that the future lies in personalized healthcare – and that personalized medicine depends on data and advanced healthcare solutions.
Technological advancements offer a unique quality and safety pattern for patients, better outcomes, and reduced costs. AI-powered diagnostics, cloud-based storage of medical records, and integration of data & information across the care continuum will continue to be settled and improved in conjunction with point-of-care devices and home-based monitoring devices.
More informed consumers are now demanding a seamless technology experience regardless of the care setting. Consumers favor the ability to have end-to-end delivery of care, including home delivery of medications and personalized solutions. Building trust with patients in the new care setting is crucial to support using online-based services. New incentives and capability building will also be needed to build and sustain the new operating model.
Hospitals and healthcare hubs heavily invest in AI technologies, personalized solutions, Teletech, and online-based initiatives, such as e-prescribing and delivery of medications with more flexible use of supplies. Regulators may need to develop new frameworks, especially as more service activities shift from hospitals to out-of-hospital care settings.
### Telehealth in the Age of a Pandemic
\*\*\*\*As the COVID-19 pandemic escalated, many countries started to push telehealth to address symptoms of the novel coronavirus. Patients, suppliers, providers, and big players alike had to adapt — fast.
Local providers, faced with empty healthcare clinics, have quickly transformed their business models, offering telemedicine services - from mental health care services to physical therapy.
With mobile apps and dedicated telephone numbers, new telemedicine can reduce patients' need to leave home and alleviate overcrowding in emergency rooms. With technology, healthcare providers can assess a patient's needs for services, prescribe appropriate treatment and follow-up care. It helps reduce the spread of the virus and keeps urgent care centers, doctors' offices, and emergency departments uncrowded and more. For instance, Kaiser Permanente has been using telehealth actively for years - to increase worker expediency and cut costs.
The COVID-19 pandemic has triggered a persistent demand for telehealth. Broader use of telehealth will reduce the payment obstacle, at least temporarily.
This radical shift further toward technology can ultimately improve patient outcomes. With the help of artificial intelligence (AI), machine learning, and telehealth, medical specialists will soon see their experiences advanced by data, in everything from the logistics of prioritizing patients to how best to support them through diagnosis and treatment. These know-hows are changing how society sees healthcare – leading to a healthier life with a longer life expectancy.
## /insider/articles/ai-beauty-counter-agentic-discovery-owned-channels
URL: https://www.revieve.com/insider/articles/ai-beauty-counter-agentic-discovery-owned-channels
Beauty has always been an intimate category. Recommendations are shaped by trust, nuance, and feeling—advice that sounds like it understands you. In 2025, however, the “expert” guiding millions of consumers through beauty decisions is no longer a store associate, influencer, or search engine. It’s part of an AI-powered discovery layer.
When consumers ask questions like “What retinol works for sensitive skin?” or “Which foundation is hydrating and under $50?”, those questions are increasingly answered inside conversational AI platforms. Generative AI instantly pulls from product data, reviews, and brand signals to deliver a recommendation—compressing what used to be a multi-step journey into a single interaction.
The impact of this shift is hard to overstate. Harvard Business Review reports that 58% of consumers now rely on generative AI for product recommendations, up sharply from 25% just two years earlier. During the 2024 holiday period, referrals from AI platforms to retail sites surged by 1,300%, while traditional search traffic declined significantly. Even more telling: AI-sourced visits convert at 6.7%, compared to 3.9% from classic search.
This evolution has introduced a new performance benchmark: **Share of Model (SOM)**—how frequently and positively AI systems surface a brand in their responses. If your products aren’t included in AI-generated answers, you’re effectively invisible in today’s discovery environment. Structuring product data clearly, supporting claims with science, and sending strong credibility signals has become the modern equivalent of SEO.
Yet generative AI has a limitation. It can recommend products, but it can’t create emotional attachment. It can explain _what_ to buy, but not _why_ a brand belongs in someone’s daily routine. That role belongs to the agentic layer—the brand-owned, intelligent environments where AI-powered tools continue the relationship.
Once an AI platform introduces a product, consumers typically move next to a brand’s DTC site or a retailer’s digital experience. This is where rational intent turns into emotional conviction. Visitors arrive with a clear goal—hydration, clean formulas, dermatologist validation—and winning brands respond with experiences that feel personal rather than transactional.
High-performing beauty brands extend the conversation through immersive, tailored journeys: guided routines, interactive consultations, skin or hair diagnostics, and recommendation flows that adapt in real time. These experiences translate intent into confidence—and confidence into conversion.
This is where Revieve’s model becomes particularly powerful. By uniting advanced AI diagnostics, zero- and first-party data, and behavioral intelligence, brands can turn anonymous traffic into deeply personalized engagement. Virtual skin and hair analysis, shade-matching and try-on tools, regimen builders, and dynamic recommendations don’t compete with AI discovery—they refine it. They make the experience feel deliberate, relevant, and human.
Personalization is what gives technology warmth. It connects the accuracy of data with the emotional resonance of brand experience. A consumer might encounter your serum because an AI assistant suggested it—but they’ll purchase it, and stay loyal to it, because your digital experience made it feel right for _them_.
For beauty brands and retailers, the path forward is clear:
**Be present in AI-driven discovery.** Ensure your product data and storytelling are structured so AI systems interpret and present your brand accurately.
**Be compelling in the agentic experience.** Build owned digital environments that feel intelligent, adaptive, and emotionally engaging.
AI may ignite curiosity, but only your brand’s own AI-powered experiences can turn that curiosity into connection—and revenue.
In this next era of beauty commerce, AI determines what consumers encounter. Personalization determines what they choose. The brands that excel at both will convert AI recommendations into lasting relationships—proving that even in an algorithmic world, beauty remains profoundly human.
## /insider/articles/ai-becoming-competitive-advantage-beauty-industry
URL: https://www.revieve.com/insider/articles/ai-becoming-competitive-advantage-beauty-industry
# **AI Is Becoming the New Competitive Advantage in Beauty**
AI is rapidly becoming one of the most important forces shaping the future of the **global beauty industry — from brands to retailers**.
Across the sector, companies are increasingly deploying AI-powered diagnostics and guided discovery experiences that help consumers navigate complex product choices while generating valuable consumer insights for brands.
What was once seen as a digital novelty is quickly becoming **a strategic capability for beauty brands and retailers alike.**
This transformation was the focus of a recent gathering of senior leaders from across the beauty ecosystem in London, hosted by **Revieve**, where executives from brands, retailers and industry organizations came together to discuss how AI is reshaping the beauty experience.
# **AI Is Reshaping Consumer Discovery**
The discussion opened with **Millie Kendall OBE**, CEO of the **British Beauty Council**, who shared her perspective on how AI is beginning to reshape the beauty industry and the way consumers interact with brands.
Insights shared during the discussion, supported by **NielsenIQ data**, highlighted that an increasingly growing number of consumers are embracing **AI-powered shopping tools**, signaling that personalized product discovery is quickly becoming an expected part of the beauty experience.
For brands and retailers, this shift is also translating into measurable business outcomes.
Across the industry, **AI-powered beauty journeys are demonstrating significant commercial impact.** Implementations have shown **up to 3× increases in conversion and 15–74% uplift in average order value**, as personalized diagnostics and guided discovery help consumers navigate complex product choices with greater confidence.
These developments signal a fundamental shift in how consumers discover and choose beauty products.
# **Data as the Strategic Advantage**
Beyond immediate commerce impact, panelists emphasized that the **greatest long-term value lies in the proprietary consumer insights generated through these experiences.**
When consumers interact with AI-powered diagnostics — analyzing their skin concerns, preferences and goals — brands gain access to **zero- and first-party data that can inform strategic decisions across the organization**, including:
• marketing strategy
• loyalty programs
• retail media initiatives
• product innovation
• assortment planning
Across global deployments, **Revieve’s platform has captured more than 1.8 billion consumer data points**, helping brands better understand customer needs and inform decisions across the entire beauty value chain.
As several panelists noted during the discussion, the true opportunity lies not only in improving engagement or conversion, but in the **consumer intelligence these experiences generate.**
In the age of AI, **access to proprietary consumer knowledge is becoming one of the most powerful competitive advantages brands and retailers can develop.**
# **Case Study: The Power of Data**
During the discussion, **Portia Antonia Alexis**, Chief Strategy Officer at **TheSolveMD**, shared how the brand’s collaboration with Revieve enabled the company to build a **diagnostic-led consumer experience** that enhanced consumer engagement while also generating insights used to inform product line decisions and broader growth strategy.
Other panel participants echoed similar experiences.
**Claire Todino**, Global Head of Digital Experience at **No7 Beauty Company**, and **Grace Vernon**, Head of Boots Ignite, Foresight and Trends at **Boots**, discussed how AI-powered diagnostics and personalization initiatives are helping their organizations better understand consumer needs and generate actionable insights.
The panel emphasized that the **true power of these technologies lies not only in personalization — but in the intelligence they generate.**
# **The Future of Beauty Is AI-Powered**
The beauty industry has always been rooted in personalization, but **AI is enabling brands and retailers to deliver it at an entirely new scale.**
By combining technologies such as **AI diagnostics, guided product discovery and conversational interfaces**, brands can create experiences that help consumers better understand their skin, hair and wellness needs while guiding them toward the right products.
At the same time, these interactions generate valuable data that can inform smarter business decisions across marketing, merchandising, product development and retail strategy.
As the London discussion made clear, AI is no longer simply a digital innovation.
**It is becoming the foundation of the next generation of the beauty industry.**
# **Panel Participants**
The discussion brought together industry leaders representing multiple perspectives across the beauty ecosystem.
**Millie Kendall OBE
**CEO, British Beauty Council
**Claire Todino
**Global Head of Digital Experience, No7 Beauty Company
**Grace Vernon
**Head of Boots Ignite, Foresight and Trends, Boots
**Portia Antonia Alexis
**Chief Strategy Officer, TheSolveMD
**Natacha Chiffi
**Beauty Retailer Business Partner – Europe, NielsenIQ
The discussion was hosted and moderated by **Irina Mazur**, Chief Commercial & Marketing Officer at Revieve.
# **About Revieve**
Revieve is a global beauty technology company enabling brands and retailers to deliver **AI-powered diagnostics, personalization and guided discovery experiences** across digital and physical channels.
The company’s technology helps consumers better understand their skin, hair and wellness needs while enabling brands to unlock powerful **zero- and first-party consumer insights** that inform smarter business decisions.
## /insider/articles/ai-in-healthcare-today
URL: https://www.revieve.com/insider/articles/ai-in-healthcare-today
The COVID-19 pandemic has revealed how vulnerable the global healthcare businesses are: limited medical supplies, insufficient hospital beds and medical staff, inadequate and inaccurate alerts, slow reactions, and no timely treatments or remedies. This is a tough time for the healthcare industry in keeping people safe and healthy not only from the virus but also from the other conventional health-related emergency issues.
Due to a lack of government regulations, the healthcare industry was pretty slow in integrating technology into its ecosystems. Nevertheless, the pandemic has changed everything. The whole industry speeds up the digital transformation process and embraces new legislation and technological usage challenges. Artificial intelligence (AI) appears as a vital application in assisting global health experts in protecting people's health and providing timely treatments and information for patients in the "next normal" world.
According to Business Insider Intelligence, investment in AI healthcare applications is projected to increase annually by 48% between 2017 and 2023.
### **AI Healthcare Revolution In The Pandemic's Wake**
AI-enabled tools such as virtual healthcare, telemedicine, prediction, screening, and faster diagnosis, have already played a valuable role in many aspects of the global healthcare infrastructure to fight against the spread of coronavirus.
In Norway, [Globus.ai](https://www.globus.ai) has invented an AI-enabled system to match the right medical staff to patients based on needs, requirements, and available shifts of healthcare practitioners. It also helps make medical staff rote more efficient, based on Natural Language Processing, deep learning, and machine learning techniques.
In April, Facebook AI worked with New York University's Courant Institute of Mathematical Sciences to invent localized predictions of the virus's spread. These forecasting models can help healthcare providers effectively distribute staff, bed, ICU capacities, and medical supplies in preparation for an expected rise in patients.
### **AI Applications In Different Sectors Of Healthcare**
According to Rock Health, a digital health technology funder, in 2019, almost $2 billion have been invested in technology companies with AI advancements.
In the first quarter of 2020, the number of investments increased by $155 million, compared to the same period last year. There are six major areas expected to accelerate in the coming years, including hospital workflow, virtual assistants, therapy planning, wearables, medical imaging and diagnosis, and new drug discovery.
AI-powered automation solutions can help facilitate hospital workflows and medical systems for daily activities such as booking appointments or insurance payments. Besides, drug discovery and development are costly in the current pharmaceutical situation, primarily because of more money and longer time spent on the clinical trial phase. However, AI machine learning can model many tests and variables to see their influence before conducting simulations in the actual context.
### **Virtual Healthcare**
Telemedicine allows healthcare professionals and pharmacists to treat patients at a distance by using telecommunications technology. This remote health service has brought many benefits for both patients and providers, especially during COVID-19. As the healthcare staff needs to stay healthy, and the virus's exposure must be limited to the minimum level, the need for remote treatment and video consultation has skyrocketed. This solution helps reduce the risk of spreading the virus from traveling patients to hospitals and pharmacies.
The drugstore chain Rite Aid Corporation has worked with telehealth company InTouchHealth to offer virtual health assessment at its RediClinic Express kiosks in Rite Aid's brick-and-mortar stores.
### **Personalized Healthcare**
The "One size fits all" approach is no longer suitable, and customers' demands need to be put at the front and center of healthcare solutions.
[Your.MD](https://www.your.md) is a virtual assistant app that can provide patients with safe and actionable information on hundreds of conditions, recommend personalized health products and services, and connect patients with doctors, based on the patient's condition. The app is also a personal health journal for patients to keep track of their health conditions.
At [Viome](https://www.viome.com), they have recognized a clear link between the function of digestive organisms and overall health. Viome can test what's happening inside the body at a biochemist level. Analyzing personal data makes it possible to identify how microbes are behaving and how to optimize the digestive ecosystem with food.
Moreover, mobile applications add value to end-users and pharmacy retailers. In addition to the capability to buy many health-related products online, such as medicine, vitamin supplements, diet, fitness, and beauty products, those mobile apps can also connect shoppers with pharmacists through online video and help with electronic prescribing and home delivery services.
In the post-pandemic world, virtual healthcare services and technologies are expected to be accelerated and particularly helpful in areas where the lack of accessibility to primary healthcare is a serious problem.
[Health.io](http://health.io) can is an app providing patients accurate clinical-grade urinalysis at home. Its computer-vision algorithms and calibration method can deliver medical diagnostics based on photos of test strips taken by a smartphone camera.
[**The revieve AI Skincare Advisor**](/platform/skincare/ai-skin-diagnostics) can instantly provide detailed diagnostics and recommendations of personalized products and beauty advice based on the selfie picture of the shopper. The solution combines advanced face mapping skin analysis with user data to provide automated AI-driven skincare product recommendations along with advice and education in any channel.
Under the coronavirus circumstance, people pay more attention to boosting their immune system by taking extra nutrition supplements. There are many nutrition products on the market, and consumers face difficulties in choosing the right products for their needs, lifestyle, and personal vitamin goals.
**The revieve AI Nutrition Advisor** analyzes the user's selfie assessing skin and facial characteristics that may indicate specific nutrition needs and uncover the user's health and wellness goals, concerns, and preferences to recommend the ideally personalized nutrition regimen to help achieve their nutrition targets.
### **Digital Diagnostics**
Several kinds of digital diagnostic solutions are currently being developed and altering consumer experience with quick, easy, and accurate access to disease diagnosis regardless of where they are.
For instance, [ResApp's](https://www.resapphealth.com.au) technology is based on coughing and breathing sounds to diagnose the respiratory tract's situation. The solution uses a mobile phone microphone to analyze coughing sounds and then precisely diagnose respiratory-related diseases.[](https://ubicomplab.cs.washington.edu/publications/biliscreen/)
[BiliScreen](https://ubicomplab.cs.washington.edu/publications/biliscreen/) is a smartphone-based app that estimates bilirubin levels through a picture of a person's eyes taken by a phone camera. This technology can detect the disease at levels that human eyes can't recognize.
[\*\*\*\*](/platform/skincare/ai-skin-diagnostics)
[**The revieve AI Skincare**](/platform/skincare/ai-skin-diagnostics) Advisor can instantly provide detailed diagnostics and recommendations of personalized products and beauty advice based on the selfie picture of the shopper. The solution combines advanced face mapping skin analysis with user data to provide automated AI-driven skincare product recommendations along with advice and education in any channel.
## /insider/articles/ai-loyalty-engines-beauty-retention
URL: https://www.revieve.com/insider/articles/ai-loyalty-engines-beauty-retention
## Executive Insight: Loyalty Is No Longer Earned — It’s Engineered
Loyalty in beauty is being redefined. In an AI-first landscape, leading brands aren’t relying on points programs or post-purchase emails — they’re engineering loyalty through **predictive, emotionally intelligent personalization**.
**At the center of this shift?
**Zero-party data. Adaptive experiences. And beauty platforms that transform insight into action.
## Personalization Is the New Conversion Infrastructure
AI personalization isn’t a frontend gimmick — it’s the engine behind performance.
With the [**revieve Platform**,](/) beauty brands deliver personalized journeys that adapt to each user’s needs, tone, climate, skin condition, or life moment.
> 📊 **Business Result**: Brands deploying AI personalization strategies have reported **up to 80% uplift in conversion** and **30% reduction in returns** due to improved relevance.
## Adaptive Routines That Keep Customers Coming Back
Static routines don’t build trust. With revieve’s [**Skincare Advisor**,](/solutions/skin-advisor) brands provide tailored, evolving routines based on real-time inputs — such as updated skin goals, seasonality, or user feedback.
> 📊 **Business Result**: Personalized routines can drive up to **2.5x higher repeat purchase rates** and significantly increase time-to-loyalty.
## Loyalty Built on Zero- and First-Party Intelligence
Forget third-party cookies. The real value comes from **what consumers share directly**: skin concerns, product goals, routine preferences, makeup shades, face shapes, and style aspirations.
revieve’s advisor solutions — including [**Skincare**](/solutions/skin-advisor) and [**Makeup Advisor**](/solutions/makeup-advisor) — enable brands to collect this zero- and first-party intelligence responsibly and at scale.
> 📊 **Business Result**: Campaigns powered by zero-party data outperform generic flows by **2–3x in ROI and engagement**.
## Real-Time Profiles Build Lifetime Value
With every interaction — a consult, a product test, or a wishlist save — customer profiles evolve. The revieve platform captures these signals to help brands build **living profiles** that feed real-time personalization across channels.
> 📊 **Business Result**: Brands using enriched advisor-powered profiles see **25% lower churn** and **40% higher campaign engagement**.
#### **Predictive Intelligence Wins Before the Cart**
Today’s most effective loyalty efforts begin _before_ the cart.With AI, beauty brands can anticipate when a consumer is ready for replenishment, shade updates, or a new category — and serve a timely, relevant experience.
> 📊 **Business Result**: Predictive journeys yield **60% higher response rates** than reactive remarketing flows.
## Strategic Takeaways for CMOs & Digital Teams
- **Deploy:** Launch advisor experiences (skincare, makeup) to collect rich zero- and first-party data.
- **Capture:** Gather skin concerns, tone, goals, shade preferences, style cues — directly from the consumer.
- **Enrich:** Feed advisor data into CRM/CDP for dynamic segmentation and lifecycle automation.
- **Activate:** Use revieve platform insights to power real-time personalization and loyalty flows.
- **Measure:** Track retention, CLV, and engagement uplift across AI-powered vs. baseline journeys.
#### **The Loyalty Loop: Educate, Inspire, Advise, Empower — Then Personalize**
Loyalty doesn’t begin with a discount. It begins with value.
When you use beauty AI advisors to **educate**, **inspire**, **advise**, and **empower** your customers — they give back the most precious asset: trust.
That trust fuels rich, compliant data.
That data drives intelligent personalization.
And that personalization earns loyalty — at scale.
> Personalization isn’t just a growth lever. It’s your brand’s most strategic relationship engine.
🔗 [See How revieve Powers Loyalty-Ready Beauty Journeys](/)
## /insider/articles/ai-makeup-try-on-foundation-matching-face-analysis
URL: https://www.revieve.com/insider/articles/ai-makeup-try-on-foundation-matching-face-analysis
The way we experience beauty has changed. In the past, consumers relied on trial and error, costly beauty purchases, and in-store testers to experiment with new looks. Today, **AI makeup** and **makeup try-on** technology have transformed how people engage with beauty. With **virtual makeup try-on**, users can explore new shades, styles, and trends—all with the tap of a screen.
More than just a digital tool, **beauty technology** enhances self-expression, allowing users to see themselves in different makeup styles without commitment. From bold red lips to smoky eyes or barely-there natural glam, **AI-powered makeup analysis** boosts confidence by enabling experimentation in a risk-free environment.
However, not all **makeup AI** tools are equal. Many simply place a static **AR makeup** overlay on the face, failing to account for **skin tone, facial structure, and personal beauty preferences**. This is where [**revieve’s AI Makeup Try-On**](/platform/makeup/makeup-virtual-try-on) **and** [**AI Foundation Match**](/solutions/foundation-finder) stand out—analyzing key facial features to provide **personalized recommendations** that help users find products that truly suit them.
## **Virtual Try-On & Self-Expression: A New Era of Beauty Exploration**
Makeup is more than just cosmetics—it’s a form of self-expression. The ability to **try on makeup** virtually, explore different lip colors, bold eyeshadows, or the perfect **virtual foundation match**, allows consumers to step outside their comfort zones.
With [**revieve’s AI Makeup Try-On**](/platform/makeup/makeup-virtual-try-on), users can:
💄 **Try different lip shades** – Experiment with deep, dramatic hues or glossy nudes, seeing real-time results with **makeup AR technology**.
🎨 **Explore eyeshadows and liners** – Find the perfect **makeup AI-generated** smoky, natural, or colorful eye looks tailored to their features.
🖌️ **Find the perfect foundation shade** – Using **AI foundation match** and **virtual try-on foundation** analysis to detect undertones and recommend a flawless **foundation finder** result.
🌟 **Blend and layer products** – Customize **blush, bronzer, and highlighter** placements based on personal beauty preferences.
With **advanced beauty technology** and real-time AI recommendations, users aren’t just **trying on makeup**—they’re creating their perfect look with **breakthrough beauty industry innovations**.
## **Overcoming Decision Fatigue: How AI Makeup Try-On Boosts Confidence in Purchases**
The beauty industry offers an overwhelming number of product choices, and without expert guidance, consumers often feel lost. This **decision fatigue** leads to hesitation, abandoned carts, and returns when shades don’t meet expectations.
By integrating **AI-powered personalization**, revieve simplifies the shopping journey:
✔ **Real-time virtual try-on** replaces inaccurate swatches and static model images.
✔ **AI foundation match** ensures the perfect **foundation finder** result, reducing the risk of selecting the wrong shade.
✔ **Personalized recommendations** based on **makeup analysis**, **beauty scan**, and facial recognition guide users toward the right products.
The result? **More confident purchases, fewer returns, and an engaging AI makeup experience** that keeps users coming back.
## **The Science Behind AI Beauty: How Facial Analysis Personalizes Try-On**
At the core of **Beauty Tech** is **makeup analysis**, enabling **virtual makeup try-on** tools to go beyond **simple AR makeup overlays** and offer **true-to-life personalization**.
[**revieve’s AI Makeup Try-On**](/platform/makeup/makeup-virtual-try-on) refines recommendations using:
👁️ **Eye shape analysis** – Suggests **AI-powered** eyeshadow placements, eyeliner shapes, and mascara choices.
💋 **Lip shape recognition** – Recommends **makeup AI-based** lipstick finishes, shades, and liner techniques.
🖌️ **Skin tone & undertone detection** – Ensures **AI foundation match** and complementary blush/bronzer selections.
🔍 **Face shape detection** – Optimizes contour and highlight placement for a sculpted look.
With **beauty industry trends** shifting towards **cosmetic tech innovations**, these **leading beauty innovations now** enable **hyper-personalized makeup try-on**.
## **Beyond Virtual Try-On: The Power of AI Makeup Artist & AI Makeup Advisor**
What makes **revieve’s Beauty Tech** different from other **virtual try-on makeup** tools? It’s not just about **trying on makeup**—it’s about a **complete AI-powered beauty journey**.
✨ [**AI Makeup Artist**](/platform/makeup/makeup-virtual-try-on) – Users can adjust makeup intensity, layer shades, and refine application like a professional.
🎯 [**AI Makeup Advisor**](/solutions/makeup-advisor) – Smart recommendations ensure the perfect [**AI foundation share finder**](/solutions/foundation-finder) result and tailored product selections.
Rather than leaving consumers to guess which shades work best, **revieve’s AI-powered beauty solutions** create an **innovative beauty industry solution** that enhances shopping experiences and consumer confidence.
## **Conclusion: The Future of Beauty is AI-Powered & Hyper-Personalized**
**Virtual makeup try-on** technology is redefining beauty experiences, moving beyond **static AR filters** to **hyper-personalized AI-powered beauty technology**. With **facial analysis, real-time product recommendations, and dynamic beauty exploration**, users feel empowered to express themselves, make confident purchases, and engage with beauty in a **revolutionary** way.
🚀 **revieve’s** [**AI Makeup Try-On**](/platform/makeup/makeup-virtual-try-on) **& Facial Analysis** isn’t just a **makeup AI tool**—it’s a **BeautyTech innovation** that helps brands and consumers navigate **emerging trends in beauty** with **intelligence, confidence, and creativity**.
## /insider/articles/apac-skincare-growth-2024-ai-mobile-youth
URL: https://www.revieve.com/insider/articles/apac-skincare-growth-2024-ai-mobile-youth
#### **The APAC Skincare Surge: A Technological Revolution**
The Asia-Pacific region is not just leading the global skincare market; it's redefining it. Driven by a youthful, tech-savvy population and the explosive growth in beauty traffic, this market is witnessing a staggering 337.3% increase in online beauty traffic. This unprecedented surge is largely fueled by a digitally native consumer base that engages heavily with mobile-first platforms. In countries like China, 85% of beauty shoppers use smartphones for product research and purchases, making mobile optimization and digital engagement crucial for brands.
#### **Youth-Driven Market Dynamics**
In the APAC region, the 18-24 age group dominates skincare interactions, accounting for 32.62% of all engagements. Nearly 99% of these interactions occur via mobile devices, underscoring the critical need for mobile-optimized marketing and e-commerce strategies. This demographic is not only tech-savvy but also highly influenced by social media platforms like WeChat, Instagram, and TikTok. In China alone, 72% of beauty consumers are swayed by social media in their purchasing decisions. AI-powered social listening tools are becoming essential for brands to stay ahead of trends and respond swiftly to consumer preferences.
#### \*\*
Key Consumer Concerns and Preferences\*\*
Urban challenges and environmental factors are top of mind for APAC consumers. A significant 64% of individuals in major cities like Seoul and Shanghai express concerns about pollution's effects on their skin. This concern drives the demand for products specifically designed to combat pollution-related skin issues, such as oiliness and acne. AI-enabled formulations are gaining popularity, helping brands create products that offer targeted protection and skin barrier support.
Moreover, the preference for personalized skincare solutions is surging. In South Korea and Japan, 70% of consumers express a preference for AI-powered skincare recommendations. This trend towards hyper-personalization is becoming an expectation, with brands increasingly leveraging AI to deliver tailored product experiences that cater to individual skin types and concerns.
#### **Sustainability and Ethical Production**
Sustainability is becoming a significant factor in purchasing decisions across Asia, particularly in markets like Japan, where 58% of consumers are now considering the environmental impact of their skincare products. The integration of AI in product development is enabling brands to innovate with eco-friendly ingredients and sustainable packaging, meeting the growing demand for ethical beauty solutions in the region.
#### \*\*
Market Opportunities and Strategic Focus\*\*
For brands aiming to succeed in the APAC skincare market, focusing on mobile marketing strategies and innovative product formulations is crucial. Embracing AI to enhance personalization and respond to urban skincare challenges will be key. Additionally, addressing the growing consumer demand for sustainability and ethical production will help brands align with evolving market values.
## /insider/articles/apac-skincare-trends-gen-z-affordable-routines
URL: https://www.revieve.com/insider/articles/apac-skincare-trends-gen-z-affordable-routines
Asia-Pacific’s Gen Z is redefining skincare, filling carts with **4 products**—**20% more** than the global average—and hunting for **budget-friendly** gems. This region blends passion with practicality, and it’s a fascinating mix. Here’s what’s happening.
### **What They’re After**
**Visible pores** (**41%**)**, dull skin** (**37%**)**, and acne** (**37%**) are the big concerns. Add in preferences for **paraben-free** (**59%**) and **organic** (**56%**) products, and you’ve got a crowd that wants clean, effective care—like an organic toner for pores or a natural mask to brighten up.
### **Morning Routines on a Budget**
Over half (**52%**) stick to **morning routines**, layering up daily essentials. Even better? **80%** choose **economy-priced** options, proving quality doesn’t have to cost a fortune. A $10 acne gel or a paraben-free SPF could fit right in.
### \*\*Carts That Keep Growing
\*\*
With **4** items per haul, Gen Z here loves **a full routine**. They’re stacking products without hesitation, giving brands room to offer **affordable, cohesive sets** that flow from start to finish.
### **Brands, Take Note**
APAC’s Gen Z is your **affordable skincare** sweet spot. Deliver **clean, budget-friendly** solutions for **pores, dullness, and acne**, and keep their routines in mind. Their carts are full—make sure your products are too.
## /insider/articles/beauty-ai-case-studies-customer-engagement-sales
URL: https://www.revieve.com/insider/articles/beauty-ai-case-studies-customer-engagement-sales
revieve is leading the charge, helping beauty brands and retailers turn data into personalized experiences that drive engagement, loyalty, and sales. By blending AI technology with zero- and first-party data, brands are not only keeping up but setting new standards in the beauty industry.
Discover how leading beauty brands and retailers—such as **JCPenney, Super-Pharm, BABOR, No 7 Beauty Company, Yon-Ka, A.S. Watson Group, RoC Skincare, and Skin-First**—are achieving remarkable growth and exceptional results through innovative beauty tech solutions.
Beauty customers no longer want one-size-fits-all solutions. They demand personalization: the perfect skincare routine, tailored product recommendations, and interactive experiences that bring their preferences to life. Brands that can meet these expectations gain a significant edge.
The right data allows brands to:
- **Understand Consumer Needs**: By capturing skin concerns, preferences, and shopping habits, brands can deliver products that truly resonate.
- **Predict Behavior**: Insights into customer preferences allow brands to anticipate trends and tailor offerings before the demand peaks.
- **Foster Loyalty**: Personalization builds trust, making customers feel valued and understood.
- **Conversion rates**: Customers buy more when they’re offered exactly what they need.
- **Average order value (AOV)**: Personalized recommendations encourage customers to purchase full routines or premium products.
- **Engagement**: Interactive solutions and tailored experiences keep users on-site longer.
But how does this work in practice? Let’s explore some real-world examples of brands and retailers that have transformed their approach using data-driven strategies.
### **1\. JCPenney: Democratizing Beauty Through Data**
JCPenney partnered with revieve to make personalized beauty accessible to all. Using AI-powered Skincare and Haircare Advisors and virtual makeup try-ons, they offered tailored solutions to customers across mass and prestige brands.**The Results**:
- **+108% higher conversion rate** for mass brands
- **+23% increase in AOV** for skincare users
- **+103% more time spent on-site**
By leveraging AI and data, **_JCPenney transformed their approach to inclusivity, ensuring every customer feels represented and empowered._**
**\_\_**[**_Check out the full case study with JCPenney_**](/insider/case-studies/elevating-beauty-retail-standards-jcpenney-revieve-achieve-remarkable-success-with-innovative-ai-advisors-and-next-gen-true-to-life-makeup-artist-vto-solutions-driving-higher-conversions-and-engagement)
### **2\. Super-Pharm: Turning Data into a Seamless Omnichannel Experience**
As Israel’s leading beauty retailer, Super-Pharm faced a challenge: how to bring their in-store expertise online. By partnering with revieve, they implemented AI-powered solutions like Skincare and Makeup Advisors, as well as virtual try-ons that worked across e-commerce, mobile, and in-store channels.**The Results**:
- **+232% uplift in onsite conversions** with the Makeup Advisor
- **+275% conversion increase** for virtual try-on users
- **Over 3 million data points** captured annually **_with 258,000 unique points collected monthly_**
_Super-Pharm not only elevated the shopping experience but also_ **_used the data to refine marketing strategies, improving ROI and customer retention._**[**_Check out the full case study with Super-Pharm
_**](/insider/case-studies/super-pharms-digital-transformation-with-revieves-enterprise-beauty-platform-drives-increased-sales-enhanced-marketing-roi-and-data-driven-informed-business-decisions)
### **3\. BABOR: Building an Omnichannel Beauty Powerhouse**
BABOR took personalization to the next level with AI tools like the Skin Coach, which allowed users to set skin goals and receive dynamically updated routines. By analyzing millions of data points, they gained unparalleled insights into their customers.**The Results**:
- **+442% conversion uplift** with Skin Coach
- **+1.3 million data points** captured quarterly
- **+19% increase in average order value**
BABOR’s data-centric strategy helped them \*\*\_create more engaging experiences and optimize their omnichannel approach, turning casual shoppers into loyal advocates.
_**[**\_Check out the full case study with BABOR_\*\*](/insider/case-studies/redefining-excellence-in-beauty-and-skincare-with-babor-and-revieve---unprecedented-success-through-increased-conversions-and-enhanced-customer-retention-with-cutting-edge-advisor-solutions)
### **4\. Yon-Ka: Delivering Spa-Like Personalization Online**
Yon-Ka’s mission has always been about holistic beauty, blending aromatherapy with effective skincare. To replicate their personalized spa-like experience digitally, they adopted revieve’s AI-powered Skincare Advisor. This tool analyzed customer selfies and provided precise recommendations for tailored routines.**The Results**:
- **1.9x higher conversion rate**
- **1.7x higher revenue per user**
- **6.5x more pages viewed per session**
_Through this data-driven approach,_ \*\*\_Yon-Ka made online shopping as personal and fulfilling as an in-spa consultation.
_**[**\_Check out the full case study with Yon-Ka_\*\*](/insider/case-studies/yon-ka-personalizes-the-customer-experience-with-the-latest-in-ai-skincare-technology)
### **5\. No7 Beauty Company: Driving E-Commerce Growth with AI**
No7, part of the Walgreens Boots Alliance, partnered with revieve to launch a personalized **AI Skincare Advisor** that combined self-diagnostic tools with location-based data. This allowed No7 to deliver tailored product recommendations aligned with their consumers’ specific needs.**Key Outcomes:**
- **3.6x increase in conversion rates**
- **+48% increase in AOV**
This data-driven approach not only improved sales but also provided No7 with **_valuable insights into customer behavior, enabling smarter marketing and product development decisions._**
**\_\_**[**_Check out the full case study with No7_**](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve)
### **6\. A.S. Watson: Bridging Online and Offline for Seamless Experiences**
As the world’s largest health and beauty retailer, A.S. Watson sought a solution that connected its physical stores and digital platforms. With revieve’s **AI Skin Advisor**, they bridged this gap across their **Superdrug** and **ICI PARIS XL** brands.
**Key Results:**
- **Superdrug saw a 29% increase in average order value** (AOV) among customers who used the Online Skincare Advisor. Customers engaged with the Advisor demonstrated a **70% higher conversion rate compared to regular users.**
- **Marionnaud Switzerland: 396% better conversion**, **29% increase in AOV**, and **doubled site return** rate for users of the Skincare Advisor.
- **ICI PARIS XL** users spent **4x more time on-site** when engaging with the Skin Advisor.
This strategy not only enhanced A.S. Watson’s omnichannel customer experience but also **_drove significant improvements in sales and engagement metrics._**
[**_Check out the full case study with A.S.Watson_**](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor)
### **7\. SKIN FIRST®: Enhancing Skincare Personalization with AI**
**SKIN FIRST®**, an Italian skincare brand focused on sensitive skin solutions, partnered with revieve to deliver a personalized skincare experience. The brand implemented **revieve's AI-powered "Face Decoder,"** a self-diagnostic solution that analyzes over 120 skin metrics, offering customers tailored skincare recommendations.
### **Key Outcomes:**
- **+116% ROI yearly** estimate, 4 months after deployment
- **+16% increase in AOV** per customer 3 months after launch
- **+34% of users returned** for repeat “Face Decoder” usage
- **+18% of revenue generated** through Face Decoder
With these impressive results, SKIN FIRST® has **_successfully enhanced customer satisfaction and loyalty, driving growth through personalized digital experiences._**
[**_Check out the full case study with SKIN FIRST_**](/insider/case-studies/skin-first-r-boosts-consumer-engagement-and-business-growth-with-an-online-skincare-advisor-experience)
### **8\. RoC Skincare: Revolutionizing Skincare with AI Skin Insight™**
RoC Skincare, a leading skincare brand, partnered with revieve to launch its AI-powered, groundbreaking AI Skin Insight™. This innovation elevates consumer experiences by offering personalized skincare recommendations based on individual skin data, improving customer satisfaction and engagement.
**The Results**:
- **+62% higher average order value (AOV)**
- **+79% increase in conversion rates**
RoC’s partnership with revieve has proven to be **_a game-changer, delivering remarkable improvements in sales performance and consumer interaction._**
[**_Check out the interview with RoC Skincare and revieve_**](https://drugstorenews.com/inside-beauty-roc-skincare-revieve-personalize-skin-care-shopping)
### **How Data Improves Customer Metrics**
Across all these examples, a clear pattern emerges:
1. **Higher Conversions**: Personalized experiences lead to more confident purchasing decisions.
2. **Increased AOV**: Data-driven recommendations inspire customers to buy more, from complete routines to premium products.
3. **Stronger Engagement**: Interactive tools like virtual try-ons capture attention and keep users immersed.
4. **Deeper Loyalty**: Personalization builds trust, fostering long-term relationships.
5. **Smarter Decisions**: Rich data insights guide marketing campaigns, product development, and inventory planning.
The beauty industry is at a tipping point. Consumers are no longer satisfied with generic shopping experiences—they want to feel understood and valued. Brands that embrace data and AI not only meet these expectations but exceed them, turning data into a competitive advantage.
With experiences like revieve’s AI Skincare, Haircare and Makeup Advisors, brands can:
- **Personalize every touchpoint of the customer journey**
- **Capture rich, actionable data**
- **Improve KPIs like conversion rates and engagement**
- **Build stronger, more meaningful customer relationships**
### **Turning Your Customer Insights Into Gold: Mastering Data-Driven Success in Beauty**
**Harnessing zero and first-party data** allows brands to deeply understand their audience, enabling them to create personalized, relevant experiences that go beyond generic solutions. **revieve’s AI-powered platform collects millions of unique data points in real time**, empowering brands to personalize across all channels and make smarter business decisions in merchandising, marketing, inventory, and product development.
**_How to Leverage Data Effectively Trough revieve’s Next Gen AI Beauty Platform:_**
1. **Merchandising:** Use data insights to stock products that align with audience needs, like acne and brightening solutions for younger shoppers or anti-aging products for older demographics. Regional trends, such as hydration products in Asia or eco-friendly formulations in Europe, guide optimal stock decisions.
2. **Marketing:** AI-powered expeirences help craft personalized campaigns, segmenting audiences and targeting them with tailored messages. Younger consumers respond to influencer-driven campaigns on social media, while older audiences prefer results-focused messaging.
3. **Inventory Management:** Forecast demand by analyzing regional and audience-specific preferences. For example, stock hydrating skincare for tropical areas and eco-conscious products for European markets.
4. **Product Development:** Use AI to identify trends and create innovative products tailored to consumer needs, such as hydrating formulas for dry climates or bold makeup shades for certain regions. Aligning with customer demands ensures relevance and market success.
### **Next Gen AI Advisors: Where AI and Data Converge**
**_Building on revieve’s ability to harness zero and first-party data for personalization, the Next Gen AI Advisors take these capabilities to the next level._** To fully unlock the potential of your data strategy, revieve, in collaboration with Google Cloud, has introduced **_The First Comprehensive, End-to-End Full Spectrum Generative AI Solution Built Exclusively for Beauty,_** empowering beauty brands and retailers to seamlessly transform insights into actionable, personalized experiences that drive engagement, loyalty, and sales. Learn how!
1. **Fully Integrated Gen AI Conversational Assistant:**
- _Contextual Gen-AI Educational Content:_ Provides tailored insights based on individual beauty concerns and needs.
- _Gen-AI Immersive Product Discovery:_ Delivers in-depth product details, including ingredients and benefits, allowing consumers to make more informed choices while shopping.
- _Deeply Personalized Consumer Interaction:_ Real-time, personalized Q&A interactions.
2. **Beauty Fusion:** The previously launched Shop by Inspiration, powered by Match My Look and Shop the Look, is now fully integrated with Beauty Fusion seamlessly connecting consumer’s inspiration to personalized product recommendations.
Success in beauty will no longer be measured by products alone but by the experiences they create—and data is the strategic key to unlocking that success. With data as the foundation, beauty brands and retailers can stay ahead by driving relevance and innovation at every touchpoint, from enhancing product development to personalizing customer interactions and optimizing marketing strategies—the possibilities are limitless. As tech reshapes the industry, those who embrace its potential will lead the way in **creating beauty experiences that truly matter** to consumers!
## /insider/articles/beauty-ai-data-integrity-relationship-intelligence
URL: https://www.revieve.com/insider/articles/beauty-ai-data-integrity-relationship-intelligence
For years, beauty brands have talked about preparing for an AI-powered future—only to realize that future is already here. Not with fanfare, but embedded quietly into everyday consumer behavior. Artificial intelligence is no longer a novelty layered onto digital touchpoints. It is fast becoming the structural backbone that determines how people explore, assess, and place confidence in beauty brands.
This transformation was a central topic at the AI Beauty Breakfast in New York, where executives from Revieve, NielsenIQ, and RoC Skincare came together to discuss how AI is reshaping the industry from the ground up. A shared conclusion emerged: long-term leaders will be those that build AI into their core operating model, rather than treating it as an add-on.
### **Beauty discovery has migrated into AI-first environments**
NielsenIQ data reveals a striking shift: consumers now ask more than one billion beauty-related questions every week through ChatGPT alone. Nearly half of Gen Z and over one-third of Millennials turn to generative AI to understand skincare routines, decode ingredients, or solve specific skin concerns. The discovery process no longer starts with scrolling or searching—it begins with a conversation.
This change carries profound consequences.
In AI-driven discovery spaces, the initial guide consumers encounter has no emotional connection to your brand, no awareness of your positioning, and no loyalty. It responds solely to the quality, structure, and reliability of the information available to it.
As Anna Mayo, VP of Beauty Vertical at NielsenIQ, highlighted, success today is about more than being present—it’s about being dependable. While consumers appreciate personalization, they are equally wary of incorrect or misleading outputs. Precision and data integrity are now competitive advantages.
### **Digital beauty has moved beyond growth into maturity**
NielsenIQ’s omnichannel insights point to a clear reality: digital beauty is no longer an emerging channel—it’s a fully established one. Online beauty sales increased by 20.1% year over year, dramatically outperforming brick-and-mortar retail growth of 1.8%, and now represent nearly half of all U.S. beauty revenue.
Yet “digital” now encompasses far more than transactions. It includes AI-driven diagnostics, predictive customer modeling, virtual try-ons, intelligent recommendations, and lifecycle engagement powered by real-time data. The beauty journey has expanded into an ongoing, personalized ecosystem that adapts continuously to consumer needs.
### **RoC Skincare proves AI impact is measurable**
For many brands, AI still feels conceptual. RoC Skincare offered a concrete example of what execution looks like in practice. By deploying Revieve’s AI Skin Insight diagnostics alongside predictive CRM capabilities, the brand recorded substantial performance gains:
- **81% lift in conversion rates**
- **129% increase in average order value**
- **80% CRM opt-in rate**
- **6× return on investment from predictive CRM**
Consumers respond to tools that remove uncertainty. Skin-age assessments, targeted diagnostics, and customized routines replace assumptions with confidence. As RoC Skincare CMO Hilary Hutcheson explained, the most effective AI investments reinforce foundational capabilities—segmentation, timing, and experimentation—before expanding into more visible innovation.
### **Product intelligence becomes the new competitive frontier**
Irina Mazur, Chief Commercial & Marketing Officer at Revieve, emphasized a pivotal shift: with over 25% of U.S. consumers now using generative AI to inform purchase decisions, product data must be designed for AI consumption. Inconsistent, vague, or unverified information risks being misunderstood or distorted within generative responses—much like poor SEO once buried brands in search results.
To address this challenge, Revieve introduced [**AI Beauty Discovery Connect**,](/insider/news/revieve-launches-ai-beauty-discovery-connect-generative-ai-commerce) enabling brands to distribute verified, purchase-ready product information directly into AI-powered platforms such as ChatGPT, Google SGE, and Gemini. The next wave of competition will not be won by louder messaging—but by clearer interpretation.
### **Trust underpins every successful AI experience**
A recurring theme throughout the discussion was that AI’s greatest contribution isn’t efficiency—it’s reassurance. In an increasingly complex market, consumers value experiences that guide them with clarity, relevance, and empathy.
Brands that commit to ethical data practices and transparent AI interactions will earn credibility that extends beyond algorithms. Trust, once built, becomes the most scalable asset in an AI-driven ecosystem.
### **The future of beauty begins with a single question**
AI has not replaced the beauty journey—it has become its entry point.
In an AI-first world, the brands that succeed will be those that ensure the first answer delivered by AI is accurate—and that the experience that follows feels human, meaningful, and memorable.
## /insider/articles/beauty-augmented-reality-ar-alone-doesnt-convert-so-what-does
URL: https://www.revieve.com/insider/articles/beauty-augmented-reality-ar-alone-doesnt-convert-so-what-does
The topic is controversial for sure but I wanted to share some of our experiences to highlight some critical aspects that we see in the future of beauty online sales.
What we've learned through our 30+ retailers and brands we are working with is that just offering AR is a great innovation but often just a marketing gimmick for millennials to play around. Having AR presented alone doesn't convert well. So what more is needed?
When combining actual selfie skin analysis + individual preferences + educational content to provide limited set of personalized product recommendations - then the AR experience to virtually try on the 10 products instead of 100 is the sherry on the top to convert the beauty shopper online.
**The key problem in beauty**
Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.
But on the other hand, for a consumer the challenge is keeping up with all of the new innovative skincare and makeup products and discovering the matching products among the thousands of brands and tens of thousands of product options out there.
Brands and retailers are heavily relying and investing on three different completely separate elements online:
1. Content
2. Search / Browsing / Discovery of products
3. Augmented Reality (AR)
What we've learned is that you need to combine these elements to a seamless customer experience in order to take personalization to the next level.
**How to combine online personalization, education and AR in skincare?**
When it comes to skincare the technology offers opportunities to [analyse consumer skin through selfie](https://www.youtube.com/watch?v=NHC2T1Gfp3s&feature=youtu.be). Different types of facial lines, wrinkles, eyebags, redness, pigmentation are concerns that can be analyzed through selfies taken through mobile or desktop.
Allowing customer to track the development of their skin by combining selfie skin analysis, conversational elements and selections to create a skin profile offers enormous opportunities for brands and retailers to create retention and target educational content and products that match 100% the individual customer.
Further it's simple and easy to include environmental factors such as forecast for uv, humidity and pollution to even more personalize the skincare routine for the consumer. The sherry on the top is presenting AR experience to see how a product can help to deal with redness for example.
**How about makeup then?**
In makeup analysing additional things such as customer facial shape, skin undertone and eye colour are factors that can be [analysed through selfies](https://youtu.be/aNhdL96EWGg) which allows brands and retailers to educate the customer how certain products can hide or emphasise areas on the face, what colours are the best match for certain skintones & eye color etc. Combining skin analysis and educational elements make it easy for the consumer to circle though the wide range of options when just a limited set of individual recommendations are provided by a retailer or brands.
AR plays of course a bigger role in makeup than skincare and what we see is that when combining the three main elements [Selfie Analysis](https://youtu.be/-wrwlB3Vuxk) + Education + AR the results are in a whole new level compared to stand-alone AR.
_What's your experience?_
## /insider/articles/beauty-breakfast-nyc-ai-transformation
URL: https://www.revieve.com/insider/articles/beauty-breakfast-nyc-ai-transformation
On **November 19th**, Revieve hosted an intimate **AI Beauty Breakfast in New York City** alongside **NielsenIQ** and **RoC Skincare**, bringing together senior leaders across beauty, retail,Topics and technology. The discussion moved beyond AI hype to focus on what truly matters now: **measurable impact, responsible adoption, and the future of beauty discovery in an AI-first world**.
What emerged was a clear message: **AI is no longer an experiment in beauty — it is becoming the category’s foundational infrastructure.**
Below is a recap of the most important insights shaping how beauty brands will grow, connect, and compete in 2026 and beyond.
## The Market Reality: AI Is Reshaping Beauty at Scale
NielsenIQ opened the morning with a data-driven overview of a beauty industry undergoing rapid digital realignment.
### Key forces redefining the category
- **Digital is now the core channel**
Online beauty sales have grown from **33% in 2020 to 46% today**, cementing e-commerce as beauty’s primary commercial engine.
- **AI in beauty is scaling fast**
Valued at **$3.27B in 2023**, the AI beauty market is projected to reach **$8.1B by 2028**, fueled by smarter diagnostics, AI agents, and predictive personalization.
- **Discovery has gone social — and now AI-native**
Influencer marketing is expected to reach **$33B by 2025**, while **TikTok Shop is already the 8th-largest beauty retailer in the U.S.**, generating **$1B in beauty sales**.
- **AI assistants are replacing search**
Consumers now conduct **over 1 billion beauty-related searches per week via ChatGPT**, signaling a profound shift in how products are discovered.
### But trust still matters
Despite rapid adoption, consumers remain cautious:
- **75%** fear AI will eliminate jobs
- **69%** worry about misinformation
Yet at the same time:
- **68%** say AI improves essential aspects of life
- **68%** value the personalized experiences AI enables in online shopping
**The takeaway:** Consumers want AI to deliver better outcomes — but they expect brands to use it **responsibly, transparently, and accurately**.
## Generational and Geographic Divides Are Shaping AI Adoption
AI acceptance is not uniform — and this gap is already influencing where brands should prioritize innovation.
- **40% of global shoppers** now use AI to automate everyday purchases
- **49% of Gen Z** and **37% of Millennials** use generative AI weekly for search or shopping
- **34%** are comfortable purchasing products experienced only through **AR or VR**
Regionally, adoption varies significantly:
- **MEA (48%)** and **APAC (41%)** lead in AI usage
- **Europe (21%)** and **North America (22%)** remain more cautious
For beauty brands, this means AI-enabled experiences must be **strategically deployed**, not universally assumed.
## Online Beauty Is Outpacing In-Store Growth — by a Wide Margin
NielsenIQ’s latest omnichannel data reinforced a defining trend:
- **In-store beauty**:
$65.6B in sales, **+1.8% YoY growth**
- **Online beauty**:
$58.2B in sales, **+20.1% YoY growth**
**+19.8% YTD**, compared to **+2.5% YTD** in physical retail
The total U.S. Beauty & Personal Care market now stands at **$122.8B**, growing nearly **10% year over year**, with **47% of revenue coming from online channels**.
**Digital-first beauty is no longer emerging — it’s established. AI is now its next growth multiplier.**
## RoC Skincare: What AI Success Looks Like in Practice
The centerpiece of the event was a candid discussion between **Hilary Hutcheson, CMO of RoC Skincare**, and **Irina Mazur, Chief Commercial & Marketing Officer at Revieve**, showcasing RoC’s year-long experience with **Revieve’s AI Skin Insight diagnostic**.
### Results from AI Skin Insight
- **+81% conversion uplift**
- **+129% AOV uplift**
- **70% completion rate**
- **80% CRM opt-in rate**, driving long-term engagement
Consumers consistently reward AI experiences that deliver **instant, visual, and personal value** — from skin age analysis to precision diagnostics and customized routines.
### The hidden ROI: operational AI
Beyond the front-end experience, RoC highlighted the power of AI behind the scenes:
- **3.06X ROI** from predictive CRM tools
- **+9% email list growth**
- **+88% SMS subscriber growth since April**
As Hilary Hutcheson shared:
> _“Start with AI that improves your existing processes — segmentation, timing, testing — before investing in complex front-end AI.”_
## AI-First Consumer Behavior: Discovery Has Left the Shelf
One of the most discussed insights from Revieve’s presentation was the reality that **beauty discovery no longer begins with a shelf, a brand site, or even Google**.
- **49% of Gen Z** use tools like ChatGPT weekly for product discovery
- **37% of Millennials** do the same
- **75% of beauty discovery now happens outside brand-controlled environments**
AI assistants and social platforms have become **the new digital shelf**.
## Introducing AI Beauty Discovery Connect
During the breakfast, Revieve unveiled [**AI Beauty Discovery Connect**](/insider/news/revieve-launches-ai-beauty-discovery-connect-generative-ai-commerce) — the industry’s first solution enabling beauty brands to distribute **trusted, commerce-ready product intelligence directly into GenAI ecosystems**, including ChatGPT, Google SGE, and Gemini.
Why it matters:
- **Over 25% of U.S. consumers already use GenAI for shopping decisions**
- Without brand participation, AI answers risk being **inaccurate, incomplete, or off-brand**
Discovery Connect ensures:
- Brand-safe, verified content
- AI-ready product intelligence
- Commerce connectivity
- Consistent, personalized recommendations across AI surfaces
This marks the next frontier in beauty: **AI-driven visibility and searchability**.
## The Core Takeaway: AI Wins When It Builds Relationships
Across every discussion, one theme remained consistent:
**AI succeeds when it reduces friction, builds trust, and deepens consumer relationships — not when it simply chases short-term conversions.**
Brands that invest in:
- transparency
- meaningful value exchange
- responsible data practices
- personalization with purpose
will outperform those treating AI as a quick growth hack.
As **Irina Mazur**, Chief Commercial & Marketing Officer at Revieve, summarized:
> _“The AI Beauty Breakfast brought together a rare blend of strategic minds across retail, brand, and tech. From NielsenIQ’s market outlook to RoC’s real-world KPIs, the dialogue made it clear: AI in beauty is no longer an experiment — it’s an engine of measurable growth. The insights shared today will shape how the industry defines success in 2026 and beyond.”_
## /insider/articles/beauty-connect-2022-key-trends-shaping-the-future-of-beauty
URL: https://www.revieve.com/insider/articles/beauty-connect-2022-key-trends-shaping-the-future-of-beauty
[The Beauty Connect 2022 event](https://www.kisacoresearch.com/events/beauty-connect-la-2023) featured 350+ beauty decision makers, disrupters and strategic partners, newsmaker brands, R&D innovators, market analysts, and retail and beauty thought leaders offering actionable insights as we head towards 2023.
This year's conference proved again that dynamic speakers and innovation partners across marketing, R&D, and growth, can generate meaningful conversations about the state and future of beauty. The immersive event, which featured this year's best beauty product innovations, offered a wide range of opportunities to meet industry executives and entrepreneurs, experience a range of beauty services, attend brand workshops and private pitching opportunities, and join insightful roundtables.
#### **The New Digital Marketing Practices for Optimum ROI**
The last few years have taught us to be digitally fluent and adjust to the new social commerce realm. But, how do you get the best return from increasing customer acquisition costs? At the event, expert leaders hosted a panel session “Leveraging Digital Marketing for Optimum ROI”. The panel session was moderated by CreatorIQ's Conor Begley, who was joined by Samantha Kimmel, Creative Partnerships of TikTok, Taylor Serrano, Director of Social Media and Influencer Relations of Too Faced Cosmetics, Marie La France, VP Strategy of Dash Hudson, and Patrick O'Keefe VP of Integrated Marketing Communications of E.L.F Beauty.
In recent months, there has been a noticeable shift in how influencers and creators are viewed. And there’s more: the evolution from influencers to creators is changing how companies execute campaigns and collect data. "Creators are co-creating unique, authentic content with brands and giving them access to diverse communities and audiences," said Taylor Serrano.
Moreover, with the expansion of platforms like TikTok, Facebook, and Twitter, the industry recognizes that the way in which content is delivered must change. Some companies like ELF beauty utilize TikTok for educational purposes. Patrick O'Keefe said that most TikTok users didn't know what E.L.F stood for, so “our team used this as a jumping off point for creating content; we made a song called "Eyes Lips Face" which went viral” he adds..
According to Samantha Kimmel, 1 in 3 TikTor users have bought a product from an influencer. However, videos by creators are “believable and approachable versus influencer videos which are determined to sell you a product”, adds Kimmel. Marie La France agrees and believes that attention spans are much shorter, so brands have to come up with new, innovative ways and opportunities to better engage their audience. She also added that measuring success in advertising is different video content is innately different from static content. Marie La France also said they use a proprietary metric at Dash Hudson called "entertainment score" (scale 1-10). “Brands with a decent entertainment score (1-5) saw 17% sales lift, brands with highest entertainment score (5-10) saw 51% sales lift”.
#### **The Evolution of Categories: Opportunities and Challenges**
Times of great difficulty help produce new ideas, and according to industry experts, this is the time to innovate, develop new technology, and invest in quality and efficacy. Below are some of the opportunities and challenges industry thought leaders listed during one of the panel discussions:
- Covid has sparked a desire for fact-based information and science-based brands. “Consumers want proven performance benefits, and certainly post-pandemic, we will see an increase in clinical, science-backed brands. Moreover, product performance and efficaciousness is an expectation – consumers are now demanding better customer service and guidance and require more education and knowledge,” said Elana Drell-Szyfer, CEO of Revive Skincare.
- Offering more deals, automation, and convenience to deliver an exceptional shopping experience all year long is a top priority for many retailers, including industry leader Walmart. “At Walmart Connect, the U.S. arm of Walmart's global advertising business, we take what makes Walmart great – like our company's commitment to saving customers' time and money – and apply those values to create meaningful shopping experiences between our customers, suppliers and sellers,” said Laurie Tessier, Merchandising Director Prestige Beauty at Walmart.
- Brands and retailers are also well advised to keep tabs on market research — figuring out what is selling and why. Laurie Tessier continued: “We've also seen the most success with High Awareness brands. We've recently partnered with Space NK to bring prestige beauty products to Walmart.com and nearly 250 Walmart stores nationwide this summer. Customers will now have a convenient way to shop both beauty staples and prestige specialty items during their weekly Walmart shopping trip.”
#### **Beauty Technology: Streamlining the Customer Experience**
Key players in the beauty industry are embracing the digitalization of brand-and-consumer interactions by enhancing how shoppers can connect with their favorite brands at different touch points. In a panel session “Beauty Technology - Streamlining the Customer Experience” Richard Kestenbaum, Partner at Triangle Capital LLC, Sarah Chung, CEO at Landing International, Destiny Villarreal, DMM at JCPenney, and Matt Rice, Industry Manager at Meta, explored how brands and retailers are using the latest technologies to offer an exceptional customer experience and gain customer loyalty and satisfaction.
Retailers must prepare to provide customers with an on-demand and personalized experience to deliver on their brand promise whenever and wherever their customers prefer to shop. In the case of JCPenney, this further strengthens their newly launched concept, "JCPenney Beauty," as it brings a personal touch to customers when buying beauty products online. For its newly launched JCPenney Beauty experience, the retailer partnered with revieve to deploy a category-specific personalized digital experience in the form of a virtual makeup try-on and online skincare advisor, which was crucial to their strategy for customer acquisition and retention.
“[With the AR-powered makeup try-on powered by revieve](/insider/news/jcpenney-partners-with-revieve-to-become-the-first-department-store-to-offer-digital-makeup-and-skincare-experiences-through-the-power-of-ai-and-ar), we can enable our customers to try endless makeup products and find their favorite beauty product, while with revieve’s AI Skincare Advisor we can streamline the customer experience from online to offline,” said Destiny Villarreal, DMM Beauty at JCPenney.
