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How Selfies drive better sales in Beauty

How Selfies drive better sales in Beauty‍‍. Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?

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Beauty Retail is about the Experience

Beauty is likely the most personal category of all of retail. It's also a category where there is an enormous amount of competition between brands, channels and retailers. The amount of potential alternative products accompanied by the vast number of choices for the consumer as a shopping destination for beauty products leaves the consumer overwhelmed and sometimes frustrated.

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Best face forward: Ulta Beauty, Revieve and Samsung launch new skin diagnostics tool

ULTA, Samsung and Revieve have partnered to help consumers put their best face forward by providing a personalized skincare service without a separate mobile application directly on Samsung Galaxy S10 and Samsung Galaxy Note 10.

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The next big challenge of E-commerce and How to overcome it

With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.

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Recap: Last 5+ years of Digital Beauty Technology (BeautyTech)

It always fun to try to predict the future but this time we shall look into the history of different digital beauty experiences or BeautyTech as we call it today.

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Digital & Beauty Retail 2020: Product Discovery

One of the key drivers why people shop at retailers (vs. directly with brands) is definitely the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year at least in one category. But, at the same time, majority of consumers state that they are confused by the overwhelming options of products.

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How to improve beauty shopping experiences within your retail-partners?

We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like Amazon, Tmall, WeChat and also within multiple retail in-store locations. Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?

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Digital & Makeup 2020: From makeup virtual try-on to digital beauty advisor -experiences

Makeup virtual try-on is something we see weekly on the news and the technology has significantly matured within the last couple of years. It's proven that the try-on -experiences can help to convert the visitors to purchasing customers but it still only partly solves the product discovery dilemma as color and texture are merely two different components in the formulation of cosmetics. So what's next? Learn more about the Digital Beauty Advisor -experience.

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Skincare Going Digital in 2020: Consumer needs vs. fears

How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.

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Revieve Announces Series A Raise

Revieve, the leading beauty-technology company based in Helsinki, Finland has announced the raise of a Series A round

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Revieve and Samsung Launch Selfie Skin Analysis for Galaxy S10

Revieve a leading beauty-technology company based in Finland has built a partnership to bring a selfie-based skin analysis and personalized skincare product recommendations to Samsung mobile devices, starting with the Samsung flagship device, the Samsung Galaxy S10 in US and Korea.

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L'Oreal's AI-Skin Diagnostic and the Future of Beauty

L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new AI-based skin diagnostic solution powered by the L'Oreal acquired beauty-technology company ModiFace. Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives.

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2019 – The Year of Beauty Gadgets?

During 2018 beautytech slowly and steadily established itself as a term widely used across various beauty-related hardware and software innovations. 2019 has also started with a bang with CES revealing new beautytech innovations and NRF showcasing the latest retail innovations for the upcoming year. But what did we learn from 2018 and what’s really ahead for 2019?

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Beautytech 2019

Beautytech has been trending in 2018 across all regions of the world and we've seen big exits by Modiface or GlamST where brands and retailers are acquiring not just technology but also talent from the limited amount of established expertise available.We are still in early days of leveraging technology to serve the demanding beauty customers and in 2019 we will be still taking baby steps to achieve significant results. But lets do a short recap of 2018 and what is expected in 2019?

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Revieve, Visual Image Display and the Attic Group Partner to bring a personalized beauty experience in-store

UK-based leading digital technology provider Visual Image Display Ltd, the leading retail design agency the Attic Group and the leading beauty personalization solution provider Revieve have partnered to bring a personalized turnkey beauty experience to in-store customers globally.

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Recommendation engines for growth and customer experience

Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. Revieve does to beauty what Netflix does for movies and Spotify for music. In beauty, the factors that play in are countless as every skin is literally different, personal preferences, allergies, and weathers vary across the board massively and a simple segmentation is simply not enough.

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Selfie-Skin Analysis Drives Online Conversion for Beauty

Many beauty retailers offer their customers with questionnaire-based selection tools to assist in the discovery and selection of beauty products. Whilst these tools are helpful, we recently conducted a study comparing the actual increases in conversion and average transaction size resulting from pure questionnaire-based guided-selling solutions vs Digital Beauty Advisors, which provide the consumer with the ability to receive personalized beauty advice and recommendations based on their selfie.

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Beauty personalization and conversion & how to make the best out of it!

I’ve seen many personalization efforts from beauty brands and retailers. I like the trend and the efforts for innovation and personalization. However, while I strongly believe anything is better than nothing there is strong evidence that how you personalize does matter in terms of returning customers, conversion and purchase size. The how is a matter of whether you’d like to increase sales by 1,5x or 6x. Like I said, anything is better than nothing. Moreover the how also determines which demographics are even more inclined to try the products recommended.

