Pierre Fabre and startups CareOS and Revieve are launching a connected magic mirror for skin diagnosis in the concept store opened recently by Pierre Fabre.
An artificial intelligence-based technology, developed by two innovative startups with the global dermo-cosmetics Group, is available to consumers in search of customized solutions to better care for their skin
Pierre Fabre Group, CareOS and Revieve announced the conclusion of a partnership initiated in May 2019 with the exclusive experience of a new model of connected AR mirror capable of customized skin diagnosis.
This unique experience is showcased to visitors to the LAB, the new concept store opened by the Pierre Fabre Group in Toulouse this past December. It offers an innovative and scientifically validated service for consumers seeking to better understand their skin and skin care products suited to their needs. In practice, the connected smart mirror analyzes the consumer’s skin based on a photograph or Selfie of their face and a series of personalized questions (age, skin care routine, expectations, etc.), then maps a number of items: acne, wrinkles, shine, redness, radiance, texture, spots, etc. This analysis is carried out in less than 5 seconds using an artificial intelligence algorithm that compares the consumer’s portrait to thousands of photos. This customized experience is guided by a LAB advisor, who then recommends a personalized skin care routine.
“By combining the technological know-how of CareOS and Revieve with the Pierre Fabre Group’s expertise in dermatology and dermo-cosmetics, we have successfully developed a flagship experience for the LAB, our new concept store in Toulouse. Pierre Fabre has always put people at the heart of its strategy and is pleased to be able to provide an innovative service for consumers through this partnership. It is a new way to gain a better understanding of our skin, to take better care of it” says Géraud Menu, DigitalInnovation Manager at Pierre Fabre.
“Since the LAB opened, the smart mirror has become a flagship experience shared at our concept store. It allows an accurate and very visual skin diagnosis that has proved popular among consumers. It’s seen as an opportunity to take a break, devote some time to yourself and enjoy a personal discussion, following which the ‘experience coordinator’ recommends a skin care routine that can be discovered at the ‘Texture Bar’,” says Marie Chenal, in charge of Consumer & Retail Experience.
For this innovation, Pierre Fabre shared its dermatological expertise with two startups: CareOS and Revieve.
CareOS is an innovative operating system that won a CES 2019 award. Its new-generation connected mirror received another innovation award in 2020. The startup has created an experience for Pierre Fabre that integrates the skin diagnosis brick developed by Revieve.
“CareOS is pleased to reveal its first retail experience in France in collaboration with the Pierre Fabre Group, which fully shares our values and our approach to well-being,” says Co-founder & Chief Business Officer Violaine Monmarché. “The Lab, with its strong dermo-cosmetics positioning, connects beauty and health, which is precisely what CareOS aims todo: improve the long-term well-being of all by using technological innovation to make daily routines easier."
Pierre Fabre entrusted Revieve, a specialist in “Digital Beauty Advisor” solutions, with the development of a skin diagnosis solution based on a single image taken using the connected mirror by CareOS.
“We’re extremely excited to be partnering with Pierre Fabre and CareOS in producing this exciting innovation. Through working with amazing and innovative partners like Pierre Fabre and CareOS, we’re ensuring that we continue to remain at the forefront of producing new, innovative solutions to beauty customers,” describes Revieve CEO Sampo Parkkinen.
The Pierre Fabre Group contributed its scientific expertise in dermatology and dermo-cosmetics and shared best practices with both startups to improve the point-of-saleconsumer/shopper experience. To certify the skin aging diagnosis delivered by the connected mirror, the Group carried out a clinical study, and was thus able to validate the analysis of wrinkles from a scientific and dermatological perspective.
About Pierre Fabre: Present in a continuum of activities from Rx pharmaceuticals to dermo-cosmetics products to consumer healthcare, the Pierre Fabre Group is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest privately-owned French pharmaceutical group and the leader in France for OTC products sold in pharmacies. Its portfolio includes several international brands and franchises including Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Galénic, Elancyl, Naturactive, Pierre Fabre HEALTH Care, Pierre Fabre Oral Care, Pierre Fabre Dermatologie and Pierre Fabre Oncologie. In 2018, Pierre Fabre brought in €2.3 billion in net revenues, 64% of which was generated by international sales and 61% by the dermo-cosmetics division. Established in the Occitanie region since its creation, and headquartered in Castres in the French department of the Tarn, the Group employs some 11,000 people worldwide and has subsidiaries or offices in 45 countries. Its products are distributed in over 130 countries. In 2018, the company dedicated €187 million to R&D, shared between oncology, consumer health care, dermatology and dermo-cosmetics. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation since 1999, while a smaller share is owned by its employees via an international employee stock ownership plan. In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the ECOCERT 26000 “Excellence” level.
www.pierre-fabre.com / @PierreFabre
About CareOS: CareOS is a privacy-by-design, intuitive open platform that works naturally into your care, beauty and health rituals. It makes the best possible use of time you spend in front of a mirror to improve your well-being by organizing and enhancing information from any connected device, digital service and CareOS’ own AI. CareOS is a Baracoda company, led by experts with decades of experience in connected devices and wellness, providing support to consumers in their bathrooms, salons, spas and retail stores.
Find out more at www.care-os.com
About Revieve: Revieve is a market-leading beauty technology company working globally across 4 continents with more than 70+ brands and retailers. Revieve provides brands and retailers with the ability to personalize the customer-journey in beauty across any number of digital brand touchpoints, both online and in-store. With the help of the company’s proprietary beauty-technology platform consisting of AI, AR and Computer-Vision -technologies, Revieve is transforming the beauty-customer experience and enabling brands and retailers to engage with their audience on a personal, unique level.