Moreover, it is also becoming harder to determine with clarity the main driver of customers' purchases. Digital interactions are increasingly influencing spending decisions not only at physical stores but also online. Matt Rice, Industry Manager at Meta, agrees and said, "Multi-dimension shopping is the new era as the line between online and offline has blurred. As of today, we have a huge demand for AR try-on solutions. At Meta, we believe the next five years in AR will be defined by "world effects" going beyond the 2d/3d face try-on”.
## /insider/articles/beauty-conversational-ai-guided-journeys
URL: https://www.revieve.com/insider/articles/beauty-conversational-ai-guided-journeys
### Beyond Chatbots: Beauty’s New Journey Is Guided, Conversational — and Still Choice-Driven
> “Not every shopper wants to talk — but every shopper wants to feel understood.”
In beauty e-commerce, conversational AI is no longer just a support tool. It's becoming a central part of the shopper journey. But let’s be clear: AI isn’t here to replace traditional experiences. It’s here to augment them.
The winning strategy? Give shoppers options. Let them explore through structured flows like quizzes or engage via intelligent chat — or even switch between both. The future of beauty commerce is about flexibility, not forced funnels.
> **88%** of consumers have used a chatbot, and **70%** prefer them for fast, efficient responses (Acuvate, Firework).
### 💬 Why Beauty Needs Both Conversation and Structure
Beauty is inherently emotional, expressive, and personal. No static filter menu can understand skin tone, texture preferences, or how someone _feels_ about their skin. But conversational AI can engage with intent.
At the same time, some shoppers want simple guidance: "Select your skin type. Choose your concerns. Get your routine."
Structured flows offer control, especially for onboarding or retail environments. Conversational interfaces offer nuance and contextual understanding.
> **50%** of consumers aged 18–34 engage monthly with chatbots — a key demo for beauty discovery (Acuvate).
**Revieve’s hybrid approach delivers both:** conversational intelligence + structured precision, adapted by use case and consumer behavior.
### 🧭 Where Structured Guidance Still Shines
Structured flows like quizzes and decision trees remain essential for:
- First-time users unfamiliar with products
- Kiosks and in-store environments
- Complex product categories like skincare diagnostics
- Localized experiences across regions
**Examples:**
- A fast fragrance finder for duty-free travelers
- A visual foundation shade matcher
- A step-by-step routine builder with SPF logic
> NielsenIQ reports that personalization is driving beauty transformation, especially as digital-savvy consumers expect customized product discovery (BeautyMatter).
**UX Best Practice:** Offer clear, visible choices like: _“Take a quick quiz”_ or _“Chat with our AI Advisor.”_
### 🤖 Conversation That Complements — Not Distracts
Conversational AI should guide, not interrupt.
**What to avoid:**
- Pop-ups on every page
- Generic “Can I help you?” bots
- Overly casual tone in luxury or dermocosmetic environments
**Smart deployment means:**
- Trigger chat when users hit decision friction
- Start with relevant prompts: “Need help comparing cleansers?”
- Keep layout mobile-friendly and non-obstructive
> “The best AI doesn’t ask for attention — it earns it.”
> **80%** of retailers plan to use chatbots by 2025 (Firework). Competitive advantage comes from _how_ you implement, not just _if_ you do.
### 🔒 How to Ensure Brand-Safe, Goal-Oriented AI Conversations
Retailers worry about AI going off-script, and rightly so. Open-ended LLMs can “hallucinate” or speak outside brand tone if left unchecked.
**Best practice protections:**
- Train on structured product data + brand voice guides
- Use prompt orchestration and topic boundaries
- Disable open-web sourcing
- Use fallback logic for low-confidence queries
> The conversational AI market is expected to hit **$61.69 billion by 2032** (Fortune Business Insights).
**Revieve’s AI orchestration framework ensures:**
- Product-matched answers
- Tone-aligned personality
- Intent-based response filtering
- Audit-ready conversation logs
### 💼 Use Cases Where Both Paths Deliver Value
Use Case
Structured Flow
Conversational AI
Skincare Builder
Step-by-step quiz
Emotional + contextual chat
Foundation Match
Swatch tool
“What finish do you want?”
Ingredient Education
Comparison charts
Ask: “What does niacinamide do?”
Travel Retail Pop-Ups
Guided on-screen Questions and Answers
Interactive kiosk assistant
Loyalty Upsell
Tier-based logic
AI cart recommendations
> **$142 billion** in global retail sales will be influenced by chatbots this year (Firework).Conversational commerce can deliver up to **10x higher conversion rates** than traditional flows.
### 📊 Operational Confidence + Strategic Results
When deployed with orchestration, AI journeys can deliver:
- **+30% conversion uplift**
- **+35% increase in engagement time**
- **\-20% return rates** due to better-fit purchases
**Structured flows offer:**
- Streamlined A/B testing
- Localizable formats
- Lower support loads
> And with **30% cost savings** in customer service from chatbots, the ROI extends well beyond conversion (Firework).
### ♿ Accessibility: Making AI Journeys Inclusive by Design
> “True personalization isn’t just about preferences — it’s about access.”
As conversational and guided journeys become central to beauty e-commerce, accessibility must be built into the foundation — not added as an afterthought.
**Why it matters:**
- Beauty is universal, but many current digital journeys are not.
- Accessibility compliance (e.g., WCAG 2.1, ADA) is increasingly expected — not just legally, but ethically and commercially.
- Search engines and generative AI platforms favor accessible content in rankings and citations.
**Common barriers — and how to solve them:**
- **Small or dense UI elements** → Use scalable fonts, high-contrast buttons, and touch-friendly controls.
- **Visual-only flows** → Offer alt text, screen reader compatibility, and text descriptions for visuals.
- **Uncaptioned audio or video** → Include transcripts and captions for all assistant output.
- **Chat-only logic** → Ensure all journeys have keyboard navigation, structured fallback flows, and multilingual options.
> **Over 1 billion** people globally live with a disability — accessibility is business-critical, not niche (World Bank).
**Revieve's platform is accessibility-aware by design**, supporting:
- ARIA tagging
- Contrast and color optimization
- Voice and screen reader compatibility
- Accessible quiz logic with clear error handling
> Inclusion drives adoption. Brands that design for all users, win all users.
### 🚨 Concerns Retailers Have — And How to Address Them
**1\. “What if it says something off-brand or misleading?”**
- Use brand-trained data only
- Block external data sources
- Add fallback behavior + monitoring
> Revieve ensures topic-safe, tone-aligned, and commerce-validated conversations.
**2\. “Could it accidentally make a medical or regulatory claim?”**
- Filter out high-risk terms
- Embed structured disclaimers: “This is not medical advice.”
- Pre-approve templates with legal teams
**3\. “How do we ensure tone consistency across markets?”**
- Define brand voice per market
- Deploy persona-based tone settings (e.g., clinical vs. playful)
- Include approval workflows
**4\. “What if the AI misunderstands the shopper?”**
- Offer reset options
- Let users switch to structured flow
- Provide human escalation as fallback
**5\. “Are there data privacy risks?”**
- Collect only what’s needed
- Add consent language upfront
- Maintain full audit trail
> “Your responses help personalize your experience. No sensitive data is stored or shared.”
**Bottom line:** Brand-safe orchestration is not optional. It’s the foundation of enterprise-grade conversational AI.
### 🧠 The Takeaway: Why Hybrid AI Journeys Win in Beauty Commerce
> Great AI journeys aren’t just conversational — they’re conversational **and** guided.
> Empowering shoppers means offering both: the freedom to ask, and the clarity to choose.
> Conversations that convert. Guidance that respects choice.
Beauty journeys are no longer linear. Some shoppers want to talk. Others want to tap. Most want to choose.
The future is hybrid, adaptive, and emotionally intelligent.
**Revieve powers safe, structured, and brand-right conversational commerce** for today’s beauty leaders.
## /insider/articles/beauty-decision-fatigue-ai-personalization
URL: https://www.revieve.com/insider/articles/beauty-decision-fatigue-ai-personalization
Walk into any beauty store.
Open any skincare app.
Scroll any beauty retailer.
What do you see?
Hundreds of products.
Endless claims.
Conflicting advice.
And one underlying feeling: **overwhelm**.
This is what’s quietly reshaping the beauty industry right now - **decision fatigue**. And it’s becoming one of the biggest barriers between brands and consumers.
## **The Hidden Problem in Beauty: Too Much Choice**
For years, the industry has operated on a simple assumption:
More choice = more opportunity.
But that equation is starting to break.
Today’s consumers aren’t struggling to _find_ products.
They’re struggling to **choose between them**.
### **Insight from the Industry**
> _"The combination of cost of living & price of premium products and the skincare market being inundated with new products & ingredients has led the consumer feeling overwhelmed and confused when shopping. This has driven consumers wanting their routines to be simplified and efficient, without compromising on the benefits of exciting innovative products and a multi-step routine."_
> — Fatimah Khan, Senior Consumer Insights Analyst, the Inkey List
That tension is critical.
Consumers don’t want to give up performance or innovation.
They just want **less friction getting there**.
## **Why Decision Fatigue Matters More Than Ever**
This isn’t just a UX issue. It’s a **business problem**.
When consumers are overwhelmed:
- Conversion drops
- Returns increase
- Loyalty weakens
- Brand trust erodes
At the same time, expectations are rising.
Consumers want:
- Simplicity
- Clarity
- Confidence in their choices
They’re not asking for less because they care less.
They’re asking for less because they want **better outcomes**.
## **The Shift: From Choice to Guidance**
What’s emerging is a fundamental shift in how people want to shop for beauty.
Not:
“Show me everything you have.”
But:
“Show me what’s right for _me_.”
Filters aren’t enough.
Reviews are inconsistent.
Static quizzes feel outdated.
Consumers don’t just need information.
They need **guidance**.
## **Enter AI: The Decision Layer of Beauty**
This is exactly the problem AI is built to solve.
Not by adding more complexity - but by removing it.
AI is becoming the **decision layer** that sits between overwhelming choice and confident action.
### **1\. Turning Data Into Clarity**
AI can analyze multiple inputs at once:
- Skin condition
- Environment (humidity, UV, pollution)
- Lifestyle factors
- Past behavior
Instead of pushing more options, it delivers **focused, relevant recommendations**.
This is where next-generation platforms are evolving - combining diagnostics, data, and product intelligence into one continuous experience across skincare, makeup, and haircare.
### **2\. Delivering Truly Personalized Routines**
Not “bestsellers.”
Not “trending products.”
But what actually works for the individual.
This leads to:
- Fewer products
- More relevant routines
- Higher confidence
Less trial and error. More trust.
Solutions like Revieve’s **Next Gen AI platform for skincare, makeup, and haircare** are built around this principle - translating complexity into intuitive, guided experiences.
### **3\. Adapting in Real Time**
Traditional beauty advice is static.
AI-driven routines evolve:
- With weather changes
- With stress levels
- With skin condition
This transforms skincare into a **dynamic system**, not a fixed routine.
### **4\. Reducing Cognitive Load**
Decision fatigue is ultimately about mental effort.
AI reduces that by:
- Narrowing choices
- Explaining recommendations
- Guiding users step-by-step
The experience becomes intuitive instead of overwhelming.
## **A New Layer: AI-Driven Discovery Is Changing Where Decisions Start**
What’s changing even faster than the shopping experience is **where it begins**.
Consumers are no longer starting on brand websites or retailer platforms.
They’re starting in **AI-driven environments** - exploring concerns, ingredients, and routines before ever reaching a product page.
This is redefining omnichannel.
It’s no longer just about connecting online and offline.
It’s about being present at the **very first moment of intent**.
Solutions like [**AI Skin Advisor for ChatGPT**](/insider/news/revieve-ai-skin-advisor-chatgpt-generative-ai-beauty-discovery) are emerging in response - enabling brands to guide discovery inside these environments, deliver recommendations in their own voice, and create a branded experience from the very first interaction.
## **The Real Challenge: Integration**
Many brands are experimenting with AI.
But the experience is still fragmented:
- Online vs in-store
- Discovery vs purchase
- Advice vs product
The issue isn’t innovation.
It’s integration.
### **Industry Perspective**
> _“The biggest challenge is integration, not just innovation. Many brands have strong tools, but need to challenge fragmentation to truly reach a seamless experience. The opportunity lies in unifying customer data across touchpoints and turning stores into intelligent extensions of digital. At Faces, Layla AI and our partnership with Revieve are steps toward creating one continuous beauty journey, not separate online and offline moments.”_
> — Darine Sabbagh, General Manager – E-commerce & Digital, Faces
This is the real shift happening now.
The future isn’t about adding more tools.
It’s about connecting them into **one continuous, intelligent journey** - across:
- Owned digital channels
- Retail environments
- AI-driven discovery platforms
Because from the consumer’s perspective, there are no channels.
There is only the experience.
## **The Bigger Shift: Simplicity Is the New Luxury**
We’re seeing a broader behavioral shift:
- Minimal routines
- Multi-functional products
- Clear, transparent messaging
This isn’t just a trend. It’s a response to overload.
In a world of too much, **simplicity becomes premium**.
## **What the Future Looks Like**
As AI evolves, decision fatigue won’t disappear - but it will be managed.
Not through more innovation alone, but through **better orchestration of that innovation**.
We’ll see:
- Smarter, fewer recommendations
- Proactive guidance
- Seamless omnichannel experiences
- AI-driven discovery journeys
- Effortless decision-making
Consumers won’t need to think as hard.
And that’s exactly the point.
## **Final Thought**
The beauty industry doesn’t have a product problem.
It has a **decision problem**.
The brands that win won’t offer the most.
They’ll offer the most **clarity**.
And increasingly, that clarity will start before the shopping journey even begins - inside the AI-powered environments where consumers now explore, learn, and decide.
Because in the end, people don’t want more options.
They want **confidence in their choices**.
#### 👉 Want to explore how AI, personalization and new discovery channels are reshaping beauty?
Download the full report: [**The Future Face of Beauty: What’s Next for AI, Data & Personalization?**](/insider/market-reports/future-of-beauty-ai-data-personalization-report-2026)
## /insider/articles/beauty-discovery-ai-search-strategy
URL: https://www.revieve.com/insider/articles/beauty-discovery-ai-search-strategy
🌍 Discovery Has Left the Building — And the ShelfFor years, beauty discovery was a dance between Google search, influencer-fueled inspiration, and retail shelf navigation. But in 2025, the way shoppers find, evaluate, and emotionally connect with beauty products has radically changed.Today, the journey often begins with a question to ChatGPT, a visual carousel on Google SGE, or a Gemini-powered summary — not with a brand’s website or a retailer’s category page.🧠 Stat: 49% of Gen Z and 37% of Millennials now use generative AI tools like ChatGPT or Gemini weekly for search, education, or shopping discovery (GWI, Q1 2025).
📱 Mobile-first reality: 75% of beauty product discovery now occurs outside of brand-controlled environments — in AI tools, short video feeds, and conversational search (revieve + GWI).🧨 The Strategic Threat (and Opportunity)Here’s the new risk: If AI engines define which beauty products shoppers see first — and your brand isn’t optimized for it — you don’t exist.This isn’t hypothetical. GenAI search engines don’t show 10 results. They summarize. They filter. They often feature just 3–5 products — and if your structured data, emotional cues, or contextual relevance are weak, you’ll be skipped over.
And it’s already escalating: these platforms no longer just decide what to buy — they’re actively influencing where to buy it and, increasingly, completing the transaction directly within the AI interface.🛑 This is no longer just a visibility challenge — it’s a commerce displacement risk.Generative AI platforms like ChatGPT, Gemini, and SGE are evolving to:Recommend what to buy
Justify why it’s the right choice
Suggest a retailer or DTC channel
And in some cases, complete the purchase directly — bypassing brand and retailer environments
If your products aren’t optimized contextually → you’re skipped
If your brand doesn’t show value beyond price → you’re replaced
If your platform doesn’t offer a differentiated experience → you lose the transaction🛍️ Beauty Retailers + Brands Are in an AI Discovery Arms RaceThis is no longer just a race to be discovered — it’s a battle for enduring shopper trust, emotional loyalty, and ownership of the transaction journey.AI platforms are now positioned to recommend not just what consumers buy, but where, how, and eventually through whom they complete the purchase. This shift redefines the competitive landscape. It threatens to sever the direct relationship between retailers, brands, and their shoppers — unless those players act fast.The strategic concern isn’t just visibility. It’s whether retailers and brands can still:Shape how shoppers feel about the product and the brand
Deliver trusted, emotionally resonant experiences
Guide the shopper journey in a way AI engines can’t replicate
To win, they must evolve from being seen to being chosen and remembered. That requires:Rich, guided journeys powered by diagnostics, virtual try-on, and contextual relevance
Experience-driven platforms that do more than display — they educate, match, and inspire
Post-discovery loyalty tactics that drive return visits, deeper engagement, and advocacy
Beauty, being emotionally expressive and sensorially led, is especially vulnerable — and uniquely positioned — to meet this moment with differentiated value.Semantic storytelling + sensory guides. Use branded narratives and sensory cues that evoke emotion and memory — irreplicable through generalized AI advice. |💡 Strategic Insight: Without context-rich, AI-readable signals, retailers risk becoming commoditized resellers, and brands risk invisibility at the new digital shelf.⚔️ The Discovery Battleground: AI Search vs. Brand ControlAI platforms aren’t just reshaping visibility — they’re redefining control. These platforms now guide what shoppers discover, how they interpret it, and increasingly, where and how they transact. But while AI wins on speed and summary, it falls short on connection and emotion — two pillars beauty thrives on.This is the new battleground: Will shoppers trust AI engines to not only recommend products but also control their purchase journey? Or will retailers and brands rise with owned experiences that deepen emotional loyalty and give consumers a reason to come back?🔍 On AI Platforms:Pros: Reach, speed, frictionless discovery
Cons: No brand context, no 1P data, no emotional loyalty
🛒 On Your Platform:Pros: Deep personalization, owned experience, relationship building
Cons: Requires investment in diagnostics, content, and design
🧠 Why Your Experience Still MattersGenerative platforms like ChatGPT and Gemini can anticipate general needs and respond to prompts — but they don’t know your shopper the way you do.They lack the proprietary data, emotional nuance, and contextual insight that come from owning the relationship.Most shoppers don’t even know what to ask — which is exactly why your ecosystem must guide them: with journeys that are mood-aware, personalized, and infused with your unique brand voice.This is where beauty retailers and brands have the edge — creating guided, emotionally rich journeys powered by consumer insight and brand intimacy:AI-powered diagnostics tailored to individual skin tone, geography, and personal concerns — rooted in your shopper data
Virtual try-ons informed by cultural relevance, trends, and seasonality — not just algorithmic matching
Inspiration-based discovery — allowing shoppers to explore by routine, mood, or lifestyle, not just search terms
Anticipatory education — guiding shoppers with content that addresses needs before they’re articulated
Brand storytelling that’s emotionally resonant and visually expressive — building connection and recall🔑 While AI platforms possess the intelligence, they lack intimacy. That’s your advantage — and your mandate.The leaders in beauty will not just appear in summaries. They’ll create journeys worth staying for.Discovery, guidance, and even payment are being disintermediated — not just by Amazon anymore, but by large-scale AI platforms that are fast becoming the next-generation marketplaces. If platforms like ChatGPT successfully roll out commerce functionality, they won't just shape awareness — they'll own the transaction too. This poses a more complex and pervasive threat than any single retailer platform.Retailers and brands have faced disruption before — and they’ve adapted. The battle with Amazon, defined by its dominance over convenience, price pressure, and delivery speed, continues to challenge traditional margins and loyalty. But the disruption posed by AI platforms like ChatGPT and Gemini is of a different nature — more diffuse, more embedded, and more invisible. These platforms don’t just control access to products — they control influence, interface, and increasingly, shopper intent. They are not just retailers; they are the interface through which shoppers think, search, and increasingly, act.🥊 This Isn’t the Amazon Battle — It’s Smarter. Faster. More Ruthless.In the past, retailers battled Amazon’s dominance through differentiated experiences, loyalty programs, and exclusive brand partnerships.Today, the challenge is more complex: you’re not just fighting for shelf space — you’re fighting for attention, trust, and control in a world where AI platforms influence what shoppers see, believe, and ultimately buy.This isn’t just a shift in platform — it’s a shift in power.And while the battleground is tougher, it’s also full of opportunity. Brands and retailers who adapt fast can win on both fronts: gaining visibility across AI discovery platforms and pulling shoppers back into rich, branded experiences they own.✅ Optimize for AI-led discovery.
✅ Design proprietary experiences that drive loyalty.That’s the new hybrid model. Not just to survive the marketplace shift — but to shape it.New KPI: Not just “Am I seen?”
But “Am I trusted enough to bring them back — and keep them loyal?”Structured PDPs and clean feeds may get you surfaced.
But loyalty comes from experience.❌ Static Content Can’t:Build emotional connection
Earn time and trust
Differentiate “hydrating serum” #27 from #127
💡 Experiences > Product ContentWhat actually drives loyalty:AI-powered beauty consultations (skin, hair, fragrance)
Realistic try-ons and personalized flows
Routine builders, mood-based recommendations
Visual storytelling aligned to identity and intent
🔁 From Static Pages to Dynamic Journeys✅ Catalog structure = Visibility
✅ AI experience = Loyalty, Conversion
A PDP answers: "What is this?"
A journey answers: "Is this for me?"🧭 Strategic Differences Between Brands and RetailersWhile the tactical starting points may differ, the strategic imperatives for both retailers and brands are converging in the GenAI era:Loyalty, loyalty, loyalty — building emotional bonds that endure beyond the transaction
Strong, AI-ready catalogs — with rich product detail, context, and differentiation
Trust as the currency — for brands, this means formulation authority; for retailers, it’s selection, service, and curation
Relevance at every moment — experiences must be tailored to region, demographic, and purchase journey stage
Data as a competitive advantage — knowing your shoppers, your products, and their interactions allows for personalization at scale and precise optimization across AI and owned channels
In a world where AI engines aggregate, summarize, and direct shoppers to generic destinations, the real power lies in owning your own data, training your own models, and guiding the journey on your terms.Authority is the new game of loyalty. And authority comes from depth — not just in product or content, but in proprietary insights and signals that only retailers and brands with a direct data relationship can generate.To stand out in AI search and thrive in shopper retention:Retailers must signal value through assortment curation, intelligent discovery flows, and loyalty-driven re-engagement — powered by real customer behavior.
Brands must extend trust in their formulations through personalized diagnostics, storytelling, and immersive product education — built on knowledge of who their shoppers really are.
The path to winning is wrapping both the product and the experience in a journey that earns trust — and keeps it.✅ What Leading Beauty Players Are DoingRetailers:AI category tools that guide, not overwhelm
Skin + hair diagnostics on landing pages
Conversational AI experiences — from guided chats to embedded personal care agents for different shopper intents
Expanding discovery experiences across every shoppable and social channel, meeting consumers where they browse
Retail media powered by 1P insights
Brands:Emotional storytelling + visual AI journeys
DTC journeys powered by personalization and predictive insights
Conversational AI agents tailored to categories (skincare vs. fragrance) or demographics (Gen Z vs. Gen X)
Category pages that behave like beauty advisors, not just product listings
Embedding branded advisors across partner platforms to extend reach
📈 revieve clients see: +28% time on site, +21% conversion, -18% returns🔧 What You Need to Build — NowSuccess in this new landscape will depend on how well beauty retailers and brands turn insight into action — and technology into trust. Here's what the leaders are actively building:AI-Ready Product Catalog: Not just enriched catalogs, but emotion- and context-aware product data that resonates across AI platforms and human journeys.
Intelligent Discovery Journeys: From diagnostics and virtual try-on to guided selling and conversational agents — deeply personalized, visually compelling, and behavior-driven.
Omnichannel Deployment: Experiences that don't just live on-site, but extend across social commerce, partner environments, and messaging platforms.
Brand Voice as Authority Platform: Retailers and brands must assert a clear, compelling voice that educates, guides, and builds trust with their audience — at scale. This isn't about visibility alone, but about sustained relevance and influence. That means:
Communicating category expertise through education, tutorials, and storytelling
Curation strategies that reflect brand philosophy, community needs, and regional insight
Translating this into formats that surface across GenAI platforms and every owned channel
Loyalty Intelligence Systems: Using 1P data to continuously refine relevance, personalize interactions, and fuel smarter CRM and media strategies.
The most successful players will turn these capabilities into experiences so distinctive, intuitive, and trustworthy that AI-powered discovery becomes the entry point — but brand-powered loyalty becomes the destination.📍 Final Takeaway: Authority Builds Loyalty — and Loyalty WinsAI is not replacing beauty commerce. But it is rewiring the path to influence, intent, and transaction.In this landscape, your greatest advantage isn’t reach — it’s relationship.Authority earns attention.
Loyalty earns return.
AI, when applied strategically, earns both.
Winning in this new era requires more than visibility — it demands building a cohesive Beauty AI platform that unifies every shopper interaction into a trust-building experience.That means:Guiding each shopper through tailored beauty journeys with conversational agents and advisors
Connecting diagnostics, try-ons, and recommendations into intelligent, branded flows
Orchestrating journeys across every touchpoint — site, social, store, and service
Using your own data to understand, adapt, and deepen the relationship over time
Winning isn’t about being ranked first — it’s about being the first place they come back to.In the age of GenAI, authority is the engine. Loyalty is the currency. And Beauty AI is the platform that powers both.
## /insider/articles/beauty-industry-turning-point-ai-data-personalization-future
URL: https://www.revieve.com/insider/articles/beauty-industry-turning-point-ai-data-personalization-future
The beauty industry is entering a new era - and it’s not subtle.
After years of rapid innovation, endless product launches, and the rise of digital-first experiences, we’ve hit a critical inflection point. Consumers are no longer impressed by more. They’re overwhelmed by it.
What they want now is something very different: clarity, relevance, and results.
This shift is reshaping the entire industry - from how products are developed to how experiences are delivered. And at the center of it all are three forces: **AI, data, and personalization**.
## **From Choice Overload to Curated Simplicity**
For years, the beauty industry has thrived in abundance. More products, more claims, more routines.
But that model is breaking down.
Today’s consumers - especially Gen Z and Millennials - are pushing back against complexity. Faced with thousands of options, they’re actively seeking **simpler routines, fewer products, and clearer guidance**.
This isn’t a rejection of innovation. It’s a rejection of _noise_.
What’s emerging instead is a new expectation:
- Fewer, more effective products
- Transparent, easy-to-understand benefits
- Guidance that removes friction from decision-making
In other words, **curation is becoming more valuable than choice**.
## **AI Is Becoming the Decision Layer of Beauty**
This is where AI steps in - not as a gimmick, but as infrastructure.
The role of AI in beauty is shifting from experimentation to **practical problem-solving**. It’s helping consumers cut through complexity and make confident decisions.
We’re already seeing this in action:
- Skin diagnostics powered by computer vision
- Real-time recommendations based on environment and lifestyle
- Guided shopping experiences that adapt to individual needs
AI is no longer just about personalization - it’s about **reducing cognitive load**.
And the brands that win won’t be the ones with the most data, but the ones that use it to deliver **clear, actionable outcomes**.
## **Personalization Is Evolving Into Hyperpersonalization**
Basic personalization is no longer enough.
The next phase is **hyperpersonalization** - where recommendations are:
- Continuous, not one-time
- Context-aware (environment, stress, lifestyle)
- Adaptive in real time
Advances in diagnostics, biosensors, and AI models are making this possible.
Skincare routines are starting to behave less like static prescriptions and more like **living systems** - evolving alongside the user.
This fundamentally changes the relationship between brands and consumers:
- From transactional → to ongoing
- From product-focused → to outcome-focused
- From generic → to deeply individual
## **Beauty Is Expanding Into Wellness and Longevity**
At the same time, the definition of beauty itself is changing.
It’s no longer just about appearance. It’s about **well-being**.
Consumers increasingly see beauty as part of a broader system that includes:
- Sleep
- Stress
- Nutrition
- Hormonal balance
- Mental health
This is driving the rise of **inside-out beauty** - where skincare, supplements, and lifestyle are interconnected.
The implication is big:
Beauty is no longer a category. It’s becoming a **wellness platform**.
And with that shift, expectations are changing:
- Products must support long-term health, not just short-term results
- Experiences must feel personal, supportive, and holistic
- Brands must speak to identity, not just skin concerns
## **From Reactive to Predictive Beauty**
Traditionally, beauty has been reactive.
You see a problem → you treat it.
That model is quickly becoming outdated.
With AI and real-time data, we’re moving toward **predictive beauty**:
- Identifying issues before they appear
- Adapting routines based on environmental changes
- Responding to stress, climate, and lifestyle in real time
This transforms skincare from maintenance into **prevention and optimization**.
The goal is no longer to fix problems - it’s to _avoid them altogether_.
## **Sustainability Is Now a Baseline Expectation**
Alongside these shifts, sustainability has moved from a differentiator to a requirement.
Consumers are no longer satisfied with surface-level claims. They expect:
- Transparent sourcing
- Scalable, systemic solutions
- Products that align with their values _without sacrificing performance_
The conversation is evolving from “green products” to **sustainable systems**:
- Refillable and modular packaging
- Circular product lifecycles
- Data-driven ingredient sourcing
The challenge for brands is clear:
Sustainability must be **seamless, scalable, and built into the experience** - not added on.
## **The Real Challenge: Integration, Not Innovation**
Here’s the uncomfortable truth:
The industry doesn’t lack technology.
It lacks **integration**.
Consumers don’t experience brands in channels - they experience them as a journey. And right now, that journey is often fragmented:
- Online vs in-store
- Discovery vs purchase
- Product vs experience
The next wave of innovation isn’t about adding more tools. It’s about connecting them into **one continuous, intelligent system**.
## **What Comes Next**
The future of beauty will be defined by a few key principles:
- **Simplicity over saturation**
- **Guidance over choice**
- **Systems over products**
- **Wellness over vanity**
- **Prediction over reaction**
AI, data, and personalization are not trends - they are the foundation enabling this shift.
The brands that succeed will be the ones that:
- Remove friction instead of adding features
- Build trust through clarity and relevance
- Deliver experiences that feel intuitive, not overwhelming
## **A New Era of Beauty**
We’re not just seeing incremental change.
We’re seeing a redefinition of what beauty is and how it works.
From isolated products to connected systems.
From surface-level fixes to whole-self support.
From mass experiences to deeply personal ones.
This is the turning point.
**And what comes next will define the next decade of beauty.**
## **Stay Tuned**
We’ll be exploring these shifts - and what they mean for brands, retailers, and consumers - in much greater depth **in our upcoming report.**
If this is on your radar, stay tuned.
## /insider/articles/beauty-personalization-and-conversion-how-to-make-the-best-out-of-it
URL: https://www.revieve.com/insider/articles/beauty-personalization-and-conversion-how-to-make-the-best-out-of-it
I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size.
The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.
First, there are many ways to approach this. I’ve seen different efforts in giving the shopper a chance to build a profile by asking a number of multiple-choice questions. This alone can add up to approximately a 1,5x increase the sales and returning customers 67,6%. Wich for most retailers is good.
What if good is not enough and you want to get excellent results?
Well, if you build this further to actually have a conversation with a customer like [automat.ai](http://automat.ai/), for example, you can *engage* your customers 27x more, according to their site. Social media can be also used to create rapport with the customer like [this](http://facebook.com/revieve/message).
So what makes the conversion higher and shoppers loyal?
According to [The Digital Beauty Advisor](/) users, the difference between only giving multiple choice answers to combining that to giving one’s selfie is significant. Returning customers up to 80% is one sure sign of that!
Do you know the conversion rates of your customers? Below statistics on how the customers convert \*(see below) through the Digital Beauty Advisor:
Up to over 30% conversion rates between the ages of 45-54 years old. In case you're wondering, that's 3x more than with the other personalization method!
The increase is generally a third from conventional personalization methods. Let's assume your site's conversion as it is, is 4% which today would be an amazing for any retailer, the Digital Beauty Advisor can boost the sales quite significantly higher.
How it works is simple from the end customers perspective:
The white label solution lets you as a brand/retailer define how you want to present your questions and preferences as well as the whole layout. By letting the customer give a selfie which then will be analyzed will enable you to give even more personalized recommendations on skincare, makeup as well as different looks and concerns. Recommendations that you can then virtually try-on before checking out.
The solution also takes location-based factors such as UV, humidity, and pollution into consideration so you don't have to.
It's interesting to see where the beauty personalization is headed. Moreover, I'd like to hear your thoughts on the trend.
Contact me on vanessa@revieve.com if you want to share your thoughts privately with me!
Addition*: \* Conversion. I haven't taken into account the shopping cart abandonment rate, which varies from retailer to retailer individually. However, generally, we can say that the shopping cart abandonment rate lands between 50-80%. This is something that we can not see from our statistics. Would be great to know, however, how much the retailer's personalization efforts affect the shopping cart abandonment rates. I'd assume, it might decrease it. Would be great to get feedback on that if you know.*
## /insider/articles/beauty-retail-digital-and-personal
URL: https://www.revieve.com/insider/articles/beauty-retail-digital-and-personal
Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.
But personalization in beauty retail is extremely hard. There are only so many in-store beauty consultants to provide personal service and having real customer service agents serve beauty shoppers online can become labor-intensive and unscalable.
Advances in technology have recently enabled the rise of [Digital Beauty Advisors](/), giving the birth to a new level of digital personalization possibilities in beauty retail.
These Digital Beauty Advisors seamlessly bridge the gap between online and offline, enabling shoppers to discover beauty products specifically for their needs and purchase them wherever and whenever they choose. A truly personal beauty concierge in every pocket.
With a mobile device in everyone's pocket, leveraging solutions that integrate multiple shopping channels and enable shoppers to receive information, advice and buy products across channels and irrespective of in-store beauty consultant availability significantly improve the customer experience and create a leading advantage for beauty retailers.
What is more important, digital tools as advisors in beauty is a proposition favoured by shoppers, resulting in up to 25% conversion rates for retailers and beauty brands.
## /insider/articles/beauty-retail-is-about-the-experience
URL: https://www.revieve.com/insider/articles/beauty-retail-is-about-the-experience
### Beauty Retail is about the Experience
Beauty is likely **the most personal category** of all of retail. It's also a category where there is enormous competition between brands, channels and retailers. The number of potential alternative products accompanied by the vast number of choices as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.
As a result, _success in beauty is no longer defined by the products themselves_. A high-quality product offering is an expectation, not the exception. Rather than the products themselves, succeeding in beauty is being increasingly defined by the brand or retailer's ability to provide a meaningful experience to consumers. An experience that engages, evokes emotion and drives the consumer closer to the brand. **An experience that builds a connection between the consumer and the brand.**
In building a meaningful experience for consumers, you as a brand or retailer need to consider a combination of both physical and digital elements. By combining the physical and digital worlds, you're able to create an experience that connects with consumers on multiple levels. An experience that one hand, provides the beauty customer with a confident, pleasing as well as appealing environment to shop and on the other hand, engages the consumer on a personal level with the help of digital solutions.
Consider a beauty customer experience where the consumer walks into a store, is able to receive a personal beauty consultation by taking their selfie on a digital in-store screen, input their loyalty account number, move away from the screen towards the aisles where their favorite beauty products are displayed in an aesthetically pleasing way, open up the mobile application of the brand or retail chain, see the results of their personal beauty consultation on their mobile, view a curated list of products just for them, have the opportunity to try those products on virtually and ultimately grab those products from the shelf to purchase them in-store. All happen within a matter of minutes.
**That's what an engaging customer-experience in beauty retail could look like.**
## /insider/articles/beauty-voice-trends-for-2018
URL: https://www.revieve.com/insider/articles/beauty-voice-trends-for-2018
The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.
**But how about Beauty & Voice?**
We haven't yet seen many solutions around beauty but the potential of voice-driven beauty personalization is huge. With devices with screens and connecting voice seamlessly to your mobile - we will start to see more solutions to provide personalized recommendations and guidance - further driving sales directly through voice as well.
One of the first players in the market has been [Coty with their Alexa Skill](https://www.coty.com/in-the-news/press-release/coty-to-launch-amazon-alexa-skill). From us at [revieve](/) you will be seeing few voice solutions during 2018 around beauty & skincare. Not only from brands but also from retailers who have much to gain through voice experiences.
**So what are the use cases with beauty & voice?**
Driving personalized content (such as quick tips or more comprehensive beauty podcasts) via voice still remains the main Apps that you find within beauty but more comprehensive solutions like [Skin Analysis -driven product recommendations](https://www.youtube.com/watch?v=34wgKpkTtwc&t=6s) or dialogues to find the best matching makeup products for your unique skin will be something we will see more this year.
The hardest part in voice is to lure the consumer back to your voice app. Offering experiences that continue across channels (from chatbots to voice and from ecommerce to voice etc.) helps to continue the dialogue with your loyal consumers but isn't something that can be built overnight. Identification, payments over voice and replenishment orders in general are features that will take big leaps during 2018 to allow great customer experiences via voice for the consumers to drive the engagement.
Also, discovery still remains one of the biggest problems within different voice Apps - Google doing a bit better work in terms of having Apps part of the general voice search. Rather large marketing budgets still will be needed to get people to your voice App. Just building one is not enough.
\-Miikka
[revieve](/) Digital Beauty Advisor
## /insider/articles/beautys-new-digital-renaissance-strategies-to-watch-for-in-2023
URL: https://www.revieve.com/insider/articles/beautys-new-digital-renaissance-strategies-to-watch-for-in-2023
With consumers being more conscious of their buying decisions than ever, enhancing consumer journeys jump to the front of the line for many beauty brands and retailers. The 2023 beauty landscape is set to have a focus on the complexities of the beauty customer journey and ways to better address consumer expectations.
Our newly launched Augmenting the Beauty Consumer Journey Part 2: Beauty’s New Digital Renaissance in 2023 report explores the future of the beauty industry and how the customer experience is evolving in 2023 and beyond.
Rich with proprietary data, our analysis provides a 720 view of the customer of the future. Experts at revieve provide actionable insights on how to develop a strong foundation for an excellent digital customer experience and navigate the complexities of the consumer journey.
### **The portrait of the future consumer**
Beauty businesses face multiple challenges in keeping modern customers engaged. This is further fueled by their limited time to compare qualities and prices. This is the portrait of the future consumer: connected yet distracted.
In the beauty industry, this means personalizing the experience to each individual. In the next five years, it'll be less about the point of purchase and more about the full customer journey and loyalty. At revieve, we throw light on the challenges beauty brands and retailers face when nurturing their connection with customers throughout their lifetime.
### **Navigate the complexity of the 2023 consumer journey**
The future of the consumer experience will be based on how brands personalize their customer journeys, navigate customer psychographic data, and capture consumer interest wherever they shop. It’s critical to realize that each person’s path to purchase is unique and complex, with multiple paths, both online and offline.
According to the Harvard Business Review, [73% of today’s consumers](https://www.forbes.com/sites/jiawertz/2021/09/22/todays-business-landscape-accelerates-the-need-for-omnichannel/) prefer to use multiple channels during a shopping journey. To make matters even more complicated, even after the purchase, the customer journey continues. Unfortunately, numerous touchpoints and channels can create a difficult struggle for beauty companies striving to get to the path of high conversions.
Moreover, in beauty, as in other verticals, the customer's journey is a path to pursuing and fulfilling aspirations. As consumers pursue their desires in beauty, seeking out relevant guidance and support, they're intuitively trying to follow one or more of the following paths:
### **Build a new digital beauty realm with actionable insights and real-time data**
With quality data, brands and retailers can provide analyses that lead to actionable insights. Then they can leverage these insights and information to serve customers the most personalized way. Explore how our clients, such as No7 Beauty Company, AS Watson, Skin First, and Marionnaud, use the data they gather to impact their customer-centric approach.
### **Full report available here:**
## /insider/articles/beautytech-2019
URL: https://www.revieve.com/insider/articles/beautytech-2019
Beauty tech has been trending in 2018 across all regions of the world and we've seen big exits by Modiface or GlamST where brands and retailers are acquiring not just technology but also talent from the limited amount of established expertise available.
We are still in early days of leveraging technology to serve the demanding beauty customers and in 2019 we will be still taking baby steps to achieve significant results. Nevertheless, we are excited to be working on few really interesting & advanced use cases of beauty personalization and the boom of beauty tech will sure continue during 2019!
But let's do a short recap of 2018 and what is expected in 2019?
**Personalization to Individualization**
A trending word we will see more in 2019 will be [_individualization_](http://www.the-future-of-commerce.com/2018/09/14/marketing-evolution-personalization-to-individualization/). Especially in beauty traditional segmentation and personalization doesn't meet the expectations of the _individuals_. Today's technology capabilities enable us to provide consumers more individual product & content recommendations based on their own unique skin & environment which will drive the industry forward in 2019.
**Problems scaling single-channel solutions**
One big problem many beauty retailers and -brands who we discuss with and already leverage different beauty tech is that the solutions are built for one channel only. There might be a cool in-store skin tracking device which cannot be extended to mobile usage or there might be a cool virtual try-on App built with AR but cannot be used in eCommerce or with different smartphones. Even worse, an advanced product recommendation logic, skin care quizzes and skin type tests that can be only used in one channel by one brand and adding new products later requires months of manual work.
We recommend looking deeper into the solutions (or getting outside help to do so) around how well the architecture and the technology you are buying fits your potential use cases in next 5 years and how you can leverage the same or close to same technology/solutions across different channels like web, mobile, in-store, WeChat etc.
**Difficulty of understanding what beauty tech providers offer**
We all know the hyped words like AI, AR, VR, Machine Learning, Computer Vision etc. but for many retailers and brands the growing amount of solution providers and additional tech terms makes life difficult when evaluating the capabilities and offerings of different players.
One of the most common question we get is: "Do you use AI?" Well, how do you define AI? Is using weather data or purchase data to provide automatic product recommendations AI? Rather than thinking and buying solutions with AI - buy something that you understand regardless of the fancy words.
We are also seeing more and more of our customers approaching us via big players like Accenture, who are helping brands and retailers to navigate through the change and growing amount of solution providers. Costly obviously but worth considering.
**Tangible results**
We all want more sales eventually, right? Engagement and time spent in the solution are worth measuring but your beauty tech should also increase sales in short term, too. Especially when diving first time to innovative technologies it's rather easy to find solutions that actually deliver tangible results. For example, our main starting point with online solutions is improving conversion and basket size and more advanced use cases (skin tracking, skin diagnostics, loyalty etc.) are something usually for future phases once we see the initial results and learn more about your customers. Start small and build new capabilities as you go.
**Data, Data, Data, Data...**
Everything boils down to data. At least with us at revieve you own all the data we collect within the beauty advisor -solutions and only your imagination is the limit how to leverage the data. And you don't necessarily need expensive data platforms to use the data, just a place to store the data in a secure and structured way. The data part is usually the most difficult (and also most expensive) part of the beauty personalization as it always requires integrations, identification and not yet many beauty tech -technologies offer advanced capabilities (we do yes) for further personalization based on the data that you have.
**Think long-term**
Building one-off solutions is terrible waste of money. If you get an identified user to go through certain process (e.g skin analysis, skin app or some AR experience) think what's next. Are you able to provide further personalized content as a next step or up-sell new products? We don't want yet another App on our iPhone that we only use once (and forget native Apps - web apps do the same in more scalable way). Also, think how the solution can be adapted to new use cases without starting everything from scratch.
**What is revieve doing in 2019?**
We've established our reputation in the markets during last 3 years and we are privileged to work with the leading retailers & brands in the beauty market. In 2019 more advanced solutions will see daylight and the beauty personalization will move from just cool AR virtual try-on experiences (which is essentially becoming a commodity in the market) to more comprehensive beauty advisor -type of solutions. In these solutions we treat each consumer as an individual and take into account vast amounts of data to personalize the experience before, during and after the engagement.
Looking forward for 2019 and Happy New Year!
Best,
Miikka
## /insider/articles/beautytech-personalized-brand-strategies
URL: https://www.revieve.com/insider/articles/beautytech-personalized-brand-strategies
Beauty tech has emerged as a powerful hub, enabling brands to personalize their philosophy and offerings to cater to the unique needs, preferences, and values of their customers. In this article, we will explore how beauty tech is revolutionizing the industry, empowering brands to forge stronger connections with their customers.
### **Personalized Recommendations: Elevating from Nice to Must-Have**
Personalized recommendations lie at the core of beauty tech's capabilities. Brands now leverage advanced AI and data analytics to offer product suggestions that seamlessly align with their unique philosophy. With each recommendation, a brand reaffirms its commitment to treating each customer as an individual. Whether it's suggesting vegan, cruelty-free products for ethically conscious customers or highlighting eco-friendly options for sustainability enthusiasts, beauty tech ensures that every product suggestion resonates with the brand's values.
### **Beyond Products: Exclusive Virtual Experiences**
Beauty tech takes personalization to the next level by offering customers exclusive virtual experiences that breathe life into a brand's philosophy. Imagine embarking on a guided virtual tour of a cosmetics company's eco-friendly manufacturing processes, witnessing their unwavering dedication to sustainability. Such experiences create a profound emotional connection, firmly embedding the brand's philosophy in the hearts and minds of its customers.
### **Tech-Enhanced Limited Editions: Where Innovation Meets Exclusivity**
Another avenue where beauty tech shines is through limited-edition tech-enhanced products. These offerings not only reflect the brand's commitment to innovation but also evoke a sense of exclusivity. For example, a beauty brand may introduce limited-edition products with AR-powered packaging or smart skincare devices that resonate with their cutting-edge philosophy. These tech-enhanced creations become a tangible expression of the brand's values.
### **AI-Powered Skincare Guidance with Ethical Alignment**
AI-powered skincare guidance is another remarkable facet of beauty tech. Brands leverage AI-driven skincare analysis to consider not only a customer's skin type but also their ethical preferences. Recommendations extend beyond skin needs; they align with cruelty-free, vegan, or sustainable values, making customers feel that their choices genuinely echo the brand's philosophy.
### **The Digital Companion: Customer Engagement Redefined**
In the era of beauty tech, the Digital Companion stands as a remarkable example of how brands can utilize technology to establish meaningful connections with their customers. It epitomizes the immense potential of beauty tech to transform the industry and enhance the overall customer experience. Initiatives like the Skin Coach allow brands to genuinely tailor their philosophy, catering to the unique needs and preferences of their cherished customers. This fosters trust and nurtures lasting relationships.
A prime example of this transformative power can be found in [**the partnership between BABOR and revieve**](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwjjp_OQmOyEAxXEHRAIHbtWBogQFnoECBIQAw&url=https%3A%2F%2Fwww.revieve.com%2Fresources%2Fbabor-launches-skin-coaching-solution-in-partnership-with-revieve-to-continuously-guide-customers-on-their-skin-care-journey%23%3A~%3Atext%3DFollowing%2520the%2520launch%2520of%2520the%2Csupporting%2520customers%2520in%2520setting%2520skin&usg=AOvVaw0xvIOhpLFMZn4lCYgzrgWi&opi=89978449), which introduced the groundbreaking BABOR's Skin Coach. Implemented successfully across eight countries, the Skin Coach stands as a testament to BABOR's unwavering commitment to delivering personalized customer experiences. It goes beyond merely suggesting products; it empowers customers with the knowledge they need to make informed decisions about their skincare regimen.
### **Crafting A Unique Narrative with Beauty Tech**
Crafting a unique narrative in skincare branding involves redefining beauty through brand-specific language. By developing their own lexicon to discuss skin health, brands can convey expertise while fostering a deeper connection with their audience. This tailored approach allows brands to speak directly to their target demographic in a personal and authentic manner, adding layers of meaning and emotion to the conversation. Moreover, this approach extends beyond communication—it becomes a visual journey that invites customers to connect with the brand on a deeper level.
By intertwining imagery and language, brands can paint a vivid picture of beauty that aligns with their ethos and product offerings. This cohesive approach not only sets brands apart in a crowded market but also forges lasting connections with customers, fostering loyalty and trust. Beauty isn't just skin deep—it's about the stories we tell and the connections we make along the way.
### **Loyalty Programs: The Fusion of Beauty Tech and Brand Philosophy**
Loyalty programs infused with beauty tech serve as a potent means to enhance brand philosophy and increase awareness. By leveraging technology, brands can create innovative loyalty initiatives that reward customers for their commitment while aligning with the brand's values and philosophy.
These tech-driven loyalty programs can offer exclusive features, such as early access to limited-edition products or personalized recommendations based on AI analysis. By integrating the brand's philosophy into these initiatives, customers are not only incentivized to remain loyal but also encouraged to embrace and champion the brand's values.
### **Amplifying Your Brand Identity, Cultivating Voice, and Deepening Loyalty in the Digital Beauty and Retail Landscape**
_Differentiate your brand by placing your core philosophy front and center within your digital skincare experience. Leverage the full capabilities of revieve's platform, including_ **_Voice, Identity, and Loyalty_** _features, to truly stand out in the market._
**Voice:** Utilize our tools to weave brand storytelling and educational content seamlessly, creating a cohesive brand experience that fosters loyalty among consumers. Optimize your brand's digital identity to reflect its unique values and offerings, setting yourself apart from the crowd.
**Identity:** Our platform allows you to effortlessly align every aspect of the digital experience with your brand's mission and organizational values, ensuring a consistent message across all touchpoints.
**Enhanced Loyalty**: Deepen consumer engagement by offering a personalized journey that resonates with your brand philosophy on a more intimate level. Build lasting connections with your audience through tailored experiences.
_Don't hesitate_ [**_to get in touch with us today_**](/contact) _to explore how revieve can be your partner in this exciting era of beauty tech transformation. We're here to help you harness the full potential of personalization, customer engagement, and data-driven insights._
## /insider/articles/best-practices-for-writing-a-beauty-tech-solution-provider-rfp
URL: https://www.revieve.com/insider/articles/best-practices-for-writing-a-beauty-tech-solution-provider-rfp
At revieve, we understand that it is not practical for retailers and brands to handle all aspects of beauty tech implementation internally. Whether your purpose is to create a better in-store experience or fuel the growth of your metrics with new technology capabilities, it is critical to conduct due diligence on your potential partners.
To make it easier for retailers and brands to select the right vendor partner, we've created a Beauty Tech Request for Proposal Template (RFP) template with some key questions to ask any potential beauty tech partner. If you need further guidance, [please reach out to us.](/contact)
For every brand and retailer working on RFP, the best place to start is to gather information on the details of the project. But in order for your potential partners receiving the RFP to provide the most relevant responses, you must provide some information to provide them with context around your needs and the project requirements.
It's important to include information on your brand's background to give the vendor context on your business needs. Providing your goals and desired scope of services provides the potential vendor with a sense of your priorities for engaging in this project. Remember to lay out the estimated start date of the engagement with the vendor and specify key deadlines for each stage of the project. It's a good test to determine which vendor is capable of handling the project's demand. Include which factors will weigh most heavily in your decision for a solution, including a range of your anticipated budget. Provide clear directions on how and when vendors should submit their proposals. Most importantly, decide on a date by which the decision for a solution will be made.
**You can find more detailed questions in our Beauty Tech Provider RFP template. We hope this sample RFP helps with your search, and please be sure to include revieve in your RFP. We'd love the opportunity to win your business.**
## /insider/articles/big-pharmas-ai-re-branding
URL: https://www.revieve.com/insider/articles/big-pharmas-ai-re-branding
The pharmaceutical business has one of the most complicated business structures. To get the product from idea to market, medical institutions need to spend about a decade, several billion dollars, and a 90% chance of failure.
• For instance, a company called Antidote matches patients and medical researchers in clinical trials to work together more efficiently. The platform allows patients to find the most suitable clinical trials, helps researchers stream their latest study information to millions of patients, and connects them directly with members of the medical community.
• Another example is Atomwise. The most recognized drug discovery company aims to reduce medicine development costs by employing data and computers to predict molecular structures in advance in which potential medicines will work and which won’t. The AtomNet neural network screens more than a hundred million compounds each day.
### **AI Can Push Innovation And Progress Further**
The pharmaceutical industry has lagged in accepting emerging technology. Hence, incorporating AI technology can push innovation and progress further. Furthermore, having more of a grasp of AI can change the culture around adopting such technology.
As Andrew McAfee and Erik Brynjolfsson, MIT economists, state, “So we should ask ‘What do we want to do with technology?’ More than ever before, what matters is thinking deeply about what we want. Having more power and more choices means that our values are more important than ever.”
The pharmaceutical business has one of the most complicated business structures. To get the product from idea to market, medical institutions need to spend about a decade, several billion dollars, and about 90% chance of failure.
Therefore, many pharmaceutical businesses started investing heavily in R&D and internal data centers. Still, without a coherent strategy, these re-branding exercises resulted in many heads of data, artificial intelligence, digital, in one corporation, and often in one division. While some of the pharmaceutical companies advanced their digital initiatives, no sizable acquisitions were made to date.
Pharmaceutical industries have to develop more data science and digital competencies to transform their R&D model into “digital pharma players.”
Today’s questions for health facilities are:
• Develop an AI-powered R&D strategy
• Become a “digital pharma player” to fully leverage the potential of technology
• How to manage the transformation?
According to a recent United Nations report, by 2050, one in five people in Europe and America will be over the age of 65 — this means the health systems will have to deal with more patients with complex needs. Working with such patients is expensive and requires technology to automate and shift care-based philosophy to a more efficient long-term care management.
### **How To Revolutionize Healthcare With Artificial Intelligence (AI)?**
According to a recent United Nations report, by 2050, one in five people in Europe and America will be over the age of 65 — this means the health systems will have to deal with more patients with complex needs. Working with such patients is expensive and requires technology to automate and shift care-based philosophy to a more efficient long-term care management.
AI can advance care outcomes and systematize the process of care delivery. It can foster innovation in life-saving treatments and lead to an improvement in healthcare specialists' daily lives, letting them focus more on after-care, raise staff self-esteem, and improve well-being. Artificial intelligence 'know-hows' promise to speed up the process of drug discovery and make it more cost-cutting.
Today, more than 78 percent of the recently patented medications approved by the USDA correspond to drugs already on the market, according to the Washington Post article. Big Pharma companies are rebranding and redistributing the same pills frequently to profit without bringing new, innovative drugs to market.
Thankfully, they are companies and technologies that want to change the current situation. More and more companies started to employ AI technology to synthesize a lot of data and information, including the grounds of the disease, data gathering, drug design, enabling run of preclinical experiments, and clinical trials.
## /insider/articles/big-pharmas-ai-re-branding-3
URL: https://www.revieve.com/insider/articles/big-pharmas-ai-re-branding-3
The pharmaceutical business has one of the most complicated business structures, where to get the product from idea to market, medical institutions need to spend about a decade, several billion dollars, and a 90% chance of failure.
• For instance, a company called Antidote, matches patients and medical researchers in clinical trials so they could work together more efficiently. The platform allows patients to find the most suitable clinical trials, helps researchers stream their latest study information to millions of patients, and even connects them with members of the medical community directly.
• Another example is Atomwise. The most recognized drug discovery company aims to reduce medicine development costs by employing data and computers to predict molecular structures in advance in which potential medicines will work and which won’t. The AtomNet neural network screens more than a hundred million compounds each day.
##### **AI Can Push Innovation And Progress Further**
The pharmaceutical industry has lagged in accepting emerging technology. Hence, incorporating AI technology can push innovation and progress further. Furthermore, having more of a grasp of AI can change the culture around adopting such technology.
As Andrew McAfee and Erik Brynjolfsson, MIT economists, state, “So we should ask ‘What do we want to do with technology?’ More than ever before, what matters is thinking deeply about what we want. Having more power and more choices means that our values are more important than ever.”
The pharmaceutical business has one of the most complicated business structures, where to get the product from idea to market, medical institutions need to spend about a decade, several billion dollars, and there is about a 90% chance of failure.
Therefore, many pharmaceutical businesses started investing heavily in R&D and internal data centers, but without a coherent strategy, these re-branding exercises resulted in many heads of data, artificial intelligence, digital, in one corporation, and often in one division. While some of the pharmaceutical companies advanced their digital initiatives, no sizable acquisitions were made to date.
Pharmaceutical industries have to develop more data science and digital competencies to transform their R&D model to become “digital pharma players.”
Today’s questions for health facilities are:
• Develop an AI-powered R&D strategy
• Become “digital pharma player” to fully leverage the potential of technology
• How to manage the transformation?
According to a recent United Nations report, by 2050, one in five people in Europe and America will be over the age of 65 — this means the health systems will have to deal with more patients with complex needs. Working with such patients is expensive and requires technology to automate and shift care-based philosophy to a more efficient long-term care management.
##### **How To Revolutionize Healthcare With Artificial Intelligence (AI)?**
According to a recent United Nations report, by 2050, one in five people in Europe and America will be over the age of 65 — this means the health systems will have to deal with more patients with complex needs. Working with such patients is expensive and requires technology to automate and shift care-based philosophy to a more efficient long-term care management.
AI can advance care outcomes and systematize the process of care delivery. It can foster innovation in life-saving treatments and lead to an improvement in healthcare specialists' daily lives, letting them focus more on after-care, raise staff self-esteem, and improve well-being. Artificial intelligence 'know-hows' promise to speed up the process of drug discovery and make it more cost-cutting.
Today, more than 78 percent of the recently patented medications approved by the USDA correspond to drugs already on the market, according to the Washington Post article. Big Pharma companies are rebranding and redistributing the same pills frequently to profit without bringing new, innovative drugs to market.
Thankfully, they are companies and technologies who want to change the current situation. More and more companies started to employ AI technology to synthesize a lot of data and information, including the grounds of the disease, data gathering, drug design, enabling run of preclinical experiments and clinical trials.
## /insider/articles/boots-cvs-beautytech-innovation
URL: https://www.revieve.com/insider/articles/boots-cvs-beautytech-innovation
In 2024, many pharmacy retailers are putting more of their strategic focus on the lucrative beauty market. For example, [Boots is opening beauty-only stores](https://beautymatter.com/articles/boots-opens-first-standalone-beauty-concept) and [CVS is launching BeautyIRL concepts](https://www.cvshealth.com/news/community/cvs-pharmacy-launches-new-elevated-skin-care-beauty-format.html). What’s unclear is how they aim to differentiate and compete with the likes of Sephora, Ulta, and other large, digitally savvy beauty retailers.
revieve partners with 10+ leading pharmacy retailers across three continents, and we’re seeing new digital beauty trends emerging. For example, Pharmacy retailers are adopting new digital strategies and technology platforms to build their beauty business. While they may be slower to innovate than traditional beauty retailers, they’re often doing so in a more thoughtful way.
We’ve all seen gimmicky AR, avatar experiences, and virtual stores that you play with once and forget. Many of this is innovation just for the sake of innovation, and not tied to strategic company initiatives. With pharmacy retailers, innovation has been different. Flashy AR experiences or virtual stores are not something you see pharmacy retailers adopting. But, their digital experiences and platforms are often more carefully and thoughtfully designed for their loyal core audience, who often tend to be more wealthy with more spending power to shop.
> _Boots continues to invest in providing a market-leading beauty shopping experience, Paul Niezawitowski, Beauty Director at Boots. -_[_Beautymatter_](https://beautymatter.com/articles/boots-opens-first-standalone-beauty-concept)
Pharmacy retailers are prioritizing beauty and adopting digital platforms and experiential services so that across their core audience they’re able to:
When a pharmacy retailer has insights into both non-beauty shopping habits and the details of customers’ skin, makeup, or hair needs, they have the chance to be even more personal in all interactions. The promising potential of AR&AI beautytech platform is hyper-personalization. When these platforms are properly adopted and integrated as a part of the business processes, pharmacy retailers can cut through the noise and deliver content that is timely, targeted, and meaningful.
For more information please check this page: www.revieve.com/landing/behind-the-scenes-how-pharmacy-retailers-like-boots-and-cvs-are-redefining-beauty-tech
##### Unlock the power of beauty tech for your pharmacy retail business! Download our one-pager now to gain exclusive insights and stay ahead of the curve in the dynamic world of beauty retail:
## /insider/articles/bridging-online-and-offline-through-digital-beauty-solutions
URL: https://www.revieve.com/insider/articles/bridging-online-and-offline-through-digital-beauty-solutions
The world of buying beauty products revolves around trust.
