E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.
Particularly younger generations of shoppers are looking to e-commerce retailers in providing them with services and offerings that truly treat each shopper as an individual.
The challenge many e-commerce retailers face is matching the expectations of the informed e-commerce shoppers and providing experiences in online stores that make customers feel like they would be in a physical store.
Having a functional experience on mobile, a smooth checkout process as well as clear product descriptions and reasonable shipping times are no longer marks of a great online experience, but rather simply table stakes.
What can propel the online and mobile experience of e-commerce retailers to the next level is the use of digital advisors. Hanna Watkin from Guided-Selling.org provides a great overview of how digital advisors are already today helping e-commerce retailers.
This is only the beginning. Digital advisors have the power not just to help e-commerce retailers but fundamentally change the e-commerce experience especially for shoppers on mobile devices.
We've selected the five most important ways in which digital advisors can help your e-commerce store differentiate and care for each shopper as a unique individual:
To uncover what digital advisors can do for your e-commerce business, go to our website at http://www.revieve.com.
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