Meeting Customer Needs – the Current and Future Role of AI/AR Technology on Online/Offline Customer Engagement
Why Are Digital Beauty Experiences Important?
During the COVID lockdown, AI/AR and Recommendation technology emerged as a critical tool for bringing the beauty consultant experience into the home.
What should the role of these technologies be moving forward and how are they evolving to support the new path to purchase?
Top 3 Takeaways
Opportunity in COVID
Forced acceleration of all existing digital and omnichannel efforts
Engaging the Customers
Harder than ever before but never more crucial for success
The Role of Digital
Shift from digital strategy to core of the corporate strategy
How COVID-19 is Changing the World of Beauty
Spotlight on wellness Wellness and awareness of health is now more than ever a factor in beauty. But health and beauty are now just part of a larger boom: the wellness industry, encompassing nutrition, fitness, skincare, cosmetics and more. Bridging physical and digital experiences The Digital and Physical environments are converging in a novel way. Brand and retailers will have to bring in-store and digital under one roof, along with customer service.
Channel-agnostic technology Channel-agnostic technology is becoming the norm. The days of distinct solutions for an individual channel will not return.
Driving the Future of Commerce Evolution of technology Mobile devices enable deeper integration of technology into the customer experience. LIDAR sensors, 3D Imagery and other developments act as enablers to create a deeper connection with customers.
AI sets to become the beauty industry’s ‘invisible enabler’ Technology provides superpowers to beauty advisors, empowering them to have a deeper, more engaging dialogue with consumers and offer more in-depth assistance and high-level expertise. The path to customer-centricity Technology allows for the shift from an (omni)channel–based approach to a customer-journey–based approach. Building an omnichannel business requires being customer-centric and powered by advanced technology.