The trust generated by the in-store beauty consultant creates a shopping environment where customers have faith in the products they are buying, largely due to the influence of a physical person who serves them in the store.
As the importance of online retail increases, beauty retailers are increasingly looking to digitalize their offerings both in-store and online. Its here where augmenting the beauty consultant in-store through digital solutions offers significant advantages.
Digital solutions, such as the [revieve Digital Beauty Advisor](/) help the in-store beauty consultants provide shoppers with personalized beauty advice and help shoppers find complimentary products to the ones they're already familiar with.
A key to the success of these digital tools in augmenting the in-store beauty experience is their potential for omnichannel benefits. A digital beauty advisor can assist the in-store beauty consultant in recommending additional products for the shopper to purchase, even though those products would not be in-stock in the particular store at the time.
A seamless customer experience between the physical in-store beauty consultant and a Digital Beauty Advisor provides shoppers with the ultimately personalized beauty experience.
In particular the ability for the shopper to discover products for their personal beauty needs and buy them either on the spot with the help of the beauty consultant or online whilst still in the store with the help of the Digital Beauty Advisor is something shoppers and retailers alike are attracted to.
Leading retailers and beauty-brands have already discovered the potential of Digital Beauty Advisors in bridging the gap between in-store physical retail and online retail as evidenced by our case study.
## /insider/articles/building-loyalty-in-beauty-shoppers-online
URL: https://www.revieve.com/insider/articles/building-loyalty-in-beauty-shoppers-online
Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.
Building loyalty among your shoppers online isn't easy. That's why so many retailers have failed in trying. Its particularly challenging in the beauty-product category, where the products themselves are very much commodities and the urge to shop around isn't controlled by you having some unique inventory of products that the shopper couldn't get elsewhere.
Yet, building loyalty among beauty-shoppers online is one of most profitable ways you can grow your revenue as a retailer. Beauty-products provide excellent margins and are hardly ever returned into stores, unlike fashion items for instance.
To build loyalty among beauty-shoppers online, you need to build trust. The level of trust that is required to build loyalty for beauty-shoppers goes significantly beyond traditional trust questions in e-commerce such as "Is it safe to input my credit card information into this retailers system?"
The level of trust required to build loyalty among beauty-shoppers online is personal. You need to make your beauty-shoppers feel like you understand them, what they are looking for, why they want that and engage them in a dialogue. All on your e-commerce site, without having the benefit of the in-store beauty consultant present. You need to make your beauty-shoppers feel like you are there to help them online, not to sell them products.
To put it bluntly, if you want to get an online shopper to get comfortable with buying something they put on their face from you, you better show them that you're on their team, not playing for yourself.
To understand more about how to build loyalty among beauty-shoppers online, visit us at [revieve.](/)
## /insider/articles/consumer-behavior-amid-covid-19
URL: https://www.revieve.com/insider/articles/consumer-behavior-amid-covid-19
Looking ahead, it is vital to understand potential long-term outcomes related to consumer behavior amid Covid-19.
### Health matters
Staying healthy and helping keep others alive is the number one priority right now. A recent survey in the U.S. shows that stores and workplaces have different cleaning processes requiring physical distancing behavior.
Regular healthcare is on hold – or going online. Even as healthcare systems become overwhelmed with coronavirus pandemic patients, other health problems are still in place.
[Jesus Mantus, Managing Partner, IBM Global Business Services, in the conversation with Dean DeBiase, says that having virtual agents in place has considerably changed all the processes in many sectors.](/insider/reboot-chronicles) They have used the algorithms in hospitals to translate the actual medical protocols at the peak of COVID-19. The same applies to different industries and markets.
### Quarantine lifestyle
Technology is helping people in many ways during lockdown conditions. Online purchasing, video streaming, and social media usage have skyrocketed. Cultural venues such as museums and theaters are turning to live-streaming, not to mention religious services.
### Online shopping experience
Concerns about safety & hygiene are driving many shoppers deeper into e-commerce. As of mid-April, 30% of Americans said they were buying online to avoid going to a physical store.
U.S. consumers are accelerating the adoption of digital channels. Most C-suite executives have led their companies to digitize through robust technical infrastructure, heavily investing in AI/AR analytics, digital product offerings, recommendations, and online initiatives.
### Covid-19 Consumer behavior will be the new normal
After the coronavirus pandemic, life will emerge as a new normal. However, some health behaviors may be permanently altered, and some technology solutions activated during the crisis will become 'deep-rooted.'
According to the IBM study of more than 25,000 U.S., the results have shown that U.S. consumers aim to make meaningful changes in how they go about their life routine in the virus's outbreak.
> The study provides further evidence that COVID-19 is permanently altering U.S. consumer behavior. There are long term implications of the new consumer behaviors for industries like retail, transportation, travel, among others. These organizations need to quickly adapt their business models to serve the new consumer behaviors in order to survive and thrive, said Jesus Mantas—Senior Managing Partner, IBM Services.
IBM stated that nearly 40 percent of consumers said they are likely to use contactless payment via their devices or credit card when shopping. Moreover, around 75 percent of surveyed indicate they are visiting stores to buy essential goods (food, household & cleaning products).
According to the IBM study of more than 25,000 U.S., the results have shown that U.S. consumers aim to make meaningful changes in how they go about their life routine in the virus's outbreak.
## /insider/articles/digital-advisors-as-retail-store-associates-online
URL: https://www.revieve.com/insider/articles/digital-advisors-as-retail-store-associates-online
Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.
Serving your customers online is tough. The typical compromises you have to make can include:
1. Limit the hours when they can talk to or chat with a representative online
2. Force your customers to another channel such as your customer care center to talk to you
3. Have your customers wait in line in a chatroom for extended periods of time (more than 1 minute)
4. Increase your labor costs significantly by hiring an army of customer service representatives for your e-commerce store
None of these options sound particularly compelling and either radically interrupt the customer experience of your shoppers, cause them to spend far more time shopping with you than they would prefer or dramatically increase your overhead.
That's where Digital Advisors can come in. Digital Advisors that serve your shoppers online and guide your shoppers closer to a purchase asking information from the shopper and providing them value in return, just like your in-store sales associates do, can dramatically improve the level of service your offering your e-commerce customers. Best of all, in 2017 Digital Advisors are no longer clumsy, computer-like interactions but rather able to provide a feeling equally natural and human to the in-store sales associate interaction.
To discover how Digital Advisors act as your online sales associates for skincare and beauty products, visit [revieve.](/)
## /insider/articles/digital-beauty-retail-2020-product-discovery
URL: https://www.revieve.com/insider/articles/digital-beauty-retail-2020-product-discovery
### Product **Discovery in the Digital and Beauty Retail Landscape**
One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category.
But, at the same time, most consumers state that they are confused by the overwhelming options of products. Sephora’s biggest store carries around 13,000 products, and their online shop has more than 300 brands - other beauty retailers being not far behind. As we move to shop mostly through mobile, it brings this problem even bigger with limited space available to present products for the user.
> According to [a survey of 4,000 consumers in the U.S. and U.K.](https://www.retailwire.com/discussion/is-product-discovery-now-the-biggest-pain-point-for-mobile-buys/), 48 percent either agree or strongly agree that searching and buying products directly from mobile website is frustrating.
> Asked what would encourage consumers to make a purchase on their phone, the leading response was, “If there was a faster or easier browsing experience,” agreed to by 47 percent. That was followed by, “If finding exactly what I wanted was easier,” 44 percent; and, “If discovering new products that I liked was easier,” 35 percent.
Today, experiences from [popups to events are leading the beauty retail news](https://www.retaildive.com/news/why-beauty-will-continue-to-rule-retail-in-2018/513443/). Still, at the same time, the reputation of many beauty retailers is heavily founded on the fact that they carry the newest and coolest brands for consumers to discover.
On the other hand, beauty brands continuously launch various beauty experiences from interactive magic mirrors, customized cosmetics, skin diagnostics, and various other BeautyTech -solutions. These solutions are often found in the retailers' stores, but the challenge for the retailer is to find the balance between providing these experiences together with the brands and solving the customer's central dilemma; product discovery across all of the brands they carry.
### From discovery to choosing products and getting them
As a consumer, you're jumping on the latest trends of vegan and cruelty-free skincare or makeup. Going to a retailer like Sephora brings you closer to finding your new favorite product but suddenly, a wall of 20 brands that all or vegan & cruelty-free appear. As consumers, you're happy with the vast selection, but 50% of people still leave without actually making a purchase decision. Why? The brand messaging (even if the brand would have all human & tech advisors) is not as powerful as if the retailer would recommend, e.g., a digital technology.
As consumers, we are not always buying the brand messaging, and we are looking for ways to find the truth about products - especially in cosmetics. YouTube, reviews, and other channels are typical methods to find more information about products. Still, for many, retailer channels are something that they rely on or at least would prefer to get the information from. But are retailers doing enough?
If you look at the main methods discussed - those are the most obvious ones: Optimize your home page, present trending products, provide recommendations from other customers, etc. The unfortunate thing is that in cosmetics, this is less than 50% of the customer journey. Discovering trending products isn't helping to choose what matches their unique skin.
For retail, [three steps are the most essential](https://www.theappbusiness.com/insights/how-ai-can-aid-customer-product-discovery):
**Discover -** Experiences that drive new product discovery
**Choose -** Find the products that match me as an individual
**Get -** Delivery, payments, and other core functionality to get the products quickly to the customer
### What can retailers do to help consumers to discover and choose cosmetics?
There are a couple of different kinds of cosmetics shoppers that you need to serve:
1. Those who already know (at some level) what they are looking for
2. People who don't have a clue what they should get
3. People just doing re-purchases
### **What can you do?**
[AI Skincare Advisor](/solutions)
The benefits of different [computer vision-driven solutions are helpful for all types of consumers](https://www.theappbusiness.com/insights/how-ai-can-aid-customer-product-discovery). Imagine if you could scan an image and get the makeup products worn by the person in the picture, or imagine if you could analyze your selfie to get individually matching recommendations from the best matching brands.
Just computer vision is not going to solve all problems related to cosmetics discovery. Choosing the right products but coupled with the correct data about the user (full beauty advisor-experiences) leads you to the right path in helping the consumer find out what they are looking for and something that matches their unique skin. Whether this collection of data happens with questions or looking into users browsing behavior or shopping history - any data available to complement computer vision-driven technologies make the user experience unique and highly individualized.
## /insider/articles/digital-makeup-2020-from-makeup-virtual-try-on-to-digital-beauty-advisor-experiences
URL: https://www.revieve.com/insider/articles/digital-makeup-2020-from-makeup-virtual-try-on-to-digital-beauty-advisor-experiences
#### Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences
Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to [convert](https://www.allure.com/story/loreal-amazon-modiface-virtual-try-on-lipstick) the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics.
The shape of your face, eye color, skintone & undertone, preferences of finishes & coverage and even more skin deep factors, like your skintype, are relevant factors when choosing what makeup you should be wearing. Not to mention, whether you prefer vegan, cruelty free, organic, paraben free, fragrance free, oil free and whatever you or your skin is sensitive to.
#### So what comes next?
Digital Beauty Advisor -experiences. With today's technology brands and retailers can leverage different types of virtual beauty advisor -experiences to bring automated, personalized and individualized recommendations to consumers across different touchpoints.
Technologies (like us at [revieve](/)) allow building digital beauty advisor -experiences through technology, combining the traditional quizzes, questionnaires and guided selling tools with more advanced capabilities like skin diagnostics (skintone, shape of your face, skin concerns) to additional data (like purchase history) - in order to deliver highly individualized experiences and recommendations to consumers. Obviously, the makeup virtual try-on (LiveAR) is still there, just with limited amount of products that match the user as an individual.
Digital Makeup Advisor (skin diag + AI recommendations + 3D try-on)
**Lets take an example:**
_Imagine that your user has symptoms of acne and your foundation can treat it while giving coverage during the day._
\--> A mobile skin analysis will analyze the acne (along with other things like skintone) and take it into account for recommendations.
_Or that a user has previously shopped with you and purchased only cruelty free and vegan products._
\--> With an integration - the beauty advisor will only know to recommend cruelty free and vegan products.
_Or that the user has a certain shape of face and hair color where it's more difficult to find certain color combinations._
\--> The AI-driven recommendations will know what colors and combinations are suitable - in a similar way as your traditional beauty advisor would.
The last step to convince is then live video virtual try-on. If only virtual try-on can help you to increase conversion and basket size - imagine what a digital beauty advisor can (note: it's not a secret: it can - and a lot!)?
#### So does the digital beauty advisor replace or the beauty consultant?
One thing we hear most often is when discussing with the leading brands and retailers in the industry is that they still think the human beauty advisors are the way to go and they don't want to replace them. And the aim for any beautytech -company or brand/retailer currently deploying is surely not to replace anything. Human touch and experiences will be key part of the future, but along there needs to be technologies to serve certain customer groups and in many cases the tool acts as a supporting tool for the part-time beauty consultant or even more experienced ones to deliver great customer service for the client through technology. Moreover, it allows creating often a digital connection to your shopper. What this then means? It means that by sending the results to the user through technology - we can link the data to an individual for further re-marketing & personalization.
\----
Who’s the writer and revieve?Miikka is the VP of Strategic Partnerships at revieve, working with the leading beauty brands and retailers, helping them to build new digital beauty experiences across different channels. At revieve we build white label Digital Beauty Advisors (with market leading mobile skin diagnostics, AI-driven product recommendations and 3D live video makeup virtual try-on) for skincare and makeup.
Get in touch: [miikka@revieve.com](mailto:miikka@revieve.com).
## /insider/articles/discover-the-next-wave-of-ai-powered-beauty-innovation
URL: https://www.revieve.com/insider/articles/discover-the-next-wave-of-ai-powered-beauty-innovation
The beauty journey is evolving fast - and Revieve is leading the way. From **breakthrough Skin Age diagnostics and real-time LiveAR visualization to inspiration-led makeup shopping, conversational AI, next-generation retail media, and GenAI-ready discovery,** our latest innovations are designed to help brands personalize deeper, engage smarter, and scale faster.
In this edition, we are excited to spotlight seven powerful advancements that unlock new consumer experiences, strengthen brand storytelling, and open new revenue opportunities across skincare, makeup, and haircare categories.
### AI-Powered Skin Age Diagnostics: A New Benchmark for Personalized Skincare
Revieve’s AI-Powered **Skin Age Diagnostics** transforms advanced skin analysis into a clear, intuitive benchmark of skin health - making personalization easier to understand and more impactful for consumers.
**Industry Recognition** First launched with [**RoC Skincare**](https://www.rocskincare.com/pages/roc-ai-skin-insight) , this innovation was named a finalist in the [**BeautyMatter**](https://www.linkedin.com/company/beautymatter/) NEXT Awards 2025 for **Best Breakthrough Skincare Tool**.
**Why It Drives Value**
- Makes skin health easy to understand and act on
- Enables deeper personalization and recommendation accuracy
- Translates complex data into consumer-friendly insights
- Strengthens trust through science-backed guidance
### LiveAR: Real-Time Skin Visualization That Engages and Converts
LiveAR elevates digital skin analysis from static diagnostics to an emotionally engaging, real-time experience.
**By visualizing skin concerns live through the camera, LiveAR bridges the gap between analysis and emotion**\- helping consumers see, understand, and connect with their results instantly.
**Key Capabilities**
- Live visualization of concerns such as fine lines, pores, and redness
- Dynamic, color-coded indicators showing location and severity
- Real-time feedback that drives confidence and action
LiveAR turns insight into impact, creating brand-defining skincare moments that stand apart.
### Shop by Inspiration: Turning Looks Into Purchases
Shop by Inspiration expands Revieve’s AI Makeup Advisor by **combining inspiration-led discovery with intelligent product matching** - seamlessly connecting creativity and commerce within a single journey.
The feature brings together two powerful steps:
- **Match the Look** - AI detects colors, finishes, and key visual elements from an inspirational look
- **Shop the Look** \- Those detected elements are matched to available products in the catalog
Why It Converts
- Connects inspiration directly to purchase
- Simplifies decision-making with curated looks
- Delivers personalized recommendations aligned with individual style
- Increases engagement, confidence, and basket size
### AI Beauty Discovery Connect: Be Shoppable Wherever GenAI Discovers Beauty
As GenAI becomes a mainstream discovery channel, **AI Beauty Discovery Connect ensures your products and personalization logic are present, contextual, and shoppable across emerging AI ecosystems**.
With 25% of U.S. consumers already using GenAI for product discovery, this capability future-proofs your brand presence.
**What It Enables**
- Product intelligence and personalization within GenAI agents
- On-brand, contextual, shoppable recommendations
- Real-time connection between discovery, education, and commerce
- Extension of owned and retail media value into GenAI environments
### Retail Media Signature Campaigns: Scale Personalization. Maximize Media Impact.
Revieve’s Retail Media platform helps brands and retailers generate new revenue while delivering premium, personalized ad experiences.
Signature Campaigns allow multiple campaigns to be launched from a single base, each with its own branding, product catalog, and entry point - all tracked in one unified dashboard.
**Built for Scale**
- Differentiated ad placements within interactive journeys
- Fast campaign setup and deployment
- Unified performance reporting across partners
- Seamless system integrations and dedicated Customer Success support
### Conversational AI: Advisor-Like Beauty Guidance at Scale
Revieve’s enterprise-ready Conversational AI delivers emotionally intelligent, advisor-style interactions across skincare, makeup, and haircare.
Powered by Generative AI, BeautyML, and Google Cloud Vertex AI, it enables brands to educate, guide, and convert consumers through natural dialogue.
**Why It Works**
- Feels human, helpful, and personalized
- Builds trust through guided education
- Drives higher engagement and conversion
- Works seamlessly across digital and in-store channels
### Brand Philosophy Functionality: Turn Brand Values Into Intelligent, Personalized Journeys
Revieve’s Brand Philosophy functionality empowers brands to translate their **unique values, science, and positioning directly into AI-driven consumer experiences.**
With expanded capabilities, brands can create custom philosophy-driven metrics, visualizations, and assessments that preserve brand integrity while unlocking richer consumer insight.
**Why Brands Choose It**
- Clear market differentiation through purpose-driven brand storytelling
- Consistent philosophy and messaging across all digital touchpoints
- Personalized assessments and recommendations aligned with brand science
- Deeper trust and emotional connection with consumers
### Ready to Activate the Next Level? 🚀
Each of these innovations is available within our solution platform and unlocks new growth opportunities. [**Reach out to explore**](/contact) how these capabilities can be activated for your brand or retail ecosystem!
## /insider/articles/emea-skincare-edge-why-dermocosmetics-are-winning
URL: https://www.revieve.com/insider/articles/emea-skincare-edge-why-dermocosmetics-are-winning
In EMEA—Europe, the Middle East, and Africa—skincare is serious business. With a **40% higher purchase rate** than average and **52%** of consumers **choosing dermocosmetics**, this region’s all about science-backed beauty. Curious about what’s behind this? Here’s the scoop.
### **The Dermocosmetic Appeal**
More than half of EMEA shoppers (**52%**) trust **dermocosmetics**—products with a medical edge that promise real results. Gen Z, in particular, loves this blend of science and skincare. A clinically tested serum or a dermatologist-approved cream? That’s what’s catching their eye.
### **Morning Routines Matter**
A solid **77%** prioritize **morning skincare**, starting their day with purposeful products. Think lightweight moisturizers or SPF serums—items that fit a proactive routine. Brands can play to this by highlighting morning-friendly options.
### \*\*Gen Z’s Influence
\*\*
Younger consumers are shaping this trend, drawn to **routines and reliability**. Brands could connect with them through **smart campaigns**—maybe a quick video showing how dermocosmetics fit into their day.
### **A Tip for Brands**
EMEA’s primed for **science-driven** skincare. Lean into **dermocosmetics**, focus on **morning benefits**, and tap into Gen Z’s **trust in expertise**. They’re buying more than most—make sure they see your products.
## /insider/articles/ethical-elegance-navigating-the-uk-skincare-market-with-practical-and-sustainable-solutions
URL: https://www.revieve.com/insider/articles/ethical-elegance-navigating-the-uk-skincare-market-with-practical-and-sustainable-solutions
UK consumers are pragmatic and results-driven, but what sets this market apart is the increasing emphasis on the ethical aspects of their skincare choices. Sustainability has become a key factor in purchasing decisions, and brands that can combine efficacy with ethical responsibility are in a prime position to succeed. For many UK consumers, skincare is no longer just about personal care—it's about contributing to a greater good without compromising on quality or performance.
### **Ethical and Practical Choices**
Among UK consumers, 25% of the market is aged 25-34, a demographic that heavily favors sustainably sourced and cruelty-free products. This age group, in particular, is shaping the landscape of the skincare market by pushing for transparency and ethical sourcing. They’re not just looking at what a product can do for their skin but also at its environmental footprint. For these consumers, choosing cruelty-free and sustainably sourced products is a way to align their skincare routines with their values.
In addition to ethical concerns, the UK’s often cold and harsh climate drives a demand for hydrating and barrier-strengthening products. The environment can be rough on the skin, and consumers are increasingly aware of the importance of maintaining a healthy skin barrier. Products that provide deep hydration and protection against environmental stressors are in high demand, making practicality just as crucial as ethics in the UK market.
### **Popular Ingredients**
Given these needs, it’s no surprise that ingredients like ceramides and peptides are among the most sought-after. Ceramides are prized for their ability to reinforce the skin’s natural barrier, helping to lock in moisture and protect against external aggressors, while peptides are celebrated for their anti-aging benefits and skin-repairing properties. These ingredients not only provide the results consumers are looking for but also align with the demand for effective, science-backed formulations.
There’s also a notable shift towards organic and vegan skincare, reflecting broader environmental concerns. More consumers are opting for products that are not only free from animal testing but also made with organic ingredients that support a cleaner, more sustainable beauty industry. This shift highlights the evolving priorities of UK consumers, who are increasingly seeking out products that reflect their commitment to both personal and planetary well-being.
### **Market Insights**
For brands looking to tap into the UK skincare market, the key is to balance ethics with practicality. Emphasizing the ethical sourcing of ingredients—whether they are cruelty-free, organic, or sustainably harvested—is essential to appeal to the growing base of conscientious consumers. At the same time, it’s crucial to highlight the practical benefits of products, particularly those suited to the challenges of cold-weather skincare. The UK consumer wants solutions that work, but they also want to feel good about the choices they’re making.
## /insider/articles/female-founders-beautytech-disruption
URL: https://www.revieve.com/insider/articles/female-founders-beautytech-disruption
#### **This article has been taken from Forbes. The original article, "Tech Leaders Learning From Female Founders Disrupting $750B Industry" by Dean DeBiase, can be found** [**here**](https://www.forbes.com/sites/deandebiase/2024/06/27/tech-leaders-learning-from-female-founders-disrupting-750b-industry/)**.**
The article "Tech Leaders Learning From Female Founders Disrupting $750 Billion Industry" by Dean DeBiase highlights how female founders are revolutionizing the cosmetics industry, which is projected to grow to $758 billion by 2032. The cosmetics sector’s rapid expansion is driven by various consumer trends, advanced technologies, and the influential role of social media.
**Industry Growth**: The industry’s growth is bolstered by personalization, AI/AR technologies, and social media platforms such as Instagram and YouTube, which bridge the gap between brands and consumers. Social commerce, particularly on TikTok, allows for direct purchases through live sales, reflecting a societal shift towards self-care and beauty maintenance.
**Celebrity Entrepreneurs**: Celebrities are increasingly launching their own beauty brands. Examples include Christie Brinkley with SBLA Beauty, Selena Gomez with Rare Beauty, Scarlett Johansson with The Outset, and Michelle Pfeiffer with Henry Rose. These celebrity-driven brands leverage their founders' influence and authenticity to connect with consumers.
**Venture Capital and Women Founders**: In 2022, companies with multiple female founders attracted 18.4% of all venture capital investments, amounting to $42 billion, a 74% increase from 2020. Noteworthy exits include Knix, a women’s intimate apparel brand acquired by Essity for $320 million, highlighting the success and impact of female-led businesses.
**Innovative Products**:Randi Shinder’s SBLA Beauty targets mature women’s skincare needs with products like The Neck, Chin, and Jaw Wand. These products use bio-mimicking technology to replicate youthful skin behavior, addressing issues such as sun damage, collagen loss, and wrinkles. SBLA’s product line has attracted over 700,000 users and continues to expand.
**Science-Backed Transparency**:Consumers are increasingly demanding scientifically backed products with proven efficacy. SBLA Beauty meets this demand by collaborating with senior cosmetic chemists and conducting independent clinical studies. Their products, such as the Original Neck Wand, use advanced technologies to deliver tangible results, with significant improvements reported in deep wrinkles, crepey skin, and fine lines.
**Future Trends**: Personalized skincare is emerging as a key trend, with companies like Curology leading the way. Despite economic uncertainties, the demand for age-defying, scientifically supported skincare products remains strong. The blending of targeted beauty and technology, supported by rigorous scientific validation, is expected to drive the next wave of innovation and opportunity for female founders in the beauty industry.
For detailed insights, read the full article [on Forbes.](https://www.forbes.com/sites/deandebiase/2024/06/27/tech-leaders-learning-from-female-founders-disrupting-750b-industry/)
## /insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data
URL: https://www.revieve.com/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data
Consumer data is entering a new era: EU's GDPR (General Data Protection Regulation) restricts the transfer of personal data. Last year, Google announced blocking third-party cookies from Chrome by the end of 2023. Consumers are also distancing themselves from third-party cookies by using ad blockers and pushing for greater transparency, and, in response, tech giants are phasing out third-party cookies.
As a result, beauty brands are turning from third-party cookies to zero-party data and first-party data — both offer high quality without compromising privacy, but they are gathered and used in different ways.
### **But, what is Zero- and First-Party Data?**
According to Salesforce, first-party data encompasses an individual's site-wide, app-wide, and on-page behaviors, including the person's clicks and in-depth behavior, session context, transactions and how that person engages with personalized experiences. With this input, brands and retailers can predict trends, assumptions, and get into the behavior.
Zero-party data, by contrast, is information users decide to share with you. It may be product-related, like asking specific questions to offer the relevant items and product recommendations. Zero-party data requires direct action from the consumer, which provides beauty brands with better quality and more reliable data. Most importantly, zero-party data tells marketers exactly how customers plan to purchase in the future.
At revieve, we help brands and retailers treat data as the consumer's voice. Rather than being antithetical or hardly reconcilable, we believe first-party data and zero-party data should be seen as complementary assets. Combined, these can help brands and retailers deliver highly effective, privacy-aware personalized experiences.
In revieve powered experiences you gather zero party data from user selection/user input and first party data from transactional action and data points (selfie analysis results, location & purchase-related actions)
#### **Here are four ways how revieve enables more effective personalization with zero- and first-party data:**
### **1\. Unlocking Customers Mindsets and Meeting All Their Needs**
Understanding the unique differences between shoppers means you can share suitable product recommendations based on their individual requirements and behavioral data.
With first-party data, brands can get an extensive and descriptive data library to uncover customers' intention to buy specific products. For instance, through revieve's AI Selfie Analysis, brands can collect relevant data and metrics to drive personalized recommendations, advertising, messaging, offers, and other interactions in the customer journey.
revieve also empowers brands to collect zero-party data through user selection and user input in the experience. revieve's questionnaire enables businesses to ask for customers' information in exchange for product recommendations. This helps create valuable experiences to encourage and make consumers' sharing of their preferences more rewarding.
### **2\. Creating a Better Product Discovery Experience**
Despite new brands and products entering the market daily, providing consumers with more innovations, educational opportunities, and options to choose from, consumers still feel overwhelmed and can't find products that suit all their needs.
This is where first- and zero-party data comes into play. Rather than guessing what customers want based on third-party data — social media engagement, page visits, or views — zero-party data allows consumers to tell brands exactly what they want. By collecting the data from customers that are willing to share it, brands and retailers can help customers overcome decision paralysis by suggesting tailor-made recommendations.
Today, it's not enough to simply equip customers with tools and technology and collect all the data. Instead, brands and retailers must leverage the data for granular consumer segmentation, leading to precision targeting, better retention, and higher value customer acquisition.
For instance, collecting the zero-party data from quizzes is one of the ways that can help brands and retailers scale. Build product recommenders, customer surveys, routine finders, or consultations to ask customers about their needs and pain points to personalize communication and deliver personalized experiences.
### **3\. Collecting and Securing Relevant Data at Scale**
Zero- and first-party data have also become the new standard for beauty product customization. With the integration of artificial intelligence and a partners’ ecosystem, such as revieve, secure data collection and data analytics can help cosmetic brands predict how consumers will act, purchase, and engage across their preferred channels without compromising safety and efficiency.
Brands are now relying on data and gathering as much relevant data as possible to reduce uncertainty. Companies like revieve helps beauty brands and retailers collect and evaluate actionable real-time data about their customers, thus increasing the chance of keeping a higher share of customers at a lower cost across channels and all locations.
### **4\. Boosting Customer Loyalty**
The positive brand interactions created from zero- and first-party data are a natural precursor to long-term brand loyalty. For instance, once a shopper becomes a customer, brands can continue to receive relevant zero-party data through loyalty, discounts, and rewards programs. In each case, these represent the next steps in the evolution of zero-party relationships, generating compelling, immediate incentives — discounts for loyalty program membership, exclusive invitations to events, and the like — that further drive zero-party data collection opportunities.
The journey continues, the data enriches, and the customer experience deepens. When a brand consistently makes a shopping experience both convenient and accurate, the chances that the customer will return are high — and loyalty programs that collect first- and zero-party data help ensure that they do.
## /insider/articles/getting-ahead-of-the-curve-nutrition-in-the-new-normal
URL: https://www.revieve.com/insider/articles/getting-ahead-of-the-curve-nutrition-in-the-new-normal
While beauty, health, and wellness are rapidly converging in meaningful ways, consumers will begin to seek additional self-care benefits related to their outer appearance and inner emotional well-being.
As more brands and retailers have jumped into the health and wellness space, the wellness market is expected to grow exponentially. Statistics show that nearly 70% of consumers currently use or have a future interest in healthy food and diet, and four in five adults agree their supplements would support beauty and skin health.
The pandemic has accelerated consumers' interest in health and beauty trends, as more people seek products to complement their wellness and beauty needs. Euromonitor International research predicts a stable growth in consumer expenditure on health goods and medical services.
According to recent research, consumers tend to spend more than $100 per month — totaling $1,300 a year — on nutritional supplements such as vitamins, herbal, sports nutrition, and skincare products such as creams, lotions, and sunscreens.
### **Nutrition is the Next Hot Spot**
The sales of vitamins and mineral supplements have skyrocketed during the Covid-19 pandemic. The nutrition market is expected to reach $74.61 billion in 2023 at a CAGR of 6.85%. According to Nielsen research, dietary supplement sales were higher than a year ago and have increased as much as 50% in March as Covid-19 spread. In the UK, sales have reached record levels this year, said market researcher Kantar.
Online sales for supplements have increased dramatically, fueled significant gains in this channel, led primarily by Walmart. As this trend evolves, people buy online anything that they think might improve their health and immunity. This has significantly benefited multinationals such as Nestlé and Unilever.
According to Nutrition Business Journal research, many consumers will remain loyal to the e-commerce channel moving forward. As a result, online sales are projected to grow from $5 billion in 2019 to over $10 billion in 2022 and are expected to represent 19.6% of all supplement sales by 2023.
### **Achieving New Health Goals**
From Warren Ackerman, an analyst at Barclays, the supplement market was already growing even before the pandemic. “If you look at millennials and Generation Z, they are very interested in health and wellness. The pandemic has been a huge accelerator of the health and wellness trend, whether or not \[the pandemic\] goes away,” he said.
The growing use of organic supplements has become a key trend in the vitamins and supplement market, while dietary supplements remains a key driving force for the supplement market.
What’s more, we have all become more conscious about our health and outer appearance over the last few years. Many of us across all ages, locations and backgrounds embrace some form of vitamins or supplements either daily or occasionally in the last 12 months.
### **A Source of Inspiration**
Social media is undoubtedly a source of inspiration when it comes to the 'beauty-from-within" movement. Platforms like YouTube, Twitter, Instagram, and Pinterest have increased the health and wellness industry's popularity. Many celebrities and social media influencers introduce users to new beauty and health supplements, highlighting their benefits on their own physical and mental health.
Makeup trends also incorporate a healthier lifestyle - with the latest desire to look more youthful, aspiring to get that vital glow, and having that perfectly sculpted body while having optimum fitness and health.
"Nutrition and healthy lifestyle influencers love to build a community, and one way that they do this is by encouraging their followers to join them in various health or fitness challenges," says Erin Quinn, Manager Media & Social at Foodmix Marketing Communications.
### **Maintaining Optimal Health**
It’s no surprise that people worldwide want to achieve new health goals, but it can often be challenging for many with a busy lifestyle. With the benefits outlined above, it is easy to see why so many fitness enthusiasts turn to nutritional supplements to maintain optimal health.
“There’s a big opportunity in building global brands and getting emerging market consumers, as their wealth increases over time, to consider wellness products. Consumers are seeking health and wellness goods beyond supplements, including beauty and “self-care” products to relieve stress during the quarantine,” said Ackerman.
## /insider/articles/global-skincare-trends-2024-revieve
URL: https://www.revieve.com/insider/articles/global-skincare-trends-2024-revieve
### **A New Era of Skincare Intelligence**
The beauty industry is transforming at an unprecedented speed, and our **Global Skincare Landscape 2024 and Beyond** report serves as your essential guide to navigate this change. This comprehensive report goes beyond surface trends to uncover the consumer behaviors and emerging movements that are driving the future of skincare.
### **Explore Diverse Consumer Landscapes**
Curious about what’s on the horizon? Get a glimpse of the future with some of the most compelling insights from our report:
👉🏼 **Asia-Pacific:** Tap into a booming market where **78% of consumers** are tech-savvy and trend-driven, favoring skincare innovations that merge the latest advancements with current trends. With **65% of skincare purchases** influenced by digital platforms and online shopping habits, this young audience values both functionality and aesthetics.
👉🏼 **Middle East:** Enter a market where luxury is king. **72% of consumers** in the region are willing to invest in high-end skincare products, particularly those renowned for anti-aging and hydrating properties. Premium brands dominate here, with **60% of the market** gravitating towards top-tier products that deliver visible results.
👉🏼 **United Kingdom:** Cater to a conscientious consumer base where **55% of shoppers** prioritize ethical production and effective results. British consumers are increasingly attracted to brands with a strong commitment to sustainability, with **48%** specifically seeking out products with environmentally responsible sourcing.
👉🏼 **United States:** Address the diverse needs of the American market, where **70% of consumers** prefer skincare solutions tailored to their specific needs. Natural ingredients and influencer endorsements are key drivers, with **58%** of the market influenced by online personalities. This dynamic market reflects the broad variety of ethnicities and skin types seeking personalized skincare options.
👉🏼 **Europe:** Engage with a diverse European audience, where **62% of consumers** are demanding environmentally conscious products. The focus on sustainability is growing, with **54%** of European shoppers willing to pay a premium for eco-friendly skincare solutions.
### **Why This Report Matters**
Understanding these trends is crucial for brands, retailers, and consumers alike. For brands, it provides a roadmap to align product development with evolving consumer preferences. Retailers can leverage these insights to enhance their inventory and marketing strategies. For consumers, it’s a chance to stay ahead of the curve and make informed choices about their skincare.
### **What’s Next?**
Our Global Skincare Landscape 2024 and Beyond report is more than just numbers; it’s a glimpse into the future of skincare. The data reveals shifting priorities and emerging opportunities within the beauty industry. Whether you're a beauty enthusiast, a brand strategist, or just curious about what's next, this report is your gateway to the future of skincare.
Ready to dive in? Access the full report [here](/insider/market-reports/welcome-to-the-next-generation-of-skincare-intelligence-with-revieves-2024-global-beauty-analysis) and be among the first to explore the insights that will shape the future of beauty.
Stay tuned for more updates, and let’s embrace the future of skincare together!
## /insider/articles/guiding-through-the-jungle-of-choices
URL: https://www.revieve.com/insider/articles/guiding-through-the-jungle-of-choices
Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?
Oh, the personal preferences! They can be anything but not limited to following:
- Vegan products
- Paraben-free
- Fragrance-free
- Organic
- Cruelty-free
- Certified
- Sulfate free
- Alcohol-free
- Natural
- Filler free
- Pesticide-free
- No propylene glycol
- No petrochemicals
- No petroleum by-products
Plus the price preferences ranging from economy labels to luxury brands. Not to forget the protection from any weather condition such as humidity, UV light, and air pollution.
On top of that, there are always going to be those more personal attributes like skin type, age, gender, wrinkles, redness and eye bags.
No matter what your customers might be looking for, we at [revieve Inc](/). can guide your customers through the jungle of choices in order to find the products they are looking for. That will inevitably result in better conversion and larger basket sizes.
The eCommerce markets are putting an ever so high emphasis towards a more personalized online shopping across the board. This is partly how we at revieve together with skincare and computer vision experts are solving the personalization problem in skincare and makeup.
We provide the technology for you, whether you are a cosmetic retailer or a brand, in order for you to offer a personalized feed and recommendation to your customers!
Yours truly,
Vanessa O.
## /insider/articles/hello-im-your-one-size-fits-all-e-commerce-sales-associate
URL: https://www.revieve.com/insider/articles/hello-im-your-one-size-fits-all-e-commerce-sales-associate
Hey there online shopper! Thanks for visiting our e-commerce site, where offer beauty products, fashion, accessories, shoes, home appliances and household goods.
Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.
Hello online shopper? Are you still there? Hmm, wonder what happened. The Internet-connection must have failed.
Does the above narrative feel familiar? Perhaps it should. This is what 99% of e-commerce retailers are doing to shoppers today when using personalization techniques and programmes that are generic regardless of product categories and information about the consumer outside of the e-commerce store.
One-size-fits-all does not work. It may provide you with a short-term gain or uplift, but the fundamental problem one-size-fits-all recommendation solutions are trying to solve is a problem for you as an e-commerce store. And that's why they fail. These solutions fail to solve a problem for your customers. They fail to solve a problem for your customers in the way the in-store sales associate in the women's fashion department solves a problem for your customers. The way the in-store beauty consultant solves a problem for your customers.
Without using solutions that focus on your customers as individuals, not as part of a group of people sharing the same behaviour patterns, your e-commerce store will never reach its full potential.
## /insider/articles/how-artificial-intelligence-can-impact-your-conversion-rates
URL: https://www.revieve.com/insider/articles/how-artificial-intelligence-can-impact-your-conversion-rates
The application of AI has been precious in helping companies adapt to crises. AI-enabled solutions have been assisting companies in creating on-demand labor forces and stimulate better work environments, promote a business much more straightforward with little added cost, and help companies deliver “hyper-personalized” products and services to online customers with machine learning and real-time data analytics.
Artificial intelligence can be a brands’ and retailers’ new best friend - from primary contact to closing the deal. With AI-powered mobile applications that function on machine learning and comprise an artificial network, they will soon be a salesperson’s right hand.
More companies have already begun the AI journey in the post-COVID world. According to the Boston Consulting Group, 14% of companies increased both sales figures and profit margins during the pandemic. However, most companies are at the very early stages of AI — or have yet to begin. (Exhibit 1)
Source: BCG Henderson Institute
### **The Artificial Intelligence Revolution**
At present, 80% of companies already have extensive online experience with digital implications such as automation and data analytics. On the contrary, AI enables machines to solve problems and take actions beyond that. AI tools analyze immense volumes of data to allow computer systems to comprehend the data, make complex decisions, examine human behavior, and recognize human response and speech, among many other things. AI-enabled systems also continuously learn and adapt. These capabilities will be enormously valuable as companies confront and adjust to the current crisis's new reality and the aftermath.
For instance, Amazon heavily invests in digital initiatives, while online grocery marketplaces and restaurants report huge increases in food deliveries. Cinema theatres have switched to digital streaming without even being released in theatres, and fitness companies such as Peloton, are launching online home-fitness services. Besides, forced isolation, combined with anxiety about an economic downturn, could cause consumers to cut back on luxury items in favor of essentials.
AI has the potential to discover upcoming trends and identify changes in consumer behavior. Even in an industry like fashion, some companies augment their business intelligence to improve conversion and detect trends early on. The fascinating thing is that AI also enables companies to personalize products to enhance customer engagement and sales. **Starbucks'** platform, for instance, makes coffee suggestions based on a customer's previous purchases, the weather forecasts, the time of day, and taste preferences.
With Artificial Intelligence, pharmaceuticals and medical institutions can enhance the process of creating new product offerings and accelerate R&D, which has traditionally relied on a lengthy trial-and-error process to develop new drugs. Moreover, makers of fast-moving consumer goods are using AI tools to analyze the consumer data on **Alibaba's** consumer platform to create new products tailored to Chinese consumers.
While applying AI to all the stated business operations is undoubtedly beneficial, it begs the question of how exactly this know-how will influence the future of conversion optimization and how it will affect customer experience.
AI shows promising results in conversion rates, improving the customer experience (CX) and results of A/B testing, enhancing personalization, and speeding up customer service excellence.
### **Redefining Customer Experience**
The customer experience (CX) concept is a big challenge for many companies. A recently published report from Salesforce found that consistency is a critical element of successful customer experience. 70% of customers believe that processes based on earlier communications and contextualized engagement are essential for doing business with a company.
In other words, brands have to adjust every element of the customer experience creating a coherent message to improve the CX for customers. Reporters have agreed that customers are willing to pay more for a better experience or refer to the product or company to friends if it strongly affects their repurchase.
#### How AI is Shifting Customer Experience to the Next Level
Machine learning and AI technology can create a more optimized experience for every customer. Let’s take an example, **FlyPolar**. When this fashion brand experienced a four hundred percent decrease in sales in just four months, the business executives changed their approach to AI. Since most of their customers purchased online, FlyPolar adapted AI software to optimize its website landing pages. After several weeks of testing, the AI system identified the heart of the conversion problems and provided valuable insights for solutions. The company created a conversion funnel on the website with an optimized CTA button. As a result, **FlyPolar** increased its checkout page traffic by 16% and its order value by 13% in just three weeks.
This example shows how AI technology can quickly and easily identify the root of the problem, arguably one of the most challenging parts of optimizing the CX. The AI-powered capabilities can also simplify the process for customers by [enabling them to find what they are looking for](/insider/articles/5-trends-transforming-e-commerce-personalization), which, in turn, improves their experience with the website. AI software can track past view and click rates, ratings, and even inventory levels to provide customers with relevant and tangible results.
For example, Amazon’s recommendation engine provides search results based on multiple data points, taking customer’s past searches, purchases, and product views into consideration, popularity, and ratings. By ‘grounding’ search results on multiple criteria, the company can push specific categories of products while providing customers with the results that fit their needs, creating a better customer experience with each query.
### **The Rise of Hyperpersonalisation**
Consumers are increasingly frustrated with companies that do not tailor their needs. According to Accenture's "Personalization Check" report, four out of five customers state they would purchase from a brand that offers personalization and recognition than businesses that do not. Another recent research published by Epsilon indicates that 80% of consumers are more likely to purchase brands that deliver personalized experiences to support this argument.
Personalization is also directly related to higher profits. Researchers have noticed that businesses utilizing extensive data systems to create personalized experiences for their customers report up to 10% higher revenues.
One of the best examples of personalized strategy in action is Starbucks that reported a 300% increase in customer spending. Starbucks' customers receive customized offers and incentives to earn more points for a free drink regularly. Every customer's proposal is based on past behavior, including each customer's purchases and the types of items the customer tends to buy.
Starbucks' AI-powered personalization system sends out around 500,000 variations of emails - almost unique for each recipient. Due to the hyper-personalization that Starbucks proposes, many customers find it easy to fulfill the requirements for stated rewards, which in return increase consumer participation, purchase frequency, and customer loyalty.
### **Mastering A/B Testing with AI**
Most marketing teams and web designers would agree about the benefits A/B testing delivers in grabbing customers’ attention. However, there are limits to the “old-fashioned” testing approach.
> “In traditional A/B testing formats, you have your control vs. an experiment. You run that experiment against your traffic, and whichever design performs better is the one you deploy. Still, people have found that six out of seven experiments don’t result in a positive outcome, so you have to put a lot of energy and resources to try to determine how you can increase conversions using A/B testing,” says Jeremy Miller, marketing director at Sentient.
Artificial Intelligence can help solve A/B testing's three most significant glitches of A/B testing: time matters, insight, and limited variables. Rather than taking a linear approach to testing, AI can analyze dozens of variables simultaneously and instantly compare the results to determine the best combination.
For instance, when online Italian lingerie company **Cosabella** was redesigning its website, they used an AI-driven testing approach that enabled the company to simultaneously carry out an A/B testing experiment with more than 150 different design elements. With that number of variables, it would have taken up to a year of traditional A/B investigation to gather results; but the process took only seven weeks with AI. As a result, with the help of this testing approach, **Cosabella** increased its conversions by 38% and a 1,000% lift in newsletter signups.
### Delivering Time-Sensitive Customer Service Fast
No doubt the efficient and fast customer service is the core of any business. The quicker is a response from a company to its customer, the better. For this reason, the demand for live chat grew by 8,5% last year. However, most businesses do not have the means to keep their customer service departments running 24/7, resulting in lengthy response wait times for disgruntled customers.
By automating customer service with AI-powered chatbots, businesses can solve wait time and the quality of the assistance that customers receive. A couple of years ago, **Amtrak**, the national rail operator, had a customer service department that serviced 30 million passengers each day. With such high numbers, it was problematic to handle all the inquiries promptly, so Amtrak decided to switch to the chatbot train with its AI-powered customer service agent, "Julie."
With the help of "**Julie**', most of the issues were resolved by pre-filling forms, scheduling tools, and online bookings. Hence, the number of calls and emails decreased dramatically. **Julie** had answered over 6 million inquiries and increased booking rates by 20% by the end of the year.
In terms of conversions, live chatbots can resolve the stated issues and increase a customer's chances to buy. When customers receive a speedy response, they are more likely to repurchase from that company.
AI-based chatbots can adjust their messaging based on FAQs and the customer's phrasing and responses. This process leads to better and more natural replies from bots that delight customers and give them the timely information they need.
One of the most evident benefits of AI is the direct impact it has on conversions. It improves the CX of web pages and delivers timely and accurate testing results needed to increase the likeliness of conversions. Machine learning and AI make hyper-personalization possible to customize the experience for each visitor. Finally, chatbots can increase customer engagements, resolve issues immediately, and close sales instantly.
## /insider/articles/how-digital-solutions-are-transforming-beauty-commerce
URL: https://www.revieve.com/insider/articles/how-digital-solutions-are-transforming-beauty-commerce
The world of beauty commerce is embracing digital solutions at a record pace. Digital solutions enabling beauty shoppers to interact, engage and connect with their favourite beauty brands and retailers are filling the floor space of physical stores and populating the corners of e-commerce sites. The beauty technology space has received some [significant media coverage](https://fashionista.com/2017/12/beauty-technology-trends-2017) after having gone virtually unnoticed for many years. To some, such a seemingly rapid pace of [digital transformation](https://www.theverge.com/circuitbreaker/2018/1/29/16937172/beauty-tech-ces-2018-ar-app-makeup-smart-mirror) may seem like a surprise, but to those versed in the world of beauty commerce, this transformation has been long in the making.
The act of evaluating, selecting and buying beauty products is perhaps the most personal of any retail vertical. As such, the recent wave of digital tools and services represents nothing more than the realization from leading beauty brands and retailers that the in-store beauty consultant, until today the key actor in providing a personalized beauty-experience, is no longer efficient. Although highly valued, the in-store beauty consultant cannot serve all categories of beauty-shoppers, thus leaving those unwilling or unable to interact with the in-store beauty consultant, thoroughly in the cold.
Digital solutions for beauty shoppers change all that. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer. Broadly speaking, these digital solutions available for beauty retailers and brands can be categorized into fulfilling three key purposes:
**Inspiration**
Digital solutions offering inspiration to the shopper provide a customer experience, often using augmented reality (AR), which stretches the imagination of the shopper, provides them with an adventure and enables the shopper to virtually try on beauty products. These solutions can be fundamental in creating an impression of the beauty retailer or brand as a digital-first, innovative and inspirational source of beauty products.
**Product Discovery**
Digital solutions focused on product discovery are in essence re-creating the consumers trusted advisor, the in-store beauty consultant, in a digital form. These solutions remove uncertainty, decrease shopper frustration and increase trust between the beauty brand or retailer and the consumer. They are a major influence in positioning the beauty brand or retailer as a trusted partner, advocate and dedicated supporter of the consumers' beauty journey, saving time and money that the consumer would otherwise spend on products not suitable for them as an individual.
**Personal Advice**
Digital solutions focused on providing personalized beauty and skincare advice are your digital dermatologist. Often backed by science and comparable to many physical solutions such as the VISIA Complexion Analysis -system, these digital solutions position the beauty brand or retailer as a central, knowledgeable authority in all matters beauty and can promote the image of the beauty brand or retailer as a professional, highly credible authority.
Naturally, when considering the focus of the digital solutions you're looking to employ for your beauty brand or retail store, the image you wish to portray to your shoppers, the needs of your customer base as well as the hard data available about the tangible business results received through these various types of digital solutions weigh in the balance. One thing remains for certain. Not offering digital solutions to your beauty customers will certainly leave you and your brand at the whim of fickle consumer tastes and dwindling attention spans.
## /insider/articles/how-gen-z-is-changing-the-face-of-beauty
URL: https://www.revieve.com/insider/articles/how-gen-z-is-changing-the-face-of-beauty
### **Gen Z is shaking up the business of beauty**
In 2023, it’s clear that Gen Z’s influence will continue to inspire larger beauty trends. We will see more brands incorporating Gen Z's favorite digital services and platforms into their strategies. According to [recent research](https://www.insiderintelligence.com/content/gen-z-will-account-1-5-people-us-what-that-mean-marketers), the younger generation will make up 20% of the US population in 2023.
A visual-first generation cares deeply about a wide range of issues — and wants the beauty brands and retailers they interact with to do the same. They openly express their views and values and are brave enough to demand more experiences from brands. Gen Z also speaks their “own language” and is willing to invest their time in discovering themselves and experimenting with new things.
### **Gen Z Drives Beauty Innovation Forward**
The young generation is driving innovation in beauty, from product value to marketing and more holistic ways of thinking about beauty. As a result, brands have the pressure to respond faster and proactively to current and upcoming trends.
For example, the “hybridization of products” has steered established brands to launch makeup collections with skincare ingredients. Moreover, many consumers are making skincare a priority, shifting the business focus for market leaders like L’Oréal and Estée Lauder Companies.
### **Gen Z Advocates for Diversity, Inclusivity, and Sustainability**
For the younger generation, beauty is about freedom of individuality, authenticity, and diversity. According to Viacom’s study, 8 in 10 Gen Z teens and millennials said, “being yourself” is the phrase “that best fits their definition of beauty, but they don’t simply want to be themselves; they want to be their best selves.” Gen Z views brands as complementary to who they are.
Core to their identity [are issues](https://www.wgsn.com/en/blogs/understanding-gen-z) around diversity, inclusivity, sustainability, transparency, and trustworthiness. In other words, Gen Z will not buy products from a brand they wouldn’t be friends with. So, beauty brands and retailers that are trying to sell to this age group – as most of them are – should be mindful of these self-esteem issues.
### **Gen Z is Tech-Savvy and Self Educate**
As Gen Z spends more time on social media than other generations, they are also more likely to follow their favorite brands and use social media platforms when making purchasing decisions than any other age group.
Gen Z shops for health and beauty products earlier than any other generation. For that reason, the younger generation is arguably the most self-educated and tech-savvy generation to date, with tutorials, information, and evidence at their fingertips 24/7. This informed generation of ‘skintellectuals’ is both seekers and distributors of knowledge via social media and other online platforms.
### **Gen Z Seeks Personalization**
Despite Gen Z proactively getting educated about skin health and different products and treatments across all channels, it doesn't remove the challenge across generations of finding tailored information that answers their personal needs. For that reason, leaders in the beauty space have recognized a growing demand for personalized, high-level online services and experiences and a need to serve its customers in any channel they prefer to shop.
Gen Z is willing to try new and personalized digital brand experiences powered by AI/AR technologies to understand their skin health or virtually try-on beauty products before purchase.
###
### **Gen Z and its interaction with digital skincare experiences**
In [the latest report](/insider/market-reports/gen-z-personalized-digital-skincare-experience), we showcase the differences in how Gen Z in North America and Europe experience skincare. These differences are fundamental to avoid a one size fits all approach when catering to Gen Z. We will see how consumers in North America take a preventive approach towards skincare. In contrast, Gen Z consumers in Europe focus on fixing visually apparent concerns.
## /insider/articles/how-gen-z-using-technology-to-find-their-perfect-beauty-match
URL: https://www.revieve.com/insider/articles/how-gen-z-using-technology-to-find-their-perfect-beauty-match
Characterized by an expressive and self-conscious nature, Gen Z has become a unique force in driving mindful consumption. Millennials may have prioritized simplicity; Gen Z is focused on creativity and self-expression, [says](https://www.beautyindependent.com/gen-z-is-going-to-be-the-generation-thats-all-about-creativity-great-bowerys-jorge-cosano-on-the-beauty-brands-of-the-future/) former LVMH executive and investor Jorge Cosano. “Gen Z is going to be the generation that’s all about creativity,” he said. “They are very different; they’re willing to invest the time to discover themselves and create content that reflects that.”
Gen Z openly expresses their views and values and are brave enough to demand more experiences from brands. They also speak their “own language” and are willing to invest their time discovering themselves and experimenting with new things.
However, when it comes to brand affiliation, Gen Z expects and demands specific standards to be met by brands to align with their values: they want something unique, exclusive, and different. For that reason, the young generation is driving innovation in beauty, from product value to marketing and more holistic ways of thinking about beauty. As a result, brands have the pressure of responding faster and proactively to current and upcoming trends.
Here is how at revieve we see how Gen Z is taking the time to find their ideal beauty match.
Gen Z is taking time to find their perfect beauty match.
### **Gen Z is Navigating the Web to Self Educate**
According to [Viacom's study,](https://www.viacomcbs.com/news/audience-insights/how-gen-z-is-changing-the-face-of-modern-beauty#:~:text=Viacom's%20study%20found%20that%208,to%20be%20their%20best%20selves.) 8 in 10 Gen Z teens and millennials said, "being yourself" is the phrase "that best fits their definition of beauty, but they don't simply want to be themselves; they want to be their best selves." Gen Z views brands as complementary to who they are.
Moreover, core to their identity is diversity, inclusivity, sustainability, transparency, and trustworthiness. In other words, Gen Z will not buy products from a brand they wouldn't be friends with.
As Gen Z spends more time on social media than other generations, they are also more likely to follow their favorite brands and use social media platforms when researching and making purchasing decisions than any other age group. Similarly, Gen Z shops for health and beauty products earlier than any other generation.
Unsurprisingly, Gen Z is arguably the most self-educated and tech-savvy generation to date, with tutorials, information, and evidence at their fingertips 24/7. This informed generation of 'skintellectuals' is both seekers and distributors of knowledge via social media and other online platforms.\*\*\*\*
### **Gen Z is Craving Online Beauty Experiences**
Compared to millennials and baby boomers, Gen Z is more willing to use personalized digital beauty experiences to understand their skin health or virtually try-on beauty products before purchase. As relationship-enhancing technologies, such as [revieve’s AI Skincare Advisor or AR Makeup Advisor,](/solutions) are here today, we can expect them to strengthen how Gen Z interacts with brands and, ultimately, their purchasing decisions.
According to revieve's proprietary data of user engagement\* with revieve's AI Skincare Advisor in the US, when compared to other generations, Gen Z was more engaged with the AI Skincare Advisor with 80.26 percent completing the experience to receive product recommendations compared to just 67.95 percent of Other Generations.
Additionally, in the quest for product information and use cases, 23.08 percent of Gen Zers were more willing to navigate product detail pages to learn about the recommended products. In comparison, only 17.43 percent of Other Generations performed this action. Moreover, after engaging with the solution and receiving product recommendations, 31.44 percent of Gen Zers took at least one purchase action (add-to-cart, add-all-to-card, navigate to PDP), whereas 30.58 percent of Other Generations performed similar actions.
_\*Aggregated data from all revieve AI Skincare Advisor solutions in the US between January and June 2021_
80.26 percent of Gen Z completed the AI Skincare Advisor experience to receive product recommendations
23.08 percent of Gen Zers were more willing to navigate product detail pages to learn about the recommended products
31.44 percent of Gen Zers took at least one purchase action (add-to-cart, add-all-to-card, navigate to PDP)
### **Gen Z is Prioritizing Skin Health**
With up to 80 percent of US residents aged between 11 and 30 suffering from acne to some extent, it's safe to assume that nearly everyone will experience acne at some point in their lives.
Moreover, a recent study by Klarna unveiled how Gen Zers are spending more money on skincare than any other generation to date, with 41.5 percent of respondents saying it was their top category.
As a response to the uprising in skincare prioritization, many beauty brands and even those targeted to Gen Zers started to look for options to increase product discovery, infuse personalization, and enhance purchase confidence in the customer journey. For example, Gen Z beauty brand [Higher Education recently launched a digital skin analysis powered by revieve](https://www.beautyindependent.com/return-school-gen-z-brand-higher-education-skincare-new-vibrant-look/) to guide its customers’ to routines that are right for them.
However, despite Gen Z proactively getting educated about skin health and different products and treatments across all channels, it doesn't remove the challenge of finding tailored information that answers their personal needs.
Hence, what beauty brands and retailers can do to help Gen Zers today find their perfect beauty match - especially in skincare, is to provide them with personalized environments crafted especially for them - ecosystems where they can discover themselves, purchase with confidence and transparency, and strengthen the relationship they have with your brand.
## /insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation
URL: https://www.revieve.com/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation
Today, a personalized beauty shopping experience has become table stakes for brands and retailers. And [selecting an ideal beauty technology partner](/insider/articles/selecting-a-beauty-technology-partner-guide) to handle the implementation of the solutions you need is a big decision given the stark contrast between beauty technology offerings in the marketplace.
While a low price point from a beauty technology provider can be enticing, the upcoming surprises in costs won't give the picture you need to know if your investment has paid off.
That's why at revieve, we have developed an end-to-end offering where you know exactly from the get-go what you pay and what you get. And based on what our [partners say](/insider/case-studies), what you get from revieve is everything you need for the best-personalized digital brand experience for your customers. _Here's how we do it:_
### **We handle all the implementation in-house**
### \*\*\*\*
When you select revieve as your partner, we implement the solution for you. That means we not only provide the technology you need, but advise you on the user flow, build the product recommendation logic, and help you deploy the solution.
With revieve, brands and retailers avoid lengthy implementation processes, expensive single-channel solutions, worrying about data silos, interacting with an army of developers, and continuous integrations.
Here you save resources because you don't need to implement them yourself in your organization.
### **We provide a personalized approach to optimize your results**
Our primary goal is to help our partners drive immediate business results. When partnering with us, we support your business from end to end by making solution optimization part of your journey with revieve. We have developed a 90-day program post-go-live that provides personalized attention to you to help you optimize the ROI of your solution.
For instance, this is how we've helped companies such as [No7 Beauty Company](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) and [A.S. Watson](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor) achieve outstanding business results and maximize their ROI.
### **We deliver a smooth product feed onboarding and automation**
A big pain point for any brand or retailer is managing product data. Most likely, you have all of this product information scattered around in multiple spreadsheets, which can ultimately make the implementation process a huge hassle.
Getting the product feed from you and ensuring it has all the necessary information is the first thing we request from our partners to kick off a project. Once we put together a product feed, you only have to enter new product information or remove old ones. No additional work is required from your side to update the recommendation engine.
With product recommendations powered by revieve, you do not even have to think of the product data attributes. We at revieve have an extensive amount of SKUs in our database with the needed product data and, if you have any local products or private labels, our project team will make sure the data is added to the solution.
