As a student of business history, I am impressed with family-enterprise organizations that continue to have family members involved, even after they are public and may not have controlling interest in the company. Having been a board member of a few family-enterprise companies, I admire the brands who have stood the test of time and expanded into global powerhouses, by relentlessly rebooting their growth, through creative-innovation at scale, while many of their competitors withered away into obscurity, irrelevance and decline.

The Estée Lauder Companies is one such corporation, and the journey of their iconic founder, Estée Lauder, is nothing short of a great American business story, with new chapters developing over the decades. She recognized early on that they needed to seize opportunities quickly, take innovative risks, and nurture a creative that continues in the company today.

"No one ever became a success without taking chances… One must be able to recognize the moment and seize it without delay." Estée Lauder

Listen in to one of the most thoughtful global leaders I know, Raheel Khan, Estée Lauder’s Head of Innovation Strategy, as we discuss how he helps the companies, with a $14 billion portfolio of over 25 prestige makeup, skin care, fragrance and hair care brands in 150 countries, drive growth and innovation throughout the world, from an often overlooked perspective that infuses strategy, measurement and data into the business of creativity.

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Dean DeBiase, Host of The Reboot Chronicles, Faculty Member at Kellogg School of Management, Best-Selling Author, Forbes Contributor and Chairman of Revieve

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The Reboot Chronicles Podcast is a popular no-holds-barred forum, on iHeart Radio, iTunes and Spotify, that has been bringing together CEOs, entrepreneurs, authors, and global leaders for over a decade to discuss how organizations are rebooting Growth, Innovation, Talent, Culture and Governance in unprecedented times.

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How the Beauty Industry Seizes COVID-19: the Evolution of Digitalization

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