Technology integration provides real-time beauty recommendations to No7 customers
Revieve, a market-leading beauty-technology company working with more than 70 brands and retailers across four continents, today announced a partnership with Boots, the UK’s leading pharmacy-led health and beauty retailer, and UK’s No1 skincare brand No7, to provide a more personalized online customer experience to beauty and skin care consumers.
The partnership will bring Revieve’s market-leading skin diagnosis capabilities and AI-recommendation engine to the Boots UK and Boots Ireland websites with a customized personalized beauty customer-experience. In turn, No7 customers will have access to the Revieve Digital Beauty Advisor, a proprietary self-diagnostic platform that personalizes the shopping experiences for skincare and enables the No7 customers to enjoy a uniquely tailored experience from their favourite skincare brand.
To use the platform, consumers take a selfie using the Revieve Digital Beauty Advisor and answer a few questions related to their skin type and any personal skin concerns they would like to improve. Within two minutes, they receive AI-driven product recommendations and personalized skin care advice based on over 100 different metrics and 30,000 images of demographically representative people.
Katie Swift, UK Marketing Director for No7 comments:
“Now more than ever, we want to be able to offer our consumers the same high level service online as is offered in our stores, should they not be able to get to store. We are so excited to partner with Revieve as their technology enables our consumers access to discovering the right products for their skin, paired with a personalised experience from the comfort of their home.”
“The ability to provide consumers with a personalized online experience is the future of the beauty and wellness experience,” said Sampo Parkkinen, CEO of Revieve. “No7 is the ideal partner to welcome in this next phase due to their skincare offerings, groundbreaking industry research, and ability to adapt to the ever-changing needs of their customers.”
The personalized analysis is now available on the the Boots website.
Revieve is the preferred provider to brands and retailers across four continents for delivering a digitally-driven, personalized customer-experience leveraging state-of-the-art AI/AR technology. Working with our partners, Revieve has transformed the customer-experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnostic modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform delivers consumers targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted powered-by modules include the AI Skincare Advisor, AR Makeup Advisor, Suncare Advisor and Nutrition Advisor. The Revieve platform seamlessly integrates personalized shopping solutions, in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all digital in-store and online brand touchpoints.
No7, the UK’s No1 skincare brand*, launched in 1935 as the first brand to offer premium, yet affordable products to women in the UK. No7 has grown to become a global brand that remains committed to helping women look and feel ready for anything, through the creation and evolution of award-winning, clinically proven products.