By dividing the recommendation engine into two layers, we can keep the recommendation logic manageable and easy to update when new products are added or questions/ selections are changed. Therefore, we ensure that any product you add will be part of the solution automatically.
###
**We customize the solution to your brand**
All our solutions are fully customizable to the look and feel of your brand. While the look is essential, the language, user input & logic are also crucial elements in the experience. Our role is to recommend the right mix of elements to help your customers experience your brand to the fullest.
### **We deploy fast and with care**
---
\*\*\*\*Today, revieve is the only beauty technology partner that offers a ready-to-deploy complete solution for the fastest go-to-market and effortless implementation.
Moreover, all our solutions seamlessly integrate into any digital ecosystem with a shorter deployment time than any other provider in the market. And most importantly, as your business grows across markets, we provide you with global delivery. For example, revieve serves all countries, including China and Russia.
Partnering with us means you will work with a dedicated team of industry experts who will cover everything from roadmapping and consultation to implementation, integration, continuous optimization, analytics, and beyond.
### \*\*
We connect you to a global ecosystem of digital service providers and implementation partners\*\*
### \*\*\*\*
revieve's partner approach means that you can find all the tools you need to scale our solutions across any brand environment, format, and location.
When partnering with revieve, you are plugged into a broad and robust ecosystem of digital solution providers, including revieve's network of hardware partners, developer-ecosystem, activation, and other software partners. Some of our enterprise-grade integrations include Shopify, Hubspot, Marketo, Adobe, and more.
For instance, together with our brand and retail partners, we've collaborated with Clientela and actiMirror to deploy our solutions in the in-store environment and to better support beauty consultants.
**Want to learn more? We’ll put you on the right path!
Ask about revieve's offering, implementation, or anything else. We are standing by, ready to help.**
## /insider/articles/how-revieve-is-boosting-personalization-in-the-haircare-category
URL: https://www.revieve.com/insider/articles/how-revieve-is-boosting-personalization-in-the-haircare-category
Today, the haircare market is way more diverse, open, and global. Consumers became better informed and connected and now expect increased convenience, simplicity, and knowledge. As a result, they expect brands to create experiences tailored to their individual stories and needs and want to communicate in the best way for them, whether by phone, email, social networks, or chat apps.
Despite new brands and products entering the market daily, providing consumers with more innovations, educational opportunities, and options to choose from, consumers are still not happy with their hair as they can't readily find the products that would work for them. A recent study pointed out that 68% of consumers are dissatisfied with their hair and 57% of respondents believe that hair products don't work as described. The process of finding a haircare routine can seem a little daunting, especially when there are numerous options for people with the same hair type and simply not enough information concerning their hair.
[Sampo Parkkinen](https://www.linkedin.com/in/sampo-parkkinen-b3262a6/), Revieve's CEO and Founder, adds: "this dissatisfaction represents both a challenge and an opportunity for brands looking to provide their audience with the five-star haircare experience. While many modern brands like [Olaplex](https://olaplex.com) have experienced a rapid rise in sales, great products are no longer enough to turn the average unfulfilled consumer into a loyal fan for life."
This becomes a cumbersome pain point for retailers and brands – the difficulty of providing their audience with the relevant education, product information, and personalization through the entire haircare customer journey.
### **Streamlining Consumers' Haircare Products Discovery and Maximizing Performance**
The main reason so many leading color cosmetics and haircare brands do not have a more comprehensive portfolio to suit all skin tones and hair types ultimately come down to data and information. Implementing an AI-powered solution has thus become crucial in bridging the gap between brands and the consumers, ensuring brands are prescribing them the correct remedy for their hair type.
Haircare quizzes were just the beginning to engage audiences over the past years. However, haircare brands are now moving beyond that and instead are focusing on an integrated approach that combines AI, AR, and zero- and first-party data - a move that can become the winning strategy for brands and retailers willing to provide the 6-star haircare experience today.
This is why Revieve recently launched the [AI Haircare Advisor](/insider/news/revieve-r-launches-industry-first-digital-haircare-experience-to-help-consumers-care-for-their-hair-in-the-most-personalized-way), co-developed with [Unilever](https://www.unilever.com)'s [Living Proof](https://www.livingproof.com), to support brands and retailers in delivering a personalized haircare experience for their customers.
"Even though there are so many new products, innovations, and education, consumers are still not happy with their hair, and they can't find the products that would work best for them," said [Joonas Hamunen](https://www.linkedin.com/in/joonashamunen/), VP of Product, Revieve. "Through our AI Haircare Advisor, brands and retailers can support consumers in learning more about their hair condition so that they can make more informed purchasing decisions and optimize their haircare routines through time"
### **Helping Consumers Care for Their Hair in the Most Personalized Way**
Revieve's AI Haircare Advisor empowers customers to understand, embrace, love, and care for their hair by helping them find what they are looking for with patented mobile selfie diagnostics technology for hair, user input, and AI-powered personalized recommendations --all within the same interactive experience.
“With technology like Revieve's Haircare Advisor, it's now possible to provide an accurate hair analysis from the individual characteristics of consumers, ranging from the hair type to texture and other important factors, ” says Sampo Parkkinen, SEO & Founder of Revieve. Thus, ensuring tailored and relevant interactions between the customer and the brand, which deepens engagement throughout the customer journey with unique first-party data and insights.
Moreover, based on Revieve's patented mobile selfie diagnostics technology for hair and user input, Revieve helps gather essential information about customers to make the correct product recommendations while boosting customer retention and increasing AOV and conversion rates.
The personalized product recommendations and ingredient transparency also enable consumers to make educated purchases and become more conscious of their impact on the environment by maximizing the product value and reducing overconsumption.
"As a science first brand, we partnered with Revieve so that together we could bring a scientific approach to analyzing hair and deliver a precise hair care routine to our customers. We look forward to launching this advisor experience powered by Revieve to advance our mission in changing people's lives through products and experiences that deliver actionable results '' – [John Winer](https://www.linkedin.com/in/johnwiner/), Vice President of Digital, Living Proof.
#### Provide personalized experiences and recommend hair-transforming routines for everyone, anywhere and anytime! [Contact us for more information.](/contact)
## /insider/articles/how-selfies-drive-better-sales-in-beauty
URL: https://www.revieve.com/insider/articles/how-selfies-drive-better-sales-in-beauty
**Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?**
As shoppers grow increasingly more comfortable with including online channels in their paths to purchase, the opportunity for Beauty Brands and Retailers to connect with them is increasing as well. But, connecting with digitally engaged shoppers isn’t as easy as encouraging them to visit a website. **More people shop via digital assistants without ever browsing the traditional catalog - no matter if digital or physical.** The playbook for building and sustaining brand loyalty has changed.
The main challenges for the new digital beauty industry are:
- _Keeping beauty consumers engage_
- _Increasing the exposure of the right products for each consumer_
- _Build an accurate consumer profile regarding shopper concerns & needs_
#### **Like smartphones, beauty is now personal**
Nowadays consumers are increasingly focused on personal definitions of beauty and the effectiveness of traditional marketing is becoming narrowed. Beauty brands and retailers must have the empathy to understand consumers' needs and the diligence to engage them in a truly personal way. Mobile devices, digital tools, and different platforms have empowered shoppers to find the right products for them. Our relationships with technology are changing the way we use it rapidly.
According to Google, in the last five years, searches for “foundation for me” have increased more than double. Consumers aren’t looking for the best beauty products, they are looking for the best beauty products for them. “Best foundation” is nowadays “best foundation for me”. Devices have gotten smarter, and now we expect from our devices to understand our unique and individual needs.
#### **Are AI & AR truly helping retailers and beauty brands to accomplish this level of personalization?**
Selfies of customers combined with AI & AR allowed us to create a highly accurate solution for this problem. Advanced real-time analysis of shoppers selfie identifies 100+ different skin and beauty factors simply from mobile selfie. Our AI recommendation engine matches them with the best possible beauty products. This level of personalization is helping retailers and beauty brands to accomplish their goals.
#### **We want to share this use Highlights of August from one of our partners.**
**AI & AR are truly helping retailers and beauty brands to retain and engage consumers. We have seen a considerable increase in time spent on site, basket size, product exposure, and better consumer satisfaction, leading to fewer return tickets, so pressure off from the customer service.**
## /insider/articles/how-the-beauty-industry-changed-in-2020
URL: https://www.revieve.com/insider/articles/how-the-beauty-industry-changed-in-2020
### **An “Overnight” Digital Transformation**
Like nearly all other industries, the beauty industry has faced unprecedented challenges due to COVID-19: shuttered storefronts, halted product development, and forced closures of entire sub-sectors. From the personal to the professional, we have seen beauty players racing to pivot their channels, product offerings, and digital capabilities to survive volatile customer buying habits.
Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years. A McKinsey survey published in October 2020 discovered that companies are willing to conduct at least 80% of their customer interactions through digital channels.
According to Stephane Rinderknech, President and CEO of L’Oréal USA, the giant cosmetics company is actively transforming itself into a hybrid model by conducting half of its business through e-commerce. In early 2020, L’Oréal North America reported a 60% increase in website traffic.
> This presented us with great opportunity, but also a significant change, as the shift in channels meant quickly changing the way we do business to meet the demand, said Stephane Rinderknech — President and CEO of L’Oréal USA
He also emphasized the role of AI chatbots, augmented reality, and big data analytics in fostering “connection, community conversations, and conversion” with consumers.
While most retailers expect in-store sales to recover, the shift to online retail is fundamental and will remain even after getting back to normal. The future of physical retail will be heavily experiential as opposed to purely transactional.
> COVID-19 has not changed the importance of beauty, but it has changed how guests engage with it, said Mary Dillon — CEO of Ulta Beauty, noting that Ulta became an online-only retailer overnight.
Ulta Beauty Partners with revieve
34% of consumers are online shoppers within the beauty and personal care sectors, meaning they buy hair, skin, or color cosmetic products through online platforms. Digital-format content from media, other online users, and experts significantly influences their shopping and consuming behaviors.
### **Retail Footprint Expands To Shop-in-Shop Strategy**
2020 has also witnessed historical collaborations between beauty specialists and mass merchandisers. Despite the surge of online shopping due to COVID-19, the emotional, hands-on experience of in-store beauty shopping isn’t easily replicated in the digital world. The tactile component of product discovery and try-on is lost when shopping moves online. Thus, it’s challenging for non-essential retailers like Ulta and Sephora to increase online conversions and store foot traffic without the ability to test and try the products.
Ulta Beauty and Target Shop-in-Shop Strategic Partnership
As accessibility and convenience are crucial for today's consumers, Ulta's partnership with Target brings several benefits for both companies, on and offline. The alliance escalates traffic and exposure for Ulta's beauty offerings and expands the beauty and personal care category within Target's stores. It also allows consumers to maximize their shopping trips with easy access to affordable, trendy beauty products in tandem with their other shopping demands. The partnership provided an optimal way for Ulta and Target to capitalize on their combined reputations and customer bases to thrive — even under recession.
Similarly, the collaboration between Sephora and Kohl's is expected to maximize each other's millions of current customers, streamline the buying process and increase add-to-basket size. Despite Kohl's 13.3% sales decrease during the pandemic, a key reason Sephora ultimately ditched JCPenney for Kohl's is the outside location of most Kohl's stores, facilitating Sephora's curbside pickup services.
Sephora will Open Shops inside Kohl’s
## /insider/articles/how-the-pandemic-has-affected-the-holiday-season
URL: https://www.revieve.com/insider/articles/how-the-pandemic-has-affected-the-holiday-season
As we head to the end of 2020, the holiday shopping season is right around the corner. However, it is unlikely that crowds of people will queue at malls and department stores, waiting to bring home the biggest 'door crasher bargains for the holidays. The 2020 holiday shopping season is unlike any in living memory and could become the most digital shopping season in history.
With the ongoing lockdown in many countries against the second wave of the virus, social distancing restrictions, and remote working situations, the global pandemic has significantly affected consumer buying patterns, product discovery, and decision-making processes as holiday shopping begin.
As retailers are planning accordingly, the success of the holiday sales depends on whether they can pivot to serve customers better, strengthen fulfillment and supply chain capacity, redesign consumer experience by leveraging advanced technology, and embrace the challenges to capture unusual growth conditions.
The holiday is a crucial test to see how COVID has impacted purchasing and whether these changes will stick for the long term. While the landscape for holiday sales remains uncertain, it is also the last and best chance retailers and brands will have to make up for the significant amount of lost ground they experienced this year.
#### [Read the full report now: How to Win the 2020 Holiday Shopping Season](/insider/market-reports/how-to-win-the-2020-holiday-shopping-season)
### **Shopping Will Start Earlier**
Many brands and retailers are starting holiday sales earlier this year, a month before Black Friday. Amazon PrimeDay’s move to October has prompted simultaneous sales all over the retail industry. According to Edited, the average discount in the US was around 40-50%, compared to 20-30% this time last year. Walmart decided to extend Black Friday and Cyber Monday into a three-weekend series of sales in both online and offline channels. Similarly, Macy’s announced to start its Black Friday promotions at the beginning of November.
An early holiday sale indeed brings more incentives for brands and retailers, such as less competition from rivals, mitigating the worst of the shipping crunch, and rising costs from carriers during peak time.
Convenience, speed, and availability are the top three factors driving consumer shopping habits this year. Therefore, they will start preparing and shopping earlier than usual to ensure safety, avoid crowds, and lessen the impact on their wallets. “We’ve seen some data that says customers will be looking for value earlier and participating less in that all-important one-day event in stores,” Bed Bath & Beyond CEO Mark Tritton said in an interview. “It’s a very different season. And I think we’re all going to learn together as we go through it."
Top shopping days that consumers plan on joining, % of respondents (Source: McKinsey)
### **Consumers Plan to Tighten Their Holiday Budget Belt**
Although the labor market has somewhat recovered, several families are continually facing deep financial hardship due to the effects of reduced income, job loss, laid off, temporary closure of the workplace, etc. Many U.S. consumers are not planning to increase their spending this festive season, even decrease their budgets by 18%, according to KPMG’s report.
On the other hand, Accenture’s survey results show that 44% of shoppers want to spend the same this year, whereas 41% plan to spend less, and a small minority (15%) of consumers will increase their budgets on holiday shopping.
Another research by a global advisory and research firm, Coresight Research, has revealed that among Millennial and Gen Z consumers, more than 40% of them expect to reduce their holiday shopping expenses. PwC’s annual holiday report has discovered that 55% plan to spend the same or more this holiday, while a considerable proportion,40%, will pay less.
Overall, an average of half of the consumers remain optimistic in the wake of the pandemic and will stick to their holiday shopping budgets as last year or slightly increase them. Meanwhile, the other half is still wary and plans to spend less, leading to two possible scenarios brands, and retailers can expect going into the pandemic-era festive season.
### **Two possible scenarios for 2020 holiday shopping**
According to Deloitte, there are two predictions that brands and retailers should anticipate. The first scenario is the holiday season remaining relatively flat with just 0-1% year-over-year sales growth due to continued customer concerns about the ongoing unemployment, economic crises, expiration of unemployment benefits, and uncertainties about the roll-out of the COVID-19 vaccine. Customers are likely to shore up an emergency fund for unexpected situations in 2021, leading to doubling their saving rate and lowering their spending on holiday gifts.
The second scenario is more upbeat with 2.5-3.5% year-over-year sales growth if there is an official approval of an effective COVID-19 vaccine and treatments or more unemployment insurance benefits from the government. Moreover, consumers could expect to use the holiday as an opportunity to “revenge spend” on holiday gifts and consumable products with money they would otherwise spend on travel and experiences.
## /insider/articles/how-to-build-customer-loyalty-with-technology-in-the-beauty-industry
URL: https://www.revieve.com/insider/articles/how-to-build-customer-loyalty-with-technology-in-the-beauty-industry
Valued at more than $500 billion, the beauty industry has scaled drastically over the last decade, becoming more innovative and competitive, with many brands finding unique techniques to own the customer journey. With a vast number of categories falling under the umbrella of “cosmetics & beauty” and a large number of retailers wanting a piece of the “beauty pie,” it became a highly competitive industry.
More brands started investing in chatbots during the lockdown, artificial intelligence (AI), and big data to gain information about their customers and build loyalty. According to a Gartner study, 60% of businesses worldwide have already deployed AI, and they expect to double the number of data automation and AI projects within the next couple of years.
With such a large number of cutting-edge technology options available on the market, the question for business leaders is how to leverage this data wisely—without invading everyone’s privacy—to build a long-lasting relationship with customers.
#### **How to deliver what consumers want and need; pairing advanced technology with old-school business practices to keep current customers satisfied—and create new ones in the process?**
Whether companies like it or not, our community interact with artificial intelligence every day. Companies like LivePerson and Foursquare create personalized and relevant experiences by building innovative applications that bring customers in and keep them engaged.
Customers, who click on personalized recommendations, are 4,5x more likely to finish the purchase. Finally, 31 % of the revenue on e-commerce is explained by product recommendations.
**As a Digital Beauty Advisor Platform, revieve** takes its product feed and technology to the next level. At revieve, we gather real-time data from skin analysis of the user's selfie image to instantly provide detailed diagnostics and individualized product-matching offers. To further personalize the recommendations, the product recommendation engine considers the users' personal information, as well as their own preferences and concerns regarding their skin and product consumption.
Today's brands are all about personalized experiences. Activities that were once singularly oriented as cycling and buying skincare treatment now offer an entire ecosystem of experiences that span everything from gym sessions and at-home services to in-store and large-scale events.
Creating an experience both in real time and online can be tricky for most businesses, but [Sephora](https://www.sephora.com/), for example, is succeeded in that sense. Bridget Dolan, the senior vice president for Omni Experience and Innovation at Sephora, says: "The panel audience that it comes down to leveraging smart technology that gives customers the confidence not only to look great but also to have the tools to re-create their experience in their own home."
When customers shop online, Sephora utilizes a “virtual artist” to help clients “try on” makeup and teach them how to create the same look on their own skin.
According to a study by [The HydraFacial Company,](https://hydrafacialco.com/) 80% of consumers follow a consistent skin-health routine. However, given that they rate their treatment as only 6 (on a 10-point scale), they aren't entirely satisfied.
The newly launched HydraFacial Skin Health Assessment considers all skin health factors with a series of easy-to-answer questions, and it provides a personalized plan.
"We understand consumers value simplicity and personalized experiences, and our Skin Health Assessment allows us to start a conversation with consumers before they even step foot in a provider location," Fawcett adds.
Understand your customers' skin progression with **revieve's AI Skincare Advisor**. Based on results and data from the wish list of consumers' profiles, you would be familiar with which personalized rewards are of interest and useful to your specific customer.
## /insider/articles/how-to-improve-beauty-shopping-experiences-within-your-retail-partners
URL: https://www.revieve.com/insider/articles/how-to-improve-beauty-shopping-experiences-within-your-retail-partners
We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like [Amazon](https://www.glossy.co/beauty/loreal-brings-augmented-reality-via-modiface-to-amazon), [Tmal](https://wwd.com/business-news/technology/loreal-alibaba-extend-ai-powered-skin-analysis-to-acne-1203133350/)l, [WeChat](https://www.mobilemarketer.com/news/loreal-brings-ar-makeup-try-ons-to-wechat/558233/) and also within multiple [retail in-store locations](https://insideretail.sg/2019/03/12/as-watson-and-loreal-launch-virtual-makeup-try-on-service/). Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?
#### **Own the customer experience within your retailer environments**
So what do I mean with this in practice? Obviously for example in retail-stores or Tmall you're not going to own the whole customer journey when it comes to purchasing and logistics and you might have beauty consultants to help with parts of experience but today [half of your customers](https://www.linkedin.com/pulse/49-your-beauty-customers-want-virtual-advisor-miikka-m%C3%A4ki%C3%B6/) are not interested in human help but rather browse mobile to get neutral information about your products. BUT, there are other easy ways to offer engaging customer experiences and even learn about your users that shop at these channels - even without human involvement.
One most simple use case is promoting a mobile solution within your retail-location. If you're a skincare brand, you could offer and promote a solution that they can use on their own mobile - allowing the user to analyse their skin from a selfie, have them answer few questions to get the best product recommendations, provide them content related to the products and the last actions can be purchasing from the retailer web shop (or the retail location), send the results to their email or similar. Not only you provide the user additional value with a great experience, but you also get valuable information about your clients from 3rd party retailers.
Similar models work well with e.g Tmall, where Alibaba nowadays allows running this type of solutions to provide enhanced customer digital experiences in cosmetics.
#### **Pitfalls to avoid with digital solutions**
One of the most common pitfalls that we see brands and retailers doing today is building channel-specific solutions. Especially if your business doesn't rely only on direct-to-consumer sales from your web shop - your consumers want to engage with your brand everywhere regardless of time and place.
Building different solutions like Online Skin Diagnostics ([selfie analysis -driven](https://demov3.revieve.com/brand-demo) or just traditional guided selling) or Digital Makeup solution (beauty advisor -experiences or virtual try-on) to your web shop is definitely something that elevates your customer experience to a whole new level (and provides [tangible results](https://www.linkedin.com/pulse/case-online-beauty-3x-conversion-digital-advisor-via-selfies-m%C3%A4ki%C3%B6/)) but too often this solution is a built in a way that it only serves the single-channel - your web shop visitors.
Imagine (and don't just imagine - this is reality already today) that you could build a scalable solution that works without much extra work or cost across various channels like your web shop, App, Retail locations and 3rd party retailer stores like Tmall? Allowing your customers to have meaningful digital experiences with your brand across all channels they shop on.
Interested in seeing what more the future will bring but for now, wishing all the best for the digital ventures!
\----
**Who's the writer and revieve?**
Miikka is the VP of Strategic Partnerships at [revieve](/), working with the leading beauty brands and retailers, helping them to build new digital beauty experiences across different channels. At revieve we build white label Digital Beauty Advisors (with market leading mobile skin diagnostics, AI-driven product recommendations and 3D live video makeup virtual try-on) for skincare and makeup. Get in touch: miikka@revieve.com.
\---
## /insider/articles/how-to-reinvent-your-in-store-experience-with-beauty-tech
URL: https://www.revieve.com/insider/articles/how-to-reinvent-your-in-store-experience-with-beauty-tech
As the competition to win customers' hearts and minds, and ultimately their wallets, intensifies, retailers are being pushed to create a differentiated experience to stand out and provide seamless engagement across all channels. As a result, the need for rightsizing became even more evident in 2022, with most retail businesses innovating self-service formats with digital retail, AI/AR-powered experiences, and immersive commerce.
Following the recent "[**battle**](https://www.businessoffashion.com/articles/beauty/inside-the-battle-to-be-the-next-sephora/)" between **Sephora** and **Space NK** to become the preferred beauty destination in the UK, retailers globally are probing technology providers to anticipate what new initiatives they should invest in next to reinvent their in-store experience. By striking the right balance between physical and digital activation, using the unique strengths of each in tandem, companies are looking for new innovative ways to deliver an exceptional in-store customer experience in 2023 and beyond.
### **Augmenting Your In-Store Brand Experience: Self-Service or Assisted Tech Experiences?**
As the industry moves forward and customer expectations evolve, the lines between self-service and assisted in-store experiences are beginning to blur. But getting the recipe right can be challenging, as there is also a bevy of opinions on where one approach ends and the other begins.
When retailers find the right self-service and assisted mix, they can see significant benefits. One advantage is the ability to provide a customer experience that’s far more seamless than in the past. In addition, thanks to technology such as AI and AR, retailers can connect with consumers in the most personalized way, regardless of the channel.
###### Here are three use cases of self-service and assisted tech-powered in-store beauty experiences you can quickly deploy today:
#### \*\*\*\*
### **1\. Tablet-powered Beauty Experience**
A tablet powered beauty experience can be either self service or assisted. Retailers like [**KICKS**](/insider/news/kicks-is-the-first-cosmetics-chain-in-finland-to-introduce-digital-beauty-experiences-in-partnership-with-revieve), offer digital beauty experiences online but also in-store with a tablet. When customers visit an in-store location they can request the tablet from the beauty consultant and run a personalized skin analysis or virtually try on products and receive product recommendations. \*\*\*\*
### **2\. In-store Smart Mirror Beauty Experience**
Last year, Shiseido introduced the first over-the-counter [**Skin Visualizer**](https://corp.shiseido.com/en/news/detail.html?n=00000000003160)**.** This contact-free device measures and visualizes skin's Beauty Circulation, a concept developed by Shiseido referring to the elements of beauty circulating in the skin, to provide consumers with personalized beauty advice and product recommendations.
In this assisted beauty experience, consumers sit in front of the in-store smart mirror with the beauty consultant, answer a few questions about their skin type, and take a selfie. Then, the user is provided personalized digital skincare advice based on their skin metrics, which adopts artificial intelligence, expert algorithms, and real-time information, such as the user's location, to determine an overall skin health score.
### 3\. **QR Code Powered Mobile Beauty Experience**
In this self-service experience, customers can easily access engaging beauty experiences such as an Online Skincare Advisor and/or true-to-life AR-powered makeup try-on experiences with an in-store QR code.
With an Online Skincare Advisor readily available via mobile, any customer can receive immediate in-depth assistance, personalized recommendations, and high-level expertise that will help them make more confident purchase decisions at your store.
##### Get in [touch](/insider/news/kicks-is-the-first-cosmetics-chain-in-finland-to-introduce-digital-beauty-experiences-in-partnership-with-revieve) with us and let's reinvent your in-store experience!
## /insider/articles/how-to-turn-your-beauty-brand-experience-into-a-revenue-making-machine
URL: https://www.revieve.com/insider/articles/how-to-turn-your-beauty-brand-experience-into-a-revenue-making-machine
The past two years have taught us a great deal about the art of brand experiences. Customers have learned that they were not just about the environments they took place within. It has all become about people, their needs, and expectations. It means offering personalization and valuable, connected experiences across all brand touchpoints and augmenting customers’ lives to make life more meaningful, delightful, and exciting.
Today, businesses face a new imperative: reenvision operations and their brand experience to drive revenue without more resources or taking more risks. This requires a new approach to delivering consistent and on-brand customer experiences that drive business growth and boost customer loyalty for beauty brands and retailers.
But, how to optimize efforts and turn your beauty experience into a revenue making machine?
### **1\. Establish Your Digital Roadmap**
With a long-term digital roadmap, defining strategic, measurable objectives is pivotal to driving customer engagement and revenue. While most beauty brands are winning the digital transformation battle and getting lots of things right, the ability to maintain a holistic digital roadmap that drives revenue growth remains a challenge for many businesses.
While specific to each brand’s journey and current level of digital maturity, here are some fundamental principles every brand should take into consideration to be digitally ready for the new normal:
- **Smooth, memorable, streamlined brand experiences**: Living up to consumer expectations based on what you do and say today and the experiences you provide can help you consistently stage a brand experience that delivers on the promise and allows your customers to be one click away from the purchase.
- **Leverage personalization whenever possible and drive loyalty**: Integrate technology and solutions to serve consumers’ individual needs best. Drive loyalty by leveraging the power of data to understand customer behavior and incentivize actions
- **Integrate existing technologies and harness their collective power:** the only way growth will scale is through a well-orchestrated and powerful technology-driven brand experience.
### **2\. Leverage the Right Beauty Technology Solutions**
As the beauty industry is constantly changing, brands and retailers have to consistently keep a finger on the pulse of customers’ needs. Therefore, brands are now adopting augmented reality (AR), artificial intelligence (AI) technologies, and machine learning to enhance category experiences for the digitally savvy consumer.
With most beauty brands today having a virtual try-on application in some shape or form, the ability to understand the purpose and needs’ technology-enablers serve has become critical in driving your business forward. And [if done right](/insider/articles/selecting-a-beauty-technology-partner-guide), these innovative technologies can help eliminate inefficiencies, speed up production lines, increase customer engagement and conversion rate, and, most importantly, increase ROI.
### **3\. Get to Know Your Customers Through Personalization**
The primary focus of every business is to put customers at the center of everything it does. In an era where customers have become savvier, a brand has to provide a 360-degree seamless experience that makes customers feel privileged and gives them the royal treatment to always choose your brand over your competitors.
Engaging and delighting customers by demonstrating that brands put their needs first with proactive actions and personalized care is the best way to build long-term customer value.
Using AI and data analysis to engage shoppers with a targeted approach, brands have successfully drilled down consumer interests, personal information, and spending habits. If executed properly, personalization encourages consumers to return for more while keeping the brand top of mind.
### **4\. Understand Your Business Metrics**
Consumers like to know who they are buying from and what they offer to them. [According to Forbes,](https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/?sh=275c4ad24ef2) 87% of customers who say they had a great customer experience will likely return to make another purchase from a brand, compared to 18% of customers who had a poor experience. Those brands that come out on top are the ones that know how to measure the brand experience precisely, manage it creatively and effectively, and ultimately maximize it. Reviewing key performance indicators and metrics can measure the value of your brand experience.
For instance, delivering a seamless experience that draws consumers to a brand's website helps **push higher conversion rates.** By embracing beauty technology like AR and AI, brands can enhance their online beauty shopping experiences through interactive virtual try-on and personalized product matching solutions that drive business, [with a proven 2-3x increase in conversions compared to traditional shopping online.](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization)
Also, AI-powered product recommendations are an effective way to personalize the customer experience and **increase its AOV.** They help target a wide range of consumers, assist in quickly discovering relevant products, and encourage them to purchase additional items.
Moreover, an AI/AR-powered customer experience helps visitors **spend more time on your website** as they engage with more interactive content and a personalized approach when shopping. For example, during the 2021 holiday season, our partner's overall website revenue was [1.3x higher, and conversion rates were 1x higher using revieve solutions](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization).
### **5\. Maximize Your ROI With the Right Data**
With rising data privacy concerns and legislation [that cookies are on their way out](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data), brands are now switching to more viable alternatives. Beauty brands and retailers are turning from third-party cookies to [zero-party data and first-party data](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data) — both are collected directly from customers but differ in who owns it and how it is collected and used.
The beauty of collecting data is that it's ideally suited for brands' personalization efforts. For instance, brands and retailers can leverage the data for granular consumer segmentation, leading to precision targeting, better retention, and decreased customer acquisition costs.
Companies like revieve help beauty brands, and retailers collect and evaluate actionable real-time data about their customers, thus keeping a higher share of customers at a lower cost across channels and all locations.
"We grew by staying focused on one goal - to help brands and retailers deliver a more valuable digital experience that provides more value to the consumer at each stage of their journey to drive sales and retain loyalty. Experiences, powered by revieve, help them collect valuable data that can only be derived by asking consumers for their preferences. That has consistently proved higher ROI for every partner we work with," says Sampo Parkkinen, Founder & CEO at revieve.
### **6\. Review and Optimize Your Efforts**
The beautiful thing about your brand experiences is that there is no ceiling on how far you can push the experiential bar in pursuit of deepening relationships with your target audience. And ultimately, anything you can do to maximize it will boost your bottom line.
But, when partnering with beauty technology companies, make sure they support your business from end to end by making solution optimization part of your journey.
At revieve, we discovered a gap in the market: beauty brands and retailers are left on their own to implement and optimize beauty technology experiences. That gap inspired us to craft a complete end-to-end offering built around the pain points of brands and retailers looking to personalize their customer journey to help them make the most out of this massive investment.
Through it, revieve has been able to help beauty brands and retailers achieve more significant business results with the frequent optimization of their solutions. revieve's Partner Success Team and [its 90-day Partnership Programme](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation), revieve ensures that its partners' solution is successfully activated, closely monitored, reviewed, and adapted based on analytics and best practices.
Beauty tech is a journey that must have a natural fit into your overall digital strategy. It's a long road from being perceived as gimmicky solutions to becoming enterprise-grade solutions that help you achieve business goals. Beauty tech is a golden bullet if it's an integral part of your digital roadmap that taps into all consumer verticals and, thus, benefits all departments, including marketing, digital, merchandising, and sales, to name a few.
And as we look ahead, brands have a tremendous opportunity to reimagine the brand experience to boost both engagement and, as a result, revenue. With a foundation of consistency across the brand and its efforts, they can ensure seamless customer experiences, free up time to focus on growth initiatives, and build resilience that leads to long-term results.
**Contact us** [**here**](/contact) **to know more about how we ensure your brand contributes to generating more revenue, expanding relationships with existing customers, and delivering on the company’s growth requirements.**
## /insider/articles/inclusive-beauty-us-skincare-personalization
URL: https://www.revieve.com/insider/articles/inclusive-beauty-us-skincare-personalization
The United States is home to one of the most varied skincare markets in the world, driven by a vast array of demographics and individual skincare preferences. Personalization and inclusivity are emerging as dominant trends, reflecting the country’s cultural and ethnic diversity. This unique blend of consumers has led to an exciting demand for products that cater to a wide range of skin types and concerns, with an increasing focus on tailored routines that deliver results for everyone.
### **Diverse Consumer Base**
The diversity of the US market is one of its defining characteristics. With consumers representing a wide range of ethnic backgrounds, each with their own unique skincare needs, brands must cater to an expansive spectrum of concerns. This includes differences in skin tones, textures, and sensitivities, all of which require personalized approaches. The growing interest in personalized skincare reflects this need, as consumers seek routines specifically tailored to address their individual issues—whether it’s dealing with acne, preventing signs of aging, or tackling hyperpigmentation.
Inclusivity in skincare isn’t just a trend—it’s becoming a standard expectation. US consumers are looking for brands that understand their specific needs, with products designed to work for a diverse range of skin tones and concerns. This creates a significant opportunity for companies to not only expand their product lines but also establish themselves as champions of inclusivity and personalization.
### **Top Skin Concerns**
When it comes to common skin concerns, acne, aging, and hyperpigmentation are at the top of the list for US consumers. The prevalence of these issues across all demographics speaks to the need for versatile solutions that can address multiple concerns at once. As a result, many consumers are incorporating trending ingredients like retinoids and antioxidants into their routines. Retinoids, known for their ability to improve skin texture and reduce signs of aging, and antioxidants, prized for their protective and rejuvenating properties, are becoming staples in the fight against acne, wrinkles, and uneven skin tone.
These ingredients aren’t just popular because they’re trendy—they’ve earned their place due to proven effectiveness. US consumers are increasingly educated about what works, and they’re choosing products with science-backed ingredients that deliver real results.
### **Market Opportunities**
For brands, the US skincare market offers immense potential, particularly through the lens of personalization and inclusivity. Companies that can offer customized skincare solutions tailored to diverse skin types and specific concerns are well-positioned for growth. With consumers expecting products that address their individual needs, there is ample room for innovation in personalized formulations, whether it’s through AI-driven skin diagnostics or products designed to address niche skin concerns.
Additionally, a focus on natural and cruelty-free products is resonating strongly with ethically conscious consumers. Many US consumers are seeking skincare options that not only work well for their skin but also align with their values, pushing brands to emphasize clean, ethical practices. The demand for cruelty-free, vegan, and sustainably sourced ingredients is growing, and brands that can meet these ethical standards while delivering effective results stand to gain significant loyalty.
## /insider/articles/is-asia-leading-the-beauty-personalization-game
URL: https://www.revieve.com/insider/articles/is-asia-leading-the-beauty-personalization-game
In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite.
When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance ([source](https://www.hofstede-insights.com/country-comparison/china,france/)).
Thus, when it comes to beauty, retail, and technology, the Asian countries seem to be on the other end of the spectrum with the West. Not conservative, and definitely leaning towards a less collective and more individualized service. What I mean with it is that the Asian countries at least seem to be adopting new retail technologies faster than anything I’ve seen before.
To be seen is, whether the only real competitor on this front, North America, will be able to adapt these technologies faster into the mainstream than Asia.
The APAC countries are emphasizing the personalization journey on their marketing strategies on eCommerce platforms to build customer loyalty. The following numbers present the percentage of APAC eCommerce experts who feel this is either essential or very important for building customer loyalty. It is clear that they find personalization as their biggest single aspect to achieve that with nearly 58% of respondents finding this as essential or very important.
(Numbers are sourced from retailasia.com research on how APAC eCommerce experts expect to build customer loyalty through marketing.)
With K-Beauty (Korean beauty) and now J-beauty (Japanese beauty) competing for most online buss, the urge to stay on top of the game is real. Everyone wants to personalize their customer journey across all digital channels. It’s a game to see who does it best now. Not who implements it first like it could be in other parts of the world.
We can already see many try-on apps being implemented in-stores, eCommerce sites, and apps, even on airports! There is much happening in a very short time span.
What I am concerned about however is how much these try-on apps actually convert? Or are they supposed to be solely a marketing gimmick with no immediate commercial value?
What if you want both? A marketing gimmick and a customer loyalty tool for building retention and conversion. You know, a win-win between you and your customers!
What I find is, that part of building customer loyalty is also having a conversation with the customer. It’s about knowing their concerns and preferences. It’s about educating them about their skin type or matching colors and recommending the best products, individually. Even from a large supply. Without forgetting external factors such as UV and pollution.
I believe these are reasons behind why us, [revieve](/), and our [white labeled solution](https://revieve-plugin-test.netlify.com/index-skincaredemo?env=test.html) was met with such a great enthusiasm in Seamless Asia Singapore at the beginning of May.
It’s exciting to see how the technology shapes the beauty market and I am really looking forward to seeing how these brands and retailers decide to take steps towards the digital personalization process in Asia and all other continents.
## /insider/articles/leveraging-beauty-technology-solutions-maximizing-their-impact-across-all-channels
URL: https://www.revieve.com/insider/articles/leveraging-beauty-technology-solutions-maximizing-their-impact-across-all-channels
By identifying the optimal mix of online and offline strategies, beauty brands and retailers can reap considerable advantages. Notably, leveraging technologies such as AI and AR can facilitate a seamless customer experience that transcends multiple channels.
At revieve, we understand that each beauty brand and retailer has a unique offering in the marketplace. That's why we can deliver a suite of tech-powered experiences to achieve specific goals tailored to your needs. In this article, we'll explore use cases of highly effective personalized experiences one can quickly deploy today!
### **Navigating the Evolving Landscape of Consumer Expectations**
Beauty brands are embracing technology to create a seamless and personalized shopping experience that meet consumer expectations. To keep up with consumers' expectations of convenience and accessibility, retailers and beauty brands must adjust their strategies to accommodate the increasing influence of e-commerce, social media, and mobile devices, enabling consumers to shop effortlessly across various platforms and devices..
To achieve significant growth, beauty brands are allocating greater investments toward technology and personalization. This trend is prevalent in categories such as makeup, skincare, haircare, and wellness. By placing emphasis on personalized experiences and adopting an omnichannel approach, beauty brands can effectively fulfill evolving consumer expectations and thrive in a highly competitive market.
### **revieve as A Gateway To All Your Business Needs**
[The Beauty Platform](/solutions) developed by revieve is designed with adaptability in mind, aiming to cater to the unique needs of every retailer's consumer journey. revieve platform offers versatile deployment options across multiple channels, including e-commerce sites, mobile apps, in-store devices, smart mirrors, and social media. The experience can be guided by a beauty advisor or pursued independently by the consumer.
In the next sections, let's examine different approaches and strategies that retailers and brands can employ to optimize their return on investment and accomplish a range of strategic objectives.
### **Level Up Your Ecommerce Efforts**
Data plays a crucial role in enabling a customer-centric approach. By harnessing customer data, businesses can gain valuable insights into their preferences, behaviors, and needs. This information allows companies to tailor their products, services, and marketing efforts to better meet customer expectations and enhance the overall customer experience. An essential component of this approach involves utilizing customer data to deliver personalized recommendations.
### **Continue to create a better product discovery experience:**
Personalized recommendations enhance the overall shopping experience by presenting customers with relevant and tailored product suggestions based on their preferences and behavior. This increases the likelihood of customers discovering products they are genuinely interested in, leading to a more satisfying and efficient shopping journey.
**Increase AOV and foster long term customer satisfaction and loyalty:** Personalized product recommendations can significantly **influence the AOV of customers.** By suggesting complementary or higher-value items that align with their preferences and needs, retailers can encourage customers to add more products to their cart and make larger purchases. This strategy not only increases immediate revenue but also fosters long-term customer loyalty and satisfaction**.**
**Create strong emotional connection and engagement**: Personalized experiences and content contribute to creating a more personalized and engaging shopping environment. When customers receive curated recommendations that align with their individual tastes and preferences, they feel valued and understood by the brand. This, in turn, fosters a stronger emotional connection, increases customer engagement and conversion, and encourages repeat purchases. Implementing a technology such as revieve enables you to achieve these outcomes and witness significant improvements. For instance, data collected from a range of our clients using revieve's solutions demonstrate a **notable 67% increase in onsite conversion rates and a 2.4-fold rise** in revenue per user.
**Establish trust boosting consumer willingness to share their data:** Personalized experiences have the ability to evoke a sense of value, relevance, and trust in consumers. As a result, consumers are more inclined to voluntarily share additional data about themselves. They recognize that by providing more information, they can further enhance the accuracy and relevance of the personalized experiences they receive. This exchange of data becomes a mutually beneficial arrangement where consumers receive more tailored and personalized offerings while businesses gain deeper insights to better understand and cater to their customer's unique needs. Through **revieve's AI Haircare Advisor experience,** [**Living Proof has not only collected over 25 thousand emails in 10 weeks**](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) by inviting consumers to share their email before receiving product recommendations but also accumulated valuable zero and first-party data. This data includes insights into customer preferences, likes, dislikes, and concerns, enabling the brand to gain a comprehensive understanding of their target audience.
**Discover upsell opportunities and increase repeat visits:** By harnessing revieve’s technology, our partners have witnessed notable improvements in customer retention, product referrals, and repeat purchases. For instance, our client [**SKIN FIRST® has observed that the AI Skincare Advisor experience**](/insider/case-studies/skin-first-r-boosts-consumer-engagement-and-business-growth-with-an-online-skincare-advisor-experience) is highly engaging for consumers, with a remarkable 34% of users returning after completing the experience. Similarly, [**Yon-ka has experienced a 1.7 times higher revenue**](/insider/case-studies/yon-ka-personalizes-the-customer-experience-with-the-latest-in-ai-skincare-technology) per user among the users who engaged with the Skin Advisor by revieve. Furthermore, these Skin Advisor users exhibit five times higher engagement levels than their non-engaged counterparts on the website.
### **Reinventing Your In-Store Experience**
Retailers can bridge the gap between physical stores and the online world, providing a seamless and consistent brand experience across different channels. These integrations enable consumers to transition effortlessly between in-store and online environments, creating a cohesive and unified shopping journey. Here are three use cases o**f self-service and assisted tech-powered in-store beauty experiences** you can quickly deploy today:
**1\. Tablet-powered Beauty Experience**
Retailers such as [**KICKS**](/insider/news/kicks-is-the-first-cosmetics-chain-in-finland-to-introduce-digital-beauty-experiences-in-partnership-with-revieve) provide a versatile tablet-powered beauty experience that can be self-service or assisted. This digital beauty experience is available both online and in-store, where customers can engage with a tablet provided by a beauty consultant. During an in-store visit, customers have the option to request the tablet and utilize it for a personalized skin analysis, virtual product try-ons, and receiving tailored product recommendations.
**2\. In-store Smart Mirror Beauty Experience**
In the previous year, **Shiseido unveiled the first Skin Visualizer**, a counter device that enables contact-free measurement and visualization of the skin's Beauty Circulation. The Skin Visualizer leverages this to deliver personalized beauty advice and recommend suitable products to consumers
Within this guided beauty experience, customers are seated alongside a beauty consultant in front of an in-store smart mirror. They are then prompted to answer a series of questions regarding their skin type and proceed to take a selfie. Leveraging artificial intelligence, expert algorithms, and real-time data, including the user's location, the system generates personalized digital skincare recommendations based on the individual's skin metrics. Additionally, an overall skin health score is determined, providing users with comprehensive insights into their skin's well-being.
**3\. QR Code Powered Mobile Beauty Experience**
In this self-service experience, customers can conveniently engage with beauty experiences such as an Online Skincare Advisor and/or true-to-life AR-powered makeup try-on experiences via an in-store QR code.
By effortlessly accessing the Online Skincare Advisor through their mobile devices, customers gain instant access to comprehensive guidance, personalized recommendations, and expert insights that empowers them to make more confident purchase decisions during the store visit.
### **Unlocking Alternative Revenue Streams**
In a dynamic retail landscape, Retailers continually seek opportunities to enhance revenue streams while fostering brand loyalty. By integrating beauty tech into their initiatives, retailers can introduce innovative offerings, tap into alternative revenue streams via retail media network programs, leverage advanced ad media capabilities, optimize promotional placements, and gain valuable data insights.
1. **Retail Media Network Programs & Advanced Ad Media Capabilities**
Through harnessing advanced ad media capabilities and technology-driven experiences, brands can craft highly targeted and meaningful media programs that provide personalized interactions to consumers. This strategy not only boosts sales but also enriches the overall shopping journey for customers. By tailoring content, promotions, and recommendations based on individual preferences and needs, brands can create a more engaging and relevant experience that resonates with consumers, leading to increased satisfaction and loyalty.
2. **Promotional Placement Across Various Touchpoints**
By leveraging beauty tech, brands have the ability to tailor promotions according to consumer preferences and behaviors, resulting in highly personalized experiences that deeply resonate with shoppers. Through strategic placement of promotions and recommendations across the shopper journey, brands can enhance the chances of purchase and elevate brand awareness. Beauty tech empowers brands to optimize their promotional strategies and create targeted marketing initiatives that speak directly to individual consumers, fostering stronger connections and driving favorable outcomes.
3. **In-store events and Experiences**
Retailers can host brand-sponsored in-store events or experiences, such as product launches, demonstrations, or workshops utilizing beauty tech. Brands can pay a fee or provide financial support for these events, which not only generates revenue but also drives foot traffic and customer engagement.
4. **Data Sharing and Insights**
Finally, beauty tech can help CPG brands unlock alternative revenue streams by providing unique shopper and brand insights. [**By analyzing data on consumer behavior,**](/insider/articles/why-zero-and-first-party-data-are-the-new-frontier-for-personalization-in-the-beauty-business-in-2023) shopping preferences, and purchase history, brands can gain valuable insights into their target audience. This information can then be used to create more effective marketing strategies, develop new products and services, and optimize assortment performance.
Retailers, in turn, can also share consumer data and insights with brands, allowing them to further refine their marketing strategies and product offerings.
Leveraging beauty technology solutions across all channels allows brands and retailers to meet evolving consumer expectations, enhance the shopping experience, and unlock alternative revenue streams. Seamless integration ensures a consistent brand experience across online and offline touchpoints, allowing customers to transition effortlessly between different channels. Moreover, data-driven insights enable brands and retailers to understand their customers better, make informed decisions, and optimize their strategies to drive customer engagement, loyalty, and overall business growth.
**_If you're looking to unlock the full potential of beauty technology solutions,_** [**_reach out to us_**](/contact) **_for more information and discover how we can help you thrive in the dynamic beauty industry._**
## /insider/articles/loreals-ai-skin-diagnostic-and-the-future-of-beauty
URL: https://www.revieve.com/insider/articles/loreals-ai-skin-diagnostic-and-the-future-of-beauty
L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new [AI-based skin diagnostic solution](https://www.cosmeticsbusiness.com/news/article_page/LOreal_adds_to_saturated_market_of_AI_skin_diagnostic_tools/152044/cn152740) powered by the L'Oreal acquired beauty-technology company ModiFace.
Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives. L'Oreal venturing into AI-based skin diagnostic solutions demonstrates to the rest of the market just how important these solutions have become. Consumers today are looking for engaging, personalized customer-experiences from brands that generate emotions and invoke action. An AI-based skin diagnostics solution does exactly that.
Furthermore, L'Oreal's announcement signals an important trend in beauty technology. It's no coincidence that this announcement comes in early 2019, a year when beauty technology as a whole is set to come of age. Augmented reality -based virtual try-on solutions have dominated the beauty technology arena for multiple years with many brands continuing to invest heavily in providing consumers with the ability to virtually try-on products. Although these solutions are an important part of providing a truly individualized customer-experience for beauty-shoppers, standalone they are not enough. L'Oreal's launch of a skin diagnostics solution proves exactly that and highlights where the market is looking to go in the coming months and years.
True, individual level personalization of the beauty customer-experience is centered around diagnosing the individuals skin. Only through performing such a diagnosis are brands able to help the user discover, which products the individual consumer should consider using and why. Obviously for these products, the ability to try them on virtually, should be present as well.
Overall, this development from L'Oreal is very much in-line with YouCam's launch of the ["Beauty 3.0" -concept](https://www.businesswire.com/news/home/20181114005965/en/YouCam-Introduces-%E2%80%98Beauty-3.0%E2%80%99-Redefining-AI-AR) and with the thinking that has been front and center of us at [revieve](/) already since 2016. This change in direction spells exciting times ahead for beauty brands ,retailers and their technology partners in bringing the next-generation of engaging, converting beauty-experienes to life!
## /insider/articles/meeting-customer-needs-the-current-and-future-role-of-ai-ar-technology-on-customer-engagement
URL: https://www.revieve.com/insider/articles/meeting-customer-needs-the-current-and-future-role-of-ai-ar-technology-on-customer-engagement
Previously at the Virtual WWD Beauty Inc Summit held during November 2020, revieve hosted a workshop where its CEO, Sampo Parkkinen, shared the key learnings from our discussions with thought leaders of Coty, LVMH, and Walmart on the role of AI/AR technology in shaping the future of customer experience.
### **Why are digital brand experiences in beauty, health, and wellness important?**
We live in a time when technology has never been more critical in consumer segments. This year has taught many brands and retailers to adjust according to changing consumer behavior. The Digital and Physical environments are converging in a novel way, meaning that brands and retailers will have to bring in-store and digital under one roof, along with customer service. Driven by technology and an on-demand culture, the modern consumer now expects a personalized brand experience at the touch of a button.
During the COVID-19 crisis, AI and AR product recommendation technology has emerged as a critical tool during these challenging times. The digitalization of commerce expected to happen in the next ten years happened almost overnight. AI/AR solutions can help brands and retailers bridge the gap between offline and online shopping and offer safe and authentic customer experiences across all touchpoints.
#### Top 3 Takeaways:
Opportunity during COVID: forced acceleration of all existing digital and omnichannel efforts
Engaging Consumer: more challenging than ever before but never more crucial for success
The Role of Digital: the shift from digital strategy to core of the corporate strategy
### **Driving the future of commerce**
Technology is evolving at a faster pace than brands can adopt it. The world's largest beauty companies, including Estée Lauder, L'Oréal, and Procter & Gamble, embrace the latest emerging technologies, from artificial intelligence to augmented reality, to give customers a more personalized, tailor-made approach to beauty. However, in terms of deploying particular technologies, brands and retailers have to make sure that the technology partner they work with can keep with that pace of change and understands the purpose of deploying that technology.
### **AI sets to become the beauty industry’s ‘invisible enabler’**
AI technology can transform beauty brands and retailers in many ways, and the possibilities seem endless. But technology still can't replace the human touch or the human heart, and for the businesses that lose sight of this, AI may be a threat rather than an opportunity. The key is using artificial intelligence to augment and enhance the human element rather than replace it. It is especially apparent in the beauty industry, which has successfully married technological advancements with the human ability to make people feel beautiful.
Technology provides superpowers to beauty advisors, empowering them to have a deeper, more engaging dialogue with consumers and offer more in-depth assistance and high-level expertise. AI technology can help elevate the experience and can be easily 'placed' in the beauty advisors' hands for daily use.
### **The path to customer-centricity**
With the explosion of powerful (and affordable) digital platforms like Facebook and TikTok, many brands have launched highly successful digitally native consumer brands online. These businesses have gone where the consumer is - providing the most personalized experience.
> It’s an exciting notion for the future of beauty business. The world's leading brands predict that the whole industry may shift from a channel-centric into customer-journey–based approach, says Sampo Parkkinen — CEO at revieve.
Keeping customers happy and coming back is critical. Beauty brands do so by accurately forecasting demand, providing personalized products and services for the consumers online and off, and augmenting the in-store beauty experience. The challenge of converting the physical and digital worlds and creating more personalized interactions online will be a top priority for brick-and-mortar stores and retailers in the future. And AI & AR technologies will be the key to achieving this.
_As the world of commerce is evolving, we support our partners in delivering a more in-depth, more engaging dialogue with their consumers, helping to accelerate business value both online and off._
##### Watch our workshop here:
**Join us for the next edition of Reboot Chronicles** by revieve where we engage in discussions with industry-leaders and experts in health, beauty, AI and retail about how organizations are rebooting growth in unprecedented times: [https://www.revieve.com/rebootchronicles](/insider/reboot-chronicles)
## /insider/articles/middle-east-premium-skincare-market
URL: https://www.revieve.com/insider/articles/middle-east-premium-skincare-market
The Middle East represents a unique convergence of luxury and necessity in the skincare market. Here, consumers are not only looking for premium products but are also driven by the need for effective solutions to counteract the harsh climate’s impact on their skin. This makes the region a hotbed for high-end skincare brands, where luxury isn’t just about indulgence—it’s about results. The willingness of consumers to invest in top-tier products, combined with the environmental challenges they face, presents a lucrative opportunity for brands that can deliver on both fronts.
### **Luxury Preferences**
When compared to other regions, consumers in the Middle East are 44% more likely to purchase luxury skincare products. This preference highlights the region’s distinct appetite for high-end beauty solutions that offer visible, transformative results. For these consumers, skincare isn’t just a daily routine—it’s a form of self-care, status, and personal investment. This drive for luxury is further amplified by the desire to combat skin concerns caused by the region’s extreme climate.
### **Top Concerns**
Hyperpigmentation, aging, and dryness are the top skin concerns in the Middle East, all exacerbated by the region’s intense heat and sun exposure. The harsh environmental conditions can accelerate skin damage, making it even more important for consumers to invest in products that address these issues effectively. The prevalence of these concerns shapes not only what consumers are looking for but also how they evaluate the efficacy of skincare products. They want solutions that provide long-lasting hydration, protection from UV rays, and visible improvement in skin texture and tone.
### **High-Demand Products**
Given these concerns, it’s no surprise that luxury moisturizers, advanced night repair serums, and potent sun protection products are in high demand. These products offer a combination of hydration, repair, and protection—exactly what the region’s consumers are looking for. Moisturizers are essential for combating dryness, while advanced serums work overnight to repair the skin from daily environmental stressors. Additionally, sun protection is non-negotiable in a region where sun exposure is constant, making it a cornerstone of any skincare routine.
### **Ingredient Focus**
The luxury market in the Middle East also sees a strong emphasis on high-end formulations featuring powerful anti-aging ingredients like hyaluronic acid and peptides. These ingredients are well-known for their ability to plump the skin, reduce fine lines, and improve overall skin texture, making them particularly appealing to consumers looking to prevent or reverse the signs of aging. The use of such potent, scientifically-backed ingredients gives brands a significant edge in this market, where consumers expect not just luxury but efficacy.
### **Market Opportunities**
For skincare brands, the Middle Eastern market offers immense potential. Brands can tap into this market by offering premium ingredients that specifically cater to the region’s unique skincare needs—whether it’s combating hyperpigmentation, providing intense hydration, or offering protection from the sun. Additionally, there’s a growing demand for educational content that helps consumers better understand their skin types and the benefits of the products they are using. By positioning themselves as both a source of luxury and knowledge, brands can build trust and loyalty among Middle Eastern consumers.
## /insider/articles/moving-beyond-the-virtual-try-on-the-power-of-the-ai-makeup-advisor-experience
URL: https://www.revieve.com/insider/articles/moving-beyond-the-virtual-try-on-the-power-of-the-ai-makeup-advisor-experience
The cosmetics industry has undergone a profound transformation with the advent of virtual try-on (VTO) technology, revolutionizing the way consumers engage with makeup products online. While VTO technology has played a crucial role in enabling visualizing the effects of different makeup products, the pursuit of exceptional value has led to the development of advanced AI-powered makeup solutions like the [revieve Makeup Advisor](/solutions/makeup-advisor).
### **Propelling Consumer Experiences to New Heights**
Virtual makeup systems excel at visualizing makeup products, but their drawback is the lack of consideration for individual preferences when providing product recommendations. The revieve Makeup Advisor represents cutting-edge solutions that surpuss mere visualization (VTO). By harnessing advanced AI and patented computer vision technology, this solution conducts facial features analysis, enabling powerful personalized recommendations tailored to each individual’s unique face. As a result, users can enjoy a more relevant and tailored virtual try-on experience and immerse themselves into exploring products that perfectly match their unique needs and preferences. This personalized approach empowers users to make confident and well-informed purchasing decisions.
### **Elevating Makeup Precision and Satisfaction**
Discovering the ideal makeup shade that complements one's skin tone can be a formidable challenge. Although VTO systems facilitate color experimentation, they often fall short in delivering accurate skin tone matching. Herein lies the strength of the revieve Makeup Advisor, which excels in accounting for individual skin tones when presenting recommendations and virtual try-on options. This sophisticated experience ensures a seamless alignment between suggested makeup shades and the user's complexion, mitigating the frustration of mismatched selections and enhancing overall customer satisfaction.
### **Unleashing the Power of Digital Makeup Experience for Assortment Discoverability**
Virtual Try-On undoubtedly provides an engaging experience. However, the Makeup Advisor experience goes beyond VTO and allows for personalized assortment discoverability, taking it to an entirely new level. By harnessing advanced algorithms and AI-driven recommendations, revieve Makeup Advisor tailors personalized product suggestions based on each user’s preferences, skin tone, and facial features and colors. This dynamic approach presents shoppers a much more relevant array of products, which otherwise would be challenging to discover.
### **Unveiling the Advantages of True to Life Visualization**
Having said the above, let's not discard the importance of the visualization (VTO) experience. revieve Makeup Advisor includes differentiating visualization experience Leveraging precise facial analysis and sophisticated algorithms, the Makeup Advisor delivers a heightened realism, providing users with a more accurate representation of how the makeup will appear on their visage. This true-to-live approach to the visualization enables users to gain a profound understanding of how the products will accentuate their features in real life, fostering heightened confidence and reducing the risk of purchasing unsuitable items.
The integration of AI-powered makeup advisors like the revieve Makeup Advisor marks a significant advancement in the realm of virtual try-on experiences. By bridging the gap between visualization and personalization, this technology opens new avenues for brands to cater to individual consumer preferences while empowering customers to make well-informed and gratifying cosmetic choices.
### **Empowering Data-Driven Personalization**
When comparing VTO and Digital Makeup Advisor, it becomes evident that the latter unlocks a wealth of unparalleled first-party and zero-party consumer data. Digital Makeup Advisor offers a unique opportunity for brands and retailers to build an extensive and descriptive data library. By tapping into this data, they can uncover customers' intentions to buy makeup products, gaining invaluable insights into individual preferences and behavior. This level of understanding allows brands and retailers to deliver highly personalized experiences tailored to specific demographics and customer segments.
In contrast, VTO falls short in providing this level of data-driven personalization. While VTO offers an engaging and interactive virtual try-on experience, it lacks the depth of consumer data that Digital Makeup Advisor can offer. The inability to access comprehensive data on customers' intentions and preferences limits its potential to cater to the diverse needs and desires of makeup enthusiasts across different demographics. By leveraging the AI Makeup Advisor, brands and retailers have the potential to gather a wealth of valuable data, totaling around 20-25 data points per user upon the successful conclusion of the entire experience. This includes information derived from the quiz, computer vision results, email collection form, as well as interaction data tied to recommendations, like adding to carts, marking favorites, and engaging in try-ons, among other actions.
Furthermore, the AI Makeup Advisor's data collection empowers brands by offering substantial insights. These insights encompass user preferences, product engagement, and purchase intent, fostering a deeper understanding of customer behavior and enabling data-driven strategies for enhanced product development, targeted marketing, and optimized customer experiences. In this way, Digital Makeup Advisor stands as a powerful tool that complements and exceeds the capabilities of VTO, taking the makeup retail industry to new heights of personalization and customer satisfaction.
### **Seamless Shopping, Bigger Baskets: Driving Actionable Results**
The personalized recommendations from the Digital Makeup Advisor have a significant impact on conversion rates. By tailoring suggestions to match customers' preferences and needs, the advisor experience instills confidence in their purchasing choices, resulting in significantly improved conversion rates compared to what traditional VTO is able to offer.