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Is Asia leading the beauty personalization game?

In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).

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Providing better service for beauty customers

You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty. Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows. How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!

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How Digital Solutions are Transforming Beauty Commerce

Digital Solutions are transforming beauty commerce. These solutions are transforming the customer experience for beauty shoppers through offering delightful product discovery, surprising inspiration, valuable advice and a throughout personal experience that has the power not only to inform, educate and inspire, but transform the perception of a brand or beauty retailer in the minds of the consumer.

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Beauty & Voice - Trends for 2018

The year 2018 will be voice-driven for beauty retailers & brands as more gadgets from Google & Amazon are popping up. Soon Facebook will be joining the race too. More countries globally are being covered every month by the different platforms and the natural dialogue capabilities are getting much better to create actually engaging experiences via voice.But how about Beauty & Voice?

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NordicFeel selects Revieve for beauty-shopping personalization

We're extremely excited to announce our recent partnership with NordicFeel, the leading Nordic beauty-retailer who has selected Revieve with its Digital Beauty Advisor –solution to provide its shoppers with personalized beauty product advice and recommendations based on shopper selfies.

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Guiding through the jungle of choices

Do you have a large range of products at your online store? Does it become difficult for the customer to find the products or just browse through? Do you even know your customers' preferences?

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Personal Assistant - Anytime, Anywhere!

Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all?

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Personalized Beauty Shopping on Amazon Alexa

Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.

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Beauty: Augmented Reality (AR) alone doesn't convert - So what does?

Beauty sales moving online is a fact. What remains a challenge is the personalization online. The beauty consumer still is the most challenging customer for retailers and brands to offer similar level personalization as you can do in-store.

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Beauty Retail - Digital and Personal

Beauty is likely the most personal vertical of all retail. As such, being successful in beauty retail requires more personalization efforts from retailers and beauty brands alike than other verticals do.

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Bridging Online and Offline through Digital Beauty Solutions

The trust generated by the in-store beauty consultant creates a shopping environment where customers have faith in the products they are buying, largely due to the influence of a physical person who serves them in the store.

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Retail Week Tech Startup of the Year Finalist

As part of the nomination, Revieve will be present at the Tech. powered by Retail Week event’s Discovery Zone as well as on stage competing against the other finalists.

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The Rise of Selfies in E-Commerce

Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.

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Save Your Shoppers Time

Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.

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The Choice-Paralysis in E-Commerce

E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.

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What do beauty-buyers look for online?

As consumer preferences shift and beauty-buying online heats up, many e-commerce retailers are striving to stay competitive and retain market-share.

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The ROI of guided-selling in e-commerce

Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.

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The Pain of Transforming the E-Commerce Customer Experience

Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.

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Digital Advisors as Retail Store Associates Online

Your online shoppers want service. They are the same individuals who visit your brick-and-mortar stores and simply because they are using a digital channel to shop with you doesn't mean they don't want you to serve them.

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5 ways technology is making online shopping personal

Technology has the power to transform the online shopping experience for consumers. Advancements in various technologies, including AI, computer-vision and the abundance of data generated by shoppers online every day make it possible for retailers to finally create a truly personal e-commerce experience. And change their bottom lines as a result.

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Treating your e-commerce shoppers as individuals

You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.

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The Digitalization of Beauty

The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.

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Building Loyalty in Beauty-Shoppers Online

Building loyalty among your customer-base online is challenging. The Internet provides your shoppers with countless of opportunities for price comparisons, information gathering and makes shoppers far more likely to shop around than those visiting your brick-and-mortar stores.

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Skincare eCommerce Customer Experience vs Marketing Gimmicks

Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.

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Who is doing the selling in your e-commerce store?

Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.

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The Real form of e-commerce Personalization

E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.

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What exactly are Digital e-Commerce Advisors?

E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.

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Hello! I'm your one-size-fits-all e-commerce sales associate!

Don't know what you're looking for? Don't worry. We have a one-size-fits-all e-commerce sales associate who knows everything about every product we have, every product category and is as knowledgeable about the latest women's fashion trends as they are about the warranty conditions of refrigerators. Because this is e-commerce and not one of our brick-and-mortar stores, we don't need to provide you with an expert in women's fashion who understands you like the in-store women's fashion sales associate does. Nor do we need to provide you with a beauty-expert who understands your skin and beauty needs like the in-store beauty consultant does. We call it "personalization". And its "just for you". Based on how you navigated our website, you clearly belong to customer category B, so we've got you covered.

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The skincare product buying experience on mobile

Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.

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5 Ways Digital Advisors Improve the e-commerce Experience

E-commerce has transformed from a side-business into a leading part of retail strategy. As a result, shoppers in online stores are also more selective than ever in who they shop with and how.

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