Additionally, the Makeup Advisor experience positively influences the average basket size and average order value. As customers explore a wider range of products that cater to their unique tastes, they are naturally inclined to discover complementary items, encouraging them to complete their makeup routine in a single, seamless shopping session. This not only benefits the customers but also enhances the business's revenue potential.
## /insider/articles/navigating-the-metaverse-and-taking-the-market-by-storm
URL: https://www.revieve.com/insider/articles/navigating-the-metaverse-and-taking-the-market-by-storm
We come across a few investment-related news around the metaverse almost every day. Despite the hype, the concept of the metaverse is still relatively abstract. In a sense, it is similar to when the Internet first started being used by the general public. It took decades for its potential to be realized and, currently, we can’t even say that has been achieved. What we’re seeing right now is the tip of the iceberg.
Today, we’re sharing key insights to help ground you in the opportunity today while you prepare for the exciting journey ahead.
#### **Understanding Foundations Before Jumping on the Metaverse Wagon**
At revieve, we believe brands and retailers first have to [understand the foundations they should establish](/insider/market-reports/the-complete-metaverse-playbook-for-beauty-brands-and-retailers) before jumping on the metaverse wagon and developing a robust digital strategy for the metaverse. For instance, develop longtail/situational plans for any upcoming next-gen platforms and partnerships, plan the budget and understand the array of different business models.
Moreover, brands should consider protecting their assets, data, and information as soon as possible. The metaverse brings a whole new twist, so get your legal department on board or hire a legal consultant to help you eliminate all risks associated with data breaches and secure your patents, trademarks, IPs, services, products, and ventures.
#### **Providing Unique and Personalized Brand Experiences**
The metaverse is flexible enough to accommodate all types of technologies and some of which might not even exist right now. Some brands cultivate three-dimensional, animated versions of themselves to communicate with other users. Another example is [Nars Cosmetics](https://www.glossy.co/beauty/nars-cosmetics-launches-on-drest-app/), which created makeup looks that users can choose when customizing their avatars. Other beauty brands, like [Clinique, give their members the chance to receive digital collectibles](https://www.prnewswire.com/news-releases/cliniques-new-nft-empowers-its-consumers-to-enter-the-metaverse-301402929.html) by asking them to share their unique stories across some social media platforms.
Virtual shopping 3.0 comes with its collections and rules. Immersive commerce platform ByondXR has launched virtual stores for some brands, including [L’Oreal Luxe for Armani Beauty](https://www.byondxr.com/wp-content/uploads/2021/11/BYONDXR-Armani-PressRelease.pdf) and [YSL Beauty Thailand](https://arpost.co/2022/06/27/luxury-e-commerce-metaverse-virtual-stores/amp/). The company aims to [](https://www.glossy.co/beauty/dermalogica-debuts-vr-e-commerce-store/)become the “Shopify of the Metaverse,” specializing in XR technology for e-commerce.
Advancements and innovations presented above create an incentive for consumers to interact with brands and cement the metaverse’s great opportunity to expand fashion and beauty brands.
#### **Leveraging the Benefits of the Metaverse Today**
Brands are currently experimenting with NFTs, digital storefronts, and virtual products for avatars in worlds like Decentraland and Roblox but, again, that is just the beginning. What it’s important to bear in mind is that doing business in the metaverse goes beyond just doing digital copies. Brands and marketing experts have to rethink how products appear. This is a great moment for brands to experiment and explore so they can learn and develop the right strategies for an environment that is being developed and will continue to change very quickly.
The metaverse provides consumers with the ability to appear as they see themselves, and to express their individuality and brands have to follow suit. As technology evolves, brands will be able to provide even more immersive experiences, which is what the consumer is craving.
#### **Building Loyalty In the Metaverse**
Loyalty in the metaverse will be created by brands that deliver a 360-brand experience. Whilst a transaction signals the beginning of a customer’s experience with you, it’s the whole journey that you offer that leads to lifelong loyalty:
## /insider/articles/new-guard-of-skincare-infused-makeup
URL: https://www.revieve.com/insider/articles/new-guard-of-skincare-infused-makeup
Now that masks are coming off and we're all re-emerging from COVID-19 restrictions, brands and retailers have new opportunities to tap into.
The pandemic has made consumers more conscious of their choices, and they now look for skincare and makeup products that can help achieve maximum results with minimal effort. Hence, beauty consumers have changed their consumption habits and gravitated towards products with multiple benefits and uses.
During the lockdown, consumers became comfortable in their skin and are now looking for products that won't compromise the health and vitality of their skin. As a result, the line between makeup and skincare categories has blurred lately – with plenty of retailers and brands incorporating skincare ingredients into their makeup products – brands and retailers must deliver experiences and solutions that marry the two categories to fulfill consumer needs. \*\*\*\*
### **Delivering Hybrid Experiences: How Skincare and Makeup Blend Together**
Today, consumers are looking for a more holistic approach to their lifestyle, diets, skin, and health. Therefore, they have become keener to care for themselves first and move in a direction where they feel more connected to themselves.
Now that we’re venturing out unmasked, we notice that consumers are looking for ways to treat their skin better. [According to Revieve’s Health and Beauty Index](https://wwd.com/beauty-industry-news/beauty-features/revieves-top-searched-skin-concerns-ranked-1234734922/), skin concerns that showed the most growth in January include redness (up 38 percent), hyperpigmentation (up 37 percent) and dullness (up 34 percent). Revieve also saw a 54 percent increase in purchase actions taken from its digital offerings due to the pandemic and whether people are going to stores.
Based on the Women’s Health Magazine findings, [consumers have pared down their routines, and one category has emerged—skin-care/makeup hybrids](https://www.womenshealthmag.com/beauty/a35633618/dermatologist-sun-dark-spots-skincare-routine/). What makes this new wave of cosmetics unique is that in addition to offering coverage or color, they also “act as a skin moisturizer or protectant,” says Ginger King, a cosmetic chemist of 26 years. \*\*\*\*
### **The Current Landscape: Brands with Masterful Hybrid Collections and Products**
Beauty brands have started offering hybrid and skincare products as consumers gravitate towards products that provide multiple benefits and uses. The fact that body positivity and skin acceptance has been a growing movement recently, combined with the shift to a more natural, 'imperfect' beauty ideal, clarifies that hybrid beauty is here to stay. The following is a list of makeup and skincare hybrid collections by some of the world's leading brands and retailers:
**_1\. YSL Beauty_**, for instance, has just [released a sneak peek of their new NU Skincare-Makeup Hybrid Collection](https://www-glossy-co.cdn.ampproject.org/c/s/www.glossy.co/beauty/ysl-beautys-nu-collective-was-designed-for-gen-z/amp/). The "NU" collection consists of five items created with Gen Z for Gen Z. **"NU”,which translates to 'naked' in French**, embodies perfectly the freedom and authenticity rooted in the Yves Saint Laurent values," Laetitia Raoust, GM of YSL Beauty U.S., told _HYPEBAE._ "Our next-generation makeup-skincare hybrid collection invites everyone to be true to themselves, to embrace their imperfections and to bare it proudly. A simple, inclusive, and unapologetic statement aligned with our vision of beauty."
YSL Beauty's NU Collection
**\_\_**
**_2\. Guerlain_** also relies on hybrid cosmetics and combines innovative technologies in unique formulations. The Advanced Youth Watery Oil from the Abeille Royale range, for instance, combines the high-quality effect of a serum with the rich ingredients of oil while feeling as light as water.
Guerlain Advanced Youth Watery Oil
**\_\_**
**_3\. La Mer's_** Soft Moisture Powder Foundation SPF 30 is another excellent example of a makeup-skincare hybrid product - a liquid foundation in powder form that also contains nourishing active ingredients and sun protection. The ultra-light hybrid formula gives the skin a flawless appearance and creates a fresh and healthy complexion for makeup purposes.
La Mer Soft Moisture Powder Foundation SPF 30
##### **\_\_**
**_4\. Erborian_** also offers a wide range of innovative products that serve both skincare and makeup needs. The collection consists of various options, from cleansing oil and gentle peel in one product to effective BB and CC creams that nourish, protect, and improve the skin while illuminating it with light-reflecting pigments.
Erborian BB Cream
### **The Future of the Hybrid Beauty Landscape: Technology and Its Role Augmenting Beauty Experiences**
As the beauty landscape transformed with the growth of a decade packed into the span of a year, consumers’ needs and expectations went along that line. Consumers today are looking for easy discovery from brands, are willing to analyze and study products deeply, and understand their skin better before making a purchase decision.
In response, some beauty brands and retailers have doubled down on their need to display greater authenticity, extreme transparency, and digital-first everything. For instance, skincare experts started offering digital skincare consultations and advisor experiences, while makeup stylists have begun doing complete tutorials and makeovers online. Some of the world’s leading brands and retailers have chosen hybrid makeup and skincare experiences powered by AI and CV technology.
To provide a broad spectrum of personalized customer experiences described above, we have listed some criteria for beauty brands and retailers that will be critical for years to come.
- **Mapping The Customer Journey - Taking A Walk In Their Shoes:** Beauty brands and retailers have to provide their customers with a holistic experience around makeup and skincare: engaging, educating, and guiding them through their skin/makeup journey. Despite consumers proactively getting educated about skincare and different products and treatments, it doesn't remove the challenge of finding tailored products that fit their personal needs. For instance, Revieve's market-leading AI Skin Diagnostics detects the broadest range of skin conditions from a mobile-quality selfie image in real-time, which helps brands and retailers educate their customers about their skin concerns.
---
- **Delivering Personalized Brand Experiences**: Brands and retailers have to offer experiences that are in line with consumer expectations, and that can live anywhere where their brand is, whether that's in the shape of minimal skincare, at-home devices, or even AI and AR advisors, the opportunity here is to have a deep understanding of consumer needs.
---
- **Selecting The Right Beauty Technology Partner That Offers Holistic Experiences:** Brands and retailers must find the beauty technology partner that can [fully help tailor brand experiences to the feel and philosophy unique to each brand](/insider/articles/selecting-a-beauty-technology-partner-guide) so that it feels genuine, inclusive, and safe for the end consumer. It is also imperative for both retailers and brands to look for partners that can deliver an array of benefits, such as offering hybrid experiences that suit all brands' needs and that can accompany the brand or retailer through the implementation, deployment, and continuous improvement of the solution with data. Moreover, selecting a partner that can help achieve these experiences with the highest degree of privacy measures for the user.
- **Incorporating AI/AR Technologies That Are Inclusive For Everyone:** Today, it's imperative for brands to turn to AR and AI-based technologies, providing consumers better-tailored makeup products and skincare treatments. For instance, Revieve's proprietary [**Digital Health-Beauty-Wellness Platform**](/solutions) features easy-to-use self-diagnostic modules that personalize search and shopping experiences by delivering consumers targeted products, services, and treatments tailored to all ages, ethnicities, and personal needs.
Revieve's proprietary Digital Health-Beauty-Wellness Platform
### **In Conclusion**
**Assistants such as the AI Skincare Advisor and AR Makeup Advisor** by Revieve have become irreplaceable tools that help beauty brands deliver a more personalized one-on-one experience, marrying skincare and makeup categories. For instance, _AR Makeup Advisor_, powered by Revieve, enables customers to experiment with virtual try-on and informs and guides customers in recommending best-suited cosmetic products based on consumer input and online skincare diagnosis. Similar to in-store consultation, brands and retailers can now recommend products based on what they were initially looking for and provide the continuous purchase experience that results in [increased conversation rate and basket size](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve).
As the new guard of skincare-infused makeup will become a must, brands and retailers must rely on innovative tactics and technologies to connect with and build trust and community with shoppers online. As more and more customers look for authenticity and personalized touch, offering advisor experiences will continue to set some beauty brands apart from the rest.
## /insider/articles/north-america-premium-skincare-trends-2025
URL: https://www.revieve.com/insider/articles/north-america-premium-skincare-trends-2025
North American shoppers are all about premium skincare—**59%** lean toward **high-end** products, and their carts, averaging **3.9 items**, are **20% larger** than the global norm. It’s clear this region loves to invest in beauty. So, what’s driving this trend, and how can brands make the most of it? Let’s take a closer look.
### **Targeting Key Concerns**
**Acne** tops the list for **67%** of consumers, with **visible pores** (**47%**) and **uneven skin tone** (**33%**) not far behind. These aren’t passing worries—they’re priorities calling for top-tier solutions. A premium serum that tackles breakouts or a luxe cream for smoother skin could be just what this market craves.
### **Values in the Spotlight**
It’s not just about results—**66%** prefer **fragrance-free** options, and **49%** go for **vegan** formulations. North Americans want skincare that’s effective and aligns with their ethics. A fragrance-free, plant-based moisturizer could hit the sweet spot for these shoppers.
### **Room for More**
Those bigger carts mean people here are building **routines**, not just grabbing one-offs. Brands have a chance to shine with **bundles**—like a premium acne-fighting set or a pore-refining trio—that encourage multi-product hauls.
### **What Brands Should Do**
North America’s a hotbed for **premium skincare**. Focus on **ethical, high-quality** fixes for **acne, pores, and uneven tone**, and offer deals that match their love for full carts. This crowd’s ready to spend—give them something worth it!
## /insider/articles/online-offline-pharmacy-collaboration
URL: https://www.revieve.com/insider/articles/online-offline-pharmacy-collaboration
\***\*Since COVID-19 has changed consumer behavior, e-pharmacies are viewed as a safe and convenient option. Digital payments and last-minute deliveries may also boost more revenue for pharmaceutical businesses and encourage price competition in the pharmacy industry, thereby making medications more affordable for consumers. Thus, with the access to both online and offline offerings, **pharmacies are now able to provide more options to consumers to choose based on the requirements, availability and price.\*\*
> Speaking on the need for collaboration between offline and online pharmaceutical offerings, Dr B R Jagashetty, former National Advisor – Drugs Control, Ministry of Health and Family Welfare pointed out, “I feel that, it should work perfectly if both go hand in hand since online business is only a platform to get orders, which have to be fulfilled through licensed premises of their own or in collaboration with existing brick and mortar shops.” This is the beginning of a new pharmaceutical model post-COVID era which will be data-driven.
### **Retail Giants Push into Online Prescription Drugs**
\***\*The US pharmacy sector is **worth a whopping $312.6 billion,** and every company wants its piece of the pie. Not surprisingly, the online pharmacy business is one of the main sectors that drive rapid market growth almost exclusively. Indeed, the global online pharmacy business is a mammoth of an industry, expected to grow at a CAGR of 14.26 percent **to reach $107.53 billion by 2025\*\*, according to Zion Market Research.
In the past few years, the notable growth of [CVS Health](https://www.cvs.com) is a clear indicator that the US public has an insatiable demand for online pharmacy services. Considering all of the above and new opportunities arise within the online pharmaceutical sector, it’s not difficult to understand why the largest retailers, like [Amazon](https://www.amazon.com), want to dig into the pharmacy industry.
### **Amazon Could Shake Up the Pharmacy Industry**
(Image: Amazon)
\*\*\*\*From books to fresh food and even streaming content, Amazon is entering the pharmacy business with [a new offering called Amazon Pharmacy](https://press.aboutamazon.com/news-releases/news-release-details/introducing-amazon-pharmacy-prescription-medications-delivered), allowing shoppers to order prescription medications — insulin, inhalers and other prescription drugs — all with two-day delivery for members of the Amazon Prime shopping club. The move boosts new opportunities for Amazon and could shake up the pharmacy industry.
The e-commerce giant said this Tuesday it has opened an online pharmacy, giving the chance to all customers in the United States to order medication on their phones and computers. Shoppers have to set up a profile on [Amazon’s website](https://www.amazon.com) and have their doctors send prescriptions there. Those members who don’t have insurance can also buy generic or brand name drugs from Amazon for a discount.
Two years ago, [Amazon bought online pharmacy PillPack](https://www.cnbc.com/2019/05/10/why-amazon-bought-pillpack-for-753-million-and-what-happens-next.html) for $750 million. PillPack organizes medication in packets by what time and day they need to be taken. Amazon said that PillPack will continue, focusing on shipping medication to people with chronic conditions. In this respect, PillPack is, in essence, being transformed into an Amazon Pharmacy brand, thus effectively becoming able to take on market leaders like CVS Health, [Walmart](https://www.walmart.com), and [Walgreens Boots Alliance](https://www.walgreensbootsalliance.com) (WGA), amongst others.
Read more: [https://www.cnbc.com/2020/11/17/amazon-pharmacy-free-prescription-delivery-for-prime-members.html](https://www.cnbc.com/2020/11/17/amazon-pharmacy-free-prescription-delivery-for-prime-members.html)
## /insider/articles/personal-assistant-anytime-anywhere
URL: https://www.revieve.com/insider/articles/personal-assistant-anytime-anywhere
Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all? -An assistant who acts as your big sister and provides you a personalized view and guidance through the jungle towards what YOU really need. The one who you can count on to give you the best know-how, suggestions, and recommendations. And yes, she will tell you what absolutely does not work for you, too. Cause all she wants to do is to make you look and feel your best, right?
Too often when you are purchasing online for any consumer goods, whether it’s clothes, skin care or makeup, what you’re left with is too many choices. And the choices leave you only more confused and lost. In the worst case, you end up continuing the same routines that aren’t working or change them drastically in a way that just does not fit you. Either way, you end up losing valuable time and money to something that in fact can be easily and effectively avoided.
This is where revieve Beauty Skin Advisor comes to picture, literally.
With the technology we have today you can use them to guide your way through the jungle of choices giving you personalized suggestions based on your needs, preferences, and budget. Best part? -You can do it wherever, whenever! 1. Upload a selfie. 2. Your results are there for you to see in a blink of an eye. 3. Add to cart. Voilá. Done. revieve for example literally brings the in-store beauty consultant online! In other words, revieve provides your preferred eCommerce markets the tools you need to get a personalized Beauty Advice online.
This is a rapidly growing market in the beauty business both online and in stores. This is a train no retailer wants to miss. We at revieve are happy to provide these tools for retail, eCommerce and beauty customers as well as pharmacies - online and in store. And we are constantly improving the end product to best fit the business and products with its customers closely in mind.
Have you already tried these types of apps and gadgets? What are your initial thoughts on it?
Yours truly,
Vanessa O.
## /insider/articles/personalization-data-privacy-balance-in-beauty
URL: https://www.revieve.com/insider/articles/personalization-data-privacy-balance-in-beauty
Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. They're likely to spend more and add extra items to their baskets when the purchasing experience is specifically tailored to their problems and needs.
According to a study conducted by Epsilon, [80% of customers](https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences) are more likely to buy from a brand that provides them personalized experiences.
### **Data is at the center of personalization Initiatives**
To understand customers' behavior and provide them personalized services to their needs, having rich sources of user data in-house and a streamlined process of analyzing and using those data has never been more critical. Data-driven customer personalization is developed based on a combination of first-party user data - collected from consumers and third-party customer data - collected from external organizations.
In the beauty industry, customer data such as typical skin types of shoppers, common skin problems, and the allergic ingredients to most customers are precious for beauty brands and retailers.
### **Utilizing different kinds of data to yield better personalization**
#### **Personalized beauty product recommendations**
There are three types of data typically used for [personalized beauty product recommendations](/enterprise-hub/proprietary-technologies/beauty-product-iq). Those are contextual data, including shopper's location, weather, demographic data such as age, gender, skin concerns, skin goals, allergies, and behavioral data like browse history, abandoned cart, transactional data, search keywords, and content consumed.
At revieve, we also gather [real-time data from skin analysis](/platform/skincare/ai-skin-diagnostics) of the user's selfie image to instantly provide detailed diagnostics and individualized product-matching offers.
#### **Hyper personalized beauty products**
In recent years, one of the rising trends is hyper customized beauty products based on information collected from skincare quizzes around customer lifestyle, habits, location, and artificial intelligence to develop the most effective formula for every customer.
From hair care to makeup and skincare products, brands like Function of Beauty, BITE Beauty, and Curology witness rapid growth and positive customer adoption. "Even if you had the same skin type as someone else, your skin needs can be very different from theirs. A personalized product can specifically address each concern specific to the individual that a mass-produced product cannot." – said Dr. David Lortscher, CEO and founder of Curology.
Consumers now expect more [one-to-one initiatives](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data) in the interaction and experience with brands across different touchpoints and from the products themselves.
#### **Re-engage marketing campaigns**
Thanks to associated cookies, recognizing regular customers or new visitors and tracking their browsing behaviors on the website are the primary steps toward a highly personalized remarketing campaign. From behavioral data of visitors on the website, brands/retailers can set up retargeting ads campaigns reaching specific audiences based on specified criteria.
By doing this, [a website's conversion rate increases](/insider/articles/how-artificial-intelligence-can-impact-your-conversion-rates) more effectively since resources are allocated to audiences who are likely to convert into customers.
### **Challenges of data collection**
Given the importance of customer data in offering a [personalized beauty customer journey](/insider/articles/virtual-try-on-next-big-thing-in-omnichannel-beauty-experience), not every beauty brand or retailer can collect the correct data or process big data to generate meaningful insights and values for business development.
As for beauty brands, one of their challenges is the ownership of consumers' personal and transactional data due to the indirect relationship and communications with customers. They depend on distribution networks in selling products. Therefore, they're at a [distinct data disadvantage.](/insider/articles/how-to-improve-beauty-shopping-experiences-within-your-retail-partners)
Providing a personalized customer journey, including product recommendations and individualized beauty products, is impossible without information. As a result, more beauty brands nowadays are trying to diversify their distribution channels and less reliance on partner retailers by selling through their e-commerce shops.
Despite having a massive amount of data in-house, beauty retailers face specific issues of insufficient data centralization and lack of advanced technology in processing data to automate personalization solutions effectively.
### **Data privacy and security**
The [recent cases of high-profile corporations](https://cybernews.com/security/popular-camera-apps-steal-data-infect-malware/) in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.
Data associated with payment methods or basic personal information such as gender and age can be considered the number one issue. However, it's even more complicated in the context of AI-powered beauty technologies. [AI/AR-enabled applications](/solutions/makeup-advisor) require detailed information about consumers' skin concerns and even their selfie images.
Therefore, a robust and advanced customer data protective infrastructure is a must for any beauty brands and retailers operating in an era of tighter control of personal data, especially when the General Data Protection Regulation (GDPR) comes into force.
According to Salesforce, [65% of customers](https://www.salesforce.com/company/news-press/stories/2019/06/061219-g/) have stopped purchasing from brands that acted suspiciously with their data. Data breaches can significantly damage brand reputation and erode customers' trust and confidence from sharing information about themselves.
To cope with these matters, beauty industry players are increasing their focus on protecting customer data and carefully choosing the trusted partners for collaboration. However, it can be an intensive effort, requiring companies to divert resources from other critical personalization innovations.
Ensuring the security and privacy of data-driven personalization can help build a sustainable long-term relationship with customers while boosting customer satisfaction and retention on business.
revieve collaborates with [leading beauty brands and retailers](/insider/case-studies) to deliver personalized and engaging beauty experiences for customers while staying compliant with global privacy regulations. We adhere to the strictest privacy and data security standards. We operate a secure, [enterprise-grade CCPA and GDP-compliant infrastructure](/solutions) for data transmission, processing, and storage with relevant encryptions, safeguards and practices in place to ensure the protection and privacy of any data passed through revieve's systems.
## /insider/articles/personalized-beauty-shopping-on-amazon-alexa
URL: https://www.revieve.com/insider/articles/personalized-beauty-shopping-on-amazon-alexa
Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.
As a global market leader in helping beauty brands and retailers personalize thebeauty-shopping experience online, we're exited to announce the launch of our Amazon Alexa –solution toenable beauty brands and retailers provide personalized beauty productrecommendations through voice shopping.
Therevieve Personalized Beauty on Messenger - technology analyzes the users’environmental considerations and guides the user through specific beautypreferences and concerns to provide the shopper with personalized productrecommendations from the retailers or beauty brands inventory, directly fromthe comfort of their own home.
\_“In-home shopping is becoming of age. Beauty brandsand retailers can lead the way in offering a personalized, voice-enabledshopping experience for customers. Through the revieve Digital Beauty AdvisorAt Home – offering, beauty shopperscan enjoy a personalized service comparable to the in-store beauty consultantfrom the comfort of their own homes.”,\_explains revieve CEO Sampo Parkkinen.
\_“Webelieve that it’s imperative for beautybrands and retailers to offer a wide selection of digital solutions acrossdifferent shopping channels that match the needs and desires of shoppers. Byhelping brands and retailers create a voice-enabled at-home beauty shoppingexperience, we’re helping to provide theultimately convenient shopping experience”,\_continues Parkkinen.
The revieve Digital Beauty Advisor At Home -experienceis currently available across North America, Europe and Asia and can be offeredstandalone or as seamlessly integrated with the retailers or beauty brandsexisting Amazon Alexa offering.
## /insider/articles/playbook-how-personalization-in-beauty-augments-brands-and-retailers-csr-efforts
URL: https://www.revieve.com/insider/articles/playbook-how-personalization-in-beauty-augments-brands-and-retailers-csr-efforts
### **The State of Corporate Social Responsibility (CSR) in the Beauty Industry Today**
For most beauty brands and retailers, social responsibility has become a top priority to pursue achievable and realistic long-term goals for its community, people, and the world alike. CSR has also become one of the critical assets of their business strategy as it helps to better meet customers' expectations and take advantage of fast-changing societal needs.
By setting CSR goals and successfully backing them up with consistent, tangible, and well-communicated actions, businesses can build consumer trust and create an inclusive environment to innovate, scale, and grow. According to a [study by Project ROI](https://www.ctphilanthropy.org/sites/default/files/resources/Project-ROI-Report.pdf), effective CSR has created a positive brand image, boosted the business’ bottom line, and delivered a higher ROI compared to a beauty company with the same products that doesn't engage in CSR.
Consumers have triggered sustainability and CSR policies in the beauty industry as they become more conscious about their overall impact on the environment. According to the [Pull Agency survey,](https://businessnews.org.uk/article/PE30M9EK/are-beauty-brands-too-woke-new-research-shows-two-thirds-of-consumers-are-uneasy-when-brands-promote-woke-causes) 68% of consumers are uneasy or unsure about health and beauty brands teaching and promoting specific social topics. Consumers are keen to purchase from health and beauty brands that focus on ethical sustainability rather than the brand purpose, "with only 22% of U.K. consumers familiar with the term."
And with a growing number of eco-conscious consumers taking a hands-on approach when seeking out beauty products, brands are now challenged to rethink their business practices. Most importantly, they are pushed to take responsible actions to advance those efforts as the younger generation, especially millennials and Gen Z, set the tone for the rest while playing a vital role in the industry's bracket.
As a result, many brands are now focusing on sustainability to align with customers' sustainable, inclusive and ethical beliefs. They are looking for ways to enhance its environmental initiatives, boost customer loyalty, and strengthen its reputation while ensuring a positive impact (both social and ecological) on its community.
### **Breaking Down the Five Types of CSR**
CSR initiatives vary significantly in the beauty industry. Still, most beauty businesses aim to work together to reduce environmental impacts, deliver on their brands' promises, and make customers' journeys sustainable, inclusive and affordable.
According to research from James Rubin and Barie Carmichael’s "[Reset: Business and Society in the New Social Landscape](https://www.amazon.com/Reset-Business-Landscape-Columbia-Publishing/dp/0231178247#:~:text=James%20Rubin%20and%20Barie%20Carmichael,role%20in%20society%20are%20rising.)" book, 68% of people say knowing how a company is doing its business is more important than knowing what it sells, with 75% of people saying they act upon their beliefs about a brand. These metrics inevitably influence the CSR standards many beauty brands build and adopt.
From [No7 Beauty Company](https://www.no7company.com/what-we-believe/our-sustainable-business) to global giant [AS Watson Group](https://www.aswatson.com/our-company/purpose-and-commitment/csr-in-hong-kong/), from luxurious cosmetics brand [Tata Harper](https://www.byrdie.com/greenification-luxury-beauty-5112825) or [BABOR](https://ca.babor.com/service/babor/about/sustainability-responsibility) to mass-market brand [Nars](https://corp.shiseido.com/en/sustainability/), many beauty businesses are jumping on the beauty and eco-friendly cosmetics bandwagon.
Large multinationals and the leading beauty retailers are taking a more holistic approach to sustainability, enabling them to address various issues simultaneously. Those companies reduce their carbon footprint, address climate change problems, or look at social dimensions like DEI and corporate philanthropy. All of which can be split into **five categories: environmental, philanthropic, ethical (DEI), innovation & digital transformation, and economic responsibility**.
Group-level health retailers are introducing practices and pillars to give back to the community through different initiatives. For instance, **AS Watson Group** has partnered with Operation Smile to launch ["Give a Smile,"](https://www.superdrug.com/dgfs/give-a-smile#:~:text=With%20the%20purpose%20to%20put,new%20smiles%20and%20fresh%20hope.) a global health-focused sustainability program to give hope to children born with cleft lip or palate. **CVS Health** has launched [CVS.com/gogreen](https://www.cvs.com/international.html) to provide a single digital platform for customers to educate them about their sustainable product offerin
Other group-level beauty brands and retailers create and curate inclusive, sustainable brands and experiences while providing more social impact investments and promoting healthy beauty standards. For instance, **Target** introduced its ["Target Forward"](https://corporate.target.com/sustainability-esg/strategy-target-forward) strategy to advance the retailer's social and environmental sustainability. At the same time, **Ulta** highlighted [the launch](https://www.ulta.com/investor/esg) of "the development of omnichannel experiences, the launch of community-focused initiatives, and improvements in its environmental and social impact as key strategic priorities."
**Shiseido** also introduced a set of initiatives, including the [extension of its partnership](https://www.moodiedavittreport.com/celebrating-30-years-of-scientific-collaboration-shiseido-group-extends-ties-with-us-research-partner/?format=pdf) with Cutaneous Biology Research Center (CBRC) "to create cutting-edge value through research in dermatology and the development of innovative cosmetic products." Some beauty brands and retailers like **Estee Lauder Group** aim to embrace D&I, as the brand aims to become the most inclusive beauty company in the world. Estee Lauder Group hopes to [achieve gender pay equity](https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2021/11-02-2021-160022709) by 2023 and globally increase the representation of women across its regions and affiliates.
### **The Shift in Environmental Responsibility from Consumers to Businesses**
This shift towards more socially responsible and sustainable brand practices comes from the end-consumer, who want to make a difference. They're looking for brands that serve a holistic and meaningful purpose throughout the entire customer journey. Moreover, they keep brands accountable for every decision they make, whether positive or negative. This is why brands also face particular challenges in reassuring worried consumers that they are committed to sustainability.
According to the latest research from the [newly-released Mintel Sustainability Barometer](https://www.mintel.com/consumer-sustainability-barometer), consumers worldwide believe companies are the most responsible for a whole presentation of sustainability practices and acknowledge their contributions matter. [Findings](https://www.mintel.com/press-centre/social-and-lifestyle/consumers-hold-companies-most-responsible-for-sustainability-issues-but-also-think-they-can-make-a-difference) show that almost half (48%) of consumers globally believe companies should increase the use of recycled materials. Only 25% of respondents believe responsibility lies with consumers and just a fifth (20%) with governments.
Recent consumer surveys carried out by [GlobalData](https://store.globaldata.com/report/esg-top-trends-by-sector-theme-analysis/) suggest that the effects of the strict lockdown periods have made ESG (Environmental, Social, and Governance) more crucial than ever, as consumers increasingly question their consumption habits, want to protect the environment, and are openly scrutinizing a brand's or a retailer's activities on social media channels.
Globally, attitudes towards sustainability vary between countries and generations. Based on the [Global Sustainability research](https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives) conducted by Simon-Kucher & Partners, 85 % of customers indicate that they are now considering eco-friendly beauty products to be more sustainable. However, there are meaningful shifts in generational attitudes. 40% of Millennials and Gen Z have chosen a more sustainable alternative, whereas older generations are less likely to actively search for sustainable products (24-29 %)
Moreover, today's consumers are keener to understand their contribution through purchasing and whether or not brands support their beliefs and align with their social and ethical values. For instance, [a survey](https://www.mintel.com/press-centre/social-and-lifestyle/consumers-hold-companies-most-responsible-for-sustainability-issues-but-also-think-they-can-make-a-difference) conducted by Mintel shows that 48% of customers want to know whether their purchase has a positive impact on the environment, "such as one tree planted per purchase."
As a result, customers expect brands and retailers to become more transparent about their positive credentials and await brands to provide more information and education about their contribution throughout their customer journey.
"Educating consumers about sustainability should help increase their engagement, as there seems to be a sustainability gap—a striking difference between consumers' experience with the causes of climate change and the reality of where the responsibilities lie. One of the major challenges for brands is effectively closing this understanding gap to better position their products and services as part of the sustainability solution," said Richard Cope, Senior Trends Consultant, Mintel Consulting
### **The Power of Personalization to Deliver on CSR**
Personalization helps brands make customers feel more valued, appreciated, and heard. Customers now expect beauty companies to guide them to the right products and provide more personalized, inclusive, and seamless brand experiences throughout the entire customer journey.
The combined power of technology and personalization is one of the most critical elements to help brands towards sustainability goals and cut down on unnecessary waste. Together, they positively impact the environment that "results in reduced environmental issues related to overconsumption, product returns, and waste" – Beauty Matter 2021 research.
When personalization is carried out effectively, brands can engage on a deep, personal level with their consumers, strengthening the bond between the brand and consumer. According to [a survey by Epsilon](https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences), around 80% of consumers are more likely to purchase from a brand if it offers personalized experiences, and 90% of them indicated that they find personalization appealing.
With the right technology investments and accurate personalization, brands can engage in more transparent communications with their customers by providing deeper context across the customer journey. Moreover, personalization programs executed at scale can help beauty brands and retailers gather rich zero-first-party data to help them understand the differences across customer segments.
Klarna's [Shopping Pulse](https://insights.klarna.com/shopping-pulse/) report shows that 91% of consumers expect brands to offer hybrid shopping experiences (both online and in-store), and 40% of global consumers expect personalized product recommendations online. "Shoppers miss the physical elements of the in-store experience that can only be offered in a brick-and-mortar setting, like fitting rooms. However, they also have new expectations about the in-store shopping journey," said David Sykes, Head of US at Klarna.
With the help of technology, brands and retailers can underline the implications of decisions, whether purchasing a new product online or in-store or using augmented reality to make a business case for sustainable investment. Most importantly, helping to influence customers' choices – educating and empowering them to make more eco-conscious purchasing decisions. For instance, a Swedish beauty tech company [Ellure](https://scandinavianmind.com/news/how-ellure-cosmetic-printer-can-change-the-beauty-industry) is now making makeup more sustainable by decreasing operational complexity and stocking risk with 3D printing. Following the first attempts to build a lipstick printer, the brand has discovered the problem of overproduction. This is why they decided to empower brands to tackle this issue by producing tailored-made products, which results in the ratio of unsold products down to 0% while ensuring all ranges of colors can still be provided.
On the other hand, personalization and customization can lead to infinite product differentiation in saturated markets. An endless array of choices may influence shoppers to make superfluous purchases, especially in online/e-commerce spaces. Beauty tech companies like revieve help to build a robust personalized brand experience to inspire more mindful consumption through tailored beauty experiences and product recommendations.
Transparent, experiential shopping can lead to more confident purchase decisions and helps to reorient consumers away from a quantity mindset towards a focus on quality. For instance, with AI/AR technology, brands and retailers can impact overconsumption and unused products by recommending products that precisely meet customers' unique needs. Beauty businesses need top-notch visibility into all processes, activities, and strategies to deliver on CSR brands' promises and achieve the desired goals.
### **The Roadmap to a Sustainable Digital Infrastructure**
Digital strategy and sustainability are equally important and are increasingly intertwined. In [recent research](https://www.weforum.org/agenda/2022/01/digital-technology-sustainability-strategy/) by Bain & Company and the World Economic Forum, "40% of respondents said they believe digital technologies are already positively impacting their sustainability goals."
Especially in the beauty industry, establishing a sustainable digital roadmap is critical for brands and retailers aiming to continuously innovate and become as resilient and robust as possible to tackle environmental issues. While most beauty brands are implementing technology and winning the personalization battle while maintaining a successful CSR strategy, the ability to provide a holistic, sustainable digital infrastructure that drives a purpose beyond profit remains a challenge for many businesses.
_Below are some fundamental principles every brand should take into consideration when building a holistic digital roadmap toward a more sustainable future:_
##### **1\. Provide highly personalized digital customer experiences and ensure they serve a meaningful purpose contributing to a sustainable outcome:**
[Technology and personalization](/insider/articles/7-brands-getting-beauty-personalization-right) enable brands and retailers to unpack precisely their customers' intentions and needs, helping to uplift their beauty journey by recommending the right products. Beauty technology companies like revieve help brands and retailers provide customers with inclusive and realistic tools, curating a more inclusive brand experience for every shopper while making customers purchase with care and purpose. For instance, revieve's Skin Coach serves as a portal where customers can get information about the brand and its products, learn more about their skin, set personal skin goals, and track their skin improvements over time. As a result, customers will make more informed and conscious purchase decisions.
##### **2\. Find the winning formula for brand CSR and digital efforts that resonate with your audience:**
To best respond to customers' needs and communicate social, environmental, and ethical values to customers in a more comprehensive way, brands have to understand their audiences on a more personal level. Understanding the unique differences between shoppers means you can provide customers with the right tools and a seamless experience while successfully promoting CSR efforts throughout the entire customer journey. [Collecting and analyzing zero- and first-party data](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data) allows for a level of consumer understanding required to serve the individual shopper's needs and tug customers' heartstrings. Once brands can engage with shoppers more intimately, customers are more likely to resonate with the business's message and purchase from the brand again.
Delivering a suite of tech-powered experiences helps create valuable and meaningful experiences to make consumers' sharing of their preferences more rewarding. It enables brands to earn customer loyalty, making the customer care for the brand even more.
##### **3\. Bridge the "the say-do" gap through personalization:**
According to [Changing Markets Foundation](https://changingmarkets.org/) report, 60% of sustainable beauty claims are greenwashing. Despite pledges to reduce their product waste, enhance DEI, or reduce their environmental footprint, many brands still fail to deliver. For conscious consumers who prioritize sustainability, diversity, and inclusion, hyper-personalization enriched with the power of data and technology can provide companies with experiences to prevent misleading claims. Most customers don't always know how to make the right choices or are very aware of the products they need. This is why brands can utilize product recommendations powered by AI and AR technology, helping customers understand what they're choosing and the sustainable impact that might have. This comes with making sure these beauty products and experiences are accessible and that there doesn't have to be a trade-off for those on lower incomes between cheap and sustainable. For example, you're helping customers make more informed shopping decisions with AI and AR technologies and offering a more carbon-emission-friendly method for product sampling - such as virtually trying on makeup. A study from [MIT](https://ctl.mit.edu/sites/default/files/library/public/Dimitri-Weideli-Environmental-Analysis-of-US-Online-Shopping_0.pdf) found that an online shopper has a carbon footprint two times smaller than a traditional in-store shopper.
##### **4\. Empower the self-aware consumers at each stage of their customer journey:**
Brands and retailers should be delivering a seamless brand experience to customers wherever they're at. In an attempt to craft a personalized brand experience that aligns with customers' needs and seamlessly communicates its CSR efforts, many brands turn to AI.
AI can support brands in crafting a personalized brand experience that aligns with customers' expectations and can live anywhere the brand is. Companies understand the vital role of personalization in retaining loyal customers and brand advocates, enabling brands to create long-standing relationships with their customer base. For that reason, brands and retailers are now moving away from standalone solutions and starting to provide customers with an ecosystem of knowledge, expertise, and customization powered by a suite of technologies.
As more beauty companies think about technology and their sustainability agendas, they should ask whether they are bringing game-changing technology and digital thinking to meeting sustainability goals—or whether this critical business issue is missing an important dimension.
[**Contact us**](/contact) **today to get started with your personalization journey!**
## /insider/articles/post-covid-tendencies-in-beauty
URL: https://www.revieve.com/insider/articles/post-covid-tendencies-in-beauty
As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors. Unlike other segments that will face a longer recovery, the beauty industry could be back to 2019 levels by the first quarter of 2021, according to McKinsey & Company's State of Beauty 2021 report.
While some other geographies won't rebound until 2023, China's beauty market has already recovered, and a well-developed e-commerce strategy is expected to help the U.S. return to growth by mid-2021. However, Europe and Japan will be slower to recover, not rebounding to 2019 sales levels until 2022, driven by deeper initial volume loss.
This year, categories that have been negatively impacted will continue to lag, notably color cosmetics and fine fragrances. The global makeup category will fall to 14% of total retail beauty sales in2021. Overall, McKinsey forecasts that global beauty retail sales will increase by 1% — from $485 billion in 2019 to $491 billion in 2021.
According to Euromonitor International's research, trends "that will define consumer behavior and influence business strategies this year" will focus on "craving convenience," "mental health," and "phygital reality." "Nearly 70% of \[executives polled\] expect consumers to be more concerned about sustainability than before COVID-19," Euromonitor noted.
CEW projected that the upcoming month's customer trends would center around innovative skincare and hair care products targeting self-care routines and eco-friendly beauty options.
### Skincare and Wellness Categories Boom
According to Euromonitor research, skincare is projected to reach US$183.5m in 2021. During the pandemic, prestige skincare online sales in the U.S. swelled by 42% during the first half of the year and reached $1.1 billion in Q2 2020, according to Nielsen data.
In a consumer trends study conducted by NPD, around 20% of consumers said the pandemic had directly changed their skincare habits, and one-third agreed that their skincare spending had increased. Nielsen’s data showed that mass facial skincare grew more than 20% this year, driven by a rise in online sales.
> Today, taking care of one's skin is an expression of self-care — and self-care is more important than ever. Consumers are actively exploring sub-categories and expanding their regimens, finding peace of mind in the ritual of routine, says Fabrizio Freda — Estee Lauder Companies President & CEO
Data reported by Revieve shows that skincare purchases decreased by 19% in December 2020, as consumers got a healthy head start on holiday shopping. Skin concerns like acne and hyperpigmentation were mentioned almost as frequently as the previous month.
According to a Feelunique report, skincare outperformed other categories with a 57% uptick in sales for the period. The company reported a 39% increase in skincare sales and is on track to exceed £100m. In Ulta's most recent annual report, the company's skincare, bath and fragrance sales were up 22%.
### Hair and Scalp Health
The hair segment is currently booming. Throughout 2020, stylists have leveraged digital tools and platforms to educate and engage consumers, which has also paid off for beauty brands and retailers.
According to Sarah Curtis Henry, Chief Marketing Officer at Tatcha, hair care became a vital aspect of the company’s pandemic response. She notes that thriving categories like haircare and self-care will continue to resonate in the future.
> These are all trends — if you want to call them trends — that consumers are still very much engaged with and that we expect to see continue going into next year. It will breed lots of new brands, says Sarah Curtis Henry — Chief Marketing Officer at Tatcha
Last year, professional haircare brand Kérastase revealed its new personalized haircare diagnostic service. It was developed in collaboration with the “Digital Services Factory” by L’Oréal, a diagnostic tool that helps users gain a better understanding of the texture and health of their hair and scalp, along with general hair concerns. As a result, customers receive a personal diagnosis along with a treatment routine that’s customized for their individual hair needs.
Another example of a forward-thinking initiative is a multi-dimensional smart salon created by Ted Gibson. Gibson opened a new smart salon incorporating technological advancements to pave the way for the future of hair salons. The salon features individual pod spaces — known as “clouds” —that include voice-activated lighting and music. “We wanted to update the salon model that hadn’t been updated in forever,” Gibson told Happi.
### Sustainable Evolution
The pandemic has brought environmental and personal wellness concerns to the forefront of many consumers’ minds. Driven by a renewed focus on health and wellness and rising climate anxiety, a values-driven younger generation demands transparency and authenticity.
Brands know that sharp, vocal Gen Z consumers are carefully examining the initiatives, products and services offered on digital channels. Now more than ever, the younger generation expects beauty products to be clean and sustainable as a standard.
90% of Gen Zers intend to buy a clean beauty product within the next 12 months. Gen Z “really celebrates and supports brands that stand for something,” said Monica Arnaudo, Chief Merchandiser Officer of Ulta Beauty.
> They can see right through it if it doesn’t feel authentic. It’s a bit of a balancing act. It can’t just be that I see that this is a trend, and now I’m going to check the box. It’s got to be part of the heart and soul of the company, says Monica Arnaudo — Chief Merchandiser Officer of Ulta Beauty
Exploring low-impact packaging has become a bigger priority. Shiseido Company has implemented a range of sustainably focused activities and products to cultivate a social value unique to the beauty industry. For instance, customers can return empty bottles to be cleaned and refilled. Likewise, L’Oréal has developed a bottle made from captured carbon emissions.
Consumer insistence on sustainability is expected to accelerate post-crisis, and companies are planning to consider investments in various eco-initiatives.
Shiseido's new refill service
### The Role of AI/AR Technology in Beauty
With the pandemic onset, brands that were already building up their digital capabilities found it much easier to connect and engage with their customers. Beauty brands and retailers are switching to augmented reality (AR) and artificial intelligence (AI) to recreate the excitement and experimentation vital to customer purchase decisions, [primarily lost during the pandemic](/insider/articles/how-the-beauty-industry-changed-in-2020).
66% of customers are more likely to buy from beauty brands that use technology that “recommends new or relevant products to me that are similar to what I am shopping for,” and 70% favor a brand that “remembers my shopping preferences and customizes the online experience accordingly.”
From personalized recommendations to in-store interactivity, the role of AI and AR technology in beauty and retail extends beyond phones and laptops, bringing the “frictionless experience” model that’s so central to online experiences to the physical world.
“Those that utilized social media platforms were able to stay in touch with their consumers, as physical retail presence was limited. Additionally, brands that mastered shade matching technology and the use of online-diagnostic skincare tools helped ease weary consumers into virtual shopping,” said Lauren Goodsitt, Global Beauty & Personal Care Analyst, Mintel.
According to Sampo Parkkinen, CEO of Revieve, the pandemic has changed how technology is perceived.
> What the pandemic has changed is the perception of technology as an individual, isolated use-case (like a virtual try-on) into something that can fundamentally help drive the entire customer experience and journey through helping consumers not just with a try-on but with education, product discovery and after-purchase loyalty generation, said Sampo Parkkinen — CEO at Revieve
In 2020, Revieve launched several new technology partnerships, including one with [No7](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve), which uses Revieve’s Digital Beauty Advisor tool to deliver a more personalized skincare shopping experience.
Revieve Digital Health-Beauty-Wellness Platform
Parkkinen adds, “Leveraging Revieve’s AI skin diagnostic capabilities, and the Live Video Selfie Analysis solution enables the accurate analysis of skin, health, and beauty-related factors directly from a live video feed, as well as the presentation of individualized findings directly on a live video feed.”
Together, these solutions enable Revieve’s brand and retailer partners to drive engagement and provide a superior interactive customer experience across several digital touchpoints, including mobile apps, social platforms, e-commerce, and in-store digital.
### Embrace the Change
This year, we will continue seeing partnerships and acquisitions of digitally-driven solution providers by industry giants such as Coty, L’Oréal, CVS, and Procter & Gamble.
Meanwhile, getting ahead of consumer trends and changing market demands, and leveraging digital channels and technologies are crucial to maintaining a competitive advantage. “The beauty industry is becoming increasingly complex,” said Coty CEO Camillo Pane at the WWD Beauty Summit in 2020. “Our instinct is to dislike complexity. But we either embrace it, or we’re not going to be around.”
More beauty brands and retailers will leverage advanced technologies to curate consumer product recommendations to proactively offer novel products and explore new ways to meet customer needs.
## /insider/articles/predictions-for-beauty-commerce-for-months-and-years-to-come
URL: https://www.revieve.com/insider/articles/predictions-for-beauty-commerce-for-months-and-years-to-come
Our hearts at [revieve](/) go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face!
This is a post to LinkedIn and us working around beauty commerce, I wanted to look at the crystal ball to make some predictions where the industry is going in the short- and long-term. As a wise man once said: "During the great struggles, the greatest new ideas are born."
Your thoughts and any alternative predictions are welcome and valued!
### Short-term effects on beauty commerce
Lock-downs and restrictions are and will be our everyday lives for the next coming months, but people still need to get at least the basic necessities, and who couldn't resist some online shopping too?
In beauty one clear winner in short-term will be the ones keeping their doors open (not because they just decide to but because people need their other-than-beauty services), especially meaning pharmacies, grocery stores and similar everyday-essential stores. The only thing you might be doing in the coming months in terms of physical shopping is groceries and pharmacies. With the only outside-home visit, picking the much-needed skincare product or eyeshadow to impress some co-workers & customers over the video conference will be something that will surely boost the sales of these types of companies. Some cosmetics categories will surely hurt, but I would predict that companies like CVS and similar will see some boost in their skincare sales and similar categories. What do you think?
We all know that online will see tremendous growth in beauty ([even from our analytics we can see the trend from the latest couple of weeks](https://www.linkedin.com/posts/revieve_beautytech-quickfact-ecommerce-activity-6646404587240648704-mFBA)) and companies are finding new ways to serve their clients better online. Still, many companies struggle to get goods delivered with shortages on staff and growing amount of orders but once the business adapts in the coming months, sales will surely see some growth across categories online. Despite the online growth, it won't replace the volumes made in brick and mortar. Even companies like [Estée Lauder Group are still digesting what will happen](https://www.gcimagazine.com/business/marketers/financials/Estee-Lauder-Withdraws-2020-Guidance-568925621.html) to the double-digit growth that was expected for this financial year.
What companies have started doing already? Some beauty brands in China & Wuhan are closing stores and [moving their beauty advisors online to WeChat](https://www.linkedin.com/feed/update/urn:li:activity:6645609692447940608/). Some retailers are [connecting beauty advisors to their online webshop](https://www.glossy.co/beauty/coronavirus-closings-create-virtual-consultation-uptick-in-beauty) with modern technologies, and some customers leverage beauty [technologies like Digital Beauty Advisors](/insider/articles/digital-makeup-2020-from-makeup-virtual-try-on-to-digital-beauty-advisor-experiences) to offer the same level of personalization when the human resources are just not enough and scalable for their large volumes or currently growing traffic. In short-term, it will be a combination of tech and human touch that tries to provide a similar level of individualization that you can get in the physical stores. Interesting to see where the future evolves, we'll surely see a lot more beautytech applied to replace the in-store experiences.
It's also going to be interesting to follow one segment of the beauty commerce, specifically meaning direct selling companies from larger corporations like Oriflame and Mary Kay to smaller ones like L'bri. How is their business affected by the crisis? These companies and their consultants are more and more doing their business via digital means (vs. the traditional Tupperware home parties). Now that people are looking the make ends meet while staying home, this could become a growing market in the beauty.
### Predictions for long-term
The foot-traffic to retail stores has been in decline overall for a decade, and even if things would turn to better soon, just a couple of months won't be enough to return the trust of the consumers, and 2020 will most likely be known as an all-time low in terms of store traffic across the whole world.
Imagine going back shopping skincare or makeup to a retail-store where the typical approach is to touch & try-on the sample products physically. Even if governments would say that the virus has been completely controlled, the consumer trust and mindset has surely changed beyond just 2020, and we (at least some) will avoid this type of behavior for some time.
Technology can and will surely help consumers in retail stores, and I wouldn't be surprised if retailers start deploying even more solutions around image-based skin diagnostics, makeup & haircare virtual try-on, and other types of innovative technologies to allow consumers to experience the products digitally in stead of traditional testing. New hardware like smart mirrors or tablets might be difficult for consumers to digest (as people might avoid touching dirty surfaces) so leveraging consumers' own mobile or fancier touchless smart mirrors might replace (and have already been replacing) touch interfaces in the stores.
If beauty in-store retail stores still today account for 90% of the beauty commerce, my prediction is that this will forever change. The ratio surely won't be 50-50 in the long-run but more close to 20% online than the current figures.
What are your predictions for the coming months and years?
Hoping you all readers stay healthy and safe! Meanwhile, keep playing conference call bingo; bet you can get multiple bingos during a week!
## /insider/articles/providing-better-service-for-beauty-customers
URL: https://www.revieve.com/insider/articles/providing-better-service-for-beauty-customers
You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty.
Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows.
How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!
Do you want to reach the younger generation who are perhaps willing to try out new products and gadgets more easily and want to share their experiences on social media platforms? Or do you want to reach the larger generation X who have more spending power and are more inclined towards classical and prestige product lines? Do you perhaps want to serve male customers better than anyone else in skincare retail? Or maybe you want to be like a Pokémon player? You know, "catch 'em all".
When you know whom you want to serve, it becomes easier to figure out the *how* you are able to serve them well. And you perhaps want to leave the decision to your end customer by giving them more wiggle room and choices. After all, they are the ones who are paying your wage, aren't they?
We know from our end customers that they are willing to give personal information about themselves; they know they will only benefit more the more they give. See, the more we know, the better recommendations our algorithms are able to give. Whether it's price preferences, preferred look, or special skin concerns we need to take into account or if they want only to be recommended "green beauty".
Perhaps, you as a retailer or brand have certain products you want to showcase to specific groups?
We can see that an average of 25% of our retail users adds products to the shopping cart directly from the solution. Also, by providing whole regimens, we are seeing a 20-30% basket size increase throughout our customers. It's up to you to decide how you promote the solution and guide the shoppers to the solution.
The foundation of the [Digital Beauty Advisor](/) is to give a selection of products you know will suit the shopper based on the information given + their selfie. When we *then* let them virtually try on the looks and products they are more inclined to proceed to check out opposed to trying 50 shades of lipsticks that don't fit their skin tone, hair, and eye color.
I mean, you want to provide *value* if you want shoppers to come back. And by providing timesaving solutions you are doing that on top of the personalization. It's where we tap into customers unmet needs.
After all, they came to your site with the intent of finding something that will make them feel beautiful and special.
## /insider/articles/recap-last-5-years-of-digital-beauty-technology-beautytech
URL: https://www.revieve.com/insider/articles/recap-last-5-years-of-digital-beauty-technology-beautytech
#### Recap: Last 5+ years of Digital Beauty Technology (BeautyTech)
It's always fun to try to predict the future but this time we shall look into the history of different digital beauty experiences or BeautyTech as we call it today.
The industry, vendors, and companies using BeautyTech have changed within the last 5+ years significantly and the industry could probably be put on the top of the Gartner’s hype cycle if evaluated separately. During 2019 a lot has happened as YouTube has been launching AR, L’Oreal has built experiences in WeChat and Tmall, and even Amazon has participated in the AR makeup virtual try-on by adding capabilities on their site. Makeup Virtual Try-on is becoming a commodity, and more personalized solutions than ever are available today to the consumer.
#### But what brought us here, and who were the first players offering and implementing the **technology?**
Old PC software of Beauty AR
If taking a look into even further history, the early days of BeautyTech were heavily focused around augmented reality experiences. The first solutions started immersing early 2000 when we saw some [early PC solutions](https://www.amazon.com/Cosmopolitan-Virtual-Makeover-Deluxe-Suite/dp/B00006VL5O) around 2D AR hair colouring and first web-based makeup virtual try-on solution by Makeover Networks (RIP). It's not really a breakthrough technology at this time yet, especially if looking at Amazon reviews of this PC solution.
Old Modiface
In early 2010 a radical shift started happening when experiences began moving away from uploading a photo (with the need to adjust your landmarks and not offering the most outstanding user experience) to modern video experiences. Even the first live video makeup try-on experiences found their way to [Cannes most innovative digital experiences shortlist.]() Also, the earliest vendors of makeup virtual try-on were founded, such as Modiface in 2007 (acquired by L’Oreal) and GlamST in 2013 (acquired by Ulta). The lack of powerful enough mobile phones still prevented the technology from breakthrough and, the solution mainly ran on computers and/or special devices.
In 2013-2014, early adapters in AR and especially the makeup virtual try-on started to gain traction, and the technology (and hardware) began to be powerful enough to augment realistic experiences instead of gimmicky tools. These years e.g., Sephora launched their first 3D live video makeup try-on, and L’Oreal launched Makeup Genius. More skin diagnostics -focused solutions started seeing daylight with still mixed results in terms of accuracy and repeatability. Most skincare focused solutions were heavily around "beautification", so just covering your wrinkles or making your skin perfect like babies - not really offering much more than fun for teenagers.
Earlier years, the main focus for beautytech had always been around augmented reality experiences but the years of 2014-2017 started bringing a wind of changes as a variety of different types of solutions emerged (like we at [revieve](/)). These years started to focus on recommendations, ingredients, and personalization, where many players are still taking advantage of it today. Makeup virtual try-on -solutions started becoming more common (+realistic), different guided-selling solutions emerged, and technologies started helping consumers with their conscious choices.
revieve AI Skincare Advisor
2018 was the year where major players started to really launch solutions. We saw Target, Ulta, Alibaba, Facebook, and others launch AR- solutions to bring makeup virtual try-on to their customers. For us at revieve, we saw 40+ companies from retailers to brands starting to really build digital beauty solutions in many formats - increasing our growth significantly. 2018 was also the year of acquisitions as players like Shiseido (Giaran) and L’Oreal (Modiface) acquired BeautyTech companies.
Hope you liked our brief recap on the history of BeautyTech. We also have a veteran Michel Zampa who's been working around BeautyTech since 2003 who's happy to share his insights with you straight from Montreal!
**\----**
Who’s the writer and revieve? Miikka is the VP of Strategic Partnerships at revieve, working with the leading beauty brands and retailers, helping them to build new digital beauty experiences across different channels. At revieve, we build Digital Beauty Advisors (with market leading mobile skin diagnostics, AI-driven product recommendations and 3D live video makeup virtual try-on) for skincare and makeup.
Get in touch: [miikka@revieve.com](mailto:miikka@revieve.com).
## /insider/articles/recommendation-engines-for-growth-and-customer-experience
URL: https://www.revieve.com/insider/articles/recommendation-engines-for-growth-and-customer-experience
Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. That’s one of the key reasons for their success and not the other way around. Spotify is recommending music, Netflix movies, YouTube videos, Amazon products from household items to fashion and books. And guess, what? It works.
In the best case scenario, they offer personalized recommendations all while users allow them to target with personalized recommendations across a multitude of channels, and while the information is stored on one’s profile making further machine learning and customization possible.
> _The user inevitably spends time and money and builds an emotional connection to the experience provider._
For the recommendation engine to do it's work properly it must be underlined that the selection should be narrowed to as small as possible in order to make the choice easy and convenient for the consumer. Offering a customized selection of 1000 movies versus 3 movies, which one do you think will convert better? You decide.
Using an algorithm based recommendations to personalize and customize an individuals feed and recommendations increase the time and money spend on the site plus ultimately increases the emotional connection to the site which looking at Amazon, YouTube, Netflix and Spotify seem to be working pretty neatly for them.
When companies can personalize and create a more customized experience with digital tools, they are able to provide more impactful, lasting ways for employees to communicate (Read more).
The recommendation engine learns and understands users intent and preferences and shows the most relevant products. The match is done in real time, the conversion follows. Usually it can be seen as these matches are being made. Targeted matches equal more usage and conversion.
### Customizing the most personal of all retail
What these companies are experts in is segmenting and algorithm. However, the individual needs, in this case, don’t have to be segmented and individualized on the very ground level.
So if what you are offering isn’t as mainstream and easily segmented and personalized as movies, books, and music for example? Take beauty, skin care, and makeup, for instance. The factors that play in are countless. Every skin is literally different, preferences, allergies, and weathers vary across the board massively. How do you even start?
revieve does to beauty what Netflix does for movies and Spotify for music, however, the recommendation engine, algorithms, and logic behind the system must be very different in order to actually customize the most personal of all retail: beauty. Segmenting won’t simply do the trick.
What revieve does is gather information such as age, gender, preferences, price, location, weather, skin type, skin concerns and more from the user. That already narrows the selection of 4000 beauty products usually down to some hundreds. That’s simply not good enough from the perspective of conversion. The point is to narrow the selection to a bare minimum.
Skin Analyse Technology by revieve
By allowing the user to analyse their skin from their video or selfie using computer vision revieve is able to analyse more than 70 individual factors such as wrinkles, redness, eye bags, undertone, skin colour, eye colour etc allowing to narrow the selection of 4000 beauty products all the way down to 3 price groups and beauty routines even less with beauty brands.
The system is usually fairly flexible and allows the provider to override automated recommendation rules and create rules manually based on the sales strategies. What’s more, the beauty recommendation engine is completely white-labeled meaning every beauty retailer and brand can make the beauty advisor look and feel like the solution is made by them to their customers when in fact the whole engine behind is provided by revieve.
Whats a common factor with all these companies is providing a recommendation engine exclusively suitable for their field, products and customers. The second is probably lack of competition in their field. What do you think?
\-Vanessa
## /insider/articles/retail-makeover-highlights-from-shoptalk-2023
URL: https://www.revieve.com/insider/articles/retail-makeover-highlights-from-shoptalk-2023
[Shoptalk](https://shoptalk.com/us/community), the premier event for retail and e-commerce, was back in full swing this year. Over 10,000 retailers and industry insiders descended in Las Vegas to explore rapidly evolving industry trends. The event was held at Mandalay Bay and featured panels with c-level executives and industry experts, as well as networking opportunities, brand workshops, and insightful roundtables.
We’ve picked out some of the latest trends, innovations, and highlights from the event that health & beauty retailers should watch out for in 2023. Enjoy the read!
### **Exceeding Customers' Shopping Expectations Both Online and Off**
The retail sector has undergone significant upheaval recently. With heavy-traffic retail stores shutting down and e-commerce booming, businesses have had to adapt quickly to stay afloat. But how do you become comfortable with the uncomfortable changes? At the event, Katie Reeves, Managing Director at [COS](https://www.cos.com/en_eur/index.html), North America; Anne Mezzenga, Co-CEO, [Omni Talk](https://omnitalk.blog); Marc Mastronardi, Chief Stores Officer, [Macy's,](https://www.macys.com) and Melissa Repko, Retail & Consumer Reporter, [CNBC](https://www.cnbc.com/world/?region=world), sat down to discuss the role of the store and strategies on how to meet and exceed customers' in-store shopping expectations.
In today's retail environment, consumers expect a seamless online and offline shopping experience.
> "They want retailers to understand their needs and preferences and provide personalized recommendations, whether they are shopping in-store or online. This means that retailers must ensure that their e-commerce platform provides a great user experience that is on par with their in-store experience," said Katie Reeves, Managing Director at COS, North America.
Retailers must also prioritize operational efficiencies and provide the experience that customers are demanding.
> "People go to stores for an enjoyable experience. However, retailers must remember that the customer experience relies on various factors," added Marc Mastronardi, Chief Stores Officer at Macy's.
\_\_This means developing an innovative selling model that is customer-facing and empowering teams with the resources and training they need to operate efficiently and effectively while delivering a personalized and engaging customer experience.
Source: Monigroup
But to stay on par with the competition, retailers must provide a smart in-store experience powered by AI/AR technology, according to Reeves. For instance, [COS stores now include smart fitting rooms](https://www.retaildive.com/news/hm-tests-smart-mirrors-at-cos-stores-in-a-bid-for-a-more-personalized-expe/625014/) that allow customers to request items without having to leave the fitting room. The SmartMirror, the central part of the experience, recognizes products brought into the room, spotting the item, size and color, with the possibility to offer personalized product and styling recommendations.
Beverly Hills, California: Cos store innovation project. Photo by Jon Kopaloff/Getty Images for Cos)
> "The fitting room is the "heart of the experience and brand" where a consumer falls in love with the store and decides to purchase," said Katie Reeves, Managing Director at COS, North America.
### **Providing Groundbreaking International Retail Experiences**
Today's retail innovation can come from anywhere, with breakthroughs, discoveries, and new trends taking off worldwide. Below are some of the points industry thought leaders listed during one of the panel discussions on how retailers can stay relevant in different markets and regions:
#### **Lucas Herscovici, Chief Direct-to-Consumer Officer at AB InBev:**
- Ensure that the technologies meet the standards that consumers now expect, regardless of the market and geographic location. By leveraging technology to create value-driven loyalty programs, retailers can build lasting relationships with their customers and drive sustainable growth over the long term. However, these programs must be seen as initiatives rather than just another channel for sales. Retailers must focus on providing real value to their customers rather than just incentivizing them to make more purchases.
- Retailers must also be mindful of driving differentiation and business models that are scalable in the long term. This may involve developing innovative new products or services that meet the needs of their target audience or implementing more sustainable business practices, such as using returnable bottles or reducing packaging waste.
- Consumers are increasingly seeking products that offer both premium quality and affordability. Retailers must strike a balance between offering high-quality products and services at a fair price point while also providing value-add benefits like rewards programs or personalized experiences.
#### **Ryan den Rooijen, Chief E-commerce Officer at Chalhoub Group:**
- Trust and customer experience are crucial factors that can make or break a brand. Open and honest dialog with customers can further increase the brand’s value and build trust and loyalty over time. By listening to customer feedback and being transparent about their actions, brands can demonstrate their value to consumers and ensure they are committed to providing the best possible experience.
- To stay ahead of market changes, brands must also be strategic about leveraging their experiences and adapting to new trends and technologies. For instance, investing in mobile and social platforms to engage with customers where they are or prioritizing inclusivity to reach a broader audience.
- Demographic shifts or increasing female empowerment can significantly influence brand strategies. Brands that can tap into these trends and connect with these audiences authentically and meaningfully will likely be more successful over the long term.
#### **Antonio Guichard Gonzalez, Chief digital officer at El Puerto de Liverpool:**
- As the retail industry continues to evolve, brands must become more omnichannel-based, with the store serving as the heart of the customer experience.
- With the rise of mobile devices, customers increasingly seek real-time information and updates on their purchases. Brands must prioritize providing this information and communicating with customers regularly to build trust and ensure they feel supported throughout the entire purchase process.
### **In The Age of Disruption, Put Customer First**
The pandemic has brought consumers a heightened awareness of the importance of emotional, physical, and mental well-being. This has created new opportunities for beauty brands like [Ulta](https://www.ulta.com) to deliver holistic experiences tailored for each individual and build deeper customer relationships across all channels, even during challenging economic times.
> "The trend towards self-care and wellness has been fueled partly by the rise of social media and technology, giving consumers new ways to connect and share their experiences. As a result, this powerful combination of technology and self-care has created a new level of consumer engagement and interest in the beauty industry," said Dave Kimball, CEO of Ulta.
WWD: Ulta Beauty Unveils New Store Format
- **It's all about Smart Moves**
Positioning the company to meet changing consumer needs naturally segued Kimball's presentation to the conference's central theme: smart retail. Ulta has been making big moves and investments in tech to continue enhancing the shopping experience. "It's a great time to think about how you can leverage all the existing technology and engage influencers on a consumer board to keep up with trends," Kimball said. [Ulta launched Prisma Ventures](https://www.ulta.com/investor/news-events/press-releases/detail/154/ulta-beauty-launches-digital-innovation-fund-prisma) last year, a $20 million VC fund that centers around digital innovation in the beauty category. The Prisma fund has invested in various technologies, such as lash robotics and HauteAI for skin analysis, to provide a platform where people can experiment with bold looks, natural looks, and more, continuing to tailor to consumer needs.
- **It's all about the Experience**
Ulta Beauty's success is rooted in one of its consumer insights: "Most consumers shop for and buy beauty products across price points, categories, and brands." Ulta's strategy of offering products across all price points enables consumers to adjust their spending while still enjoying their loyalty programs. According to Dave Kimball*,* beauty is fun, not a chore. It should be all about the immersive experience.
> "The heart of Ulta Beauty comes to life in the physical environment," he said. "We work hard to create an experience that is fun and playful and inviting."
Ulta has also overhauled the structure of its loyalty program to be more enticing for shoppers. Kimbell added that when Ulta gets an in-store-only shopper to purchase online, their spending at Ulta grows by 2.5x times. Likewise, in-store visits also increase when people start shopping online at Ulta.
##### **_To learn how to drive outstanding personalized customer experiences across channels – and if revieve Personalized Beauty Technology Platform is the right fit for you –_** [**_request a demo today._**](/contact)
## /insider/articles/revieve-at-tfwa-cannes-2022-delighting-passengers-with-personalized-ai-ar-powered-experiences
URL: https://www.revieve.com/insider/articles/revieve-at-tfwa-cannes-2022-delighting-passengers-with-personalized-ai-ar-powered-experiences
Brands and retailers now have the opportunity to enhance consumer-brand relationship by tapping into the immersive world of digital beauty, across all channels, devices and locations by leveraging revieve's market-leading, [**enterprise-grade digital beauty platform**](/solutions).
revieve's platform leverages AI and AR technology to help you deliver a more personalized and consumer centric experience and provides frictionless integration opportunities to additional software or hardware devices that allow you to create bespoke beauty experiences.
Our Senior Business Development Director, EMEA, [**Danielle Watson**](https://www.linkedin.com/in/daniellewatson73/) is delighted to attend [**TFWA World Exhibition and Conference 2022**](https://www.tfwa.com/tfwa-world-exhibition-conference) and will be thrilled to connect with you and share examples about innovative travel beauty retail solutions. Set up a meeting with Danielle and learn more about:
### 1) On-demand, Relevant and Personalized Digital Brand Experiences
Technology is evolving at a faster pace than brands can adopt it. The world's largest beauty companies, including **AS. Watson Group**, **Shiseido Company**, and **Unilever**, embrace the latest emerging technologies, from artificial intelligence to augmented reality, to give customers a more personalized, tailor-made approach to beauty.
The right beauty technology experiences in the travel retail environment can allow shoppers to try on products, looks, and offer accurate product matches, replacing the traditional touch-and-try approach, while augmenting the role of the in-store beauty consultant.
### 2) In-store Smart Mirror Beauty Experiences
Last year, Shiseido introduced the first over-the-counter [**Skin Visualizer**](https://corp.shiseido.com/en/news/detail.html?n=00000000003160) - a contact-free device that measures and visualizes skin's Beauty Circulation, a concept developed by Shiseido referring to the elements of beauty circulating in the skin, to provide consumers with personalized beauty advice and product recommendations.
Shisiedo Skin Visualizer was deployed in over 80 countries and including locations like **Tokyo Haneda Airport**.
To use the Skin Visualizer, consumers sit in front of an in-store mirror, answer a few questions related to their skin type, and take a selfie. The user is provided personalized digital skincare advice based on their skin metrics, which adopts artificial intelligence, expert algorithms, and real-time information, such as the user's location, to determine an overall skin health score.
### 3) QR Code Powered Mobile Beauty Experiences
With the use of in-store QR code advertisements passengers can easily access engaging beauty experiences such as Online Skincare Advisor experiences and true-to-life AR-powered makeup try on experiences.
With an Online Skincare Advisor readily available via mobile, any customer can receive immediate in-depth assistance, personalized recommendations, and high-level expertise that will help them make more confident purchase decisions while they travel.
### If you'd like to connect with revieve to delight your passengers with AI/AR powered in-store or online beauty experiences, then message Danielle to set up at meeting: [danielle@revieve.com](http://danielle@revieve.com)
## /insider/articles/revieve-cosmetic-360-explore-the-latest-innovations-in-the-beauty-and-cosmetics-industry
URL: https://www.revieve.com/insider/articles/revieve-cosmetic-360-explore-the-latest-innovations-in-the-beauty-and-cosmetics-industry
Today we see more brands utilizing AI/AR technology and robust data to unpack precisely what customers' intentions and needs are, uplifting their beauty journey by recommending the right products. Beauty brands and retailers no longer need to dig deep to understand the differences across customer segments and creative breakthroughs to propel their business.
Once brands can engage with shoppers more intimately, customers are more likely to resonate with the business's message and purchase from the brand again. Delivering a suite of tech-powered experiences helps create valuable and meaningful experiences to make consumers' sharing of their preferences more rewarding. It enables brands to earn customer loyalty, making the customer care for the brand even more, purchase after purchase.
Our VP of Global Sales, [**Miikka Makio**](https://www.linkedin.com/in/miikkamakio/), and Senior Business Development Director, EMEA, [**Danielle Watson**](https://www.linkedin.com/in/daniellewatson73/), are delighted to attend Cosmetic 360 and will be thrilled to connect with you and talk about these essentials and fundamentals shaping the beauty industry. Set up a meeting with Miikka and Danielle and learn more about:
##### 1) What exactly will consumers look for in the beauty industry, and how do beauty companies need to adapt?
Today, a typical beauty shopper's journey consists of several devices, channels, and brand touchpoints. This pressures retailers and brands to widen the aperture and control complex customer journeys.
##### 2) What does the phaseout of third-party cookies mean for the beauty industry?
Google is phasing out third-party cookies from Chrome. Brands and retailers must now lean into [**first-party and zero-party data**](/insider/articles/four-ways-revieve-helps-beauty-brands-retailers-get-personal-with-zero-and-first-party-data), which will be instrumental in this new, more transparent ecosystem.
##### 3) How to empower customers to "feel and breathe" your brand?
Beauty brands must drive a high-converting experience that inspires, guides, educates, and empowers conscious consumers to choose without limiting them.
##### 4) The challenges and opportunities in the beauty tech industry
Learn the latest from the beauty tech world and start preparing for the new era of customer experience.
##### 5) How to drive the most impactful results through beauty tech
Take the brand experience and personalization to the next level, start driving immediate results, and [**boost key business metrics**](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech).
###
If you'd like to connect with revieve during Cosmetic 360 to take your beauty brand experience to the next level, then message Miikka or Danielle to set up a meeting: miikka@revieve.com & danielle@revieve.com.
## /insider/articles/save-your-shoppers-time
URL: https://www.revieve.com/insider/articles/save-your-shoppers-time
Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.
If you as an e-commerce executive are honest with yourself, there is no way to be happy with that figure. There's no way that when you speak with your CEO and you tell him that you had 100 people who walked into your store online, you could only convince 7 of them to buy something, that he will tell you what a great achievement that was.
The biggest reason people don't buy when they visit your e-commerce store is time. Lack of time. There's a lot of talk about how consumers demand more from e-commerce stores, how consumers want omnichannel experiences and various other things. Very few in e-commerce talk about the fundamental reason shoppers are demanding these functionalities from you.
The reality is that consumers want you to save their time. Your e-commerce store likely doesn't do that. Does your 6-step checkout process save time from your shoppers? Likely not. Does the product inventory of 10 000 SKU's that your site has make it easy for your shoppers to find what they want and save their time navigating your site? Likely not. Does making your shoppers click through 15 different sub-categories, product pages, leaving your site to find other information about a product to figure out if that product works for them save their time? Guaranteed not.
What you have to optimize for as an e-commerce executive is your customers time. If I spend 10 minutes on your website and still can't find what Im looking for, you shouldn't be rejoicing because of your Google Analytics dashboard indicating great engagement with your site. You should be terrified. Because you've just wasted 10 minutes of my time and as a shopper I won't let you waste any more of it, ever.
A few practical features to implement today that save your shoppers time:
**1\. A FULL search function** - There is a category of shoppers who come to your site knowing what they want to buy. Make it extremely easy for these shoppers to find what they are looking for. Not just based on the names of specific products, because if that's what they have to use to search, you've already wasted their time. They've had to figure out what product and brand names you have in the category of products they're looking for. If Im looking for a brown coffee table, let me search for a brown coffee table and find products.
**2\. Fast customer service** - You probably already have a customer-service chat function. Thats a start. But that function today is wasting my time. By the time I ask a question, your customer service needs to be equipped with what I just browsed, what keywords I searched for and have a clear idea of what I was looking for in the first place. What's the point of customer service if I have to explain the same thing I already tried to find on your site for a second time?
**3\. Digital Advisors** - In addition to those people who know what they want, there is a category of shoppers who don't necessarily know exactly what they need. They need to be catered to as well. Using a Digital Advisor -solution for specific product categories like the [revieve Digital Skincare Advisor](/) for skincare products, takes work away from your shoppers. The last thing your shoppers want is to engage in a tiresome, long, brainpower requiring decision-making process. If you're not guiding them towards a purchase, there won't be one.
Start today. Save your shoppers time and sell more.
## /insider/articles/selecting-a-beauty-technology-partner-guide
URL: https://www.revieve.com/insider/articles/selecting-a-beauty-technology-partner-guide
Finding the right technology partner that can fulfill all of your requirements is never an easy task. Whether your purpose is to create a better in-store experience or fuel the growth of your metrics with new technology capabilities, it is critical to conduct due diligence on your potential partners.
But, how to tell apart true expertise out of all the buzz? We have put together some guidelines inspired by the thorough due-diligence processes from our existing partners.
To make it easier for retailers and brands to select the right vendor partner, we’ve also **developed a checklist** to help brands and retailers find the best beauty tech partner to work with. **Download our checklist below** to make sure you ask all the right questions during your evaluation.
## /insider/articles/six-reasons-why-beauty-technology-programs-fail
URL: https://www.revieve.com/insider/articles/six-reasons-why-beauty-technology-programs-fail
Beauty technology has taken the whole industry by storm. In all its splendor, beauty technology comprises both software and hardware solutions that can help consumers make their lives easier. It also means integrating technology into every aspect of a business and keeping up with the latest beauty trends. It includes replacing traditional processes with digital solutions and adopting new technology to meet evolving business and market needs.
Beauty Personalization powered by AI and AR, in our case, has been the beauty technology program we've seen has enticed most companies to get their digital transformation journey started. However, we've also observed that brands and retailers have jumped on this wagon due to its popularity without having clear goals, the right metrics, and in many cases, the right partner.
Here are the top six reasons beauty technology programs fail:
### **Not Having a Clear Digital Roadmap**
When companies become infatuated with a new technology one of its competitor uses, they might buy into something just because of its popularity, which signals a lack of a clear digital roadmap.
A brand or retailer becomes successful with a beauty technology program by understanding the problem it is solving for its customers. In many cases, those problems are a handful, and there are plenty of technologies that could solve them. Once companies understand their organization's or customers' most pressing frictions, they can consider what the beauty technology ecosystem offers.
Moreover, thinking of a digital roadmap is also about understanding how companies can establish their competitive differentiators and possibly open up new business avenues with existing beauty technology solutions in the market. For example, if your niche market lags in providing a personalized brand experience to your customers and moving towards a better discovery and post-purchase experience, building this capability will create a differentiator and, therefore, an opportunity to surge ahead of the competition.
### **Setting Unrealistic Expectations for Your Program**
A company might have high expectations based on a competitor's solution. However, beauty technology offerings today differ drastically from vendor to vendor. Hence, the experience or solution a company has in mind can look slightly different and serve different purposes depending on the brand's size and resources. Moreover, before starting a project with a vendor, companies must ensure the vendor has all their required tech integrations.
Companies getting started with their digital journey should set clear and realistic expectations and implement what fits customer needs and the brand strategy. Larger organizations, by default, have a competitive edge, as they can promptly implement a suite of tech-powered experiences or even build them in-house. Those advanced technologies can be expensive for a small beauty brand juggling the implementation of other tools.
Therefore, small beauty brands must keep in mind the areas of the customer experience that must be enhanced with technology and set goals that align with the brand's strategy.
### **Not Selecting the Right Beauty Technology Partner**
A beauty technology program might fail if companies don't select the [right partner](/insider/articles/selecting-a-beauty-technology-partner-guide) to solve customers' problems. As a particular technology becomes commoditized, the players in the market claiming to have the best solution will arise at light speed. However, a company's duty is to find expertise out of all the buzz.
While new players entering the market might seem enticing, it's important to remember that there are players in the market that have been around longer with customers on board. Which has helped them to refine their offerings to suit the pressing needs of the market.
Thus, when partnering with beauty technology companies, companies must ensure they can support their business from end to end by making solution optimization part of the journey. In most cases, beauty brands and retailers are left on their own to implement and optimize their beauty technology programs. That bottleneck inspired revieve to craft a [complete end-to-end offering](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation) built around the pain points of brands and retailers looking to personalize their customer journey to help them make the most out of this massive investment.
### **Focusing On the Wrong Metrics**
Both the beauty technology program and success metrics must be aligned. For example, if a company wants to increase retention or average order value, they need to make sure the solution they went for is optimized to drive those metrics.
In our experience monitoring and optimizing the solutions of our brand and retail partners, we try to set realistic goals according to the selected solution. In our advisory solutions (makeup, skincare, haircare, etc.), our partners have succeeded by driving metrics such as higher conversions or average order value. In contrast, our post-purchase solutions like Skin Coach are ideal for boosting retention, LTV, and increasing ROAS.
Moreover, tracking and analyzing critical metrics in beauty technology requires regular attention. But, companies need to know what metrics and data to track and how to contextualize them. Distinguishing between vanity metrics and actionable metrics will paint a clearer picture of what the data is telling a company. At revieve, we compiled this [list](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech) that can help beauty brands and retailers start or continue their beauty technology journey and look at the hero metrics that matter.
### **Not Promoting the Program Both Internally and Externally**
A crucial component in ensuring the success of a beauty technology program is that internally companies must adequately articulate its benefits to different stakeholders. A beauty tech program can't be successful without the involvement of other departments inside the organization. For example, suppose the Digital team is leading the program - the Marketing and Communications team has to be briefed on all the nuances of what's being deployed and how it will impact customers.
Similarly, it's essential to consider all avenues this beauty technology program impact. For example, suppose a company is deploying the program for online and in-store use. In that case, they must consider training the in-store consultants to successfully talk about the new experience to consumers in an easy-to-understand way.
In addition, a beauty technology program is on track to fulfill its KPIs if it's part of the Marketing Strategy. Otherwise, companies will have made a massive investment on a beauty technology program that’s sparingly promoted to customers.
### **Not Taking Customer Privacy Seriously**
Companies deploy new beauty technology programs because they want to gather quality zero and first-party data. Thus, a company's onus is safeguarding its customers' data to avoid breaking the law and facing legal, reputational, and financial penalties. Following recent cases of corporations abusing consumer data, it's vital to raise concerns over how beauty brands and retailers collect consumer data and ensure customer privacy.
Especially in beauty tech, AI/AR-enabled applications require detailed information about consumers' concerns and even their selfies, which raises many questions for consumers. Therefore, transparency and customer trust should be a focal point at each step of the customer journey.
The essential must-have in user privacy is consent - customers have to opt-in to the gathering and storing of their information in return for more personalized service from a company.
For example, at revieve, [we value](/insider/articles/three-ways-how-to-protect-customers-privacy-in-a-beauty-tech-world) honesty and clarity and are committed to safeguarding and respecting customers' privacy. Our stance is that we treat all our customers as partners, which always leads us to go the extra mile by advising our partners on different matters, including user privacy.
## /insider/articles/six-tips-to-drive-holiday-skincare-makeup-sales-with-digital-advisor-experience
URL: https://www.revieve.com/insider/articles/six-tips-to-drive-holiday-skincare-makeup-sales-with-digital-advisor-experience
Consumers crave fun, experiencing new things, and making the most of their money and time - especially during the holiday season. This is also the perfect moment to build stronger bonds with your customers and deliver an engaging and inspiring brand experience. But, how to use your revieve-powered experiences to capture the attention of your customers?
Klarna's latest holiday report [says](https://finance.yahoo.com/news/budgeting-apps-coupons-klarna-holiday-152100389.html) that more than 65% of shoppers plan to spend more or the same on holiday shopping this year compared to last year, while 25 % of shoppers have tightened their budgets and plan to spend less. Moreover, consumers of all ages are also prioritizing deals, discounts, and apps, signaling an even bigger emphasis on smart and savvy shopping habits.
During the 2021 holiday season, revieve-powered experiences had a higher revenue increase of **1.3 times more** than the overall website. Conversion rate always increases in this period, but with revieve powered experiences, the uplift was **1.6 times higher.**
With this in mind, get ready to meet customers wherever they like to shop and make the most out of revieve's personalized brand experiences powered by AI and AR. Here are five tips to help you set the tone for festive seasons and help you maximize your efforts and boost sales during the most important shopping season of the year!
### **1\. Hyperlink the digital advisor in social media**
The vast majority of younger shoppers—78% of Gen Z and 79% of Millennials—say they have purchased a product after seeing it on social media. For that reason, linking your digital advisor experience across all your social media channels will be essential. For example, you can add it to your Instagram bio, stories swipe up, and social ads across social media channels.
Adding the link to the advisor will help you get closer to closing beauty purchases as consumers can buy in one click; the advisor will open in-app, and the customer can try the experience directly and purchase right away.
### **2\. Promote unique gifting experiences**
Skincare and color cosmetics are traditional holiday gifts for oneself. Klarna's latest holiday report says that [most of its shoppers (66%) would prefer to receive a gift card over a physical gift.](https://www.klarna.com/assets/sites/2/2021/09/30101858/The-State-of-Smoooth-2021-Holidays-Unwrapped-Report-1.pdf)
However, it's challenging to buy skincare or makeup products for others. Instead, you can create a gift card tied to your digital advisor experience, so your customers can buy that instead for family or friends and wow them with a cherry on top!
If gift cards were ever considered bland and impersonal, this is your chance to make them personal.
### **3\. Mix early-bird specials with the digital advisor**
Consumers usually start buying holiday presents early; this is the perfect time to entice them with early-bird specials. For example, mix the digital advisor experience with product discount bundles:
###### _✨ Get your skincare analysis today - get 20% for buying two products, get 30% for buying four or more!_
\_\_
\_\_
### **4\. Keep your brand top-of-mind with engaging marketing campaigns**
Marketing your products or services by email or/ and promoting the experience in-store can be a fast, flexible and cost-effective way of reaching new customers. For instance, our partner Living Proof, science-led haircare brand, gathered [58K email addresses via revieve’s AI Haircare Advisor.](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) This would mean having 110K customer emails annually. Email marketing yields an extremely high ROI, especially during the holiday season.
Moreover, embrace the opportunity to interact and build brand affinity with shoppers in new ways. Enrich the in-store shopping experience for your customers by encouraging customers to scan a QR code on display, access skin advisor via an app, and then receive several personalized product recommendations.
### **5\. Encourage your customers to build their own gift set**
Self-love matters, especially for Millenials and Gen Z. The holiday season is ideal for encouraging your customers to finally get the beauty products they had been dreaming about once and for all.
While you can build gift sets for your customers, isn't it better to empower them to make their own?
###### _✨ Get your skincare analysis, build your personalized routine, and get a discount on your entire routine purchase._
### **6\. Use your first-party data to build advanced marketing campaigns**
revieve partners saw **16% higher completion rates** in consumer sales as they found revieve’s solutions more valuable in offering personalized product recommendations and shopping experiences.
By now, as a revieve partner, you've been able to gather zero-first-party data to gain deeper insights into customer behavior and precisely re-target customers to personalize the consumer experience across touchpoints. You can start utilizing data from your revieve solutions such as demographics, skin types and concerns, location, conversion source, and more to build in-depth customer profiles and sharpen your targeting and re-targeting strategy.
[**Get in touch with us**](/contact) **and let’s talk about how we can bring more customers through your doors this holiday season!**
## /insider/articles/skincare-ecommerce-customer-experience-vs-marketing-gimmicks
URL: https://www.revieve.com/insider/articles/skincare-ecommerce-customer-experience-vs-marketing-gimmicks
Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.
As a result, you lose trust. When you lose trust online, your customers won't buy. And we all know what happens to your e-commerce business when your customers don't buy.
On the other hand, when you show your e-commerce beauty shoppers that you understand them, when you provide them with reasons to buy and when you show them that you understand why they in particular should buy a specific product from you, you're creating a real customer experience.
As a result, you gain trust. When you gain trust, you gain loyalty. And your customers buy more. And your revenue grows.
The above is the difference between using marketing gimmicks as part of your online shopping experience for beauty products and creating a real experience that guides the shopper towards a purchase on their terms, providing them with value and information about why they specifically should consider a particular product.
Which category would you like to fall in?
To be clear, at [revieve](/) we refuse to accept the former and help you create the latter.
## /insider/articles/skincare-going-digital-in-2020-consumer-needs-vs-fears
URL: https://www.revieve.com/insider/articles/skincare-going-digital-in-2020-consumer-needs-vs-fears
#### Skincare Going Digital in 2020: Consumer needs vs. fears
> _Do you know what is the most typical skin type of your customers? Or their main skin concern? And do you have this data per consumer linked to their email or similar?_
This type of data can be valued highly and allows you to engage with your clients in really personalized manner but there are two key problems, which will be the key drives for 2020 digital & skincare.
**First,** as a skincare brand your dilemma might not even be how to treat customer data but actually how to collect it in the first place. Unless you’re a direct-to-consumer brand, your connection with your end-customers is typically via retailers and profiling your typical customers might be left to your imagination. Luckily, there are ways to tackle this problem both in your own channels and also within retailer channels. That’s worth of a completely [own text that you can find here](/insider/articles/how-to-improve-beauty-shopping-experiences-within-your-retail-partners).[](/insider/articles/how-to-improve-beauty-shopping-experiences-within-your-retail-partners)
**Second,** we live in a world of misuse of personal data by Facebook and by bunch of other players but still that same personal data is what helps the brands, retailers and companies alike to provide us consumers what we desire; personalized and individualized recommendations. Your customers can be most likely divided into two when it comes to their data, those who are happy to give and receive personalized recommendations and those who fear misuse of their data and rather stay anonymous.
Luckily, the ones that give you their personal data are most likely the ones bringing significantly more money into your pockets but it still doesn’t mean you should forget about the rest - those are the ones who grow your business if treated well.
As a [beautytech-provider](/) we are always slightly biased, but one simple solution to serve both groups of customers - is a simple Digital Skincare Advisor. Allowing user to complete a guided selling / mobile skin diagnostics -type of an experience - with the possibility to give their data to you as a brand (and link it to an account/email) if they desire. Or get recommendations by staying anonymous.\*\*\*\*
#### **How to convince the customer to give their data?**
Too often we see clauses like this.. _“I grant The Company, its subsidiaries, affiliates, licensees, agents and representatives the right to use my age, race, skin type, image, likeness and/or pictures of me for internal research purposes.. - ”_
…that define that you’re going to use the data for some business development purposes and providing better customer experiences or something way too high-level nonsense explained. This scares people (especially the hesitant ones) as they don’t have understanding what the data will be actually used for.
Why wouldn’t you go more practical? Give them examples of how the consumer can benefit from the data they are giving you. Are you using data from your customers to build new products that better serve their skin concerns? Or do you want to provide them info when new suitable products are launched that match their unique skin? Are you planning to build skin tracking -capabilities for your users to monitor their skin?
Be open and give examples of how the customer can benefit from giving their data to you and you’ll be surprised how many people want to be seen as an individual among the thousands of customers you have.\*\*\*\*
#### **What can you do with the data?**
There are hundreds of ways to leverage data from your consumers, but here are couple interesting ideas:
**Personalize the whole webshop if you know the user**
It might require some additional personalization software to be used, but once you have the users skin type, concerns, location etc. - you can always promote them matching products when logged in at your channels
**Help you customer service**
Imagine how much easier it’s for your customer service people to help the customers if they know the user as an individual. Not just their email but what product matches her well based on the individual data and what additional could be sold to complement her choices
**Use data for product development**
Take the guess-work out of product development by understanding your customers in more detail or even go deeper into custom personalized skincare
**Do re-marketing/-targeting in an highly personalized way**
No matter if you do simple email marketing or paid ads, provide highly targeted recommendations. Not just something others bought but something that fits the customer’s skin as an individual
\----
Who’s the writer and revieve?Miikka is the VP of Strategic Partnerships at revieve, working with the leading beauty brands and retailers, helping them to build new digital beauty experiences across different channels. At revieve we build white label Digital Beauty Advisors (with market leading mobile skin diagnostics, AI-driven product recommendations and 3D live video makeup virtual try-on) for skincare and makeup.
Get in touch: [miikka@revieve.com](mailto:miikka@revieve.com).
## /insider/articles/sustainable-science-how-europes-skincare-market-is-shaping-the-future
URL: https://www.revieve.com/insider/articles/sustainable-science-how-europes-skincare-market-is-shaping-the-future
Europe’s skincare market is widely recognized for its discerning and well-informed consumers. These individuals are not just looking for products that work but are also deeply invested in the ethical and environmental implications of their choices. As a result, transparency, scientific validation, and sustainability have become critical pillars for brands operating in this market. For today’s European consumer, skincare isn’t just about aesthetics—it’s about aligning with values and choosing products that contribute positively to both personal well-being and the planet.
### **Consumer Preferences**
One of the most notable findings is that 60% of consumers prefer products backed by scientific research. This data underscores a major shift in consumer mindset: buyers are seeking evidence-based products that provide visible results. They want to know exactly how a product works, what the active ingredients are, and what clinical trials or research support its claims. In this landscape, vague promises or beauty trends without scientific grounding simply don’t cut it.
Moreover, a significant portion of the market shows a clear preference for eco-friendly and sustainably sourced brands. In fact, sustainability is no longer an afterthought but a primary factor influencing purchasing decisions. Consumers are paying attention to the entire lifecycle of the products they buy—from ingredient sourcing to manufacturing practices and even packaging. Brands that fail to meet these expectations risk alienating a growing segment of eco-conscious shoppers. In this climate, transparency about sustainable practices isn’t just a bonus—it’s essential for market relevance.
### **Skin Concerns**
European consumers also face a unique set of skin concerns, largely driven by environmental factors. Common issues such as dryness, sensitivity, and environmental damage are especially prevalent in regions with colder climates, where the harsh weather can take a toll on the skin. As a result, there’s a heightened demand for products that not only address these concerns but do so in a gentle, effective manner.
Among the ingredients gaining popularity are chamomile and ceramides, both of which are celebrated for their soothing and skin-strengthening properties. Chamomile, with its natural anti-inflammatory benefits, is a go-to for those with sensitive skin, while ceramides help reinforce the skin’s barrier, protecting against moisture loss and external aggressors. These ingredients are highly valued not just for their efficacy but also for their perceived safety, making them top choices for consumers seeking relief from environmental stressors.
### **Market Strategies**
For brands looking to gain a competitive edge, there are clear opportunities. Expanding eco-friendly product lines is a key strategy to appeal to the growing number of consumers who prioritize sustainability. This involves more than just including a few “green” products in the portfolio; it requires a commitment to ethical sourcing, eco-friendly packaging, and transparent communication about a brand’s environmental impact. Companies that embrace these principles will not only meet consumer demands but also build long-term loyalty.
Additionally, there is a significant opportunity for brands to tailor products that address the specific skin challenges European consumers face. Developing formulas that cater to sensitive skin and offer protection against environmental damage—whether from cold weather, pollution, or UV exposure—will be crucial in capturing market share. In this context, innovation doesn’t mean creating something entirely new; it’s about refining existing solutions to meet the evolving needs of consumers in a more personalized, sustainable way.
## /insider/articles/the-beauty-makes-its-move-to-health
URL: https://www.revieve.com/insider/articles/the-beauty-makes-its-move-to-health
We all live in a time where the beauty, health, and wellness sector are ultimately converging in significant ways. The beauty and wellness connection becomes a matter of overall lifestyle.
Our understanding that beauty is not just “external appearance” is gradually increasing the global consciousness – when we are in our most healthy, physically, emotionally, socially, and spiritually state.
The pandemic has accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.
### **A Healthy Approach to Beauty and Personal Care**
Healthy beauty is a strong trend, driven by the conscious consumer, according to Euromonitor International. What’s more, millennials have fundamentally changed the beauty and personal care industry. They are always on the hunt for Instagram-worthy content and demand authenticity and healthy beauty products.
Yet attention to healthy beauty and clean products is driven by several aspects. Consumers’ growing awareness around green chemistry with the desire to adopt a healthy lifestyle has given rise to the concept of organic and cruelty-free beauty products. Another trend that is appealing is taking care of our appearance, benefiting our health and emotional well-being.
Hence, a lot has been done to inform consumers that beauty and personal care products are absorbed in varying degrees through the skin, the body’s largest organ, increasing consumer concerns.
### **Why Beauty and Retail “Giants” Pivoted to Wellness?**
According to the Global Wellness Institute, health and beauty are now part of a more significant sector: the wellness industry, covering nutrition, fitness, beauty, food, cosmetics, and more, which is worth up to £2.8 trillion worldwide, according to the Global Wellness Institute.
Consumers have never had as much freedom and choice from personalized beauty boxes such as [Birchbox](https://www.birchbox.com) to advanced AI cosmetic solutions. Wellness consumers are becoming experts in perceiving the actual value of wellness products and services. Therefore, consumers are demanding proof and trustworthiness from brands.
While some brands are struggling to deliver wellness products, more innovative brands are experimenting with technology to become more trustworthy and saturated.
### **How Companies Are Adapting to the Health and Wellness Boom?**
The key players in pharma and consumer health, such as [Pfizer](https://www.pfizer.com), [Bayer,](https://www.bayer.com/en/) [RiteAid](https://www.riteaid.com), and [Johnson & Johnson](https://www.jnj.com), attempt to reach the full range of “beauty healthy” customers through supermarkets and drug chains, and online. Using their resources in R&D and investing in technology, they develop multitasking dietary supplements and cosmeceuticals that aim to deliver combined health, nutrition, and beauty benefits.
Unilever is another example of branching into the consumer health arena. [Unilever’s Dove Nutritive Solutions app](https://apps.apple.com/us/app/dove-nutritive-solutions/id1050293683) enables customers to customize products according to their specific skin and hair needs.
The wellness industry boom is driven by personalized technology and innovative solutions. As a result, wellness, safety, technology, and preventative health have become the primary focus for every brand strategy moving forward. Building a significant online presence and digital activation is a must. Still, brick-and-mortar experience should not be left behind as physical shopping is a preferred choice among consumers and their renewed desire to return to stores post-pandemic.
### **Beauty-from-Within: Essential Natural Ingredients**
According to the recent PWC research, natural ingredients are a must, even in beauty and cosmetics, for most customers. Growing consumer awareness of the ingestible has become a new trend among the public. Preventatively taking supplements for healthier and better skin has led many brands to enter the nutrition industry. A new market of "healthy beauty" requires a holistic approach in combination with a healthy diet.
However, choosing which vitamins to pop from the myriad options can be overwhelming, to say the least: Do you need vitamin C? Are those supplements safe? Are the amounts listed on the label accurate? Does price matter?
> Nutrition is an essential ingredient in a healthy, fulfilling lifestyle, but the selection process for vitamins and supplements often proves daunting for consumers, says Sampo Parkkinen—CEO of revieve.
## /insider/articles/the-choice-paralysis-in-e-commerce
URL: https://www.revieve.com/insider/articles/the-choice-paralysis-in-e-commerce
E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.
The natural assumption behind having a large selection of products available in your e-commerce store is that it should lead to more revenue from e-commerce and a better conversion rate.
Unfortunately, this assumption bypasses a critical point. The amount of alternatives available to shoppers in e-commerce stores creates choice-paralysis. When faced with an overwhelming amount of alternatives, the easiest option for the shopper is not to choose.
This is a perplexing dilemma for retailers. On one hand, you absolutely have to have a large selection (all) of your products available in your e-commerce store to maximize revenue and on the other hand by doing so you are creating choice-paralysis for your shoppers potentially damaging conversion and revenue.
So what should you do? How can you ensure your entire product selection is available online at the same time as removing the choice paralysis from your shoppers?
Enter digital advisors. Digital advisors are product-category specific solutions that act as your automated e-commerce sales associates, helping shoppers find products that they are looking for, averting choice-paralysis. Through the use of digital advisors, you ensure that no shopper needs to use their precious time, effort or brainpower in finding products for their needs and no one is ever overwhelmed by choice.
Digital advisors are to your e-commerce store what in-store sales associates are to your physical store. There to help your shoppers navigate product offerings, provide 24/7 assistance and ultimately guide your shoppers towards a purchase. They are your ultimate weapon to destroy choice-paralysis once and for all.
To understand how digital advisors in the beauty-category can lead to improved e-commerce revenue, download our [white paper.](/insider/case-studies)
## /insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech
URL: https://www.revieve.com/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech
Like navigating complex consumer journeys and juggling competing priorities, tracking and analyzing key metrics in beauty tech requires regular attention and comes with a certain level of risk. Especially in beauty tech, many brands can be drowned in a sea of data and, even worse, start chasing down vanity metrics.
**_But what are the hero metrics for AI/AR-powered beauty personalization, and how to track them effectively?_**
Beauty tech is beginning to form a powerful new way for beauty brands to impact their overall business metrics. But key performance indicators don't mean much unless you know what metrics and data to track and how to contextualize them. Distinguishing between vanity metrics and actionable metrics will paint a clearer picture of what your data is telling you.
That's why we compiled this list that helps beauty brands and retailers start or continue with their beauty tech journey and look at the hero metrics that matter:
### **1\. Engagement and E-commerce Revenue:**
The more seamless and personalized shopping experience a brand can provide today to customers will win the loyalty of their customers today and in the future. Moreover, delivering an engaging shopping experience will help you earn users time, leading to more time spent on site and enabling the discovery of new products.
A fantastic way of measuring if your newly deployed AI/AR-powered personalized experience impacts the revenue during specific seasons is by looking at engagement and e-commerce revenue.
When comparing the engagement rates of general users and users that engage with revieve-powered experiences, we've seen how [our partner's overall e-commerce revenue was 1.3x higher](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization) during the 2021 holiday season.
Looking into specific holiday seasons can help you optimize for each upcoming season by recycling what worked last year or [trying new ways to promote your newly deployed experiences](/insider/articles/six-tips-to-drive-holiday-skincare-makeup-sales-with-digital-advisor-experience).
### **2\. Time Spent on Site and Conversions:**
As more consumers move online, there is an increased need for personalization because, as a brand, you’re competing today for your customer’s attention. Customers are happy and satisfied when they spend time looking for relevant information, and in this day and time, brands can achieve that by offering personalized content. Delivering a personalized shopping experience that educates and guides consumers to the right products can help your customers spend more time on site.
However, time spent on site does not say much unless combined with an actionable metric such as conversions. Tracking conversions individually is an excellent indicator of success, telling you immediately if your newly deployed experience is engaging and performing as expected. Moreover, higher conversion rates prove that your newly deployed experience is tailored correctly to your audience - as they are essentially converting based on relevant recommendations. For example, our partner, A.S. Watson Group retailer, [Superdrug users converted over 100% better, and ICI PARIS XL users spent twice the amount of time on-site](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor) with an AI Skincare Advisor powered by revieve.
But regardless of the personalized experience you provide, you need to be able to make it extremely easy for your customer to buy just with the click of a button. Standalone solutions like virtual makeup try-on are ideal for entertaining and discovering new products. Still, they might fail to help consumers complete a purchase as they are not designed as an end-to-end experience.
This is why we introduced our newly launched [AI Makeup Advisor](/insider/news/revieve-r-and-shiseido-partner-to-launch-a-new-beauty-innovation-in-the-makeup-category) to the market. It is an end-to-end alternative to a standalone makeup virtual try-on. It can help your customers discover, virtually try on makeup, and get recommended makeup products suitable for their skin type and needs - all within the same engaging and interactive experience.
### **3\. Average Order Value (AOV) and Lifetime Customer Value (LTV):**
Every brand must retain its online shoppers and increase average order value (AOV) to stay ahead of the curve. In particular, product recommendations are an effective way to personalize the customer experience and increase its AOV. Experiences like our advisor suite allow consumers to explore different suitable categories simultaneously, thus boosting the average purchase value.
Personalized product recommendations help target a wide range of consumers, assist in quickly discovering relevant products, and encourage them to purchase complete care routines or individual items. For instance, during Q2 2021, [No7 Beauty Company saw](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) that with an AI Skincare Advisor powered by revieve, the average order value increased by 48%.
AOV, when viewed individually, can be an excellent immediate indicator of whether your new solution/experience is yielding results. However, you want to focus on the long-term performance of your investment.
LTV is one of the most critical metrics you need to determine if the percentage of users engaging with your brand through personalization is yielding better results over time.
However, based on our experience, LTV is a metric that varies from partner to partner on how it's calculated and defined. At revieve, we use Google Analytics's LTV Report and the first 90 days of usage of the solution for the basis of the calculation.
From our observation, on average, our partners see a [3.5x increase in LTV with users that engage with revieve-powered experiences](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization).
### 4\. **Retention and Return Rate:**
The goal of personalizing your brand experience is to build a relationship with your customers so that they always come back to you. And consumers today genuinely crave a personalized experience. For example, Klarna's latest [Shopping Pulse](https://insights.klarna.com/shopping-pulse/) shows that 40% of global consumers expect personalized product recommendations online.
Providing your customers with a personalized brand experience today will help you live up to customers' needs and keep them coming back for more. This is critical for most beauty brands as customer retention has become a crucial KPI amidst rising competitors.
Let's take our [AI Skincare Advisor](/solutions/skin-advisor) experience as an example. We've observed that the experience amongst our partners has helped them improve the results in repeat purchases (retention), product referrals, and how often consumers tend to re-purchase (return rate).
For instance, our partner SKIN FIRST® has seen how engaging the AI Skincare Advisor experience powered by revieve is for consumers, as [34% return after Face Decoder's previous usage](/insider/case-studies/skin-first-r-boosts-consumer-engagement-and-business-growth-with-an-online-skincare-advisor-experience).
### **Ready to Personalize Your Beauty Brand Experience?**
Brands should look for [an enterprise-grade partner](/insider/articles/selecting-a-beauty-technology-partner-guide) for a strategic and long-term relationship to personalize their brand experience and set processes, determine KPIs and track hero metrics to measure effectiveness and success moving forward.
At revieve, we're proud to have developed a complete end-to-end beauty-health-wellness offering spanning all beauty categories: skin, makeup, haircare, suncare, and nutrition. Our razor-sharp focus on beauty with an advisor and coach approach in all our solutions make us the preferred choice for both medium-sized beauty brands and established brands retailers.
Moreover, based on analytics and best practices, we have developed a [90-day Engagement Program](/insider/news/revieve-rolls-out-90-day-engagement-program-to-increase-roi-in-beauty-technology-implementations) to support our partners in activating, monitoring, and optimizing their newly deployed experiences with us.
If you're curious to learn more about how revieve can boost your revenue and improve your sales and conversion rates, contact us today!
## /insider/articles/the-digitalization-of-beauty
URL: https://www.revieve.com/insider/articles/the-digitalization-of-beauty
The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.
Beauty brands around the world are providing their customers with tools like [L'Oreal's MakeUp Genius](http://http//www.lorealparisusa.com/beauty-magazine/makeup/makeup-looks/makeupgenius-changes-makeup-application-forever.aspx) and [Olay's Skin Advisor](http://http//www.digitaltrends.com/mobile/olay-skin-advisor/) to that provide value for customers in understanding which products customers should consider and why.
The digitalization of beauty has presented these brands with unprecedented opportunities in moving towards selling products directly to shoppers as opposed to relying on their retail partners. And when they do, retailers who rely on traditional e-commerce tactics to sell beauty products will be on the losing side of the table.
By providing tools that help the shopper, brands have realized their opportunity to bring the in-store beauty consultant to the digital world and provide a digital customer service representative to every beauty shopper globally, regardless of time and location. For beauty shoppers, this has become the new normal.
Retailers, already facing increased competition from the likes of Amazon, the countless subscription commerce and direct-to-consumer business models that have emerged in the last decade can no longer afford to create incremental improvements to the retail customer experience for beauty.
To retain the status quo, not to mention have a chance of growing market share and keep up with the rapid pace of innovation coming from from beauty brands into digitalization, retailers need to place serious consideration in adopting similar tools and services seamlessly as part of their online and mobile shopping experiences.
Those who do not, risk becoming the Kodak's of beauty.
For information on how we at revieve help retailers avoid Kodak's fate, visit our [website.](/)
## /insider/articles/the-evolution-of-retail-summit-exploring-the-future-of-retail-in-the-digital-age
URL: https://www.revieve.com/insider/articles/the-evolution-of-retail-summit-exploring-the-future-of-retail-in-the-digital-age
The "Evolution of Retail Summit" hosted by Google Cloud and Brand Innovators was a highly anticipated event that brought together industry leaders, innovators, and experts to delve into the ever-changing landscape of retail in the digital age. Held at the bustling Google NYC office, the summit provided a captivating platform to showcase cutting-edge technologies, discuss emerging trends, and share strategies for success in today's rapidly evolving market.
The summit kicked off with an inspiring keynote address delivered by Amy Eschliman, a prominent retail leader at Google. In her address, she passionately emphasized the paramount importance of customer-centric approaches and personalized experiences in today's competitive retail landscape. The audience was captivated by her insights, recognizing the vital role that understanding and catering to the individual needs of customers play in building lasting brand loyalty.
As the summit progressed, attendees were treated to thought-provoking panel discussions expertly moderated by Maria McClay and Sonia Fife. These engaging discussions delved into key topics that are reshaping the retail landscape, including e-commerce strategies, omnichannel approaches, and the seamless integration of artificial intelligence. The panelists shared valuable insights, offering innovative solutions to the challenges faced by retailers in adapting to the rapidly evolving digital age.
The interactive demos, such as the one showcased by revieve with their Beauty Platform, took center stage during the summit. These captivating demonstrations provided a hands-on experience for attendees, showcasing cutting-edge technologies that are revolutionizing the beauty industry. The revieve Beauty Platform's AI-driven personalized recommendations and virtual try-on capabilities left a lasting impression on the audience, highlighting the transformative power of technology in enhancing the beauty shopping experience.
Throughout the summit, beauty emerged as one of the fastest-growing industries, with a staggering 70% of shoppers seeking personalized experiences. This recurring theme underscored the significance of personalization and relationship-driven commerce in modern retail. Industry experts stressed the rising consumer demand for tailored experiences, both in the online and offline realms. Leveraging platforms like revieve, retailers were encouraged to harness the potential of personalized communication, digital experiences, product discovery, promotions, and customer engagement strategies.
Beyond the quest for personalized beauty journeys, retailers were also urged to embrace circular economy principles. The summit served as a platform to emphasize the need for businesses to consider the environmental and social impact of their operations. This call to action resonated with industry leaders, as they acknowledged the importance of adopting sustainable practices to build a more responsible and ethical future for retail.
The summit concluded with a forward-looking closing ceremony, where industry leaders shared their insights on the future of retail. Embracing emerging technologies like Generative AI, Augmented Reality, 5G, and Internet of Things (IoT) was emphasized as a means to drive innovation, enhance customer experiences, and foster operational efficiency.
> “Having attended the Google Retail Summit, I am inspired by the transformation of the retail landscape. The event showcased the power of innovation, customer-centric approaches, and emerging technologies, paving the way for a future where shopping experiences are redefined, and businesses thrive in the digital age,” says Shrikant Harkare, VP of Product Growth at revieve.
Overall, the "Evolution of Retail Summit" provided a dynamic platform for collaboration, knowledge sharing, and networking. It served as a catalyst for retailers to adapt, innovate, and navigate the rapidly changing retail landscape, ensuring a prosperous and customer-centric future for the industry. As the retail world continues to evolve, the summit's impactful discussions and innovative ideas will undoubtedly shape the future of retail in the digital age.
## /insider/articles/the-makeup-customer-journey-personalized-for-consumers-predictable-for-brands-88450
URL: https://www.revieve.com/insider/articles/the-makeup-customer-journey-personalized-for-consumers-predictable-for-brands-88450
Today's conscious consumers want brands to recognize them as individuals. For that reason, brands and retailers must nurture emotional bonds with their customers by building intimate ecosystems to discover themselves and purchase with safety, confidence, and transparency.
As today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. This becomes a cumbersome pain point for retailers and brands - the difficulty of taking control over the makeup customer journey and gathering relevant customer data.
### **Taking Control Over the Makeup Customer Journey**
Consumers have become more confident in their purchases thanks to advances in technology and tailored product recommendations. However, to personalize effectively, brands and retailers need loads of customer data. This is where AI-powered personalization can gather rich, first-party consumer data that can help brands and retailers build more tailored customer relationships at scale.
But how can brands and retailers ensure that consumers get the support needed at every stage of the customer journey?
While virtual try-on of makeup products was just the beginning to engage audiences over the last year, moving beyond individual AR-powered experiences and instead focusing on an integrated approach that combines AI, AR, and first-party data can become the winning strategy for the makeup category today.
### **Gathering First-Party Data Transparently**
### \*\*\*\*
Gathering first-party data can bolster a brand or retailers' competitive advantage in the market - it is data unique to a company from its users. However, to gather first-party data transparently, brands and retailers must offer value in exchange for customers' data.
With personalization, brands and retailers can unlock unparalleled first-party consumer data to understand how customers interact with their favorite brands across brand touchpoints and uncover a customer's intention to buy certain makeup products.
For example, with the newly launched AI Makeup Advisor by revieve, brands, and retailers can deliver value beyond products by creating an intimate environment where customers can discover themselves, purchase with confidence, and strengthen their relationship with a brand. The AI Makeup Advisor experience also gathers transactional, behavioral, and demographic data from its users, making the customer journey for the makeup category predictable like never before.
### **The Future of Makeup is Hybrid and Personalized**
### \*\*\*\*
How consumers buy makeup has changed - but so has makeup. Consumers today take a holistic approach to beauty, one that combines wellbeing and health. In makeup particularly, taking care of your skin is step one, and using makeup products that double on that is step two.
In response, beauty brands have started offering hybrid makeup and skincare products as consumers gravitate towards products that provide multiple benefits and uses. However, as the lines have blurred between makeup and skincare, helping consumers find the right makeup products based on their skin needs will be fundamental regardless of the channel your customers prefer to buy.
With AI-powered technology like revieve's AI Makeup Advisor, which includes the most reliable AI Selfie Analysis, AI-powered personalized recommendations; optimized, true-to-life virtual try-on; and engaging, educating brand content, brands and retailers can bring clarity to its customers' purchases along each step of the shopping journey.
There is something for everyone in revieve's AI-powered makeup advisory experience; whether you are a brand or beauty retailer, it allows to put consumers in focus and help them discover exactly what they want, making customers feel exclusive for every product they purchase.
## /insider/articles/the-next-big-challenge-of-e-commerce-and-how-to-overcome-it
URL: https://www.revieve.com/insider/articles/the-next-big-challenge-of-e-commerce-and-how-to-overcome-it
### **The next big challenge of E-commerce and How to overcome it**
What comes to my mind when I think about E-commerce – An **unlimited selection of products**.
Nowadays, we are able to find anything online, buy it wherever and whenever. You’re just one click away from owning whatever you desire. Shopping is very easy when we know exactly what we want, but *what if we’re just “looking” ?*. Making the final decision is difficult, *I wonder if it fits me? Is this the best product for my needs? What if I don’t like it?*
We have the option of returning the product but let’s face the truth, we often don’t, and we feel guilty and disappointed over our purchase decisions.
Too many choices make us miserable, with so many alternatives it’s easy to imagine that we could have chosen better.
This is called “The Paradox of Choice”. It basically means that **The bigger the selection is, the harder it is to make a decision and the more we experience stress.**This affects consumer behavior radically in e-commerce.
###### Because of this, the conversion in e-commerce is typically around 1-5%.
So, how to overcome this issue?
##### **PRODUCT RECOMMENDATIONS.**
With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.
###### _What is a Product Recommendation engine?_
A product recommendation engine is a data filtering tool that makes use of algorithms and data to predict and recommend the most relevant products to a particular user. An automated digital version of the “in-store associate”.
You search for a product, the engine shows you the product you searched for and another one that you might like based on your first search, in other words, a product with a **high chance of ending up in your purchased items list**.
If you set up and configure it properly, it might significantly boost revenue, CTRs, conversions, ATS, and others metrics. Also, it will lead to a better consumer experience, enhanced customer engagement, more traffic, and other metrics, you will save money and resources on your marketing spend!
A product recommendation engine is a MUST in modern e-commerce. Amazon, Best Buy, eBay, and other renowned companies are basing their entire business on product recommendations retention and engagement.
> _Finalthought_: The success/growth of any commerce is significantly determined on a recommendation engine. It doesn’t matter whether or not you have insights about your visitors.You need a recommendation engine to make their shopping journey more enjoyable,to leverage buyer intent.
##### Recommendations engines are becoming more accurate than ever before. They will bring long-term value to your webshop.
## /insider/articles/the-pain-of-transforming-the-e-commerce-customer-experience
URL: https://www.revieve.com/insider/articles/the-pain-of-transforming-the-e-commerce-customer-experience
Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.
To achieve real, sustained growth for your e-commerce offering, these incremental tactics are not enough. These tactics don't fundamentally make the shopper delighted about visiting your e-commerce store, they just help your shoppers feel less frustrated. These tactics are defensive, as opposed to proactive.
In a world of abundance of choice of shopping destination, making shoppers less frustrated does not win. Delighting shoppers with every visit does.
[E-Commerce Nation](http://https//www.ecommerce-nation.co/ecommerce-challenges-trends-2017/) published their take on the biggest e-commerce trends in 2017. Very visible in the list of trends mentioned are activities that are aimed to delight the shoppers. Real-time personalization, true engagement, leveraging data to understand the context of the shopper and providing an experience that fits with that context are all part of proactive, delight providing activities every retailer should be considering.
As technology matures and as more and more solely e-commerce focused retailers emerge, consumer expectations are shifting towards favouring e-commerce retailers that delight them with a proactive, personalized customer experience.
If you want to stay relevant, continue to grow your e-commerce revenue and avoid the fate many established retailers have faced in e-commerce, a proactive, personalized approach that leaves the shopper delighted is a must in your e-commerce store.
To discover how [revieve](/) helps you offer your shoppers with a delightful customer experience for skincare and beauty, visit our site.
## /insider/articles/the-real-form-of-e-commerce-personalization
URL: https://www.revieve.com/insider/articles/the-real-form-of-e-commerce-personalization
E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.
As with all topics that are becoming buzzwords, its easy to get confused about what personalization really is and what it really means for e-commerce retailers.
To get that discussion started, lets first discuss about what personalization isn't.
Personalization isn't throwing product recommendations at your website visitors based on them belonging to a specific "buyer" group or showing them products that "others like them" browsed.
Personalization isn't sending your shoppers with abandoned cart notices via email telling them they didn't finish a purchase.
The goal of personalization is not to get the customer to buy or buy more from you. When done correctly, the customer buying and buying more from you is a consequence of personalization, but it should never be the purpose.
What is *real* personalization then you may ask?
Real personalization online is about understanding the customer. Real personalization is understanding why the customer is not buying and using technology to provide them with explicit, convincing reasons to buy.
Real personalization involves understanding why the customer is **considering** to buy a specific product and presenting them with **reasons** to buy that specific product from you.
Real e-commerce personalization provides the shoppers with information about **why** that shopper as an individual should care about a particular product or offering.
Real e-commerce personalization treats each shopper as an individual and clearly explains them as part of the customer experience that the retailer knows them, understands them and wants to help them.
To learn how real personalization for beauty-products works and what the impact of real personalization is, visit our [website](/).
## /insider/articles/the-rise-of-selfies-in-e-commerce
URL: https://www.revieve.com/insider/articles/the-rise-of-selfies-in-e-commerce
Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.
Coupled with the 21st century shopper, who no longer enjoys an abundance of time to spend on shopping activities, the importance of providing an online customer experience that saves the time of shoppers has become more important than ever.
The maturation of existing technologies, including computer-vision, has provided retailers with the possibility to create compelling online customer experiences that drive results, increase customer conversion and loyalty as well as provide retailers with a wealth of information about their shoppers.
Selfies and computer-vision in general are making their presence felt in the online customer experiences of retailers and are quickly winning the attention of shoppers. Solutions targeting specific e-commerce verticals, such as [Amazon’s Outfit Compare](http://https//www.theverge.com/2017/3/17/14961636/amazon-outfit-compare-feature-judge-your-clothing-rating-prime) for fashion, [Smart Picture](http://http//smartpicture3d.com/) for home improvement and interior design or [revieve’s Digital Skincare Advisor](/solutions/skin-advisor) for beauty are examples of offerings that are attracting the attention of e-commerce executives as they strive to grow their online businesses.
The most important benefit of leveraging selfies as part of creating a compelling customer experience for your shoppers is saving their time. Through selfies, shoppers are able to find products relevant for them and their desires faster than ever. And in a world of abundance of distractions and scarcity of time, this in turn transforms into revenue for the retailers.
Furthermore, selfies are becoming an increasingly important factor in building true one-to-one personalization into e-commerce experiences. Savvy online shoppers are no longer fooled by personalization techniques that treat them as part of a specific buying or behaviour group and many are put off by being considered as such by retailers.
The most progressive retailers are realizing the impact these experiences can have on the end-consumer and understand the importance of using technologies like these to help create a more compelling, interactive online shopping experience for consumers.
The fundamental shift being created by technology-lead solutions targeting specific verticals has to do with recent acknowledgements that not all online shopping is alike. The expectations of online shoppers vary widely across product groups and categories and retailers can no longer afford to consider their e-commerce visitors similar across verticals.
This results in the need for retailers to create specific, vertical- or category –focused customer experiences to meet the needs of online shoppers and presents a change in the mindset of most e-commerce retailers. Although selfies are a relatively novel way of interacting with the shopper online, they represent an important opportunity for retailers in creating a competitive advantage through the online customer experience and helping combat against the dominance of Amazon. The days of building “one-size-fits-all” experiences for shoppers online will soon be but a distant memory.
## /insider/articles/the-roi-of-guided-selling-in-e-commerce
URL: https://www.revieve.com/insider/articles/the-roi-of-guided-selling-in-e-commerce
Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.
Guided-selling is nothing new. The act of guided-selling is what your in-store sales associates are undertaking each day in your physical stores when they interact with customers, listen to what customers are looking for and provide suggestions and proactive assistance in helping your customers find the products they are likely to be interested in buying.
In e-commerce however, many retailers have forgotten the benefits of providing proactive assistance. But the benefits and ROI of guided-selling are clear. Guided-selling solutions reduce the time and effort required from the shopper to buy from you. Furthermore, they reduce the amount of thinking required from the shopper. As we all live in a world where time is scarce, convenience and customer experience are the key elements of building a successful retail offering, also in e-commerce.
When implemented correctly, guided-selling solutions have the possibility to dramatically limit the need to think and reduce choice-paralysis for your e-commerce shoppers. Case studies have shown guided-selling to provide conversion rates up to 4 times to what you're seeing in your store today.
With these types of results, the only question that remains is why haven't you yet implemented guided-selling in your e-commerce store?
For more information on the ultimate guided-selling solution for the beauty-sector, visit [revieve](/).
## /insider/articles/the-skincare-product-buying-experience-on-mobile
URL: https://www.revieve.com/insider/articles/the-skincare-product-buying-experience-on-mobile
Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the [UPS Pulse of the Online Shopper](http://https//solvers.ups.com/ups-pulse-of-the-online-shopper/) - study.
The transformation of mobile to a real, formidable purchase channel is significant and has great implications for retailers, especially retailers looking to sell skincare and beauty products online.
In a pure desktop-first environment, retailers can get away by not offering consumers with ways to help guide them to a purchase and not offering consumers with assistance in discovering products.
On mobile, where screen sizes are small and attention is scarce, this is no longer an option. The importance in helping the consumer find a product, choose a product and direct them towards buying a product plays a critical role in ensuring the customer experience in mobile meets consumer expectations.
For the beauty-category, advances in technology help retailers position themselves as a preferred retailer for mobile shoppers. Technologies like computer-vision can be leveraged to provide the e-commerce beauty shopper with an individualized customer experience and guide the shopper towards a purchase.
In fact, individual brands have already discovered this. [L'Oreal's Makeup Genius](http://http//adage.com/article/special-report-women-to-watch-china-2015/4-7-million-chinese-women-downloaded-l-oreal-s-makeup-app/299878/) is a good example of a brand leading the way in offering a truly individual experience for the shopper on mobile. The success of L'Oreal in this initiative clearly displays shoppers' thirst for solutions that help them understand not only which products they should be using but also *why* they should be using them.
For retailers, being able to explain to shoppers on mobile devices *why* they should purchase a particular beauty or skincare product is not a question of if it should be done, but rather will become a necessary element in driving the success of the retailers mobile commerce strategy.
To uncover how you can leverage technology to drive your beauty-buyers towards a purchase on mobile, find out more about our [Digital Skincare Advisor](/).
## /insider/articles/the-technology-augmenting-the-role-of-the-independent-beauty-business-consultant
URL: https://www.revieve.com/insider/articles/the-technology-augmenting-the-role-of-the-independent-beauty-business-consultant
The direct selling beauty industry is especially vulnerable given its reliance on face-to-face interactions and a seamless global supply chain. Differentiation and superior customer experiences have become the crucial factors in a world where the selling strategies need to be redefined, and in-person beauty experiences will no longer be the same.
Direct selling businesses are now challenged with balancing efforts to reinforce the degree to which the independent distributor relationship creates a personalized touch through consultation and recommendation. Some companies, such as Avon, are betting on enhancing and improving their distributors’ virtual stores, while others, like Arbonne, are sharpening their e-commerce offers for their customers.
However, in the case of independent business owners, beauty companies must support them in providing a more personalized and safe experience to their customers, thus helping them cultivate a loyal customer base with an in-depth understanding of their customer preferences.
### **Empowering the Beauty Consultant with Knowledge and Expertise**
### \*\*\*\*
The global slowdown challenged direct selling, forcing direct selling brands to eliminate in-person meetings, enhance sales productivity and up-skill the salesforce to sail smoothly through the shift. Migrating from person-to-person selling to digital channels and keeping its diligence closely on its customers, the direct selling beauty businesses rolled out new ways and means by which it continues its upward trajectory.
Direct selling businesses have started tapping into intelligent technologies, introducing AR/AI into their pre-sales, point of sale, and post-sale support operations across all touchpoints, whether online or in person. By equipping beauty consultants with the right tools, direct selling businesses ensure the beauty consultants' and shoppers’ safety even post-pandemic.
For that reason, the right beauty technology can allow shoppers to try on products, looks, and offer accurate product matches, replacing the traditional touch-and-try approach. Thus, bringing that “in-person experience” to a ubiquitous environment where consumers can benefit from a personalized brand experience and make more confident purchase decisions. Increasing sales via digital beauty advisors has shown proven results, delivering greater consumer conversions and ultimately achieving a greater level of success for businesses. Similar to face-to-face consultation, companies can now recommend products based on what consumers were initially looking for and provide the continuous purchase experience that results in increased conversation rate and basket size.
Apart from these, the use of AI influences the sales forecasting, customer targeting, and advertising operations for direct selling businesses. In the next few years, a majority of direct sales software are expected to adopt AI for delivering advanced features. For instance, with the help of AI Beauty Advisor, direct sales businesses can execute sentiment analysis by running targeted campaigns. Inferences from this analysis allow direct selling professionals to create effective social conversations with customers, target the customer accounts that are likely to make repurchases more often and promote products accordingly.
By providing proper training and ‘augmenting’ the direct selling consultants, companies will deliver a personalized digital brand experience that improves return rates and brand quality. However, the challenge here is to clarify for consultants the value technology brings. An incentive for door-to-door beauty consultants is that these technologies will help them recommend products accurately and help them to uplift both the company and the individual consumer experience.
Furthermore, there is no pressure for consultants to have dermatologist-level expertise as they can delegate tasks to their digital advisors and instead focus on building relationships. Based on experience, such delegation serves to eliminate bottlenecks and shorten sales processes.
### **The Beauty Technology Landscape for Beauty Consultants**
##### **1. Online Advisor Experiences**
As direct selling companies strengthen their e-commerce front, providing the possibility for all its customers to try on products virtually and select the right products for the skin will be fundamental. With an Online Skincare Advisor, any customer can receive in-depth assistance, personalized recommendations, and high-level expertise that will help them make more confident purchase decisions and build greater loyalty with direct selling companies.
##### **2\. E-commerce/ app Advisor Experiences**
By empowering sales consultants with the right e-commerce solutions during face-to-face sale, such as digital/physical catalogues with QR codes or apps, direct selling business will up-skill the salesforce and help them to provide the best consultation and high-level of education.
##### **3\. Face to Face Advisor Experiences**
Beauty Advisors can leverage the Online Advisor solutions in a face-to-face setting and guide customers through the Online Advisor to provide more in-depth assistance in finding the best possible skincare products and treatments.
Moreover, direct selling companies can go one step further and meld in an AI-powered intelligent skin coach, to help beauty consultants build unique user profiles of their shoppers through data capture and browse the history of their purchases, tastes, and preferences to understand them better and recommend better-suited products.
### **Delivering A seamless Brand Experience Across Devices, Geographies and Platforms**
For direct selling companies the speed, accuracy, and ease at which prospects can discover and play with the beauty within the app help users make more confident purchase decisions and encourage users to experiment and have fun in the beauty-loving digital world. Whether it’s an app or 1-on-1 live video consultation, beauty advisors have the power to instantly connect with their consumers safely and offer outstanding consultation and experiences based on rich consumer data.
That’s why It’s critical that direct selling companies hire, retain and empower technology executives that understand the complexities of implementing innovative technologies but are first and foremost champions of the user experience.
## /insider/articles/three-ways-how-to-protect-customers-privacy-in-a-beauty-tech-world
URL: https://www.revieve.com/insider/articles/three-ways-how-to-protect-customers-privacy-in-a-beauty-tech-world
Brands that don't safeguard their customers' personal information and privacy risk breaking the law and facing legal, reputational, and financial penalties. Recent cases of high-profile corporations abusing consumer data continue to raise concerns over how beauty brands and retailers collect consumer data and ensure customer privacy.
Especially in beauty tech, this becomes a delicate issue. AI/AR-enabled applications require detailed information about consumers' skin, personal concerns, and even their selfies, which raises many questions for consumers. Therefore, transparency and customer trust should be a focal point at each step of the customer journey.
The above also begets a brand's onus to select [the right beauty technology partner](/insider/articles/selecting-a-beauty-technology-partner-guide) that places great value on honesty and clarity and is committed to safeguarding and respecting your customers' privacy.
Here are three ways you can protect your customer's privacy in a beauty-tech world:
### **Ensure Privacy and Security are Embedded Across Your Tech Partners' Offering**
When using AI/AR-powered solutions, customers submit their data to you or your tech partners at every stage of the experience. Your customers' data is sensitive, as it often relates to their biometrics.
Data protection laws, such as the General Data Protection Regulation (GDPR): “Sensitive personal data is protected by the GDPR, which prohibits the storage of such data unless a user has given prior consent." In other words, your beauty-tech partner should comply with all GDPR, CCPA, HIPAA, and biometric acts regulations.
This is why understanding the importance of data trust issues, and customer privacy is among revieve's [most critical priorities](/privacy). We operate a secure, enterprise-grade CCPA, HIPAA, and GDPR-compliant infrastructure for data transmission to ensure the highest protection and privacy passing through revieve's systems.
### **Find Out Whether Customer Consent and Transparency are a Default in Parts of the Customer Journey Where Data Processing is Involved**
Brands and retailers collecting sensitive data also need to keep users aware of all potential risks - and the level of consent obtained when a user submits their sensitive data - and that such consent can be withdrawn at any time by the users.
A fundamental requirement today is to always asking for consent whenever your customers share personal information. However, when dealing with technology partners, you mustn't be the only one dealing with all the data privacy responsibility.
Your beauty-tech partner should now have consent added to all their offerings. Data breaches can damage your brand reputation and erode consumer trust and confidence. That's why at revieve, we always ensure our partners are safeguarded during the implementation of our experiences by having the consent added to all our solutions, whether it's a VTO or AI Skincare Advisor.
Moreover, you should be transparent and specifically mention how the user's data will be processed. For instance, in revieve powered-by solutions, the consumer goes through the experience as an anonymous user. None of the data can be linked to an individual without opt-in from the consumer. If a beauty business allows the user to opt-in and integrate the data through "send to my email" or "save to my account," the user then needs to opt-in to give data, and brand/retailer terms & conditions are presented for storing the data.
### **Make Certain Your Tech Partner Prevents the Storage of Your Customer Data**
In all the stages of the customer journey, ensuring all data, privacy, and security concerns are taken care of is highly important for any beauty company. A baseline understanding of how the data is collected is the most critical step for any brand or retailer looking to implement an AI/AR-powered beauty experience or select a beauty technology partner to work with.
Your beauty technology partner should not form a record of your customer's personal information, including emails, names, phone numbers, etc. For example, at revieve, we don't receive access to nor are provided access to any personally identifiable information about its users from our beauty brand and retail partners.
The information exchanged between brands, and revieve is limited to information about the relevant skincare and beauty products sold by brands to its end consumers.
When working with revieve, you own all data. We only use anonymized aggregated data for analytics to help you optimize the experience during your quarterly reviews. Moreover, all selfies taken with our experiences are only analyzed, transformed into data points, and deleted permanently after the user session; in other words, they are not temporarily stored.
_Beyond this, we place great value on honesty and clarity and are committed to building a strong and lasting relationship with you based on trust and mutual benefit. Part of this commitment means safeguarding and respecting your privacy and your choices.._
**_If you're curious to learn more about how we protect your customers’ privacy and safeguard your customers personal information when implementing beauty tech solutions,_** [**_contact us today_**.](/contact)
## /insider/articles/top-five-reasons-to-consider-investing-in-beauty-tech-now
URL: https://www.revieve.com/insider/articles/top-five-reasons-to-consider-investing-in-beauty-tech-now
Beauty brands and retailers' time to reinvent and remain relevant has never been so critical. According to Statista, the revenue of the beauty tech market, featuring cosmetics, skincare, and personal care products, is forecasted to increase continuously over the next five years, reaching 8.93 billion U.S. dollars by 2026.
Today, innovative technologies like artificial intelligence (AI) and augmented reality (AR) have taken over most beauty space operations, leading to more beauty democratization. Hence, most makeup, skincare, haircare, and wellness-related brands are preparing to make even bigger bets on tech and personalization to generate sizeable growth.
These are the top reasons why beauty brands and retailers are investing in beauty tech today:
### **1\. To go beyond a standard shopping experience and master the nuances of consumer preferences**
The beauty industry is a saturated market, meaning more than a stand-out product or a stand-alone solution is needed to succeed because consumers are more digitally-savvy and better informed than ever. Especially, generations like Millennials and Gen Z are more digital-savvy and want better O+O (offline plus online) experiences. Altogether, shoppers don't just want richer and more personalized shopping experiences – they expect and demand them.
Whether in-person, online, or via mobile, consumers are embracing tech-driven tools better to navigate the seemingly unlimited options on the market and discover ideal beauty products and care solutions that meet their concerns, preferences, and needs. This has forced beauty companies and retailers across all industries to master a customer-centric approach. Most importantly, anticipating what consumers' needs are before they realize it.
By leveraging [revieve's AI and AR-powered beauty platform](/solutions) spanning the customer journey, brands can transform how consumers educate themselves on their beauty concerns and discover personalized product recommendations tailored to the needs of each individual.
revieve aims to provide long-term value by viewing the beauty experience as an individual phenomenon and empowering shoppers with solutions that deliver on their demands for personalization, leading to higher customer satisfaction and brand loyalty.
### **2\. To protect the influx and collection of relevant customer data**
After major browsers announced they would stop using third-party cookies, compiling zero and first-party data became a top priority for beauty brands and retailers.
According to the [Adobe Digital Trends report,](https://blog.adobe.com/en/publish/2022/01/18/2022-digital-trends-report) 60% of senior executives say losing third-party cookies will disrupt their marketing. So without hesitation, the time to re-think marketing strategies is now. Beauty companies and retailers must [now lean into first-party and zero-party data](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation), which will be instrumental in this new, more transparent ecosystem.
The difference between first-party and zero-party data comes from how users grant consent. While first-party data is gathered passively via customer interactions, users intentionally hand over zero-party data. Combined, both data types can help beauty brands and retailers [deliver highly effective, privacy-aware personalized experiences](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation) tailored to each customer.
Companies like revieve help beauty brands and retailers collect and evaluate actionable real-time data about their customers, thus keeping a higher share of customers at a lower cost across channels and all locations.
### **3\. To deliver upon customer’s cravings for personalization**
With the right technology investments and accurate personalization, brands can engage in more transparent communications with their customers by providing deeper context across the customer journey.
According to a survey by [Epsilon](https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences), around 80% of consumers are more likely to purchase from a brand if it offers personalized experiences, and 90% of them indicated that they find personalization appealing. [An Accenture stud](https://www.cbinsights.com/research/report/beauty-trends-2021/)y also found that consumers who get personalized recommendations are 75% more likely to purchase, propelling the push for brands to personalize and differentiate offerings.
Moreover, personalization programs executed at scale can help beauty brands and retailers demonstrate the value consumers get from their personal data. This allows businesses to seamlessly connect the dots between multiple platforms and devices to develop a more comprehensive view of their consumer profiles to personalize the shopping experience further. [Personalized product recommendations help target a wide range of consumers](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech), assist in quickly discovering relevant products, and encourage them to purchase complete care routines or individual items. For instance, during Q2 2021, [No7 Beauty Company saw](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) that with an AI Skincare Advisor powered by revieve, the average order value increased by 48%.
### **4\. To avoid missing out on sizable growth opportunities**
Beauty tech is beginning to form a powerful new way for beauty brands to impact their business metrics. Experiences powered by AI/AR can [help drive metrics that result in](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech) higher conversions, average orders, and purchase value, driving longer sessions and customer retention.
For example, on average, [our customers see a](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization) 2-3 x increase in conversion rates, a 25% increase in basket size, and a 3.5x increase in Lifetime Customer Value. In addition, we've helped our customers fulfill their business goals with frequent optimization of their solutions with revieve's [90-day Partnership Programme](/insider/news/revieve-rolls-out-90-day-engagement-program-to-increase-roi-in-beauty-technology-implementations).
To mention a few, revieve's partnership with health & beauty giant [AS Watson helped boost conversions](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor), average order value, and time spent on the e-commerce sites for Superdrug and Marionnaud Switzerland retail brands. Superdrug saw its users converted by over 70%, while the average order value increased by over 29%.
In the case of [Living Proof,](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) Unilever's prestige haircare brand, there [was a 67% conversion rate uplift](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) amongst users engaging with the advisor compared to the previous period. Living Proof has also seen a 20% uplift in the Average Order Value compared to the last period. At the same time, the revenue per user is 2.4 times higher for users that went through the experience.
### **The sooner you start investing in beauty tech, the faster you’ll see results.** [**Get in touch today.**](/contact)
## /insider/articles/top-five-reasons-to-invest-in-beauty-tech-personalization-now
URL: https://www.revieve.com/insider/articles/top-five-reasons-to-invest-in-beauty-tech-personalization-now
Beauty brands and retailers' time to reinvent and remain relevant has never been so critical. According to Statista, the revenue of the beauty tech market, featuring cosmetics, skincare, and personal care products, is forecasted to increase continuously over the next five years, reaching 8.93 billion U.S. dollars by 2026.
Today, innovative technologies like artificial intelligence (AI) and augmented reality (AR) have taken over most beauty space operations, leading to more beauty democratization. Hence, most makeup, skincare, haircare, and wellness-related brands are preparing to make even bigger bets on tech and personalization to generate sizeable growth.
These are the top reasons why beauty brands and retailers are investing in beauty tech today:
### **1\. To stay in tune with the tech-savvier generations**
Millennials and Gen Z are more digital-savvy and want better O+O (offline plus online) experiences. In addition, the informed consumer of today is aware of their skin and hair type and wants their personalized needs to be catered to – which is now achieved through the implementation of technology. A way to do this is by deploying personalization at scale.
For instance, compared to millennials and baby boomers, [Gen Z is more or almost as willing to use personalized digital brand experiences powered by AI/AR technologies](/insider/market-reports/gen-z-personalized-digital-skincare-experience) to understand their skin health or virtually try-on beauty products before purchase. In addition, based on the findings from revieve’s proprietary user engagement data with revieve’s AI Skincare Advisor between January and June 2021, [Gen Z was more engaged](/insider/market-reports/gen-z-personalized-digital-skincare-experience) with the Online Skincare Advisor, with *80.26%* completing the experience receiving product recommendations compared to just *67.95%* of Other Generations.
### **2\. To go beyond a standard shopping experience and master the nuances of consumer preferences**
The beauty industry is a saturated market, meaning more than a stand-out product or a stand-alone solution is needed to succeed because consumers are more digitally-savvy and better informed than ever. Today, shoppers don't just want richer and more personalized shopping experiences – they expect and demand them.
Whether in-person, online, or via mobile, consumers are embracing tech-driven tools better to navigate the seemingly unlimited options on the market and discover ideal beauty products and care solutions that meet their concerns, preferences, and needs. This has forced beauty companies and retailers across all industries to master a customer-centric approach. Most importantly, anticipating what consumers' needs are before they realize it.
By leveraging [revieve's AI and AR-powered beauty platform](/solutions) spanning the customer journey, brands can transform how consumers educate themselves on their beauty concerns and discover personalized product recommendations tailored to the needs of each individual.
revieve aims to provide long-term value by viewing the beauty experience as an individual phenomenon and empowering shoppers with solutions that deliver on their demands for personalization, leading to higher customer satisfaction and brand loyalty.
### **3\. To protect the influx and collection of relevant customer data**
After major browsers announced they would stop using third-party cookies, compiling zero and first-party data became a top priority for beauty brands and retailers.
According to the [Adobe Digital Trends report,](https://blog.adobe.com/en/publish/2022/01/18/2022-digital-trends-report) 60% of senior executives say losing third-party cookies will disrupt their marketing. So without hesitation, the time to re-think marketing strategies is now. Beauty companies and retailers must [now lean into first-party and zero-party data](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation), which will be instrumental in this new, more transparent ecosystem.
The difference between first-party and zero-party data comes from how users grant consent. While first-party data is gathered passively via customer interactions, users intentionally hand over zero-party data. Combined, both data types can help beauty brands and retailers [deliver highly effective, privacy-aware personalized experiences](/insider/articles/how-revieve-helps-brands-and-retailers-save-costs-in-beauty-tech-implementation) tailored to each customer.
Companies like revieve help beauty brands and retailers collect and evaluate actionable real-time data about their customers, thus keeping a higher share of customers at a lower cost across channels and all locations.
### **4\. To deliver upon customer’s cravings for personalization**
With the right technology investments and accurate personalization, brands can engage in more transparent communications with their customers by providing deeper context across the customer journey.
According to a survey by [Epsilon](https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences), around 80% of consumers are more likely to purchase from a brand if it offers personalized experiences, and 90% of them indicated that they find personalization appealing. [An Accenture stud](https://www.cbinsights.com/research/report/beauty-trends-2021/)y also found that consumers who get personalized recommendations are 75% more likely to purchase, propelling the push for brands to personalize and differentiate offerings.
Moreover, personalization programs executed at scale can help beauty brands and retailers demonstrate the value consumers get from their personal data. This allows businesses to seamlessly connect the dots between multiple platforms and devices to develop a more comprehensive view of their consumer profiles to personalize the shopping experience further. [Personalized product recommendations help target a wide range of consumers](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech), assist in quickly discovering relevant products, and encourage them to purchase complete care routines or individual items. For instance, during Q2 2021, [No7 Beauty Company saw](/insider/case-studies/no7-personalizes-online-brand-experience-with-revieve) that with an AI Skincare Advisor powered by revieve, the average order value increased by 48%.
### **5\. To avoid missing out on sizable growth opportunities**
Beauty tech is beginning to form a powerful new way for beauty brands to impact their business metrics. Experiences powered by AI/AR can [help drive metrics that result in](/insider/articles/the-complete-list-of-hero-metrics-in-beauty-tech) higher conversions, average orders, and purchase value, driving longer sessions and customer retention.
For example, on average, [our customers see a](/insider/case-studies/revieve-boosts-business-growth-for-the-leading-beauty-brands-and-retailers-through-personalization) 2-3 x increase in conversion rates, a 25% increase in basket size, and a 3.5x increase in Lifetime Customer Value. In addition, we've helped our customers fulfill their business goals with frequent optimization of their solutions with revieve's [90-day Partnership Programme](/insider/news/revieve-rolls-out-90-day-engagement-program-to-increase-roi-in-beauty-technology-implementations).
To mention a few, revieve's partnership with health & beauty giant [AS Watson helped boost conversions](/insider/case-studies/as-watson-group-strengthens-its-retail-strategy-with-online-skincare-advisor), average order value, and time spent on the e-commerce sites for Superdrug and Marionnaud Switzerland retail brands. Superdrug saw its users converted by over 70%, while the average order value increased by over 29%.
In the case of [Living Proof,](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) Unilever's prestige haircare brand, there [was a 67% conversion rate uplift](/insider/case-studies/living-proof-bolsters-science-in-action-philosophy-with-an-industry-first-ai-haircare-experience) amongst users engaging with the advisor compared to the previous period. Living Proof has also seen a 20% uplift in the Average Order Value compared to the last period. At the same time, the revenue per user is 2.4 times higher for users that went through the experience.
### **The sooner you start investing in beauty tech, the faster you’ll see results.** [**Get in touch today.**](/contact)
## /insider/articles/top-women-leaders-beauty-wellness
URL: https://www.revieve.com/insider/articles/top-women-leaders-beauty-wellness
Alongside the fantastic women in our company with whom we are building a [beauty tech company](/) for the books, we've pulled together a list of 12 successful, driven, and inspirational women leaders from across the globe. From senior executives, self-made millionaires, and those representing the business at the highest levels – who have changed and continue to change the way we [consume and perceive beauty](/solutions) – they inspire us forward, and we hope they inspire you too.
Here are our top picks of women leaders and influencers in the beauty space with a beautiful purpose worldwide that have left a mark and that continue to take on the world:
### **Madam C.J. Walker, Founder of Madam C.J. Walker Beauty**
[Madam C. J. Walker](https://madamcjwalker.com/) (1867-1919) was the first Black woman millionaire in America and made her fortune thanks to her homemade line of hair care products for Black women. She became one of the most successful African American entrepreneurs of the early 20th century and helped other women succeed as educators and philanthropists.
> “I want you to understand that your first duty is to humanity. I want others to look at us and see that we care not just about ourselves but about others.”
### **Elizabeth Arden**
“It is remarkable what a woman can accomplish with just a little ambition.” A legendary innovator and a remarkable entrepreneur, Miss Elizabeth Arden established the American beauty empire over a century ago. Born Florence Nightingale Graham, she initially worked as a bookkeeper for a pharmaceutical company, and later as a “treatment girl” for a beauty culturist. She used the knowledge she gained, and started what is now one of the most well-known cosmetic brands in the world: [Elizabeth Arden.](https://www.elizabetharden.com/)
Elizabeth Arden had always believed that beauty should never be just an ordinary cover of makeup, rather “an intellectual bond between nature and science”. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to [skincare formulations](/platform/skincare/ai-skin-diagnostics).
> She lived by her mantra, “Every woman has the right to be beautiful.”
### **Emily Weiss, Founder of Glossier**
Emily Weiss is the founder and CEO of [Glossier](https://www.glossier.com/) Inc, the digital-first beauty company changing how the world sees beauty. She created a beauty start-up for the ages. Precisely, for one generation: millennials. With Glossier legions of fans—not to mention a crush of competitors—Weiss is trying to rekindle the "humanity of things and the connections you feel with people."
> "Women's rights and fertility rights, in particular, are incredibly important to me personally and to many people here as a majority-female organization . . . so it just felt like the right thing to do. You have to stand up for what you believe today, and I'm proud that Glossier has and will continue to do that."
### **Huda Kattan, Founder of Huda Beauty**
Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog, Huda Beauty has fast become the number 1 Beauty Instagram account globally, with over 26 million loyal fans, followers, and consumers worldwide.
Today, [Huda Beauty](https://hudabeauty.com/us/en_US/home) offers over 140 products, from foundation to concealer, lipstick, eyeshadow, brushes, and more. In line with its roots, the brand has also kept its social media presence strong — Huda Beauty currently has over 48 million followers on Instagram and more than 4 million followers on YouTube. "It's so important to find something that really, really fuels your passion," Kattan says.
She has been nothing but an inspiration to all young, ambitious women out there!
> "Being a Middle Eastern girl in America with a name no one could pronounce was not easy, so I turned to make-up and cosmetics as a way to deal with my insecurities, thus creating my long-term relationship with beauty."
### **Sylvia Chantecaille, Founder of Chantecaille**
Sylvia Chantecaille is the founder of the eponymous luxury skincare and makeup brand Chantecaille. She has been at the forefront of many of the industry’s most innovative moments for over 30 years, making modern women’s lives easier and more beautiful.
At [Chantecaille](https://chantecaille.com/), they are committed to philanthropy and conservation at the forefront. Since 2006 Chantecaille has launched 29 limited edition Philanthropy Collections to benefit conservation efforts to protect the ocean, the environment, and endangered animal and plant species. She is one of the most extraordinary women using their powers to save our planet
> “Being a woman means you can do everything right now! We are very good at multitasking. We are incredibly efficient; we can keep our eyes on the big picture and get the small tasks done at the same time.”
### **Falguni Nayar, Founder of Nykaa**
Falguni Nayar, the former investment banker turned entrepreneur needs no introduction, she has become a household name now, and people know her for her dedication. Falguni has created a fashion and lifestyle retail kingdom [Nykaa](https://www.nykaa.com/) with over 1500 labels, including its house brand available online and across 68 outlets in India.
To address women's beauty needs, she started Nykaa the same year with no prior experience in retail, beauty, or technology. She was just a few months shy of turning 50 then. Today, ten years later, she is India's richest self-made woman with a net worth of $7 billion!
> "A strong woman accepts both criticism and compliments in a very gracious manner, knowing that both sun and rain are required for a flower to bloom."
### Pat McGrath, Founder of **Pat McGrath Labs**
Pat McGrath is an institution in herself when it comes to makeup artistry. She is the most influential makeup artist in present times. Her breathtaking works have since been featured in global editions of the biggest fashion magazines, as well as seen on the runways of shows like Prada, Christian Dior, Balenciaga and Givenchy.
> "Anyone who knows or works with me knows I don’t believe there’s such a thing as a ‘mistake.’ With that in mind, I celebrate all aspects of makeup and find something beautiful in all ‘trends.’"
### **Anna Ayers, Founder of Rahua**
Anna and her husband created Rahua after visiting the Amazonian Rainforest while working on conservation, environmentalism, and human rights. Her passion for fashion and beauty has taken her from her hometown in Georgia, New York City, and to the Amazon rainforest. Over ten years ago, Anna Ayers, inspired by Mother Nature, set out on a mission with her husband Fabian to help save the rainforest and empower people through the power of beauty.
Rahua and her brand is a story of passion, truth, and relentless commitment to make the world a better place. [Rahua](https://rahua.com/) products are made with ingredients sourced and processed by women and men, following the traditional methods passed down for generations.
> “The beauty of Mother Nature and the power of women inspire me every day. My passion is to harness this beauty from nature and the rainforest and to share a rich experience with the world in the form of thoughtful beauty products.”
### Anne Jakkapong Jakrajutatip, the CEO of the Thailand-based JKN Global Group
A Thai businesswoman and transgender advocate bought the Miss Universe Organization for $20 million, making her the first woman to own the global beauty pageant in its 71-year history. With gorgeous, model-like looks and a six million follower count on her Instagram page, the 43-year-old has been making waves in the business world for a while now. She’s also known for supporting trans awareness in Thailand by setting up the Life Inspired for Transsexual Foundation (LIFT), which advocates for transgender rights.
> “I learned to get through pain, therefore I prepared myself to be ready all the time. I can become the aspiration for so many people, in particular women, LGBTQ, so they can transform”
### **Suvi Haimi, Co-Founder of Sulapac**
Dr. Suvi Haimi and Dr. Laura Tirkkonen-Rajasalo founded the globally renowned environmental forerunner [Sulapac](https://www.sulapac.com/) in Helsinki, Finland, with a mission to save our planet from plastic waste. The brand develops biodegradable packaging products for the cosmetic industry.
Most recently, they teamed up with [Chanel](https://www.chanel.com/us/), which has become Sulapac’s first investor from the cosmetic industry. Aiming to tackle the accumulation of non-biodegradable plastics, Sulapac has developed an innovative material that responds to consumers’ growing desire to find environmentally friendly products or packaging.
> “Making the decision to become an entrepreneur wasn’t that difficult, in fact. It seemed like an opportunity I couldn’t miss, a door that needed to be opened. I’m happy that I didn’t let any skeptical voices hold me back”, says Suvi Haimi, Sulapac CEO.
### **Sharon Chuter, Creative Director and CEO of UOMA Beauty**
Sharon Chuter was a corporate executive for [LVMH](https://www.lvmh.com/) and worked with major international beauty brands like [Revlon](https://www.revlon.com/), [L’Oréal,](https://www.loreal.com/en/) and [Benefit Cosmetics](https://www.benefitcosmetics.com/en-us) in her former life. But, all the while, she was dreaming of something bigger—she was dreaming of a brand that represented and catered to all women of color.
[UOMA](https://uomabeauty.com/) is a powerful brand with a strong message. “Their race is human, their kin are free, their language is shading. They are a wonderful clan, and everybody is welcomed.”
> “Growing up in Nigeria, it was hard to find brands or marketing that resonated with me and people who looked like me. It was hard to believe you were beautiful when no one looked like you in a magazine—it was all Marilyn Monroe and Audrey Hepburn as the standard of beauty and the femme fatale phenomenon.”
### **Ayami Nishiwaki, Founder of BAUM**
In June 2020, [BAUM](https://corp.shiseido.com/en/brands/baum/) debuted as a global skin beauty brand in the prestige category. Ayami Nishiwaki is one of the most inspiring leaders who redefined sustainability within the prestige category. Ayami developed BAUM while working inside Shiseido, which is now part of [Shiseido](https://www.shiseido.com/us/en/) Prestige. BAUM uses ingredients extracted from every aspect of the tree—trunk, skin, leaves, fruit, and roots—in its products.
Shiseido says Baum focuses on “the power of trees” in all aspects of its products, packaging, and stores.
> “As symbolized in the phrase “itadakimasu (thank you for the meal or offering),” maintaining a sense of awe and gratitude towards nature and living by efficiently circulating the limited resources in this island nation are deeply ingrained elements of Japanese culture.”
### If you want to join us in the journey of building a diverse, inclusive, and innovative beauty technology brand, take a look at our career opportunities [here](/careers). Welcome to revieve!
## /insider/articles/treating-your-e-commerce-shoppers-as-individuals
URL: https://www.revieve.com/insider/articles/treating-your-e-commerce-shoppers-as-individuals
You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.
The reason you were buying that t-shirt in the first place was that you were going to spend the next three weeks in Hawaii with your two children, tanning in the sun and enjoying the Aloha-lifestyle.
As a result, there is a 0% chance you're interested in the pair of jeans the retailers "personalization" algorithm decided you wanted. You were just placed into a bucket of people "like you" in "behaviour group A". Starts to feel like an awfully impersonal experience, doesn't it?
You decide to abandon your shopping cart and move to the next e-commerce store. This e-commerce store uses real 1:1 personalization. They know based on external information about your plans, lifestyle, social media posts and other information that you're planning that trip to Hawaii before you even place that t-shirt into your shopping cart.
When you do, in stead of showing you a pair of jeans that "shoppers in behaviour group A are likely to buy", this retailer recommends you would consider some sunscreen lotion and a fresh pair of shorts. Based on external information this retailer also knows you have two children and recommends you buy some beach toys for them as well as some UV-protected swimming wear. You are impressed that the retailer understands not just what you are looking for but WHY you're looking for it and decide to buy all of the recommended items.
The resulting increase in sales versus abandoned shopping cart is the difference between treating your shoppers as individuals as opposed to bucketing them into "behaviour groups" in your e-commerce stores.
To learn more about how [revieve](/) helps e-commerce retailers treat their skincare and beauty shoppers as individuals, [visit us](/) and discover the impact of real personalization.
## /insider/articles/uk-skincare-market-opportunity-2025
URL: https://www.revieve.com/insider/articles/uk-skincare-market-opportunity-2025
The UK’s skincare fans are a dedicated bunch, with a **60%** **higher purchase rate** and **carts 15% larger** than average. They’re not just browsing—they’re buying, and they’ve got clear priorities. What’s powering this enthusiasm? Let’s break it down.
### **The Skin Concerns Driving Demand**
**Acne** leads at **64%**, followed by **visible pores** (**51%**), with **dull skin** (**36%**) and **redness** (**35%**) also on the radar. These shoppers need products that do double duty—like a gentle cleanser that fights breakouts and calms irritation. It’s a chance for brands to deliver versatile solutions.
### **Fragrance-Free Takes Over**
A striking **81%** opt for **fragrance-free** formulations, a nod to sensitive skin needs. Strong scents are out; soothing, simple ingredients are in. Brands should prioritize **gentle, hypoallergenic** options to win this crowd.
### **Engagement That Pays Off**
Bigger carts and higher buy rates show the UK’s love for skincare runs deep. They’re open to trying more, so **loyalty perks or curated bundles** could keep them coming back.
### **For Brands to Consider**
The UK’s a skincare goldmine—engaged and specific in their tastes. Offer **fragrance-free** answers to **acne, pores, and dullness**, and sweeten the deal with offers that match their enthusiasm. They’re ready to commit.
## /insider/articles/unlocking-alternative-revenue-streams-with-beauty-tech
URL: https://www.revieve.com/insider/articles/unlocking-alternative-revenue-streams-with-beauty-tech
In today's ever-changing retail landscape, retailers are constantly seeking new opportunities to boost revenue and foster brand loyalty. One effective way to achieve this is by integrating beauty tech into their initiatives. By doing so, retailers can tap into various alternative revenue streams through retail media network programs, advanced ad media capabilities, optimized promotional placements, and valuable data insights.
### **Retail Media Network Programs & Advanced Ad Media Capabilities**
Brands can leverage advanced ad media capabilities and technology-driven experiences to craft highly targeted and personalized media programs for consumers. This not only enhances sales but also enriches the overall shopping journey, leading to increased customer satisfaction and loyalty. By tailoring content, promotions, and recommendations based o nindividual preferences, brands can create more engaging and relevant experiences that resonate with their audience.
### **Promotional Placement Across Various Touchpoints**
Through beauty tech, brands can tailor promotions based on consumer preferences and behaviors, resulting in highly personalized experiences that deeply resonate with shoppers. Strategic placement of promotions and recommendations throughout the shopper journey can boost purchase intent and brand awareness. By optimizing promotional strategies and creating targeted marketing initiatives, brands can forge stronger connections with consumers, driving positive outcomes.
### **In-store Events and Experiences**
Retailers can host brand-sponsored in-store events or experiences using beauty tech, such as product launches, demonstrations, or workshops. Brands can financially support or pay a fee for these events, generating additional revenue while driving foot traffic and customer engagement.
### **Data Sharing and Insights**
Beauty tech enables CPG brands to gain unique shopper and brand insights by analyzing data on consumer behavior, shopping preferences,and purchase history. These insights inform more effective marketing strategies, product development, and assortment optimization. Retailers can also share consumer data and insights with brands, allowing them to refine their strategies and offerings further.
### **Leveraging Beauty Tech for a Seamless Experience**
By implementing beauty technology solutions across all channels, brands and retailers can meet evolving consumer expectations and enhance the shopping experience. A seamless integration ensures a consistent brand experience across online and offline touchpoints, allowing customers to transition effortlessly between different channels. Additionally, data-driven insights enable brands and retailers to understand their customers better, make informed decisions, and optimize their strategies for increased customer engagement, loyalty, and overall business growth.
**If you're interested in unlocking the full potential of beauty technology solutions, feel free to reach out to** [**us**](/contact)**.** We'd be happy to provide more information and help you thrive in the dynamic beauty industry.
## /insider/articles/upcoming-trends-in-the-beauty-wellness-industry
URL: https://www.revieve.com/insider/articles/upcoming-trends-in-the-beauty-wellness-industry
Given the circumstances of working from home, social distancing, and mask-wearing in public places, the consumers admit the less importance and frequency of wearing color makeup and fragrance. As a result, the purchasing volume has declined by55-75% ([McKinsey](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal)). However, eye makeup, including eyeshadow, eyeliner, and mascara, is still on the rise because eyes can't yet be seen even wearing the mask.
Since spending more time at home, customers want to take better care of their health and skin. Thus, skincare, hand care, hair care products, and essential items like soap, shower gel, and oral care remained largely resilient and even increased during the COVID-19.
After the COVID-19 crisis, skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the "clean" to "conscious" [movement in beauty](/insider/market-reports/beauty-industry-seizes-covid-19-evolution-of-digitalization) will be reinforced.
Based on the research, skincare products considered as "clean" and therapeutic will benefit as the move towards preventative skin health exaggerates. Therefore, many opportunities arise from the wellness movement, such as preventing gut health and maintaining mental well-being, including beauty routines. The health-orientated approach will become even more vital in a [post-COVID-19 world](/insider/articles/post-covid-tendencies-in-beauty).
Social distancing is the new mantra while going out or interacting socially at the office. Masks have already become a mandate, enforceable by law in most countries. The same routine is likely to happen with gloves. People are almost getting sick about the use of sanitizers, social distancing, and hand-washing.
### [Download Now Full Report: How The Beauty Industry Seizes COVID-19: The Evolution of Digitalization](/insider/market-reports/beauty-industry-seizes-covid-19-evolution-of-digitalization)
### E-Commerce: The Evolution of Digitalization
Digital' phenomena' continue to accelerate, with direct-to-consumer brands' websites, entertaining social-media platforms, and marketplaces becoming more vital. From McKinsey's perspective, consumers are likely to increase their online engagement and further spending. Therefore, all brands will need to rethink their marketing activities, prioritizing digital channels to fulfill existing and new customers' needs. In support of the presented arguments, Euromonitor conducted Beauty Survey ([2019](https://www.euromonitor.com/beauty-survey-2019-key-insights/report)) and has shown that accelerating digital interactions with customers is a critical factor in improving brand loyalty and sales, especially in more 'sensitive' categories as skincare & cosmetics. Beyond more traditional social media platforms, beauty advertising, videos, and live streaming on Instagram and TikTok will be vital for [engaging generation Z](/insider/market-reports/gen-z-personalized-digital-skincare-experience).
Even in 2019, obtaining product information, beauty tips, or the latest trends and information on product usage were the top reasons for using beauty apps globally. The significant shift towards the digital world caused by the virus outbreak might be resulted in long-term transformations to consumer behavior and channel sales of personal care and beauty products, as more customers tend to consume online. The [omnichannel experiences](/insider/articles/virtual-try-on-next-big-thing-in-omnichannel-beauty-experience) became the new force and have driven the beauty market when heightened uncertainty, insecurity, and anxiety. Moreover, artificial intelligence & testing, privacy, and customization must be considered since concerns about safety and hygiene heavily affect product testing and in-person consultations. The world is changing rapidly, and as the coronavirus crisis has shown, brands have to work on their product innovation and digital endeavor to go from product ideas to testing in less than a month. At present, the need for speed and immediate results is even greater.
### Wellness and Beauty
However, wellness and beauty will continue to thrive as more people will need to “feel and look good.” A new skincare product or a relaxing therapy is always more than just a physical makeover. It means to be more self-confident, stay motivated, and get empowered to take action. New routines like a home office may initially “release” people from clothing stores, grooming and dressing up.
Thus, while home self-care is trending, [AR & AI technology](/solutions), online makeup apps, online bookings, self-check-ins, online payments, and many such features will eliminate unnecessary touch interactions. The COVID-19 crisis has the potential to change consumer behavior and prioritize consumer health and wellness in the long term, potentially increasing demand for [skin health attributes](/solutions/skin-advisor), vitamins, mental wellbeing, conscious beauty, and in-home therapies.
All brands must prepare to offer more of these digital services, products, and channels to reach and maintain online customers worldwide. The beauty augmented reality experiences will become the norm.
According to National Real Estate Investor, some cosmetic retail giants, such as Ulta Beauty Inc. and Sephora, have found a whole new way of doing business. Both retailers have reopened stores under new safety regulations, including [virtual skin diagnosis](/platform/skincare/ai-skin-diagnostics), [makeup trials](/platform/makeup/makeup-virtual-try-on), no-testers, masked employees, social distancing, and contactless checkout. Experts say these restrictions pose some challenges.
The discussion around inside-out beauty will continue to accelerate. Since the outbreak of COVID-19, consumers have begun to focus even more on making sure they are getting the proper nutrients to support a robust immune system and healthy glowing skin. In recent years, the [beauty and wellness tandem](/insider/articles/the-beauty-makes-its-move-to-health) has grown rapidly—consumers have invested heavily in their overall wellbeing with treatments and supplements that aren’t always priced accessible for the mass market. As we move into a post-pandemic mindset, consumers will insist on easy-to-understand, mainstream solutions for their wellbeing.
## /insider/articles/virtual-try-on-next-big-thing-in-omnichannel-beauty-experience
URL: https://www.revieve.com/insider/articles/virtual-try-on-next-big-thing-in-omnichannel-beauty-experience
Customers nowadays have many ways to interact with businesses, from traditionally brick-and-mortar stores to numerous digital channels and devices. Given the growing global trend of online shopping, many companies have embarked on an omnichannel transformation by investing in beauty technology innovations.
As consumers become more digital savvy, they prefer to combine different modes of engagement before deciding. The customer journey now is more complicated than ever, which can vary drastically by customer type.
Therefore, success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.
### **"Try before buy" shopping challenge**
Given the beauty sector's characteristics, beauty brands/retailers and consumers face the same problem in matching the right products to the right customers, in both online and offline worlds.
Several beauty shoppers love visiting stores to play with makeup products and enjoy the atmosphere at beauty counters without clear purchasing intent in mind. In this case, in-store experience and recommendations from beauty associates have a strong influence over their decisions. However, the most common challenge is the shortage of capacity and human resources to help consumers find perfect-matching products.
Additionally, many shoppers need more than one source of information to make a decision. For example, they may prefer advice from beauty consultants and look for online reviews from previous consumers and honest recommendations from their favorite beauty influencers. All of that could happen within the in-store environment.
Regarding online experience, it's even harder for shoppers to define the most suitable makeup looks and products for their skin tone and face shape without trying it in person. The tutorials and reviews of beauty influencers are essential yet not sufficient in convincing and building trust with customers.
They will feel more at ease purchasing beauty products online if they can sample as many products as possible at the location of their choice.
"Try before buy" has become the mantra of modern shoppers. They have various available options to consult before shopping, and sometimes they're lost amid the journey.
Hence, tailoring an easy and fast shopping experience to assist individual consumers in making purchase decisions is a must for beauty brands and retailers. Fortunately, many AI/AR-enabled technologies could address those pain points.
### **Bringing online elements into the in-store environment**
AR 3D Virtual Try-On enables brands and retailers to provide novel offline experiences and increased engagement through seamless access to digital content, product features, variations, availability, and price comparisons in offline settings. The shoppers could try on a new eyeshadow palette using smart mirrors installed at every section throughout the store, tablets, or even their mobile phone with single-click access to the application.
> Not only does the virtual makeup solution help reduce waiting time for beauty advisors to assist each buyer, but it can also increase brand loyalty and offer a a unique experience for individual shoppers.
Moreover, makeup virtual reality tools are helpful when the products aren't available at that specific store but can be ordered online. In this situation, customers can still try on products and get advice from beauty consultants without going anywhere.
[revieve's AR Makeup Advisor](/solutions/makeup-advisor) can bring this AR-powered experience to another level by providing highly accurate skin analysis based on customers' selfie pictures, then recommending them the most unique and personalized beauty products for their skin tone, problems, and personalities.
### **Integrating in-store experiences into the online world**
Augmented reality brings out many opportunities to facilitate omnichannel customer experiences by integrating offline experiences into the e-commerce environment. The absence of direct product trials is an acknowledged challenge for customers once they start their beauty product discovery online, leading to the abandonment of shopping carts and product returns.
AR applications can bridge offline and online shopping and offer an authentic beauty customer experience across multiple touchpoints.
Customers now can try the most trending makeup looks or the top-selling lipsticks at home with their own devices, desktop, tablet, and mobile phone. They can read product reviews online, watch beauty gurus video tutorials, and even have online video consultations with beauty advisors without actually visiting the stores.
What is more, beauty consultants can sample different products, create a complete makeup look, then apply it to a customer photo and send it back to that customer. The lack of touch, feel, and play aspect of the beauty shopping experience is no longer a big problem.
To resolve customers' pain points and understand their feelings, thoughts, and behaviors in each step of the customer journey, developing an effective omnichannel strategy facilitated by AI/AR applications is essential. Digitalization will continue to evolve and be the driving force in shaping the customer journey across all channels and devices.
Looking ahead, beauty brands and retailers that can offer an experiential and customized journey will ultimately win customers' loyalty and escalate revenue from those personalization and virtual try-on initiatives.
## /insider/articles/what-exactly-are-digital-e-commerce-advisors
URL: https://www.revieve.com/insider/articles/what-exactly-are-digital-e-commerce-advisors
E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.
As a result of this overflow of information, it is often difficult to understand where different services are, how they relate to one another or what the purpose behind all these services, add-ons and functionalities really is.
The same is true with Digital e-Commerce Advisors. The wealth of information around Digital Advisors makes it difficult to understand what they do and why.
Digital e-Commerce advisors come in many shapes and forms, but the common nominator across all Digital e-Commerce Advisors is their ability to guide the e-commerce shopper towards making a purchase when they are in the e-commerce store. Digital Advisors are tools that work inside e-commerce stores that help shoppers decide which products from the retailers product assortment would be ideal for the individual consumer and help explain to the consumer **why** they should purchase a particular product.
These advisors are proliferating in e-commerce as retailers are realizing how Digital Advisors can act as virtual customer-service representatives for the retailer.
Unlike traditional e-commerce personalization tools, Digital Advisors are highly focused on assisting customers in specific product categories and offer a high level of interactivity as part of the shopping experience. This interactivity and specialization on one specific product category helps the retailer build trust between them and the shopper and helps position the retailer as an expert in the specific product category.
At revieve, we're on a mission to do just that for the skincare product category with our Digital Skincare Advisor. We're on a mission to transform the online buying experience for the skincare product category for shoppers and help retailers ensure that they become the preferred choice of shopping destination for skincare.
To understand in detail how our Digital Skincare Advisor can help your e-commerce store, visit our [website](/) to learn more.
## /insider/articles/what-retailers-need-to-know-regional-skincare-trends-for-2025
URL: https://www.revieve.com/insider/articles/what-retailers-need-to-know-regional-skincare-trends-for-2025
This article is dedicated to retailers, focusing on providing a granular look at the skincare market through detailed retail insights. We will examine the consumer demographics, predominant skin concerns, and preferred skincare solutions across various global markets.
Below we’ve gathered some of the key findings and recommendations for each unique region - download [the report](/insider/market-reports/welcome-to-the-next-generation-of-skincare-intelligence-with-revieves-2024-global-beauty-analysis) to unlock its full potential!
##### APAC: Younger demographics dominate (32.62% aged 18-24), with high mobile engagement (98.97%). Common concerns include oily skin and acne, with a preference for gel-based moisturizers.
Considering these unique to the APAC region trends, we’ve outlined the following actionable steps:
- **Invest in Educational Marketing** - many consumers are unsure of their skin type, presenting an opportunity to engage them with educational content on skin understanding and product selection
- **Enhance Mobile Shopping Experience** - optimizing mobile platforms can boost conversions by appealing to tech-savvy, young consumers
- **Focus on Multifunctional and Tech-advanced Products** - introducing high-tech skincare solutions can meet consumer expectations and enhance market presence
- **Expand Offering in Natural and Organic Products** - offering natural and organic products can attract customers seeking sustainable skincare solutions
##### **Europe:** Eco-friendly products see a 93.51% engagement rate. Sensitive skin care products make up 55% of purchases, with a strong preference for scientifically-backed solutions.
Taking into account these trends specific to Europe, we’ve detailed the following recommendations:
- **Expand Eco-Friendly Lines** - given the high demand for sustainable products, expanding these lines could cater well to market expectations and increase customer loyalty
- **Focus on Sensitive Skin Formulations** - developing sensitive-skin formulations can boost market share
- **Educational Marketing** - educating consumers on natural ingredients and skincare science can build trust and enhance brand value
##### \*\*
Middle East\*\*: Consumers are 44% more likely to buy high-end products, focusing on anti-aging and sun protection.
Based on the trends unique to the Middle East, we have formulated the following strategic actions:
- **Educational Opportunities** - retailers can engage customers by offering educational content to help them understand their skin type and choose suitable products
- **Tailored Marketing for Premium Products** - marketing should highlight the luxury and quality of products to match regional preferences for opulence in skincare
- **Increase Focus on Anti-Aging and Sun Protection** - expanding offerings in these key categories can better meet Middle Eastern consumer demands
- **Utilize High Engagement Rates** - robust engagement offers potential to boost purchases with targeted promotions, loyalty programs, and personalized skincare based on local preferences.
##### **UK:** Sustainability is a priority for 25.68% of consumers, with a growing interest in indie brands. Hydrating products, especially those with niacinamide, lead sales.
In light of these UK region-specific trends, we have outlined the following implementation steps:
- **Expand Eco-Friendly and Ethical Product Lines** - expanding sustainable offerings can meet consumer expectations and drive loyalty
- **Increase Focus on Skin Sensitivity** \- there is a market opportunity to develop and market products for sensitive skin
- **Educational Initiatives** - educational campaigns can clarify product benefits and ingredients, boosting trust and product uptake
##### \*\*
US\*\*: Diverse skin concerns prevail, with a significant influence from celebrities and social media on purchasing decisions. Personalized and cruelty-free products are preferred.
Reflecting the unique trends in the US, we have developed the following recommended actions:
- **Focus on Personalization** - enhancing product personalization can boost satisfaction and loyalty in the US market
- **Expand Natural and Cuelty-Free Ranges** - capitalizing on the demand for sustainable and ethical products can strengthen a brand's market position
- **Educational Initiatives** - educational campaigns can help consumers choose products that suit their diverse skin types and conditions
- **Targeted Treatments for Youthful Consumers** \- targeting acne and hyperpigmentation products could capture the substantial market of younger consumers
######
We hope these forecasted trends and highlighted successful retail strategies will empower you to navigate the complexities of the skincare retail environment with confidence!
## /insider/articles/who-is-doing-the-selling-in-your-e-commerce-store
URL: https://www.revieve.com/insider/articles/who-is-doing-the-selling-in-your-e-commerce-store
Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.
This convenience you're providing your e-commerce shoppers shouldn't be confused with the belief that your shoppers don't need assistance in finding products that they like, understanding which products are right for them and ultimately guidance on their way from your front page to the checkout button.
The question is, who is the one doing the selling in your e-commerce store? Are you expecting shoppers to independently find what they are looking for, understand which products they should consider and make an unassisted purchase decision? If you're like 99% of e-commerce stores today, you are.
Think about what your behaviour in a physical store is like for comparison. In your physical stores, would you like your in-store sales associates stand behind the cashiers just waiting for shoppers to find them in order to pay for the products they have found? Or would you like them take a proactive approach and actually interact with the shoppers, trying to understand what that individual shopper is looking for?
Not much of a decision is it? Providing your customers with proactive advice, assistance and guidance in a way that is seamlessly connected to the checkout is an integral component of a great online experience. And no, having articles and tutorials hidden away on a separate page from where your shoppers are browsing products isn't doing it for them.
The era of digital advisors for e-commerce is upon us. Digital sales associates understanding your customers, their wants, their needs and ultimately acting as the e-commerce sales associate. The revolution has already begun, with digital advisors for beauty and skincare.
Join the revolution early or risk alienating your shoppers for good.
## /insider/articles/why-dtc-beauty-brands-are-thriving
URL: https://www.revieve.com/insider/articles/why-dtc-beauty-brands-are-thriving
As direct-to-consumer businesses continue to influence almost every commercial enterprise, highly successful beauty ventures are revolutionizing consumer expectations on a grander scale. This shift provides exceptional opportunities for DTC brands to build unique connections.
2020 is predicted to be the most revolutionary year in the beauty market. The 2020 spirit of beauty is more inclusive than ever, from innovations in hyper-personalized products to the boom of products serving subjects previously considered taboo.
Now valued at $532 billion, this industry is expected to grow between 7 to 10% in the following years. For example, specific categories — skincare, male grooming, and hair — are predicted to have more than 10% sales growth year-over-year.
Beauty's rapid boom has attracted many new beauty players, many of whom introduce new products, innovative solutions, seamless customer experience, fresh ideas, and advanced business models. For example, huge retail giants, such as [H&M,](https://www.hm.com/entrance.ahtml?orguri=%2F) have started their beauty journey. At the same time, other retailers focus on AI-Driven solutions and demographics that have historically been under-served by big beauty brands.
Since the market is highly competitive with the industry's changing face, many companies give their digital efforts a well-needed makeover. The 2020s will see changing consumer perceptions and greater expectations, followed by the brands' advocacy and loyalty, which will drive more demand for the CBD market and attract new players.
As the competition boosts in the following years, it will become crucial for companies to gain accurate and timely customer insights and ‘follow’ the authentic approach to understand the feelings of beauty consumers.
> My 2020 prediction for the CBD industry is that it will be an extremely volatile time,” says Olivia Alexander, founder of CBD product company Kush Queen. “Retailers have taken chances on brands that don’t actually have clout. The FDA is now present, and we will see a lot of brands not make it past the next shift in regulation.
### **Going Direct-to-Consumer**
Direct-to-consumer companies like [Birchbox](https://www.birchbox.com) and [Glossier](https://www.glossier.com) have built large consumer bases in a short amount of time. What’s more, big brands such as Walmart and Sephora have also now installed their subscription boxes.
[Glossier](https://www.glossier.com) is one of the most successful examples of a DTC beauty brand. The Glossier brand is unique in establishing a database of thousands of followers before launching a single product. Glossier emphasizes its communication with customers and even goes so far as to let them influence its products.
> According to Richard Kestenbaum, Co-founder, and partner at Triangle Capital LLC, the direct-to-consumer strategy offers several opportunities. “It eliminates the need to share profits with a retailer. More importantly, selling direct-to-consumer enables two-way communication between the brand and the consumer, without interference from the retailer.”
### **What is Direct-to-Consumer Retail?**
The concept is defined as the promotion and sale of products directly from the manufacturer to customers — eliminating the need for channels like marketplaces, intermediaries, brick-and-mortar stores, and third-party retailers.
With less trust in third parties, fewer negotiations, and fewer limitations on fulfillment, the DTC model is an attractive instrument both for start-ups companies who need an easy entry into a market, as well as well-established brands who are eager to grow their online presence while also paying close attention to the customer journey.
### **How Do Brands Win With the DTC Model?**
Many experts are predicting 2020 to be the year of acquisitions and closures in the DTC space. So how should brands adapt and win in this age of increasing competition?
Many famous DTC companies are born out of mission-driven initiatives — whether they’re focused on changing industries like Glossier with skincare, sustainable approaches like [4Ocean](https://www.4ocean.com/?gclid=EAIaIQobChMIz-3C5_jH6wIVdCB7Ch08BA-BEAAYASAAEgLwIvD_BwE), or simply removing barriers to entry to products, like Ro for men’s health. More companies are favoring a direct-to-consumer approach because there is more room for experimentation.
With millennial and Gen-Z shoppers, there is more transparency in retail than ever before — and DTC brands are using multiple channels to communicate with customers. What’s more, some beauty brands went even farther by personalizing the shopping experience – prompting customers to check previous order history, shipping details are pre-populated options, and tailoring the way customers navigate through their website.
In a personalized experience, the items offered by the shop can be personalized and diversified. This is becoming increasingly popular for gift-givers and tech enthusiasts who want a personal touch on their everyday carries.
Younger generations continuously emphasize both aesthetics and experiences that are unique. As a result, many turn away from big brands and, instead, prioritize indie and boutique options that can offer them a more seamless connection. This desire is motivated by a move toward authenticity as Millenials, and Gen Z internalizes their purchases as part of their expression.
As most companies reach out to consumers directly, powering their brand messaging and ultimately customer engagement, the channel explosion must be transformed.
Brands like [Burton](https://www.burton.com/fi/en/home) and [Nike](https://www.nike.com) have their D2C models—navigating customers to their websites, mobile apps, or branded retail stores. This innovative omnichannel approach helps brands to engage with consumers previously unserved or underserved by traditional retailers. Brands now have the power to manage and control consumer-facing content, their purchasing stories, and their supply chains.
---
### **Why should DTC brands invest in technology and an AI-driven Omnichannel Approach?**
#### Innovation in Retail
A report presented by CommerceNext and Oracle Customer Experience, “How Leading Retailers and Direct to Consumer Brands Are Investing in Digital,” discovered that DTC brands invest more heavily in acquisition marketing than traditional brands. In addition, DTC brands are increasing investment in advanced technologies such as AI-driven personalization, AI/AR solutions, and customer data platforms to enhance — and disrupt — the shopping experience.
#### **AI-Driven Personalization**
> According to “How to Manage Customer Service Technology Innovation,” by Gartner, “Gartner predicts that by 2021, 15% of all customer service interactions globally will be handled completely by AI, an increase of 400% from 2017.”
AI can be used to tailor customer data, predict consumer behavior, and target specific groups of potential or existing customers and related ones.
[**revieve’s AI-Driven Product recommendation**](/solutions/skin-advisor) **engine**, for example, combines market-leading selfie skin diagnostics with in-house computer vision tech that measures over 100 different metrics from the user’s face.
With the help of advanced users’ personal information, their product selection, and personal advice based on their skin analysis, companies can increase shopping cart size, average order value, increase conversions, and decrease shopping cart abandonment.
For instance, AI Skincare Advisor includes age and location as user inputs, and AR Makeup Advisor considers preferred foundation coverage and preferred look.
revieve AI Skincare Advisor
## /insider/articles/why-hyper-personalization-is-the-new-normal
URL: https://www.revieve.com/insider/articles/why-hyper-personalization-is-the-new-normal
From Netflix to Nike, customers are surrounded by hyper-personalization every day. They have come to an extent where they expect the same personalization level from companies of all sizes. Investing in hyper-personalized solutions to build long-lasting relationships and create seamless experiences can pay off with several brand rewards.
While most companies are focused on improving customer experience through personalization, companies that don't prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.
Since customers become both critics and experts, they demand more personalized services and expect to be involved in the products and services they consume.
> According to Accenture, more than 90% of consumers say they are more likely to shop with brands that provide offers and relevant recommendations. Furthermore, Deloitte's research shows that more than 70% of consumers expressed interest in customized products or services in some categories. Not only are they willing to pay more for a personalized product or service, but they would also like to be actively involved in the process.
### Hyper-personalization has become the ‘new normal’
Hyper-personalization has become the "new normal." With the advent of digital, modern manufacturing processes and technology, personalization reached the next level. Businesses have developed the capabilities to precisely measure each consumer's wants and link their processes and resources to provide them.
Therefore, delivering personalized products and experiences can provide 'paybacks' for both the business and consumers.
Hyper-personalization enables businesses to demonstrate the value consumers get from their data being used. At the same time, enterprises gain a more in-depth insight into consumer behavior. It also allows businesses to simplify their product and service range, which means lower marketing and production costs while creating more predictable demand. Besides, it makes it easier for consumers to understand the offer while getting better value for money.
As a result, personalization will help reduce costs, offer a path to sustainable growth, and improve efficiency. The priority is connecting the dots between multiple platforms and devices to develop a more comprehensive view of their consumer profiles to personalize the shopping experience further.
More and more companies are heavily investing in the right capabilities to boost innovation and personalization, such as digital commerce, machine learning, artificial intelligence, and 3D printing, all making personalized product and service offerings more cost-efficient.
> According to the Deloitte research, around 60% of consumers are concerned about the number of information businesses hold about them, and, currently, only one 22% is happy for companies to use their information to offer them personalized products or services. However, based on the recent BRP Consulting’s study, around 70% of consumers are okay with retailers saving their purchase history and preferences if it allows them to offer more personalized experiences.
Luckily, more companies secure their customers' data and are highly concerned about privacy and regulations.
For instance, **revieve adheres to the strictest privacy and data security standards**. We operate a secure, enterprise-grade CCPA and GDP-compliant infrastructure for data transmission, processing, and storage with relevant encryptions, safeguards, and practices to ensure the protection and privacy of any data. We never sacrifice our customer data.
According to Statista data, almost 94% of U.S. respondents find the personalization experience very appealing. Therefore, businesses that embrace personalization have an opportunity to create a differentiated proposition that may command a price premium and improve consumer traffic and conversion.
## /insider/articles/why-zero-and-first-party-data-are-the-new-frontier-for-personalization-in-the-beauty-business-in-2023
URL: https://www.revieve.com/insider/articles/why-zero-and-first-party-data-are-the-new-frontier-for-personalization-in-the-beauty-business-in-2023
The data landscape in beauty is shifting. How we collect data in 2023 is drastically different from how it was collected before. Today, the amount of customer data will continue to expand, as will the privacy regulations and customer demands for a personalized experience.
The leading beauty brands and retailers have already started working on a customer data-first strategy. And if you still need to create a plan for the strategic use of customer data, there is no time like the present to start. The longer you wait, the further behind you will be from your competition.
Furthermore, data privacy regulations are growing more stringent every day, with more and more people becoming aware of how much data they're giving up to companies daily. And as enforcement becomes stricter on governing regulations and laws like the GDPR, the way you collect data matters more than ever. With this in mind, businesses require better customer data collection, consent, and protection.
Beauty brands and retailers now have an opportunity to improve the customer experience by leveraging their zero-party and first-party data. They both come directly from consumers and can provide richer insights for organizations.
### **What is Zero- and First-Party Data?**
The rise of first-party and zero-party data has become the new frontier for personalization. Gathering consumer insights and capturing their motivations, intentions, and preferences at scale enable beauty companies to personalize each customer's experience. This removes the guesswork and provides the data required to make the right connections with customers.
First-party data can be utilized to analyze customer behavior and serve relevant content and products based on browsing intent signals. First-party data are a unique user's behavioral actions and demographics, such as purchase history, website activity, location, support calls, etc. Zero-party data, on the other hand, has the potential to leverage first-party data and personalize business activities based on customer preferences. In addition, zero-party data is the most effective way to collect relevant customer insights as the individual explicitly gives this information to an organization, which is likely to be more accurate than other sources. This leads to a heightened sense of trust in the brand and subsequent interactions.
Combined, both data types can help beauty brands and retailers deliver highly effective, privacy-aware personalized experiences tailored to each customer. [Contact us to learn more](/contact) about how to implement a zero-party and first-party data strategy and personalize your customer experience with the revieve Personalization Platform.
### **Gather Top Zero- and First-Party Data Types To Leverage Personalization At Scale**
Beauty businesses can do a lot with zero- and first-party data. With data accuracy comes a more personalized experience that users are more receptive to, ultimately yielding stronger engagement rates. But first, brands and retailers must have a strategy around what information to collect, how to use it to segment and target customers, and how to store and protect that data to ensure prospects and customers trust the organization.
To build an effective data strategy, beauty businesses should understand what information they can collect with zero- and first-party data throughout the customer journey. Check out the top zero- and first-party data types you should gather with AI beauty tech.
1. **Transactional**
This is information that you capture from transactions and your actionable metrics. For example, it records the number of users, the completion and conversion rate, the add-to card rate, AOV, revenue, the payment method employed, and other attributes associated with the transaction. This data is usually captured at the point of purchase/point of sale.
With this in mind, brands can further personalize the user experience, communication, and special offers to existing customers, allowing for stronger retention and LTV. In addition, by delivering customers the experience they prefer, brands will build more intimate and deeper relationships with their shoppers through the power of zero-party and first-party data as they engage across the site, chat, email, and other platforms.
2. **User Profile**
One of the best ways to utilize zero- and first-party data is to build a detailed and in-depth user profile. This profile can include information like demographics (age and gender), user input data about skin, hair and makeup, their concerns, preferences, and location data. By understanding your customers on a deeper level, you can better target your marketing efforts and personalize the overall customer experience.
Moreover, beauty businesses that can exploit the power of AI/AR-powered platforms to understand customer behaviors better and unlock shoppers' insights and intentions will outperform their competition. For instance, revieve data indicates concerns like Wrinkles, Eyebags, and Acne, which showed the highest overall volume in 2022. By taking a closer look at user behavior by gender group, we can also say that wrinkles and fine lines were the most common skin concerns for the female group in 2022, while men were most concerned about eyebags.
Moreover, our deep technology enables beauty brands and retailers to determine your customer's lifetime value, and the source of this data is integral to the results.
3. **Preferences**
Harnessing the data available from customer interactions allows companies to market products and prices appropriately—and reap the rewards. With the help of zero- and first-party data, beauty businesses can identify critical factors that are often overlooked—such as the pricing, product preferences, and product properties (vegan, cruelty-free, etc.) — and reveal these motives/drives for each customer segment and product.
For instance, our AI-powered product recommendations consider the selfie results, user preferences, & geodata and cross-preference them with the partners' product database to provide personalized recommendations for each unique user. This, in turn, enables beauty brands and retailers to display and recommend products beyond their shopping lists.
Furthermore, the data collected helps retailers and brands receive critical information on every individual buyer, such as their product preferences, food allergies, behavior, and motives behind their purchases. This approach enables beauty businesses to display products in-store and craft customized promotions to attract buyers and increase sales.
4. **Other**
When analyzed accurately and applied strategically, zero-party and first-party data can vastly improve your customer relationships. As Forrester says: "Zero-party data is precious and will improve the effectiveness of your firm's personalization efforts… Ultimately, zero-party data can reduce marketing waste for a brand and improve the lives of its customers – a win-win situation for everyone involved."
Once you build an effective zero- and first-party data strategy, your customers will be eager and excited to see the new campaigns, purchase more, and engagement will rise.
_To learn how to apply zero-party and first-party data to drive outstanding personalized customer experiences across channels – and if revieve Personalized Beauty Technology Platform is the right fit for you –_ [_request a demo today._](/contact)
---
# Leadership
## Sampo Parkkinen — CEO & Co-Founder
URL: https://www.revieve.com/people/sampo-parkkinen
Sampo founded Revieve to bring real personalization to beauty buying. He works closely with the platform's largest enterprise customers and writes occasionally on beauty AI, retail strategy and what scaling enterprise SaaS actually looks like.
## Gavin Weigh — COO & Co-Founder
URL: https://www.revieve.com/people/gavin-weigh
Gavin leads the commercial side of Revieve — sales, customer success and the operational depth required to run an enterprise platform across multiple regions. Works closely with the largest customer accounts on rollout design and ROI measurement.
## Samuli Siivinen — CTO & Co-Founder
URL: https://www.revieve.com/people/samuli-siivinen
Samuli leads engineering and ML across Revieve. He spends his time on the platform's ML evaluation framework, model accuracy across the customer-facing solutions, and the production infrastructure that runs face-analysis at the scale Revieve's enterprise customers need.
## Irina Mazur — Chief Commercial & Marketing Officer
URL: https://www.revieve.com/people/irina-mazur
Irina Mazur is Chief Commercial & Marketing Officer at Revieve, where she leads global commercial strategy, marketing, and strategic partnerships for BeautyCatalyst™ — The Beauty Commerce Intelligence Platform.
Irina joined Revieve as Chief Product Officer in 2022 and today serves as Chief Commercial & Marketing Officer.
Irina works with leading beauty brands, retailers, and technology partners to shape how AI is applied across beauty commerce — from personalized consumer experiences and product discovery across digital, in-store, and emerging AI channels to consumer intelligence, retail media, and data-driven decision-making. She leads Revieve's strategic partnerships, including its collaboration with Google Cloud and relationships across the broader AI, technology, and retail landscape.
With more than 25 years of experience spanning technology, data, retail, CPG, and health and wellness, her expertise in AI, beauty commerce, personalization, consumer insights, and retail media strategy is regularly featured and cited across leading industry publications.
Before Revieve, Irina held senior commercial, product, and technology leadership roles including Chief Commercial Officer at Innit, President of Product Intelligence at SPINS, and Chief Product Officer at Label Insight, with earlier roles at ShopperTrak/Tyco, Apartments.com, Slalom Consulting, HarperCollins Publishers, and Motorola.
## Dean DeBiase — Chairman
URL: https://www.revieve.com/people/dean-debiase
Dean serves as Chairman of the Revieve board. He hosts the _Reboot Chronicles_ podcast (Apple, Spotify, iHeart) and brings decades of growth-stage technology and governance experience to the company.
---
# Press — earned-media archive
URL: https://www.revieve.com/press
Revieve's earned-media archive: 224 press features, interviews and bylines about Revieve across 2023–2026, each linking to the original external article. Newest first.
- BeautyCatalyst for multidimensional beauty commerce — HPCMAGMEA.COM (2026) — https://www.hpcmagmea.com/2026/09/28/revieve-unveils-beautycatalyst-platform-for-multidimensional-beauty-commerce/
- Beauty shoppers shift to diagnostics (Irina, Beauty & Wellness Index) — COSMETICSDESIGN-EUROPE.COM (2026) — https://www.cosmeticsdesign-europe.com/Article/2026/03/05/beauty-shoppers-shift-to-diagnostics-says-revieve-report/
- Cosmetics trends: looking ahead to 2030 — COSMETICOBS.COM (2026) — https://cosmeticobs.com/en/articles/market-70/cosmetics-trends-looking-ahead-to-2030-9431
- How AI, biotech and personalization are reshaping beauty by 2030 — DRUGSTORENEWS.COM (2026) — https://drugstorenews.com/how-ai-biotech-and-personalization-are-reshaping-beauty-industry-2030
- report cited — ORBITINDONESIA.COM (2026) — https://www.orbitindonesia.com/detail/rcUP0RtfQA/investasi-semcap-di-healf-platform-wellness-personalisasi-berbasis-biomarker
- Revieve releases 2030 Beauty Trends report — HAPPI.COM (2026) — https://www.happi.com/breaking-news/revieve-releases-2030-beauty-trends-report/
- Part Two of the 2030 Beauty Trends series — DIARYDIRECTORY.COM (2026) — https://www.diarydirectory.com/newsarticle/revieve-releases-part-two-of-its-four-part-2030-beauty-trends-report-series/74009
- The Future Face of Beauty report series — CEWUK.CO.UK (2026) — https://cewuk.co.uk/revieves-flagship-report-series-the-future-face-of-beauty-is-now-officially-live/
- Beleza em 2026: rotinas simples e personalização — GUIADAFARMACIA.COM.BR (2026) — https://guiadafarmacia.com.br/beleza-em-2026-relatorio-aponta-busca-por-rotinas-simples-e-personalizacao/
- Revieve unveils the Future of Beauty in DACH — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/revieve-unveils-the-future-of-beauty-in-dach
- Revieve unveils BeautyCatalyst — CEWUK.CO.UK (2026) — https://cewuk.co.uk/revieve-unveils-beautycatalyst-a-beauty-commerce-intelligence-platform/
- BeautyCatalyst commerce intelligence — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/revieve-beautycatalyst-commerce-intelligence-ai.html
- Revieve unveils beauty intelligence platform — BWCONFIDENTIAL.COM (2026) — https://www.bwconfidential.com/revieve-unveils-beauty-intelligence-platform/
- Revieve launches BeautyCatalyst — THEINDUSTRY.BEAUTY (2026) — https://theindustry.beauty/revieve-launches-beautycatalyst-commerce-intelligence/
- Revieve develops commerce intelligence platform — DRUGSTORENEWS.COM (2026) — https://drugstorenews.com/revieve-develops-commerce-intelligence-platform-beautycatalyst
- Revieve launches BeautyCatalyst (interview with Irina Mazur) — BEAUTYINDEPENDENT.COM (2026) — https://www.beautyindependent.com/revieve-launches-beautycatalyst-connected-intelligence/
- Is AI the new beauty expert? — MARIECLAIREARABIA.COM (2026) — https://marieclairearabia.com/جمال/العناية-بالبشرة/هل-أصبح-الذكاء-الاصطناعي-خبير-التجميل/
- Lookfantastic / AW26 beauty trends — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/lookfantastic-aw26-beauty-trends.html
- The End of Infinite Choice — MEDIAPOST.COM (2026) — https://www.mediapost.com/publications/article/416813/the-end-of-infinite-choice.html
- Revieve × RoC partnership mention (byosom/DNA piece) — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/byosom-dna-personalized-skin-care.html
- ERHA × Revieve WhatsApp Skin Advisor — TRENDHUNTER.COM (2026) — https://www.trendhunter.com/trends/whatsapp-skin-advisors
- What beauty's richest customers want (Irina on the ChatGPT announcement; paywalled — link anyway) — BUSINESSOFFASHION.COM (2026) — https://www.businessoffashion.com/briefings/beauty/what-beautys-richest-customers-want/
- LiveAR launch (Irina) — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/revieve-livear-skin-analysis.html
- AI Skin Advisor for ChatGPT (Irina) — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/ai-skin-advisor-chatgpt.html
- The Age of Intentional Beauty: What Consumers Will Expect by 2030 (Irina) — BEAUTYPACKAGING.COM (2026) — https://www.beautypackaging.com/exclusives/the-age-of-intentional-beauty-what-consumers-will-expect-by-2030/
- How Faces is scaling expertise across MENA (features Skin Analysis) — BEAUTYMATTER.COM (2026) — https://beautymatter.com/articles/how-faces-is-using-ai-to-scale-beauty-advisor-expertise-across-mena
- LiveAR real-time skin analysis (Irina) — THEINDUSTRY.BEAUTY (2026) — https://theindustry.beauty/revieve-launches-real-time-skin-analysis-tool-for-hyper-personalised-digital-experience/
- LiveAR real-time clinical results — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/revieve-introduces-livear-to-power-real-time-clinical
- Personalised skincare & skin diagnostics trends (Beauty & Wellness Index) — PROFESSIONALBEAUTY.CO.UK (2026) — https://professionalbeauty.co.uk/personalised-skincare-skin-diagnostics-beauty-consumer-trends
- Beauty & Wellness Index 2025 — CEWUK.CO.UK (2026) — https://cewuk.co.uk/revieves-beauty-wellness-index-2025/
- High touch, high tech (Beauty & Wellness Index) — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/high-touch-high-tech-revieve-s-beauty-wellness
- first DK hit) — Matas × Revieve AI partnership — DETAILWATCH.DK (2026) — https://detailwatch.dk/nyheder/ecommerce/article19333943.ece
- Matas Group Nordic AI partnership — HANDELSWATCH.NO (2026) — https://handelswatch.no/nyheter/mote_velvaere/article19335993.ece
- Virtuella sminktester ger KICKS klirr i kassan — MARKET.SE (2026) — https://www.market.se/retailtrender/framtidens-teknik/virtuella-sminktester-ger-kicks-klirr-i-kassan/
- Když AI krotí pleť — ELLE.CZ (2026) — https://www.elle.cz/krasa/pece-o-telo-plet/kdyz-ai-kroti-plet-zaradte-do-sve-rutiny-chytre-beauty-pomocniky
- Marcas de belleza ya pueden vender en ChatGPT con Revieve — ES-US.NOTICIAS.YAHOO.COM (2026) — https://es-us.noticias.yahoo.com/marcas-belleza-vender-chatgpt-revieve-174845214.html
- AI Skin Advisor for ChatGPT — TRENDHUNTER.COM (2026) — https://www.trendhunter.com/trends/ai-skin-advisor-for-chatgpt
- LiveAR skin visualization — TRENDHUNTER.COM (2026) — https://www.trendhunter.com/trends/livear-skin-visualization
- Best AI skin analysis tools in 2026 (Revieve listed) — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/best-ai-skin-analysis-tools-in-2026
- Best AI hair care analysis (Revieve mention) — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/what-are-the-best-ai-hair-care-analysis
- AI powers beauty's next frontier (Matas partnership + 331%/37% results) — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/ai-beauty-retail-longevity.html
- Sephora × ChatGPT piece (Revieve mention) — PERSONALCAREINSIGHTS.COM (2026) — https://www.personalcareinsights.com/news/sephora-chatgpt-beauty-app.html
- AI Beauty Discovery Connect — CEWUK.CO.UK (2026) — https://cewuk.co.uk/revieve-launches-ai-beauty-discovery-connect-to-support-beauty-brands-entering-generative-ai-commerce/
- Future Face of Beauty: AI, data and connected systems — CEWUK.CO.UK (2026) — https://cewuk.co.uk/revieve-report-the-future-of-beauty-ai-data-and-connected-systems
- AI Skin Advisor supports brand-led discovery on ChatGPT — THEINDUSTRY.BEAUTY (2026) — https://theindustry.beauty/how-revieves-new-ai-skin-advisor-supports-brand-led-discovery-on-chatgpt
- LiveAR — DRUGSTORENEWS.COM (2026) — https://drugstorenews.com/revieve-elevates-digital-skin-analysis-livear
- Beauty trends 2026: skinimalism & holistic wellness — DRUGSTORENEWS.COM (2026) — https://drugstorenews.com/beauty-trends-2026-consumers-demand-skinimalism-holistic-wellness
- Future Face of Beauty report — COSMETICSBUSINESS.COM (2026) — https://cosmeticsbusiness.com/revieve-unveils-the-future-face-of-beauty-report
- Beauty & Wellness Index: guided beauty commerce — PULSE.BOT (2026) — https://www.pulse.bot/retail/news/high-touch-high-tech-revieves-beauty-wellness-index-guided-beauty-commerce-803e9a02-f74f-4dc6-a44c-00abda601bf6/
- The diagnose-and-decide shift — INSIGHTTRENDSWORLD.COM (2026) — https://www.insighttrendsworld.com/post/beauty-the-diagnose-and-decide-shift-why-search-and-select-is-officially-out-of-style
- GenAI discovery platforms expansion — RETAILITINSIGHTS.COM (2026) — https://www.retailitinsights.com/doc/revieve-expands-beauty-brand-and-retailer-reach-into-generative-ai-discovery-platforms-starting-with-ai-skin-advisor-for-chatgpt-0001
- Top 10 most-read CDU articles of 2025 (#8: Gen Z report + Irina interview) — COSMETICSDESIGN.COM (2025) — https://www.cosmeticsdesign.com/Article/2025/12/17/top-10-most-read-cdu-articles-of-2025/
- How AI, Amazon and TikTok are giving the beauty industry a makeover (Kestenbaum; features the AI Beauty Breakfast + announcement) — FORBES.COM (2025) — https://www.forbes.com/sites/richardkestenbaum/2025/11/24/how-ai-amazon-and-tiktok-are-giving-the-beauty-industry-a-makeover/
- Revieve launches AI Beauty Discovery for brand control in ChatGPT (Irina) — COSMETICSDESIGN-EUROPE.COM (2025) — https://www.cosmeticsdesign-europe.com/Article/2025/11/19/revieve-launches-ai-beauty-discovery-for-brand-control-in-chatgpt/
- SunSolve AI sun care advisor — HPCMAGMEA.COM (2025) — https://www.hpcmagmea.com/2025/07/25/revieve-and-sunsolve-partner-to-launch-ai-powered-sun-care-advisor/
- Beauty and the Bot — FASHIONISERS.COM (2025) — https://fashionisers.com/2025/07/07/beauty-and-the-bot-ai-powered-skincare-and-cosmetics/
- Simon Ourian launch (Sampo) — COSMETICSDESIGN-EUROPE.COM (2025) — https://www.cosmeticsdesign-europe.com/Article/2025/06/18/revieve-x-dr-simon-ourian-md-launch-ai-skincare-nutrition-advisor/
- How Revieve's AI solutions are driving innovation at JCPenney (Sampo) — COSMETICSDESIGN.COM (2025) — https://www.cosmeticsdesign.com/Article/2025/01/14/how-revieves-ai-solutions-are-driving-innovation-at-jcpenney/
- What if robots ran the beauty industry? — VOGUEBUSINESS.COM (2025) — https://www.voguebusiness.com/story/beauty/what-if-robots-ran-the-beauty-industry
- Beyond the Label — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/exclusives/beyond-the-label/
- The Happi Podcast: Sampo Parkkinen — HAPPI.COM (2025) — https://www.happi.com/podcasts/the-happi-podcast-revieve-ceo-and-cofounder-sampo-parkkinen/
- Is beauty ready for AI? (Sampo, 2nd Vogue Business feature) — VOGUEBUSINESS.COM (2025) — https://www.voguebusiness.com/story/beauty/is-beauty-ready-for-ai
- Trends in AI beauty advisor tools / Building an AI hair color advisor — PERSONALCAREINSIGHTS.COM (2025) — https://www.personalcareinsights.com/video/revieve-part-1-trends-in-ai-beauty-advisor-tools.html
- Leveraging AI for consumer trust and R&D agility (Irina) — PERSONALCAREINSIGHTS.COM (2025) — https://www.personalcareinsights.com/video/revieve-leveraging-ai-for-consumer-trust-and-rd-agility.html
- Sampo Parkkinen profile — THEENTERPRISEWORLD.COM (2025) — https://theenterpriseworld.com/sampo-parkkinen-revieve/
- AI Beauty Breakfast coverage + Irina interview — GCIMAGAZINE.COM (2025) — https://www.gcimagazine.com/brands-products/news/news/22955061/revieve-revieve-hosts-ai-beauty-breakfast
- The Rise of the Uncertain Beauty Shopper in 2026 (Irina) — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/exclusives/the-rise-of-the-uncertain-beauty-shopper-in-2026-what-beauty-leaders-must-do-next/
- How AI is Reimagining the Makeup Discovery Journey — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/exclusives/how-ai-is-reimagining-the-makeup-discovery-journey/
- Beauty's new invisible architecture: data integrity & relationship intelligence — BWCONFIDENTIAL.COM (2025) — https://www.bwconfidential.com/beautys-new-invisible-architecture-why-data-integrity-and-relationship-intelligence-will-shape-the-next-decade-of-ai/
- Comment L'Oréal révolutionne l'industrie de la beauté grâce à l'IA (features Revieve on Google Cloud) — FORBES.FR (2025) — https://www.forbes.fr/technologie/comment-loreal-revolutionne-lindustrie-de-la-beaute-grace-a-lia/
- How retailers are harnessing AI-powered personalisation (Debenhams collab) — RETAIL-WEEK.COM (2025) — https://www.retail-week.com/tech/how-retailers-are-harnessing-ai-powered-personalisation/7047420.article
- AI is knocking on beauty's front door (AI Beauty Breakfast) — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/exclusives/ai-is-knocking-on-beautys-front-door/
- Revieve's AI-powered Skin Advisor shows success in Faces stores (paywalled) — CEW.ORG (2025) — https://cew.org/beauty_news/revieves-ai-powered-skin-advisor-shows-success-in-faces-stores/
- Google Cloud: new tools for retailers at NRF 2025 (Revieve featured) — BLOG.GOOGLE (2025) — https://blog.google/products/google-cloud/google-cloud-ai-retailers-nrf-2025/
- Simon Ourian M.D. × Revieve world-first AI skincare & nutrition experience — THEINDUSTRY.BEAUTY (2025) — https://theindustry.beauty/simon-ourian-m-d-joins-with-revieve-to-launch-world-first-ai-skincare-and-nutrition-experience/
- El skincare con IA — GRAZIAMAGAZINE.COM (2025) — https://graziamagazine.com/mx/articles/el-skincare-con-inteligencia-artificial-es-la-nueva-era-de-la-belleza-inteligente/
- How AI is redefining luxury fashion — CITYAM.COM (2025) — https://www.cityam.com/how-ai-is-redefining-luxury-fashion/
- 2025 Beauty Index: how to innovate in beauty — VOGUEBUSINESS.COM (2025) — https://www.voguebusiness.com/story/beauty/how-to-innovate-in-beauty-in-2025
- Dr. Simon Ourian's AI analysis — TRENDHUNTER.COM (2025) — https://www.trendhunter.com/trends/dr-simon-ourians-ai-analysis
- Revieve × SunSolve MD AI sun protection — SKININC.COM (2025) — https://www.skininc.com/business/industry-news/article/22946495/revieve-revieve-ai-advisors
- SunSolve MD collaboration — DRUGSTORENEWS.COM (2025) — https://drugstorenews.com/revieve-sunsolve-md-collaborate-ai-powered-skin-care-advisor
- Revieve & SunSolve launch AI-powered skincare advisor — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/breaking-news/revieve-sunsolve-launch-ai-powered-skincare-advisor/
- SunSolve MD AI-powered sun care — CEWUK.CO.UK (2025) — https://cewuk.co.uk/revieve-and-sunsolve-md-introduce-ai-powered-sun-care/
- Simon Ourian debut — COSMETICSBUSINESS.COM (2025) — https://cosmeticsbusiness.com/revieve-and-simon-ourian-m-d-debut-first-ever
- Simon Ourian AI skincare & nutrition tool — BWCONFIDENTIAL.COM (2025) — https://www.bwconfidential.com/revieve-simon-ourian-launch-ai-skincare-nutrition-advisory-tool/
- Simon Ourian launch — PERSONALCAREINSIGHTS.COM (2025) — https://www.personalcareinsights.com/news/ai-skincare-nutrition-launch.html
- How AI recommends beauty products (Irina quoted) — PERSONALCAREINSIGHTS.COM (2025) — https://www.personalcareinsights.com/news/ai-beauty-search-discovery.html
- AI Beauty Discovery Connect — THEINDUSTRY.BEAUTY (2025) — https://theindustry.beauty/revieve-introduces-new-platform-for-next-era-of-ai-driven-beauty-commerce
- SunSolve MD sets new standard in sun care — THEINDUSTRY.BEAUTY (2025) — https://theindustry.beauty/how-sunsolve-md-is-setting-a-new-standard-in-sun-care-with-first-of-its-kind-ai-powered-platform/
- AI Beauty Discovery Connect launch — DRUGSTORENEWS.COM (2025) — https://drugstorenews.com/revieve-debuts-ai-tool-help-beauty-brands-tap-gen-ai-commerce
- Pro-aging feature (report-based) — WIADOMOSCIKOSMETYCZNE.PL (2025) — https://www.wiadomoscikosmetyczne.pl/porady-kosmetyczne/pielegnacja-twarzy/pro-aging-swiadoma-pielegnacja-skory-zamiast-walki-z-wiekiem-2535458
- Packaging trends summer 2025 (Revieve mention) — GCIMAGAZINE.COM (2025) — https://www.gcimagazine.com/packaging/production-manufacturing/news/22941337/cosmetics-and-personal-care-packaging-trends-summer-2025
- 2025 trends: product discovery — APPARELRESOURCES.COM (2025) — https://apparelresources.com/business-news/retail/2025-trends-product-discovery-and-customer-service-to-power-growth-puneet-dudeja-wgsn-south-asia/
- Top 10 Experts' View columns of the year (Irina, Gen Z report) — BEAUTYPACKAGING.COM (2025) — https://www.beautypackaging.com/breaking-news/our-top-10-experts-view-columns-of-the-year-2/
- 2025 top-read stories — PERSONALCAREINSIGHTS.COM (2025) — https://www.personalcareinsights.com/event-reviews/personal-care-industry-2025-top-read-stories.html
- Beauty's top headlines, December — CEW.ORG (2025) — https://cew.org/beauty_news/beautys-top-headlines-december-16-2025/
- Revieve unveils virtual hair color try-on with AI (Hair Color Artist) — HAPPI.COM (2025) — https://www.happi.com/breaking-news/revieve-unveils-virtual-hair-color-try-on-with-ai/
- Top 5 Gen Z beauty trends of 2025 (report-based) — COSMETICSBUSINESS.COM (2025) — https://cosmeticsbusiness.com/cosmetics-business-reveals-the-top-5-gen-z
- JCPenney shares impact from its AI-powered beauty advisors — DIGITALCOMMERCE360.COM (2024) — https://www.digitalcommerce360.com/2024/11/21/jcpenney-ai-powered-beauty-advisors/
- Online beauty shopper trends for Christmas 2024 — COSMETICSDESIGN-EUROPE.COM (2024) — https://www.cosmeticsdesign-europe.com/Article/2024/11/13/online-beauty-shopper-trends-for-christmas-2024
- Revieve × Google Cloud partnership — COSMETICSDESIGN.COM (2024) — https://www.cosmeticsdesign.com/Article/2024/11/08/Revieve-and-Google-Cloud-partner-to-enhance-consumer-beauty-trends
- 10 most-read stories Q3 2024 (skincare trends report) — COSMETICSDESIGN-EUROPE.COM (2024) — https://www.cosmeticsdesign-europe.com/Article/2024/10/29/What-s-trending-Our-10-most-read-stories-in-Q3-2024
- The beauty of data: regional customer insights — FORBES.COM (2024) — https://www.forbes.com/councils/forbestechcouncil/2024/10/25/the-beauty-of-data-how-regional-customer-insights-can-unlock-growth/
- What skin care products are in demand in Europe and the UK? (Skincare Landscape 2024 report) — COSMETICSDESIGN-EUROPE.COM (2024) — https://www.cosmeticsdesign-europe.com/Article/2024/08/23/What-skin-care-products-are-in-demand-in-Europe-and-the-UK
- TikTok drives $31.7B in beauty sales (Coresight analyst cites Revieve's platform) — COSMETICSDESIGN.COM (2024) — https://www.cosmeticsdesign.com/Article/2024/08/20/tiktok-drives-31.7b-in-beauty-sales-how-viral-trends-are-shaping-the-future-of-cosmetics
- Case study: RoC Skincare's approach to ethical AI in skin care personalization — COSMETICSDESIGN.COM (2024) — https://www.cosmeticsdesign.com/Article/2024/08/07/Case-Study-RoC-Skincare-s-approach-to-ethical-AI-in-skin-care-personalization
- 2024 beauty tech trends influencing buyer behavior (Sampo) — BEAUTYPACKAGING.COM (2024) — https://www.beautypackaging.com/contents/view_experts-opinion/2024-01-17/2024-beauty-tech-trends-influencing-buyer-behavior/70720
- Beauty comment: wired future (report feature) — DFNIONLINE.COM (2024) — https://www.dfnionline.com/brand-news/cosmetics/beauty-comment-wired-future-09-01-2024/
- Barefaced AI Skin Coach (front-page feature) — PERSONALCAREINSIGHTS.COM (2024) — https://www.personalcareinsights.com/news/barefaced-ai-skin-coach-boasts-a-transformative-journey-with-revieve-technology.html
- first Korea hit) — 2024 beauty & personal care market insights — THEKBS.CO.KR (2024) — https://www.thekbs.co.kr/news/articleView.html?idxno=11663
- How AI is transforming beauty retail — BBC.COM (2024) — https://www.bbc.com/news/business-66585299
- Beauty technology — EDITION.CNN.COM (2024) — https://edition.cnn.com/style/article/beauty-technology-spc-intl/index.html
- AI tools shaping beauty retail — BUSINESSOFFASHION.COM (2024) — https://www.businessoffashion.com/articles/technology/ai-tools-shaping-beauty-retail/
- After implementing AI-backed personalization, Babor saw… — GLOSSY.CO (2024) — https://www.glossy.co/beauty/after-implementing-ai-backed-personalization-babor-saw/
- The INKEY List builds acne product portfolio — BEAUTYINDEPENDENT.COM (2024) — https://www.beautyindependent.com/the-inkey-list-builds-acne-product-portfolio-fast-acting-pimple-patches/
- How brands are making a case for inclusive beauty — BEAUTYMATTER.COM (2024) — https://beautymatter.com/articles/how-brands-are-making-a-case-for-inclusive-beauty
- From scalp care to inclusivity: how hair care is evolving — GCIMAGAZINE.COM (2024) — https://www.gcimagazine.com/brands-products/hair-care/news/22932626/from-scalp-care-to-inclusivity-how-hair-care-is-evolving
- RoC Skincare and Revieve — TRENDHUNTER.COM (2024) — https://www.trendhunter.com/trends/roc-skincare-and-revieve
- Gen AI Advisor series — TRENDHUNTER.COM (2024) — https://www.trendhunter.com/trends/gen-ai-advisor-series
- JCPenney takes AI into the store — PYMNTS.COM (2024) — https://www.pymnts.com/news/retail/2024/jcpenney-takes-ai-into-the-store-to-appeal-to-cost-conscious-shoppers/
- AI skin whisperer revolutionizing skincare — STYLESPEAK.COM (2024) — https://stylespeak.com/trends/hair-beauty-trends/ai-skin-whisperer-revolutionizing-skincare/
- Debenhams launches AI-driven personalised beauty service — RETAIL-WEEK.COM (2024) — https://www.retail-week.com/health-and-beauty/debenhams-launches-ai-driven-personalised-beauty-service/7045595.article
- Dr's Secret and Revieve introduce Skin Studio AI — SINGAPOREDIGITALPRESS.COM (2024) — https://www.singaporedigitalpress.com/article/724916493-transforming-skincare-dr-s-secret-and-revieve-introduce-skin-studio-ai
- Inside Beauty: RoC Skincare + Revieve personalize skin care shopping (video, Hillary Hutcheson × Irina Mazur) — DRUGSTORENEWS.COM (2024) — https://drugstorenews.com/inside-beauty-roc-skincare-revieve-personalize-skin-care-shopping
- Digital tech in beauty, Part I (Irina Mazur) — COSMETICSANDTOILETRIES.COM (2024) — https://www.cosmeticsandtoiletries.com/research/methods-tools/article/22922708/generative-ai-zeroparty-data-omnichannel-experiences-and-more-drivers-and-trends-for-digital-tech-in-beauty
- Digital tech in beauty, Part II (Irina Mazur) — COSMETICSANDTOILETRIES.COM (2024) — https://www.cosmeticsandtoiletries.com/research/methods-tools/article/22922721/lifestyle-integration-body-skin-ai-gamification-data-security-and-more-digital-tech-to-move-beauty-forward
- Revieve unveils Next-Gen AI Advisor (Irina Mazur, Google Cloud) — HAPPI.COM (2024) — https://www.happi.com/exclusives/revieve-unveils-next-gen-ai-advisor/
- Holiday report insights (Sampo) — BRITISHBEAUTYCOUNCIL.COM (2024) — https://britishbeautycouncil.com/revieve-new-report/
- JCPenney boosts beauty CX + data collection with AI — CHAINSTOREAGE.COM (2024) — https://chainstoreage.com/jcpenney-boosts-beauty-customer-experience-data-collection-ai
- JCPenney and Revieve drive engagement with AI-powered beauty advisors — HAPPI.COM (2024) — https://www.happi.com/breaking-news/jcpenney-and-revieve-drive-engagement-and-conversions-with-ai-powered-beauty-advisors/
- Holiday 2024: 3 key trends driving consumer engagement — BEAUTYMATTER.COM (2024) — https://beautymatter.com/articles/holiday-2024-trends-driving-consumer-engagement
- How legacy skincare brand RoC is leveraging AI with "generative AI tech giant" Revieve — HAPPI.COM (2024) — https://www.happi.com/exclusives/how-legacy-skincare-brand-roc-is-leveraging-ai-with-generative-ai-tech-giant-revieve/
- Grown Alchemist opens first UK flagship (Revieve in-store tech) — VERGEMAGAZINE.CO.UK (2024) — https://vergemagazine.co.uk/grown-alchemist-opens-first-uk-flagship-store-in-soho/
- Grown Alchemist opens debut UK flagship — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/grown-alchemist-opens-debut-uk-flagship-in-londons-soho/
- Best new retail in London, Dec 2024 (Grown Alchemist collab) — INSIDER-TRENDS.COM (2024) — https://www.insider-trends.com/the-best-new-retail-in-london-december-2024/
- Tropic Skincare bolsters online experience — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/tropic-skincare-bolsters-online-experience-with-new-personalised-skincare-service/
- Revieve's Next-Gen AI Advisors personalize beauty shopping — GCIMAGAZINE.COM (2024) — https://www.gcimagazine.com/brands-products/devices-tech/news/22925934/revieve-revieves-nextgen-ai-advisors-personalize-beauty-shopping
- First generative AI solution built exclusively for beauty — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/revieve-launches-first-generative-ai-solution-built-exclusively-for-beauty/
- first VN hit) — 6 trends shaping beauty 2024–25 — WOWWEEKEND.VN (2024) — https://www.wowweekend.vn/vi/blog/6-xu-huong-hang-dau-giup-dinh-hinh-nganh-cong-nghiep-lam-dep-2024-2025-4615
- Holiday purchasing & consumer experience trend report (Sampo) — PERSONALCAREINSIGHTS.COM (2024) — https://www.personalcareinsights.com/news/revieve-publishes-2024-holiday-purchasing-and-consumer-experience-trend-report.html
- First generative AI solution for beauty — CEWUK.CO.UK (2024) — https://cewuk.co.uk/revieve-unveils-its-first-generative-ai-solution-designed-specifically-for-the-beauty-industry/
- Holiday season engagement insights — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/how-brands-can-maximise-engagement-and-sales-during-the-holiday-season/
- JCPenney AI beauty advisors — RETAILITINSIGHTS.COM (2024) — https://www.retailitinsights.com/doc/revolutionizing-beauty-retail-jcpenney-engagement-ai-powered-beauty-advisors-0001
- JCPenney AI results — RANDOMACCESSNOTICIAS.COM (2024) — https://randomaccessnoticias.com/jcpenney-comparte-el-impacto-de-sus-asesores-de-belleza-con-tecnologia-de-inteligencia-artificial/
- Next-Gen AI Advisors — COSMETICSANDTOILETRIES.COM (2024) — https://www.cosmeticsandtoiletries.com/news/companies/news/22925934/revieve-revieves-nextgen-ai-advisors-personalize-beauty-shopping
- Tropic Skincare AI quiz — BUSINESSMOLE.COM (2024) — https://www.businessmole.com/tropic-skincare-launches-ai-skincare-quiz-in-partnership-with-revieve/
- JCPenney CIO talks $1B customer experience strategy (Revieve mention) — RETAILCUSTOMEREXPERIENCE.COM (2024) — https://www.retailcustomerexperience.com/articles/jcpenney-cio-talks-1b-customer-experience-strategy-building-strong-tech-foundation/
- Technology Foresights: surge in AI activity in luxury goods (cites Revieve × Shiseido) — GLOBALDATA.COM (2024) — https://www.globaldata.com/media/disruptor/globaldatas-technology-foresights-reveals-surge-ai-activity-luxury-goods-industry-transform-personalization/
- RoC Skincare, Revieve come together on AI-driven platform — DRUGSTORENEWS.COM (2024) — https://drugstorenews.com/roc-skincare-revieve-come-together-ai-driven-platform
- RoC Skincare and Revieve unveil AI Skin Insight — HAPPI.COM (2024) — https://www.happi.com/breaking-news/roc-skincare-and-revieve-unveil-ai-skin-insight/
- first CN editorial hit; self-described No.1 beauty industry media in China) — RoC AI Skin Insight — CHAILEEDO.COM (2024) — https://chaileedo.com/roc-skincare-pioneer-of-retinol-launches-ai-skin-insight/
- Revieve and MatsukiyoCocokara transform the beauty experience in Japan — COSMETICSBUSINESS.COM (2024) — https://cosmeticsbusiness.com/revieve-and-matsukiyococokara-introduce-groundbreaking-beauty-solutions-transforming
- Revieve and MatsukiyoCocokara introduce AI-powered beauty solutions — HAPPI.COM (2024) — https://www.happi.com/breaking-news/revieve-and-matsukiyo-cocokara-introduce-ai-powered-beauty-solutions/
- MatsukiyoCocokara AI in Japanese beauty retail — RETAIL-INSIGHT-NETWORK.COM (2024) — https://www.retail-insight-network.com/news/matsukiyococokara-ai-japanese-beauty-retail/
- A new report from Revieve: Global Skincare Landscape 2024 and Beyond — CEWUK.CO.UK (2024) — https://cewuk.co.uk/a-new-report-from-revieve-global-skincare-landscape-2024-and-beyond/
- New report reveals regional consumer trends — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/new-report-reveals-regional-consumer-trends-to-help-brands-better-navigate-each-markets-unique-demands/
- Revieve unveils Global Skincare Landscape 2024 and Beyond report — HAPPI.COM (2024) — https://www.happi.com/breaking-news/revieve-unveils-global-skincare-landscape-2024-and-beyond-report/
- Global skincare trends: appealing to beauty consumers around the world — BRITISHBEAUTYCOUNCIL.COM (2024) — https://britishbeautycouncil.com/revieve-global-skincare-trends/
- Revieve beauty AI skin trends (Future Face of Beauty) — PERSONALCAREINSIGHTS.COM (2024) — https://www.personalcareinsights.com/news/revieve-beauty-ai-skin-trends.html
- Trinny London bolsters customer experience with new AI skin service — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/trinny-london-bolsters-customer-experience-with-new-ai-skin-service/
- Revieve and Google Cloud launch Digital Skincare Advisor for Trinny London — BWCONFIDENTIAL.COM (2024) — https://www.bwconfidential.com/revieve-and-google-cloud-launch-digital-skincare-advisor-for-trinny-london/
- Revieve and Google Cloud debut Digital Skincare Advisor for Trinny London users — PERSONALCAREINSIGHTS.COM (2024) — https://www.personalcareinsights.com/news/revieve-and-google-cloud-debut-digital-skincare-advisor-for-trinny-london-users.html
- Trinny London launches AI skin service — DIARYDIRECTORY.COM (2024) — https://www.diarydirectory.com/newsarticle/trinny-london-launches-ai-skin-service/58635
- Trinny London bolsters customer experience — CXMTODAY.COM (2024) — https://cxmtoday.com/news/trinny-london-bolsters-customer-experience-with-new-ai-skin-service/
- Trinny London's AI-powered skincare advisor debuts in the UK — CEWUK.CO.UK (2024) — https://cewuk.co.uk/trinny-londons-ai-powered-skincare-advisor-debuts-in-the-uk/
- Trinny London opens first London store (advisor shout-out) — CEWUK.CO.UK (2024) — https://cewuk.co.uk/trinny-london-has-announced-the-opening-of-its-first-store-in-london/
- Editors' Top Reads roundup — THEINDUSTRY.BEAUTY (2024) — https://theindustry.beauty/editors-top-reads-news-from-sephora-faace-therapie-and-more/
- From the experts: 2024 beauty trend forecasts (Sampo contribution) — COSMETICSDESIGN.COM (2023) — https://www.cosmeticsdesign.com/Article/2023/12/21/from-the-experts-2024-beauty-trend-forecasts
- Oriflame partners with Revieve to introduce AI Skincare Advisor — BEAUTYPACKAGING.COM (2023) — https://www.beautypackaging.com/contents/view_breaking-news/2023-12-21/oriflame-partners-with-revieve-to-introduce-ai-skincare-advisor/
- Oriflame partners with Revieve to unveil AI Skincare Advisor — HAPPI.COM (2023) — https://www.happi.com/contents/view_breaking-news/2023-12-21/oriflame-partners-with-revieve-to-unveil-ai-skinca/
- Oriflame partners with beautytech platform Revieve — DIRECTSELLINGNEWS.COM (2023) — https://www.directsellingnews.com/2023/12/20/oriflame-partners-with-beautytech-platform-revieve/
- Tech Talk: top 10 tech articles of 2023 (Sampo interview in top 10) — COSMETICSDESIGN.COM (2023) — https://www.cosmeticsdesign.com/Article/2023/12/20/tech-talk-top-10-tech-articles-of-2023
- 4 ways beauty brands will use generative AI in 2024 (Miikka interviewed) — COSMETICSBUSINESS.COM (2023) — https://cosmeticsbusiness.com/4-ways-beauty-brands-will-use-generative-ai
- Retailers adapting AI-enabled solutions (Superdrug Skin Advisor results: +20% AOV) — BEAUTYMATTER.COM (2023) — https://beautymatter.com/articles/retailers-adapting-ai-enabled-solutions
- Data-driven personalisation and generative AI among top beauty tech trends for 2024 (Miikka quoted) — THEINDUSTRY.BEAUTY (2023) — https://theindustry.beauty/data-driven-personalisation-and-generative-ai-among-top-beauty-tech-trends-for-2024/
- Navigating retail's future: tech + beauty consumer engagement (Sampo) — COSMETICSDESIGN.COM (2023) — https://www.cosmeticsdesign.com/Article/2023/11/21/Navigating-retail-s-future-Tech-beauty-consumer-engagement
- Advanced AI: the next frontier in beauty technology (Sampo) — FORBES.COM (2023) — https://www.forbes.com/sites/forbestechcouncil/2023/11/17/advanced-ai-the-next-frontier-in-beauty-technology/
- Surviving beauty retail in 2024 (report feature) — COSMETICSDESIGN-EUROPE.COM (2023) — https://www.cosmeticsdesign-europe.com/Article/2023/11/13/surviving-beauty-retail-in-2024-what-businesses-need-to-know
- Navigating Retail's Future report — HAPPI.COM (2023) — https://www.happi.com/contents/view_breaking-news/2023-11-08/revieve-unveils-navigating-retails-future-connecting-dots-for-success-report/
- Revieve unveils "Navigating Retail's Future" report (+ newsletter shoutouts) — COSMETICSBUSINESS.COM (2023) — https://www.cosmeticsbusiness.com/revieve-unveils-navigating-retail-s-future-connecting-dots-for-1
- Personalized beauty, automation and AI impact in retail report (deep dive) — PERSONALCAREINSIGHTS.COM (2023) — https://www.personalcareinsights.com/news/revieve-reveals-personalized-beauty-automation-and-ai-impact-in-retail-report.html
- Navigating Retail's Future report — CEWUK.CO.UK (2023) — https://cewuk.co.uk/revieve-unveils-navigating-retails-future-connecting-dots-for-success-report/
- What beauty and skincare shoppers are actually looking for (Sampo) — BEAUTYPACKAGING.COM (2023) — https://www.beautypackaging.com/contents/view_experts-opinion/2023-10-16/what-beauty-and-skincare-shoppers-are-actually-looking-for/
- Revieve and Marionnaud introduce digital haircare — HAPPI.COM (2023) — https://www.happi.com/contents/view_breaking-news/2023-10-05/revieve-and-marionnaud-introduce-digital-haircare-/
- Debunking the most common misconceptions about beauty tech (Sampo) — FORBES.COM (2023) — https://www.forbes.com/sites/forbestechcouncil/2023/09/06/debunking-the-most-common-misconceptions-about-beauty-tech/
- Unlocking the consumer journey: insights and predictions (Sampo) — BEAUTYPACKAGING.COM (2023) — https://www.beautypackaging.com/contents/view_experts-opinion/2023-07-31/unlocking-the-consumer-journey-insights-and-predictions-for-beauty-brands/
- Top 5 trends that will drive the beauty industry forward in 2023 (Sampo) — BEAUTYPACKAGING.COM (2023) — https://www.beautypackaging.com/contents/view_experts-opinion/2023-07-17/top-5-trends-that-will-drive-the-beauty-industry-forward-in-2023/
- Revieve and Google Cloud Marketplace expand digital beauty platform availability (Irina, headline story) — COSMETICSDESIGN.COM (2023) — https://www.cosmeticsdesign.com/Article/2023/06/28/revieve-and-google-cloud-marketplace-expand-digital-beauty-platform-availability
- How AI and metaverse technology are transforming beauty (Shiseido partnership highlighted) — EURONEWS.COM (2023) — https://www.euronews.com/next/2023/06/21/getting-a-makeover-how-ai-and-metaverse-technology-are-transforming-the-beauty-industry
- Revieve report details biggest AR/AI beauty trends of 2023 (Sampo, headline story) — COSMETICSDESIGN.COM (2023) — https://www.cosmeticsdesign.com/Article/2023/04/25/Revieve-report-details-biggest-AR-AI-beauty-trends-of-2023
- 2023 Beauty Tech Trends (Sampo) — BEAUTYPACKAGING.COM (2023) — https://www.beautypackaging.com/contents/view_experts-opinion/2023-04-24/2023-beauty-tech-trends/
- B2B beauty tech moves (Revieve report + Google Cloud partnership mentioned) — PERSONALCAREINSIGHTS.COM (2023) — https://www.personalcareinsights.com/news/b2b-beauty-tech-moves-sampler-acquires-abeo-while-landing-international-and-clearforme-partner.html
- How AI and AR can deliver a powerful online and offline beauty experience (in-depth Sampo interview; No7, A.S. Watson & Yon-Ka case studies) — THEINDUSTRY.BEAUTY (2023) — https://theindustry.beauty/how-ai-and-ar-can-deliver-a-powerful-online-and-offline-beauty-experience/
- Augmenting the Beauty Consumer Journey report from Revieve — CEWUK.CO.UK (2023) — https://cewuk.co.uk/augmenting-the-beauty-consumer-journey-report-from-revieve/
- New beauty challenges: Revieve advocates for smart consumer beauty amid shortened attention rates — PERSONALCAREINSIGHTS.COM (2023) — https://www.personalcareinsights.com/news/new-beauty-challenges-revieve-advocates-for-smart-consumer-beauty-amid-shortened-attention-rates.html
- A chat with Sampo Parkkinen (company-journey interview) — TECHROUND.CO.UK (2023) — https://techround.co.uk/interviews/a-chat-with-sampo-parkkinen-revieve/
- Sampo in-person interview (values, efficiency, culture; print + online) — FORBESJAPAN.COM (2023) — https://forbesjapan.com/articles/detail/64562
- Anti-ageing lifestyle hacks (Revieve user-data insights; 17M circulation) — READERSDIGEST.CO.UK (2023) — https://www.readersdigest.co.uk/lifestyle/the-antiageing-lifestyle-hacks-you-need-to-know
- Beauty AI: where are we now? (CVS collaboration + report insights, alongside Estée Lauder/Lush) — BRITISHBEAUTYCOUNCIL.COM (2023) — https://britishbeautycouncil.com/beauty-ai-where-are-we-now/
- Men's skincare concerns study (Revieve research findings) — THEMANUAL.COM (2023) — https://www.themanual.com/grooming/mens-skincare-study-under-eye-bags-wrinkles-acne/
- Die Dermatologie (Springer medical journal): Skin & Digital Summit feature — LINK.SPRINGER.COM (2023) — https://link.springer.com/article/10.1007/s00105-023-05204-8
- Revieve launches beauty technology platform on Google Cloud Marketplace — COSMETICSBUSINESS.COM (2023) — https://www.cosmeticsbusiness.com/news/article_page/Revieve_launches_beauty_technology_platform_on_Google_Cloud_Marketplace/209160
- Revieve × Marionnaud Switzerland AI haircare advisor — PERSONALCAREINSIGHTS.COM (2023) — https://www.personalcareinsights.com/news/revieve-and-marionnaud-switzerland-launch-ai-enhanced-personalized-hair-care-advisor.html
- Pat McGrath partners with Google for AR beauty (Revieve × Google partnership mention) — COSMETICSBUSINESS.COM (2023) — https://www.cosmeticsbusiness.com/pat-mcgrath-partners-with-google-for-ar-beauty
- Oriflame partners with Revieve — WORLDOFDIRECTSELLING.COM (2023) — https://worldofdirectselling.com/oriflame-partners-with-revieve-to-unveil-ai-skincare-advisor/
- Data-powered personalization can create a symbiotic brand-consumer relationship — THEDRUM.COM (2022) — https://www.thedrum.com/opinion/2022/11/18/data-powered-personalization-can-create-symbiotic-brand-consumer-relationship
- Health And Wellness Disruption Gets Personal — FORBES.COM (2022) — https://www.forbes.com/sites/deandebiase/2022/08/10/health-and-wellness-disruption-gets-personal/?sh=6239a8f168e6
- How The Convergence Of Beauty, Health And Wellness Is Impacting Commerce — FORBES.COM (2022) — https://www.forbes.com/sites/forbestechcouncil/2022/07/25/how-the-convergence-of-beauty-health-and-wellness-is-impacting-commerce/?sh=3f9815ec56b6
- CVS Pharmacy Pilots New Skin Care Center Format — BEAUTYPACKAGING.COM (2022) — https://www.beautypackaging.com/contents/view_breaking-news/2022-07-07/cvs-pharmacy-pilots-new-skin-care-center-format/
- Unilever Living Proof exec: Consumers ready to ‘deep-dive’ into hair science — COSMETICSDESIGN-EUROPE.COM (2022) — https://www.cosmeticsdesign-europe.com/Article/2022/04/27/Unilever-Living-Proof-and-Revieve-launch-AI-hair-care-advisor-tool-to-boost-hair-science
- AI beauty tech goes after the male consumer — GLOSSY.CO (2022) — https://www.glossy.co/beauty/ai-beauty-tech-goes-after-the-male-consumer/
- Gen Z to Beauty Brands: Want me to Buy? Let’s Talk — RETAILTOUCHPOINTS.COM (2022) — https://www.retailtouchpoints.com/topics/digital-commerce/gen-z-to-beauty-brands-want-me-to-buy-lets-talk
- How Beauty Brands Are Building Their Tech Muscle — BUSINESSOFFASHION.COM (2022) — https://www.businessoffashion.com/articles/beauty/how-beauty-brands-are-building-their-tech-muscle/?utm_source=newsletter_beauty&utm_medium=email&utm_campaign=Beauty_020222&utm_term=6NT3JPQHFJDFDE6IXTNWJZUSDQ&utm_content=top_story_1_title
- How artificial intelligence is changing the face of beauty — TELEGRAPH.CO.UK (2022) — https://www.telegraph.co.uk/beauty/news/artificial-intelligence-changing-face-beauty/
- How one Finnish tech brand is changing the way we buy beauty — VOGUESCANDINAVIA.COM (2022) — https://www.voguescandinavia.com/articles/this-is-how-one-finnish-tech-brand-is-changing-the-way-we-buy-beauty
- Marionnaud Italy launches AI bespoke sun care app — COSMETICSBUSINESS.COM (2022) — https://cosmeticsbusiness.com/news/article_page/Marionnaud_Italy_launches_AI_bespoke_sun_care_app/202392
- Personalization drives beauty’s future: L’Occitane’s Duolab and Revieve launch Online Skin Diagnosis tool — PERSONALCAREINSIGHTS.COM (2022) — https://www.personalcareinsights.com/news/personalization-drives-beautys-future-loccitanes-duolab-and-revive-launch-online-skin-diagnosis-tool.html
- Revieve and Shiseido launch new virtual makeup experience — THEINDUSTRY.BEAUTY (2022) — https://theindustry.beauty/revieve-and-shiseido-launch-new-virtual-makeup-experience/
- Revieve's AI Skin Advisor helps Superdrug boost beauty conversion rates — WW.FASHIONNETWORK.COM (2022) — https://ww.fashionnetwork.com/news/Revieve-s-ai-skin-advisor-helps-superdrug-boost-beauty-conversion-rates,1362066.html
- The Top 10 Skin Concerns, Ranked by Revieve — WWD.COM (2022) — https://wwd.com/beauty-industry-news/beauty-features/revieves-top-searched-skin-concerns-ranked-1234734922/
- Why the C-suite Embraces Empathy as a Key Leadership Approach — WWD.COM (2022) — https://wwd.com/business-news/business-features/empathy-leadership-report-1235053559/
- Experience-first beauty: A.S. Watson bolsters engagement with AI-powered skin advisor tool — COSMETICSDESIGN-EUROPE.COM (2021) — https://www.cosmeticsdesign-europe.com/Article/2021/12/22/A.S.-Watson-digital-beauty-skin-advisor-tool-grows-engagement-says-Revieve-partner
- Why Logitech Can’t Stop Acting Like A Startup — FORBES.COM (2021) — https://www.forbes.com/sites/deandebiase/2021/10/26/why-logitech-cant-stop-acting-like-a-startup/?sh=671a521529b0
- Unleashing The Creator Economy — FORBES.COM (2021) — https://www.forbes.com/sites/deandebiase/2021/05/20/unleashing-the-creator-economy/?sh=702a00376af3
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# Machine-readable resources
- Sitemap: https://www.revieve.com/sitemap.xml
- Robots: https://www.revieve.com/robots.txt
- llms.txt index: https://www.revieve.com/llms.txt